How to Identify and Influence "Social Echo"

New White Paper & Video Series from PR Newswire Educates Organizations on How to Identify and Influence "Social Echo"

New York, Jan. 24 /PRNewswire/ — “Social Echo”, the powerful reverberation of conversations around your brand that occur across social media, is explored in a new white paper and video series from PR Newswire that will identify how organizations can strategically influence their Social Echo and create benefits across the entire organization.

The first in the series, “Amplifying Your Social Echo”, explores how to find your “Social Echo” and amplify it to create a lasting effect on everything from product development to customer service and audience engagement.

Utilizing case studies from recognized brands such as Unisys and Windstar Cruises, this series will provide practical information that can immediately be tailored to any organization.

Other topics covered in the series will include how to create ‘group echoes’, how to manage your social echo during a crisis and when it’s appropriate to take a back seat to your Social Echo and let it play itself out. Case studies will be presented throughout the white paper and video series.

PR Newswire offers a comprehensive suite of monitoring & measurement services to keep abreast of what’s being said about an organization - its brand, products and people – in both traditional and social media and to understand the potential impact of these conversations. These monitoring services, together with PR Newswire’s engagement services, provide a means to identify, influence, amplify and leverage an organization’s Social Echo to impact the bottom line.

Download “Amplifying Your Social Echo” NOW.

Contact PR Newswire to learn more about monitoring and engagement services.
About PR Newswire

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms and solutions that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, social, search and mobile channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. Among its suite of audience engagement and workflow solutions, PR Newswire includes the ARC™ engagement platform, which enables marketers to distribute and optimize multimedia across all digital channels, and Media Monitoring, which enables the measurement of brands’ “Social Echo,” including sentiment. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.

Media Contact:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
rachel.meranus@prnewswire.com

Ford Foundation Launches $50 Million Fund for Next Generation of Documentary Filmmakers

The goal of this new initiative is to advance social justice worldwide through the talent of emerging and established filmmakers.


19 Jan 2011 16:00 Africa/Lagos


Ford Foundation Launches $50 Million Fund for Next Generation of Documentary Filmmakers

PR Newswire

NEW YORK, Jan. 19, 2011

Building on Legacy of Leadership, JustFilms Will Focus on Stories with Social Purpose

-- A Major New Source of Funds for Documentaries Around the World --

Partnerships with Sundance Institute and other Leading Organizations Will Expand Reach

NEW YORK, Jan. 19, 2011 /PRNewswire-USNewswire/ -- One day before the start of the Sundance Film Festival, a program of the Sundance Institute, and its gathering of independent filmmakers from around the world, the Ford Foundation today announced a five-year, $50 million initiative to help find and support a new generation of filmmakers whose works address urgent social issues.

The new initiative, called JustFilms, will invest $10 million a year over the next five years to support and expand the community of filmmakers and mediamakers around the world focused on creating documentaries with passion and purpose, but who often lack funding to realize their visions or reach audiences.

"With the growth of the Web and social networks, the potential global audience for filmed content with a social conscience has exploded," said Luis Ubinas, president of the Ford Foundation. "We want JustFilms to support visionary filmmakers from around the world to create works on urgent social issues, and help them reach and engage audiences."

JustFilms will build on the foundation's longtime support for documentaries, including such landmark productions as "Eyes on the Prize," "State of Fear" and "Why Democracy," among scores of others. It will also leverage the foundation's global network of 10 regional offices to identify and lift new talent from around the world and to strengthen emerging communities of documentary filmmakers.

"Storytelling is a unique and powerful way of helping us understand our past, explore our present and build our future," said Darren Walker, vice president of Ford's Education, Creativity and Free Expression program. "We see these stories as vital ingredients to social change, translating how people engage with the world and the issues that define our time."

The foundation said JustFilms would focus on film, video and digital works that show courageous people confronting difficult issues and actively pursuing a more just, secure and sustainable world. The initiative will pursue three distinct funding paths:

* Partnerships with major organizations such as the Sundance Institute, the Independent Television Service, and others;
* An ongoing open application process that will help JustFilms stay attuned to fresh ideas and stories wherever they may emerge; and
* Partnership with other Ford Foundation grant-making programs where the introduction of documentary film could help draw attention to an issue or advance a movement.


Directing the JustFilms initiative will be Orlando Bagwell, an internationally respected, award-winning filmmaker who has supported documentary film and other narrative art forms over the past six years as a program officer and director in the foundation's Freedom of Expression team.

"This major new commitment to documentaries reflects our recognition that individual stories— meaningful and well-told—can be a powerful instrument of change," Bagwell said. "The test of JustFilms will be its ability to lift the voices of independent filmmakers and mediamakers from outside the mainstream, to build audiences for social justice stories, and to enlarge the conversation on critical but often less visible issues. It's work that at its essence is really about capturing imaginations."

