Content Development Strategy and Content Marketing Strategy for Film Production, Acquisition and Distribution for Nollywood
There is no film production without preproduction of which the most important components are research and development of the film project, script development and recce.
For example, I spent four years on the location for the script development of "Naked Beauty". I have completed the research and development during the recce on Bonny Island in Rivers State before the accomplished multiple awards winning Nollywood filmmaker and film studies scholar, Dr. Chika Christian Onu came to visit me where I was staying in the Residential Area 1 of the Nigeria LNG Limited. And we coauthored the screenplay which I published the book as a case study for screenwriting for film production in Nigeria. It was printed in Raleigh, North Carolina, United States of America.
The content development included development of the principal characters in the drama based on the people in Agaja village on Bonny Island.
Research and development of the screenplay comes first in preproduction of a film for television or the cinema.
What is Content Development Strategy?
Research on the kind of content you want to produce; the genre and the target audience.
Whether it is a movie, documentary or music video.
What kind of content will attract your target audience.
Your target audience should decide the kind of content you want to produce.
Do surveys for the needs assessment of your target audience.
What kind of entertainment they want.
Your content must connect with the target audience.
You cannot communicate with someone you cannot connect to or with.
There is no communication without connection.
You have to speak to the target audience in their own means of communication; in their most common language.
This is when you have to use content localization for the best interests of your target audience wherever they are located.
The details of the rest are common knowledge of the culture and haute couture of the target audience.
Beware of tribal and religious taboos.
Appreciate and respect the peculiarities of the personalities of the target audience.
Don't provoke them with what you have written in the screenplay as shown on the screen.
Common sense is enough to know that you don't show people eating pork with relish to Muslims.
Avoid heresy.
You have to produce what appeals to them.
Your story and the characters must have characteristics they are familiar with; people they can relate with in their society.
Your content must resonate with them on their lives and lifestyles in the events and incidents in the story.
A good filmmaker should be a good storyteller.
The success of storytelling depends on planning.
You must have a plan.
What's the subject on?
What is the purpose?
The conclusion and resolution of conflict in your story.
Planning is like weaving in cloth making.
You must know how to spin your yarn so that you don't spin your wheels in the long run.
Content Marketing Strategy
You must have a content marketing strategy.
The most successful filmmaker in Nollywood, Funke Akindele is the best case study in both content development strategy and content marketing strategy in the Nigerian film industry.
Funke Akindele
Funke's comic character of "Jenifa" was based on research and development of the personality of the semi literate Yoruba village girl who speaks her own peculiar form of Pidgin English in both coherent and incoherent speech. She is an impressionable and vulnerable naive young woman who is desperate to improve her life no matter the odds against her in the boisterous city of Lagos in order to get a proper education to fulfill her ambition in the highly competitive Nigerian society.
From the making of the iconic comic character of "Jenifa" for the cinema to the TV series of "Jenifa's Diary" and to the making of her Nollywood Blockbuster, "A Tribe Called Judah" (partly based on the true life experiences of her mother), Funke Akindele has shown the successful route of content development strategy and content marketing strategy.
She is currently the highest grossing filmmaker in the Nigerian film industry with a total Gross of over ₦2.9 billion from the box office.
I told my younger sister who is one of the millions of her fans, that I can commission Funke Akindele to produce my proposed romantic comedy, "Omo Naija in London" and be rest assured of the box office success.
- By Ekenyerengozi Michael Chima,
The Publisher/Editor,
NOLLYWOOD MIRROR® Series,
The first book series on Nollywood and the Nigerian film industry.
Every Nigerian man who can afford to buy condoms monthly can afford paying for Netflix and Showmax
I have done marketing family planning methods, including selling condoms for two years when I did on the spot market surveys of all the major markets in Lagos State, including the Mile 12 market on the mainland.
Do you know that majority of Nigerian men spend more than N20, 000 monthly on condoms?
I mean each one spends more than N20, 000 on condoms monthly.
How much is the monthly subscriptions for Netflix and Showmax in Nigeria?
