Showing posts with label distribution. Show all posts
Showing posts with label distribution. Show all posts

Friday, December 1, 2023

All That Glitters is Not Gold in Nollywood


All is Not Well in Nollywood.and the Nigerian Film Industry.

All that glitters is not gold. 

Majority of the producers. directors, actors. actresses and other practitioners in the Nigerian film industry are facing critical economic challenges ignored by the Nigerian government.

An official of the National Film and Video Censors Board (NFVCB) invited me for a meeting on how to get distribution for thousands of new movies, because only about 100 -200 get acquired by the MultiChoice Group, Startimes, Netflix, Amazon Prime Video and Showmax. The Nigerian Television Authority (NTA) stations and local private TV stations don't have enough budgets to acquire the movies and series. The are grossly underfunded. 

The loads of local content without acquisition and distribution are either on YouTube or put aside in drawers. The producers are heart broken and depressed, because their investments have failed to produce the returns on investment and have left them bankrupt.

The cinemas are having challenges due to high costs of recurrent expenditure in Nigeria.

If, you are in doubt, you must be from another planet. 

We have humanitarian emergencies in Nollywood that most people are not bothered about. 

I have always helped whenever I could in spite of my own critical economic challenges.

I have done my best for the overall benefit of all in Nollywood and the Nigerian film industry and I am still doing my best locally and globally to increase the appreciation, acquisition and distribution of Nigerian movies and series.

Presently, I am targeting new Internatonal markets in the Americas, Asia and Eastern Europe where I have attracted potential partners for acquisition, distribution and co-production.

The federal government and responsible ministries must address these challenges if we want the best for Nollywood and the Nigerian film industry.

- By EKENYERENGOZI Michael CHIMA,
Publisher/Editor,
NOLLYWOOD MIRROR® Series.
The first book series on Nollywood and the Nigerian film industry since 2013.

#nollywood
#economiccrunch
#bankruptcy
#producers
#directors
#filmmakers
#actors
#photographers
#cinematographers
#acquisition
#distribution
#production
#partnerships
#partners
#netflix
#amazon
#showmax
#primevideo
#movies
#series




Memory of October 20, 2020 Has Been Released on Selar

"Memory of October 20, 2020" photo documentary on the aftermath of the tragic EndSARs protests in Lekki on October 20, 2020 in Lagos and other parts of Nigeria is of historical significance showing one of the survivors having sleepless nights of the nightmares. The photo documentary shows the 🌃 nightmares of his trauma.

View on Selar

https://selar.co/016e11

#memoir 



Wednesday, June 7, 2023

Top 10 Most Powerful Women in Nollywood and the Nigerian Film Industry

Who are the top 10 most powerful women in Nollywood and the Nigerian film industry?

Do you know them?

The movers and shakers and the leading achievers in film production, distribution and exhibition.

They were twelve; two of them have passed on to eternal glory, but the milestones of their legacies have become testimonies of their outstanding achievements in the history of Nollywood and the Nigerian film industry.
I have already written on Mrs. Amaka Igwe, MFR that was  published in the Black Film Maker magazine in the UK in 2006. 
She was the numero uno of the women in Nollywood.
On 2 January 2020, Google celebrated her 57th birthday with a Google Doodle.
Mrs. Peace Anyiam-Osigwe, MFR has been celebrated locally and internationally and her Africa Movie Academy Awards (AMAA) was the cover feature of the first edition of the NOLLYWOOD MIRROR® Series in 2013 which has become a collector's edition by art collectors on Nollywood and the history of filmmaking in Nigeria. Madam Peace was the only filmmaker in Nollywood to become a TED Fellow.
(Please, if you know another one, let me know).
Both of them are profiled among the 40 Nigerian female filmmakers in the third edition of the NOLLYWOOD MIRROR® Series to be released this year.

The top 10 Most Powerful Women in Nollywood and the Nigerian film industry, who are currently among the most active and accomplished leading achievers and stakeholders will be featured in the third edition of the NOLLYWOOD MIRROR® Series.
One of them will be on the cover.
I will not reveal all the ten, because of those who will quickly copy the title and rush to publish the list and claim the credit for the authorship.

