The Largest Market For Yoruba Epic Movie, "Orisa" is in Brazil and Not in Nigeria
The Yoruba epic movies, "Orisa" and "Jagun Jagun", are the biggest Nollywood movies so far in 2023.
These epic movies can attract more people beyond Nigeria. But
the producers don't know how to promote them globally.
They are fixated on Netflix or Amazon Prime Video and the cinemas in Nigeria. But the largest audiences for them are outside Nigeria.
Over 10 million Afro Latinos in the Americas with Yoruba lineage have enough disposable incomes to watch the movies in cinemas and on cable TV channels.
In Brazil alone, millions of people will rush to watch "Orisa".
The producers have to see the Big Picture in international film distribution and exhibition.
FilmOne Entertainment has tried with the theatrical release of "Orisa" in the United States of America, showing at selected Regal theaters. But we must see the Big Picture of the future of Nollywood in the world and the future begins today and is in our hands.
The Africans in the Diaspora have a population of over 350 million people and as a country will be the third largest in population in the world after China and India.
Countries with significant populations of Africans in the Diaspora:
United States
46,936,733
Brazil
14,517,961
Haiti
8,583,759
Colombia
4,671,160
Jamaica
2,700,000
Venezuela
2,641,481
Mexico
1,386,556
Canada
1,300,540
Ecuador
1,200,000
Cuba
1,034,044
Dominican Republic
1,029,535
Africans in the Diaspora remit more than USD 65 billion to Africa annually, more than the total foreign aid by the IMF and other international organizations to the continent in the last five years.
Why is Brazil the Largest Market For "Orisa" and "Jagun Jagun"?
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There are over 14 million Africans in the Diaspora in Brazil and majority of them are traditional devotees and those who are fully informed on the widespread Yoruba Orisa religion and culture since the transatlantic slave trade to date.
They have popular annual Orisa festivities attracting millions of Brazilians and thousands of tourists from other countries.
Their history is common public knowledge.
The film industry of Brazil is bigger than the film industry of Nigeria having millions of moviegoers with GDP per capita of $8,918 USD in 2022, a 15.86% increase from 2021.
The GDP per capita in Nigeria was $2,448 in 2022 and with the removal of fuel subsidy in 2023, it has decreased and shown in the decreasing box office revenues, because majority of the moviegoers cannot afford to pay for the tickets again
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The Film Industry in Brazil -
At the end of 2022, there were around 3.4 thousand movie theater screens in Brazil, up from over 3.2 thousand a year earlier – an annual increase of four percent.
The number of movie tickets sold in Brazil increased by 81.7 percent between 2021 and 2022.21 Mar 2023
With 3.4 thousand screens in Brazil compared to less than 300 screens in Nigeria, the larger market of moviegoers is Brazil.
Film distributors in Nigeria should promote "Orisa" and "Jagun Jagun" through the international film festivals in Brazil and contact the film distributors in Brazil at the 2023 annual American Film Market (AFM) coming up from October 31 – November 5, in Santa Monica Beach Hotel, Santa Monica, CA, USA.
- By Ekenyerengozi Michael Chima,
The Publisher/Editor,
NOLLYWOOD MIRROR® Series
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