Oh! I forgot, Nigerian men need more sex than watching Netflix or Showmax?
Seriously?
Wrong.
Nigerian men watch more TV than having sex.
How many hours do they spend on sex every day?
Of course, majority of us spend more hours watching movies and series than having sex weekly.
Netflix, Showmax and Amazon Prime Video can have more than 40 million subscribers in Nigeria by 2025 if they use social marketing strategies for their advertising and marketing campaigns.
Static billboards and banners on the streets are not the best methods of advertising in Nigeria. And using celebrities have failed in several cases for the promotion of movies at the box office.
Several movies featuring Nollywood stars with millions of followers on Instagram have bombed.
Netflix acquired a movie by a popular celebrity with over 50 million followers on Instagram, but I doubt if even 100, 000 of her followers subscribed to Netflix to watch her movie.
If you can sell condoms, then you can sell subscriptions for Netflix and Showmax.
I am in urgent need of US$3000 (three thousand dollars) within 24 hours to pay for house rent for one year.
Presently, due to critical economic crunch and delayed incomes, I don't have any money to pay for house rent and the welfare of my poor dependants of underprivileged children in Nigeria.
Delays in my incomes have been caused by lack of sales of my books on Amazon and other booksellers and delays in the acquisition of the film and TV rights to the movies and series I am marketing for producers and distributors.
I will be grateful for every amount of support I receive within 24 hours before I become homeless tomorrow.
CONTRIBUTION in USD can be sent to my bank account:
Guaranty Trust Bank Plc 365 Akin Adesola Street, Victoria Island, Lagos State, Nigeria. Beneficiary name- EKENYERENGOZI MICHAEL CHIMA Account number- 0016426307 Bank identifier/SWIFT CODE- GTBINGLA SORT Code - 058152353
CONTRIBUTION in Naira should be sent to my Guaranty Trust Bank current account 0016426297
If I receive more than the US$3000 I need urgently, the remaining money will be used for my charity for the education of underprivileged girls out of school in Nigeria which I have been supporting since 2013 by advocacy for girl education and the celebration of the annual United Nations' International Day of the Girl Child on every October 11.
Small Businesses in Nigeria Are Still in Danger, Facing an 89% Increase in Remote Desktop Protocol Attacks in 2022
In 2022, the number of Trojan-PSW (Password Stealing Ware) detections in Nigeria more than doubled when compared to the same period in 2021
LAGOS, Nigeria, May 30, 2022/ -- When a small business owner is faced with the responsibilities of production economics, financial reports and marketing all at the same time, cybersecurity can often appear complicated and, at times, unnecessary. However, this disregard for IT security is being exploited by cybercriminals. Kaspersky (www.Kaspersky.co.za) researchers assessed the dynamics of attacks on small and medium-sized businesses between January and April 2022 and the same period in 2021, to identify which threats pose an increasing danger to entrepreneurs.
In 2022, the number of Trojan-PSW (Password Stealing Ware) detections in Nigeria more than doubled when compared to the same period in 2021 - 2654 detections in 2022 compared to 1076 in 2021. Trojan-PSW is a malware that steals passwords, along with other account information, which then allows attackers to gain access to the corporate network and steal sensitive information.
Another popular attack tool used on small businesses is Internet attacks, specifically, web pages with redirects to exploits, sites containing exploits and other malicious programs, botnet C&C centers, etc. While the number of these attacks decreased in the first four months of 2022 in Nigeria (56 836 infections in 2022 compared to 99 146 infections in 2021), Internet attacks are still a concern and need to be protected against.
With the shift towards remote working, many companies have introduced the Remote Desktop Protocol (RDP), a technology that enables computers on the same corporate network to be linked together and accessed remotely, even when the employees are at home. The number of attacks on RDP has increased significantly in Nigeria, by 89%. In the first four months of 2021, there were 161 000 RDP attacks detected and blocked by Kaspersky in the country. For the same period in 2022 the number has risen to 303 500 attacks.