The following are the first top three.

Ms  Mo Abudu
Ms. Chioma Ude
Mrs. Stephanie Linus


- By Ekenyerengozi Michael Chima,


Saturday, May 13, 2023

International Branding of NOLLYWOOD for the Global Market

 That the phenomenon of Nollywood has gained global recognition is a fact. But Nollywood is still lacking the required structure for competition in the global film industry and lagging behind South Africa, Egypt and Morocco.

I have addressed the shortcomings of Nollywood and the Nigerian film industry measured with the criteria for the international development of a film industry. These shortcomings are why Nigeria is not among the top 10 countries with the biggest film industries in the world.

Top 10 Film Industries 
1. Hollywood Movie Industry
2. Bollywood Film Industry
3. Chinese Cinema
4. United Kingdom of Great Britain
5. Japanese Cinema 
6. Cinema in South Korea
7. France
8. German cinema
9. Australia
10. Mexico

The constant emphasis on the large volume of movies produced annually making Nollywood the second largest producer of movies in the world after the Bollywood of India and ahead of Hollywood of the United States of America is not enough without film commissions and film markets.
Having the largest market is different from having the biggest economy.
South Africa has the biggest film industry in Africa and not Nigeria based on the annual revenues of the film industry from the box office, international co-productions, TV networks, movie merchandise and film tourism.
South Africa has the largest cinemas of the biggest film distribution and exhibition companies in Africa.
South Africa has film commissions which Nigeria does not have.
South Africa has a film market which Nigeria does not have.
South Africa has the biggest cable TV industry in Africa with MultiChoice which Nigeria does not have. 
The Nigerian Television Authority (NTA) is hyped as the largest TV network in Africa, but running a deficit annually and cannot even pay salaries without revenue allocations from the Nigerian government. 
In terms of quality of TV productions, the NTA does not have local content of international standards compared to the South African Broadcasting Corporation (SABC) that has been producing content attracting international acquisition and distribution.









The criteria for the international branding of Nollywood for the highly competitive global film industry include the top priorities of having world class international film festivals to attract the participation of the best filmmakers; international co-producers; film acquisition and distribution companies and for the promotions of movie merchandise and film tourism.
Presently among the few film festivals in Nigeria, only the annual Africa International Film Festival (AFRIFF) is rated as the best international film festival attracting some of the best filmmakers in the world with the potentials of having an international film market like the Durban FilmMart of the Durban International Film Festival in South Africa. 
AFRIFF made international news headlines in November, 2022 for cohosting the African premiere of "Black Panther: Wakanda Forever",  the 2022 American superhero film produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures.

My articles on how Nollywood can make the Nigerian film industry a multibillion dollar film industry through the opportunities for movie merchandise and film tourism have been published and widely circulated online. But the Nigerian government and the private sector are ignorant of the huge economic benefits.

The Global TV and Movie Merchandise Market is forecast to grow by $90.53 Billion during 2022-2027, accelerating at a CAGR of 9.04% during the forecast period.

Sony Pictures, Paramount Pictures, Warner Bros, Huayi Brothers, Enlight Media, Lionsgate Films, NBC Universal, Nickelodeon, TOEI COMPANY, Alpha Group, The Walt Disney Company, Twentieth Century Fox and Toho Company are the key copyright owners in the global Movie Merchandise market. The top 5 took up about 66 Percent of the global market. USA is the largest consumption regions of Movie Merchandise in the world in the past few years and it will keep increasing in the next few years. USA market took up about 50 Percent the global market, while Europe was 25 Percent, and China is followed with the share about 6 Percent.

Nigeria has awesome attractions for film tourism which I have been promoting with the publication of the NOLLYWOOD MIRROR® Series since 2013 to show the beauty of Nollywood in family friendly books to attract people worldwide. 
My popular article, "The Best Film Locations in Nigeria" has attracted thousands of readers with over 17, 000 readers on TripAdvisor.






Nollywood has attracted Netflix, Amazon Prime Video, Disney and other leading international American film and TV production and streaming companies.