Key Background

Mr. Ubinas, Mr. Walker and Mr. Bagwell—along with several members of the Ford Foundation Board of Trustees —will be in Park City, Utah, this week to launch a major five-year partnership with the Sundance Institute as a key part of the JustFilms initiative. "We couldn't be more delighted to have the Sundance Institute as a premier partner as we launch JustFilms," Mr. Walker said. "Robert Redford, Keri Putnam, and Cara Mertes have shown incredible leadership in supporting documentary filmmakers, and we are proud to be joining with them in this partnership."

JustFilms will contribute $1 million a year over five years to support the Documentary Film Program at the Sundance Institute. The resulting Sundance Institute/Ford Foundation Documentary Film Fund will support international and U.S. productions that focus on human and civil rights, free expression, economic opportunity, and other critical topics. It will also support filmmaker labs that enhance storytelling through cutting-edge editing, producing, and film scoring workshops. And it will support panels and dialogues at the Sundance Film Festival to enhance understanding and recognition of documentary film as a key component of social change.

Throughout the year, JustFilms will announce its work with the other key partners.

JustFilms will spend roughly one-third of its annual budget on each of its three core funding paths (strategic partnerships, open applications, engagement with Ford Foundation grantees). The initiative has also set aside funds for marketing partners who will help filmmakers promote their work and engage directly with audiences.

Some examples of works JustFilms is already supporting:

* "Women, War & Peace," a four-part PBS special, examines the enormously disproportionate suffering of women in today's wars, but also how they are emerging as leaders in brokering peace and forging new international laws governing conflict.
* "Higher Ground" explores the efforts of Maldives President Mohamed Nasheed to petition world leaders to save his island from rising sea levels as a result of climate change.
* "Detroit Hustles Harder" (working title) chronicles the lives of courageous individuals who have made the conscious choice to stay in Detroit to help turn the city around. Their lives and dedication represent not only what can transform the city, but what can renew America.


Learn more about JustFilms at www.fordfoundation.org/justfilms

Explore the expansive collection of documentaries the foundation has supported over the years.

The Ford Foundation is an independent, nonprofit grant-making organization. For more than half a century it has worked with courageous people on the frontlines of social change worldwide, guided by its mission to strengthen democratic values, reduce poverty and injustice, promote international cooperation, and advance human achievement. With headquarters in New York, the foundation has offices in Latin America, Africa, the Middle East, and Asia.

www.fordfoundation.org

SOURCE Ford Foundation

CONTACT: In Park City: Alfred Ironside, Ford Foundation Communications Director, a.ironside@fordfoundation.org, or In New York: Suzana Grego, Ford Foundation Media Chief, s.grego@fordfoundation.org, +1-212-573-5128

Web Site: http://www.fordfoundation.org



Hot Topics
CreditCards.com: Weekly Credit Card Rate Report
The Original Love Boat Comes to Life - in 250,000 LEGO® Bricks
Iran Documentary Cancelled in Canada After Threats
The Winners of the 2011 San Francisco Chronicle Wine Competition Are ...
Ford Foundation Launches $50 Million Fund for Next Generation of Documentary Filmmakers
Restoration of Phil Spector's Catalog Brings 4 New Collections
Samuel Adams Revolutionary Rye(TM) Claims Victory in the Sixth Annual Samuel Adams® Beer Lover's Choice® Contest
Quarterly Earnings Reports

Photo: PR Newswire and Publish2 Join Forces to Help Journalists Access and Share News Online

Andrew Hartman, Director, Online Services, PR Newswire, announces partnership with Publish2 that will enable members of PR Newswire for Journalists and Publish2 to utilize the services that each organization offers to the media community. (PRNewsFoto/PR Newswire) NEW YORK, NY AND RESTON, VA UNITED STATES 02/04/2009

5 Feb 2009 15:35 Africa/Lagos


Photo: PR Newswire and Publish2 Join Forces to Help Journalists Access and Share News Online

Partnership Brings 'Link Journalism' to PR Newswire for Journalists' Members; Introduces Publish2 Participants to PRNJ's Global Media Community

NEW YORK and RESTON, Va., Feb. 5 /PRNewswire/ -- PR Newswire and Publish2, a technology company dedicated to helping journalism survive and thrive on the Web, announced today a partnership that will enable members of PR Newswire for Journalists and Publish2 to utilize the services that each organization offers to the media community..


To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/prnewswire/36906/


(Photo: http://www.newscom.com/cgi-bin/prnh/20090205/NY67064 )
(Logo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO )


For PR Newswire for Journalists (PRNJ) members, access to Publish2's service provides powerful tools for managing their research, incorporating links into their daily workflow, and building their individual journalist brand by creating profile pages that showcase their work. Key to Publish2's platform is its unique "link journalism" technology. The system enables reporters to easily discover, save, and publish links to the most interesting content on the web. Those links can be combined with journalists' original reporting to create news hubs that help to drive audience engagement.


"The results of the Pew Research Center for People and the Press' December 23rd report confirmed what many in the media industry already knew: the Internet has surpassed print media as the primary news source for the majority of individuals," said Andrew Hartman, director, Online Services, PR Newswire. "As consumers increasingly turn to the internet for their news, there is mounting pressure for journalists to become more involved in online news and to keep audiences engaged. Our partnership with Publish2 offers members of PRNJ a unique opportunity to harness the power of Web 2.0 through 'link journalism' to enhance their research, reporting and overall online presence."