Having a special security solution enables attack visualisation and provides IT administrators with a convenient tool for incident analysis. The faster they can analyse where and how a leak occurred, the better they will be able to solve any negative consequences. The new edition of Kaspersky Endpoint Security Cloud, dubbed Kaspersky Endpoint Security Cloud Pro (https://bit.ly/3NHNAZP), contains advanced new capabilities, including automated response options and an extended set of security controls in a single solution. The Pro version also includes built-in training for IT workers seeking to boost their cybersecurity skills and make the most out of their specialised security products.
Even small businesses with limited IT resources still need to protect all their working devices, including computers and mobile phones, from cyberthreats. The updated Kaspersky Small Office Security (https://bit.ly/3t4dH5i) is a key tool for startups, small online-stores and local businesses to keep all of their work devices protected, safely transfer any valuable business-related files and avoid falling victim to ransomware.
“With the shift to remote working and the introduction of numerous advanced technologies in the daily operations of even small companies, security measures need to evolve to support these sophisticated setups. Cybercriminals are already way ahead of the curve, so much so that virtually every organisation will experience a breach attempt at some point. For small companies today, it's not a matter of whether a cybersecurity incident will happen but when. Having trained staff and an educated IT-specialist is no longer a luxury but a must-have part of your business development,” comments Denis Parinov, security researcher at Kaspersky.
To protect your business, Kaspersky recommends:
•Providing your staff with basic cybersecurity hygiene training (https://bit.ly/3N2SdxR) as many targeted attacks start with phishing or other social engineering techniques.
• Using a protection solution for endpoints and mail servers with anti-phishing capabilities to decrease the chance of infection through phishing emails.
• Taking key data protection measures. Always safeguard corporate data and devices, including by using password protection, encrypting work devices and ensuring data is backed up.
• Keeping work devices physically safe – do not leave them unattended in public, always lock them and use strong passwords and encryption software.
Distributed by APO Group on behalf of Kaspersky.
For further information please contact: Nicole Allman | INK&Co. (www.InkAndCo.co.za) Cell: +27 83 251 2769 nicole@inkandco.co.za
Kaspersky is a global cybersecurity and digital privacy company founded in 1997. Kaspersky’s deep threat intelligence and security expertise is constantly transforming into innovative security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky technologies and we help 240,000 corporate clients protect what matters most to them. Learn more at www.Kaspersky.co.za.
Write Like An Author, Sell Like An Entrepreneur is the product of very interesting conversations with many authors around the globe. The notion that an excellent book will ultimately sell itself with or without good promotion is the reason many writers become discouraged when they suddenly realize that literally excellence does not automatically equate to commercial success.
Before you write your next book, there are critical questions you must ask yourself and provide answers to. Questions like:
- Who am I writing to? (Target audience)
- Does my target audience have the purchasing power to buy my book
- Where is my target audience located?
- What are the things that can trigger them to buy or not to buy my book? etc.
This book provides you with; a trajectory on how to answer these questions and the strategies you need to build a profitable business out of your writing career.
And for those who are yet to begin or finish a manuscript because of the fear of the unknown, this book will help you come out of the fear zone, clarify your message and pen down your words in the most beautiful way possible.
This book is every Writer's guide, whether you're a first time writer, a veteran writer or a best-selling author.
The trailer of "The American King", a new Hollywood and Nollywood comedy showing in selected cinemas in Nigeria.
Popular NIgerian actress, Shan George in front of Genesis Cinemas in Asaba, Delta State, NIgeria.
Cinemas in Nigeria are losing millions of dollars, because of poor marketing and publicity.
Nigerian film distributors and exhibitors don't seem to have any budget for the marketing and publicity of movies for cinemas in Nigeria rated as the second largest film industry in the world after India for the annual quantity of film productions.
The more marketing promotions for their movies, the more people that will be attracted to watch the movies and increase the population of moviegoers in Nigeria with more sales of tickets.
I have been increasing the attractions of cinemas by having screenings of documentary films for secondary schools at the cinemas since 2013 to date. The secondary school students who were teenagers seven years ago in 2013 are now grown-ups in their 20s and majority of them have graduated from tertiary institutions and gainfully employed with enough disposable incomes to pay for tickets for movies at the cinemas.
