Monday, March 4, 2013

Technorati 2013 Digital Influence Report

Founded over a decade ago, Technorati Media has grown into one of the largest social media ad networks bringing top brands and valuable  influencers together at scale.  With an advertising reach of approximately 130 million US unique users/month, sit in the middle of an incredible social media nexus and have long believed that our data, relationships and unique perspective are important elements for us to share.

With this in mind, we present to you our 2013 Digital Influence Report, which replaces our historical State of the Blogosphere and expands the concept of all things social.  We hope you’ll benefit from the valuable insights culled from surveys that included over 6,000 influencers, 1,200 consumers and 150 top brand marketers.


1. Executive Summary

2. Brand Digital Messaging: Going Social

3. Consumer Behavior

4. Creating Influence

5. Influencers & Revenue

6. Influencers & Brands

7. Conclusion

Download Options

1. Download full report

2. Graphics only

3. Text Only

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The three surveys (consumer, brand, influencer) were conducted in November and December 2012, closing between Dec. 5-11, 2012. The consumer survey was run on the Appnexus exchange (approx. reach of 120 million), and responses from those under 18 were omitted from the final results. The Influencer Survey was sent to Technorati Media’s index of 2.5 million email addresses of influencers, and the responses cross referenced with the Technorati Authority index to insure a representative sample of the total influencer population. The Brand Survey was sent to account and media supervisors and planners at the top digital agencies as well as the digital marketing leads at Fortune 1,000 companies in the U.S. Technorati Media supports the Word of Mouth Marketing Association’s definition of an influencer: “A person who has a greater than average reach or impact through word of mouth in a relevant marketplace.”

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