The best film locations in Nigeria should be developed as international tourist attractions like the Obudu Ranch in Cross River State. Holiday resorts and hotels should be built on the locations for filmmakers and tourists.

What is the value of the global film tourism market?

As per a recent market analysis by Future Market Insights (FMI), the film tourism market is poised to reach a valuation of US$ 66.7 Billion in 2022. Sales are projected to increase at a 6.8% CAGR, with the market size reaching US$ 128.78 Billion by 2032.https://www.accesswire.com/717595/Film-Tourism-Market-is-anticipated-to-increase-at-a-high-CAGR-of-68-during-2022--2032-Future-Market-Insights-Inc

There are models for templates for the international branding of Nollywood for the global film industry which I have shown with the references to South Africa. 


By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series,
Executive Producer,
Screen Naija YouTube Channel,
Vuulr Program Partner
Cinewav Partner


Sunday, October 16, 2022

New Nigeria on Pinterest Attracting Thousands of New Viewers

New Nigeria on Pinterest

www.pinterest.com/nigeriansreport

From 240, 000 viewers monthly last month to 270, 000 viewers in October.
This is significant progress by having 30, 000 new viewers.

New Nigeria has great content curated by me

Getting premium content has never been my headache, but majority of people and companies pay lip service in their bragging rights for premium content, but they don't want to pay for it.
Premium content does not come cheap.
The best content will always cost more.

From movies and TV series to documentaries, I have premium content from every region in the world available for acquisition and distribution.

- Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series

#Pinterest
#Nigeria
#content
#movies
#series
#documentaries
#acquisition
#distribution
#premium
#viewers
#people

Thursday, August 4, 2022

Request for New Movies and Series for Global Acquisition and Distribution

Here's a list of open Buyer Briefs, you may respond with relevant titles.

English Un-scripted

Genres: Adventure, Travel, Science & Technology, Lifestyle, Sports, Education or Documentary

License Regions: Australia, Austria, Belgium, Bulgaria and 22 others

Expires: 25th Aug 2022

Gospel Content

Genres: Family
License Regions: United States
Expires: 26th Aug 2022

Family Entertainment TV Series for US Territory. FTA/Broadcast. 4k format.

Genres: Family
License Regions: United States

Expires: 10th Sep 2022

Send buyers directly to your screeners via a Unique Link to your very own Screening Room!
Christmas TV Movies

Genres: Family, Romance or Comedy

License Regions: Australia, Denmark, Finland, France, Ireland, Norway, Portugal, Spain, Sweden, United Kingdom and United States

Expires: 27th Aug 2022

Seeking Full Length Features and TV Series For A New TVOD Platform

Genres: Drama, Thriller / Suspense, Romance, Horror, Action, Comedy, Faith and Spirituality or Family

License Regions: Canada and United States

Expires: 30th Sep 2022

Korean language TV Series & Films for well established AVOD channel in India

Genres: Action, Thriller / Suspense, Romance, Comedy, Drama, Adventure, Family, Crime or Fantasy

License Regions: India

Expires: 31st Aug 2022

Leading UAE-based distributor acquires inflight entertainment rights to content from Turkey and Nigeria
French OR Spanish language TV Series & Films for well established AVOD channel in India

Genres: Comedy, Drama, Adventure, Action, Romance, Family, Thriller / Suspense, Crime or Fantasy

License Regions: India

Expires: 31st Aug 2022

Turkish, Hebrew OR English language TV Series & Films for well established AVOD channel in India

Genres: Drama, Romance, Comedy, Action, Thriller / Suspense, Adventure, Fantasy, Crime or Family

License Regions: India

Expires: 31st Aug 2022

 

Friday, July 22, 2022

DISCOVER MIP AFRICA 2022

DISCOVER MIP AFRICA


MIP Africa is a B2B market for film, television, and digital content distribution and co-production business in Africa. Whether you are involved in producing, distributing, financing or buying film and TV content for African audiences, MIP Africa is the Content Market that will put you face-to-face with the people, content and ideas to give your business a new doorway to huge opportunity.