Many of them have commended me for their appreciation of the cinema culture.
Film distributors and exhibitors in the established film industries of Hollywood of the United States of America, Bollywood of India, China, UK and South Africa have budgets of millions of dollars for marketing and publicity for movies and their movies have been the highest grossing movies in the world which the NIgerian film industry has not achieved with the thousands of movies produced annually in Nollywood and Kannywood.
South Africa does not produce up to a quarter of the movies produced annually by NIgeria, but has produced the highest grossing movies in Africa with "District 9" grossing US$210.8 million in 200; followed by "The God's Must Be Crazy" - US$100 million; "Zambezia" - US$34.4 million; "Mandela: Long Walk To Freedom" - US$27.3 million; "Khumba )" – $28.42 million (which the producers even reached out to me for the publicity in 2013) and the critically acclaimed "Tsotsi" - $12 million. It was the first African film to win the highly coveted Academy Award for Best Foreign Language Film (now Best International Feature Film) in 2006.
No NIgerian movie has made up to US$3 million from the box office.
The ready made common reason would be that South Africa has hundreds of cinemas whereas NIgeria has less than 100 cinemas. But the 100 cinemas with about 220 screens can make up to US$3 million monthly with proper marketing and publicity for movies.
The Cinema Exhibitors Association of Nigeria (CEAN) reported that cinemas in Nigeria made N301.48 million from tickets sold across the country in February, 2022
National President of CEAN, Mr. Patrick Lee said this was a tremendous increase compared with N224.34 million made from ticket sales in February, 2021.
UNESCO reported that the African film industry has great potential, but the lack of infrastructure like one cinema screen per 787,402 people makes it a laggard.
According to a new UNESCO report, about 5 million people currently work in the film sector in Africa, which contributes $5 billion to the continent's GDP.
Film distributors and exhibitors in Nigeria should increase their budgets for marketing and publicity of the movies they have accepted for their cinemas. They have to increase the appreciation for cinemas by millions of people in NIgeria from the lower class to the upper class of the society.
Over 60 million Nigerians spend over N730 billion annually on sports betting and at least two billion naira is generated daily according to a recent data with each one spending more than N3, 000 weekly on betting. So, millions of Nigerians have disposable personal income (DPI) to afford paying for tickets for movies at the cinemas.
"The future belongs to those who believe in the beauty of their dreams."
- Eleanor Roosevelt.
Dreams are only for the living.
Dreams come true for only those who are alive to believe in their dreams; to run with their visions and to fulfill their destinies.
Our destinies are not in the stars.
Our destinies are in our hands.
I prayed all the way into the New Year 2022 with exaltations of praises and thanksgivings to Almighty God for the victory He has given us. Then I fell asleep and had a dream: my first dream of the Year.
I have been and I have seen the Big Picture of the Future of higher grounds of greater heights of success and victory.
The dream is about the globalization of the film industry and Lise Romanoff, the Managing Director/CEO of Vision Films of California.talked about what is the best content for the continent of Africa and for the rest of the world; African content for Africans and African content for the world.
Have we done any survey of the audience in Africa?
What do Africans want to watch?
What are their choices and preferences?
Have we asked them or we have just been showing them what we assume that they want?
They say "Word of mouth is loudest in Africa" and how does that affect and reflect on the marketing of content in Africa?
Storytelling is the heart and soul of content.
We are telling our stories about our lives in Africa. For we are the best to tell our stories to the world and not by others. But how do we appreciate and evaluate ourselves? How we tell our stories will define who we are and how the rest of the world we see us as Hollywood has been telling the stories of America; as Bollywood has been telling the stories of India and as Nollywood has been telling the stories of NIgeria.
How we present our content will determine the value of the content.
- Ekenyerengozi Michael Chima,
Publisher/Editor of the NOLLYWOOD MIRROR® Series.