PR Newswire's award-winning, media-only Web site, PRNJ, serves as a trusted source of news and information for journalists from more than 27,000 organizations around the world, as well as for thousands of bloggers. Now available to members of Publish2, PRNJ provides a platform for reporters and bloggers to access news of interest to them through customized news feeds based on keywords, industries, subjects, companies or geographic regions and states. In addition, PRNJ offers reporters and bloggers access to news releases through more than 500 RSS feeds covering different subject matters and industries.


"PRNJ will add greatly to our community of journalists on Publish2 by introducing our services to journalists at its 27,000 media organizations," said Scott Karp, CEO, Publish2. "And our journalist members can now take advantage of PRNJ's comprehensive news release platform to help their research and reporting on the web."


PR Newswire for Journalists members who have accounts with Publish2 will easily be able to save or post a news release accessed via PRNJ by clicking on the "Save It" button that appears in the upper right hand corner of every news release. Publish2 users who click on a news release link within the Publish2 platform will be directed to PRNJ where they can access the release directly. If users are members of one site but not the other, they will be prompted to take a few easy steps to sign up for the other platform where they can begin publishing links and viewing their saved news releases.


About Publish2


Publish2 (http://www.publish2.com/) is a technology company dedicated to helping journalism survive and thrive on the web. Publish2's link journalism platform is powering the next generation of news gathering and news distribution. Journalists across the world use Publish2 to make research and reporting more efficient and effective. Major news sites and vertical niche sites use Publish2 for prominent link-aggregation features that increase traffic and engagement. Publish2 is based in Reston, VA.


About PR Newswire


PR Newswire Association LLC (http://www.prnewswire.com/) provides electronic distribution, targeting, measurement and broadcast services on behalf of tens of thousands of corporate, government, association, labor, non-profit, and other customers worldwide. Using PR Newswire, these organizations are able to reach a variety of critical audiences including the news media, the investment community, government decision-makers, and the general public with their up-to-the-minute messages in text and multimedia format.


Established in 1954, PR Newswire has offices in 14 countries and routinely sends its customers' announcements to outlets in more than 170 countries and in more than 40 languages. Utilizing the latest in communications technology, PR Newswire content is considered a mainstay among news reporters, investors and individuals who seek breaking announcements from the source. PR Newswire's leading services include ProfNet(SM), eWatch(TM), MEDIAtlas(TM), Search Engine Optimization, MediaRoom, MediaSense(TM), MultiVu(TM), U.S. Newswire, the preeminent policy newswire in the industry, Vintage Filings, the fastest growing Edgar filing company, and Hispanic PR Wire, LatinClips and Hispanic Digital Network, the foremost Hispanic communications services. PR Newswire is a subsidiary of United Business Media Limited, a leading global business media company that serves professional commercial communities around the world. For more information, go to http://www.unitedbusinessmedia.com/.


About United Business Media Limited


UBM focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.


For more information, go to www.unitedbusinessmedia.com

Contact:
Rachel Meranus
Vice President, Public Relations
PR Newswire
rachel.meranus@prnewswire.com
+1.201.360.6776

Photo: http://www.newscom.com/cgi-bin/prnh/20000306/PRNLOGO
http://www.newscom.com/cgi-bin/prnh/20090205/NY67064
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN5
PRN Photo Desk, photodesk@prnewswire.com Video: http://www.prnewswire.com/mnr/prnewswire/36906
Source: PR Newswire

CONTACT: Rachel Meranus, Vice President, Public Relations of PR
Newswire, +1-201-360-6776, rachel.meranus@prnewswire.com


Web Site: http://www.prnewswire.com/


Company News On-Call: http://www.prnewswire.com/comp/146750.html
http://www.prnewswire.com/comp/683182.html


Releases displayed in Africa/Lagos time
5 Feb 2009
14:00
International eCommerce Presents Hazards for US/Canadian Merchants
4 Feb 2009
22:03
Harris Corporation Second Quarter Revenue Increases 16%
16:23
China Precision Steel, Inc. Announces Conference Call to Discuss Second Quarter Fiscal 2009 Results
14:40
Addax Petroleum Announces Another Year of Successful Production and Reserves Growth in 2008
13:30
Bristow Group Reports Fiscal 2009 Third Quarter Financial Results
13:19
Addax Petroleum announces another year of successful production and reserves growth in 2008
3 Feb 2009
20:00
Kmart Provides Samaritan's Feet with Largest Donation To-Date
17:48
Rotary Members Worldwide Prepare For Mass Immunization Campaigns In Polio-Endemic Countries
12:00
La marca de calzado y ropa 'Protege' hace su debut exclusivamente en Kmart
12:00
Protege Footwear & Apparel Brand Debuts Exclusively at Kmart
10:22
Biofuels Can Anticipate a Promising Future in Sub-Saharan Africa, Finds Frost & Sullivan