Systems Alliance to Host Webinar on Mobile Website Optimization for Marketing, Communication and Web Professionals on April 28, 2011
One-Hour Session Will Provide Guidance for Eliminating the Challenge of Managing Multiple Online Experiences by Developing Mobile-Friendly Desktop Websites
PR Newswire
HUNT VALLEY, Md., April 14, 2011
HUNT VALLEY, Md., April 14, 2011 /PRNewswire/ -- Systems Alliance Inc., a software development firm and systems integrator providing high-value Web, IT and business consulting services, today announced it will host a Webinar for marketing, communication and Web professionals, entitled, "One Web for All – Optimizing Your Desktop Site for Mobile Visitors," from 1:00 to 2:00 pm ET on April 28, 2011.
This complimentary webinar, led by Systems Alliance consultants Mark Dabrowski and Jasmine Tobias will provide insights and guidance for optimizing Web content for delivery on mobile devices and desktop browsers. Recognizing the growing demand for mobile-friendly content and inherent challenge of managing multiple online experiences, the Webinar will cover:
* Dos and Don'ts of legacy mobile development * The operational and cost benefits of optimizing your desktop site for mobile visitors * Design considerations for mobile visitors * Evolving development issues: CSS, HTML 5, etc. * Auto-detection and template swapping
Expert Presenters
The mobile Web optimization webinar will be led by members of the Systems Alliance Web Effectiveness consulting team:
* Mark Dabrowski , Vice President, Web Effectiveness Consulting – Mark oversees a team of award-winning designers, developers and project managers who assess, build and transform Web properties for Systems Alliance clients. * Jasmine Tobias , CUA, Senior Web Consultant – Jasmine is a certified usability analyst by Human Factors International who has over 12 years of experience in Web communications, design, development, and implementation.
Webinar Details
* One Web for All – Optimizing Your Desktop Site for Mobile Visitors * 1:00 to 2:00 pm ET * Thursday, April 28, 2011 * Register now at: https://www1.gotomeeting.com/register/547705889 * Check for webinar updates and follow along on Twitter using the hashtag #SAImobileweb
About Systems Alliance
Systems Alliance, Inc., founded in 1993, is a Maryland-based company that provides business and technology consulting services to leading corporate and public sector clients including American Public University, Baltimore County Government, Conde Nast, Johns Hopkins Institutions, Modell's Sporting Goods and Random House. Systems Alliance has local offices in Georgia and Tennessee. To learn more, visit: http://www.systemsalliance.com.
Contact: David Schreiber (410) 343-7731 news@systemsalliance.com
At Technology For Marketing & Advertising (TFM&A) last week, 10 was the number everyone was talking about. The UK’s largest marketing event just got even larger, as over 10,000 marketing, media and advertising professionals walked through the doors...
Technology For Marketing & Advertising 2010 smashes the 10,000 Attendee Mark With a 10% Visitor Increase, in its 10th Anniversary Year.
* OVER 10,000 ATTENDEES OVER 2 DAYS * 10% INCREASE IN VISITOR NUMBERS * 10 TREMENDOUS KEYNOTES * 10 YEARS OF TFM&A GROWTH
London, March 30 /PRNewswire/ — At Technology For Marketing & Advertising (TFM&A), 10 was the number everyone was talking about. The UK’s largest marketing event just got even larger, as over 10,000 marketing, media and advertising professionals walked through the doors of Earls Court 2 on Tuesday 23 and Wednesday 24 February to attend what has been described by Chris Underhill, CEO of smartFocus as “the busiest we have ever seen the show”.
TFM&A has enjoyed phenomenal growth since its launch 10 years ago. Back in 2001 TFM was a niche technology show focusing largely on CRM and Data solutions. With the explosion of digital within the industry, and the strategic addition of the ‘advertising’ arm to the show in 2007, TFM&A’s growth has been unprecedented with visitor numbers growing cumulatively by 107% in the last 3 years alone (4,544 visitors in 2007 – ABC Audited; 9,392 visitors in 2010 – pending ABC Audit).
Group Director Mark Snell, who launched the event in 2001 as Event Director and has been involved in all 10 events, says:
"To see any launch event through to its tenth year creates a sense of huge pride, but to see the amount of growth that TFM&A has achieved is truly elating. Every year we have been able to say it's our most successful event to date but I'm especially delighted that we have gone past the 10,000 attendee mark in this our 10th year. I'd also like to express our appreciation for the tremendous, ongoing support of all our customers, and the wider marketing & advertising communities. Thanks to them this year more than any has seen the show team really embed and extend still further TFM&A's long established market leading position."
The smashing of the 10,000 mark (total attendance 10,656 pending ABC Audit) was accompanied by a 10% increase in visitors attending the show, sourcing solutions from the 180 exhibitors and attending the comprehensive free seminar programme and ‘tremendous 10’ keynotes.
Event Manager, Natasha Berrow, comments: "The visitor numbers over the 2 days are a real reflection of the buoyancy currently being reported within the marketing industry. Professionals are actively seeking out new investment opportunities and taking valuable time out of the office to keep up-to-date with what's going on in their industry. TFM&A's success reinforces the optimism that we are all feeling for the year ahead."
Response from the suppliers exhibiting at the show was also overwhelming, with many claiming to have had their best show ever, with both footfall and quality of visitors the highest they’ve ever seen, and exhibitor re-bookings for TFM&A 2011 a record 83% of the 2010 show.
“TFM&A provides the right audience for us – attending with a budget to spend, who understand the complexities of digital marketing. We’re extremely happy, having launched a new technical product which was received extremely well by attendees at the show. We’ve already re-booked for 2011 – and upgraded our stand!” Rob Pierre, Managing Director, Jellyfish.
“smartFOCUS have been with TFM&A since the launch event 10 years ago and every year our expectations are met and often surpassed! 2010 has been the busiest we have ever seen the show plus the quality of attendees has been excellent. We saw first hand how the very popular educational programme empowers marketers to make the right purchasing decision on the show floor. TFM&A is an essential part of our marketing plan and we’ve already re-booked our stand for 2011.” Chris Underhill, Chief Executive Officer, smartFOCUS.
"TFM&A continues to be the place to be for meeting marketers looking for technology platforms - and allows us to set the stage for the rest of the year. The 2010 event was unbelievably busy, noticeably more so than in 2009 and the visitors were of a good quality. We are very happy with how the event went for us and the number of sales leads we generated." Riaz Kanani, Director of Product Marketing, Silverpop.
“This is the best show we have attended in 2009 – 2010!” Tony Argyrson, Director – Sales, Iomart.
“This was the first show we have exhibited at with our new brand InfogroupUK and we’ve had real genuine interest from a high level of attendees. The show itself has a great buzz about it, and it’s been really busy as the education programme is so popular. We’ll definitely be back for TFM&A 2011!” Carly Ferguson, Marketing Executive,InfogroupUK
And it wasn’t just the exhibitors singing TFM&A’s praises. Feedback from visitors gathered onsite and through social media monitoring demonstrated that increasing capacity to reduce queuing for the seminars had worked to good effect.
“I was recommended to attend TFM&A by colleagues, and it definitely met my objectives: to hear people speak about new ideas and speaking to companies offering technical solutions. I attended some of the free seminar sessions, and followed up with exhibitors, allowing me to network and catch-up with new and existing suppliers.” Data Intelligence Manager, B&Q.
“TFM&A is the most important show for social media and networking in my event calendar.” Social Media Manager, Adjust Your Set.
“I was at TFM&A 2010 looking specifically for exhibitors offering SEO/database management services & solutions, and to gather information. I made some really good contacts with suppliers, and as it was my first show, I will definitely be coming back next year!” Managing Director, Standing Ovation Enterprises.
“It’s great to mix with similar people in industry, and I attended a few keynote sessions which were excellent. I’ll be recommending this show to my peers.” IT Analyst, Johnson & Johnson.
“I’ve been attending TFM&A for a few years and use the show as a great place to meet and network with new and existing clients & suppliers. There’s been a really good quality of exhibitors this year and I attended seminars on both days, which were great. I would definitely recommend the show.” Marketing Manager, Volt.
With more sessions that ever before, the free education sessions were packed to the rafters with 6126 seats filled during the 2 day seminar programme which comprised 5 themed seminar theatres covering digital marketing, content management & ecommerce, online advertising & social media, CRM & campaign management software, and data & marketing analytics. A further 788 attended the ever-popular CIM Marketing Experience, 629 visitors experienced first-hand digital expertise in the Econsultancy Integrated Marketing Training programme, and the brand new Sift Social Media for Marketing Theatre also drew huge crowds with 580 visitors in attendance and many spilling out into the aisles not to miss it.
The ‘tremendous ten’ keynotes were delivered to a crowd of 3320 and featured Google, Econsultancy, AMV.BBDO, YouTube, Gyro:HSR, industry guru Dr Dave Chaffey, Facebook, digital media visionary Jay Stevens of The Rubicon Project, and an exhilarating CRM panel debate hosted by MyCustomer.com and featuring Microsoft, RightNow, Salesforce.com and Oracle. To accommodate demand, all sessions were filmed and will be available online to all attendees.
The showfloor presented a diverse range of digital, data and CRM solutions from industry leading suppliers, and was this year supplemented by the brand new Direct Marketing Zone, ensuring visitors needing truly integrated marketing & advertising campaigns were well catered for. A record 83% of stand space was rebooked for the 2011 event, with all key stand positions rebooked onsite, firmly confirming TFM&A’s position as the UK’s leading event for the marketing & advertising industry.
Unveiled at TFM&A was the launch of new co-locating event for 2011, Online Advertising & Affiliate Expo. Organised by UBM Live and out of the same successful portfolio, run by Group Director Mark Snell and Event Director Simon Mills, as TFM&A and Internet World, OA&A Expo will be a focused event bringing together advertising, media & publishing professionals. Its unveiling was met with much excitement by exhibitors, and research carried out to TFM&A and Internet World visitors found that 81% strongly agreed / agreed that they would attend an event covering all online advertising requirements alongside TFM&A.
More information on the launch can be found at: www.oaa-expo.co.uk
TFM&A is broadening its horizons in its tenth year with the first stage of its global roll-out. The team from TFM&A China, taking place 25-26 August in Shanghai, secured at least 6 exhibitor bookings while meeting with exhibitors at TFM&A.
TFM&A’s sister event, Internet World, is taking place 27-29 April and visitor registrations and exhibitor bookings confirmed so far indicate this will also be a roaring success for anyone providing online business and digital marketing solutions.
Notes to Editors:
Photography A selection of photographs from TFM&A 2010 is available. If you require any images to support this release please email lydia.simpson@ubm.com.
About Technology For Marketing & Advertising Technology For Marketing & Advertising is the UK’s only integrated marketing-solutions event delivering data, CRM, direct and digital solutions for marketing, media and advertising professionals. With increased visitor numbers year on year, the event moved from Olympia to Earls Court 2 in 2008. Total attendance to TFM&A 2009 was 9,643 of which 8,263 were pure visitors (ABC Audited) – an increase on 2008 visitors of 21% (ABC Audited).
TFM&A offers visitors access to a full range of marketing & advertising solutions to implement and deliver successful strategies and campaigns. For more information go to www.t-f-m.co.uk.
About UBM Live UBM Live is a leading international provider of integrated media solutions. Working throughout various market sectors including Air Traffic Control, Care, Customer Management, Digital Marketing, Energy, Facilities Management, Fire, Health & Safety, Interiors, Leisure, Security and Venues, UBM Live produces a wide range of exhibitions, awards & events, publications, conferences, digital products and directories.
Amongst its brands, UBM Live boasts: ATC Global, Decorex, IFSEC, Interiors, International Confex, Internet World, TFM&A and The National Business Awards. UBM Live’s brands also have international replication in China, India, South Africa and UAE. UBM Live is part of United Business Media Limited (LSE: UBM.L), one of the world’s leading business media companies which employs more than 6,500 people in more than 35 countries. For more information go www.ubm.com.
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