Blood & Water's Ama Qamata

"As a female filmmaker, one of the key things you hope and dream for is to have your story represented on a global stage, and adds, “It’s amazing to see so many creative Africans, experienced and up-coming, coupled in one space, on one platform telling stories for our people and being the ones in charge of everything, from creating the stories to how we tell them- it’s incredibly special.’’
- Nosipho Dumisa, South African creative, writer, director and producer for Netflix's Blood & Water

https://www.fameweekafrica.com/en-gb/mip-africa.html

#film #netflix #television # #business #opportunity #digital #people #content #creative #b2b #africa #water #stage #writer #filmmarket #filmmaking #filmmakers #acquisition #distribution #africa



Wednesday, May 25, 2022

Giving Africa a Creative Voice in the Digital Era

 MultiChoice Group

OPINION PIECE

Giving Africa a Creative Voice in the Digital Era (By Georginah Machiridza)

A modern media company would likely use a combination of broadcast media, social media, written content, video clips, as well as animation and physical activations to share content and market their brand.

JOHANNESBURG, South Africa, May 25, 2022/ -- By Georginah Machiridza, Executive Head Content Strategy and 3rd Party Channels, MultiChoice Group (www.MultiChoice.com)

It’s crucial that the content, art and creative output of Africa’s content creators remains authentically African, even while we embrace the opportunities of the digital era, writes Georginah Machiridza, Executive Head Content Strategy and 3rd Party Channels, MultiChoice Group.

We’re all aware of how rapidly the media landscape is changing. Audiences have been migrating to digital and online channels for more than a decade, and even established media such as broadcast, film, and radio are using hybrid platforms that reach audiences across multiple channels.

A modern media company would likely use a combination of broadcast media, social media, written content, video clips, as well as animation and physical activations to share content and market their brand.

Digital skills

This constantly evolving media terrain requires a diverse range of skills. Storytelling lies at the heart of most media messaging, but specific technical knowledge is required to translate compelling stories for every channel.

Writing, cinematography, video editing, TV, radio and online presenting, animation, coding and content management are just some of the specialised skills of the modern media landscape – many of which are evolving in real time as their respective media fields develop.

Africa is at the coalface of these developments. New media provides enormous opportunities to reach more of our people, with more compelling content, and to do it more efficiently and cost-effectively.

African authenticity

The challenge, though, is that we must continue to tell African stories, even while many technology innovations and Big Tech companies originate outside Africa. Digital media evolution comes with a very real threat of cultural imperialism.

The solution to avoiding this Western cultural hegemony is twofold. Firstly, we must empower African content creators with the skills to tell African stories. Secondly, we must create viable, profitable markets for African content, and grow demand for that content.

Fortunately, Africa has long been a hub of creativity and innovation. We have “found our voice” in the digital economy, and there are many creators telling African stories for African, as well as global audiences.

These include people like Kenyan comedienne Elsa Majimbo, Ghanaian internet personality Wode Maya, Ghanaian visual artist Prince Gyasi, Kenyan journalist Brian Otieno, South African illustrator and artist Slaying Goliath, SA comic Donovan Goliath and others. These innovators are  “Expressing Africa” through compelling content using digital and social-media platforms.

African media platforms such as DStv and Showmax are also enabling this trend, creating platforms across the continent tailor-made to showcase African stories for audiences hungry for stories about themselves and their culture.

In 2018, M-Net and MultiChoice spent R2,5bn developing local movies and series and bringing them to screens across Africa.

By investing in original productions of authentic stories and talent across the continent, M-Net is helping to launch acting, writing and filmmaking careers, both locally and internationally.

Hyperlocal platforms

In Ethiopia, MultiChoice channel Abol TV provides premium 100% Ethiopian general entertainment 24 hours a day. In Uganda, Pearl Magic provides a similar offering, telling stories by Ugandans for Ugandans. In Nigeria, Africa Magic provides channels in Igbo, Yoruba and Hausa. Customised hyperlocal MultiChoice offerings are also available in Ghana, Angola, Mozambique and Kenya and 3rd party channel launching in Zimbabwe recently.

The group reaches a total of 50 African countries. The Showmax streaming service has also emerged as a powerful platform for African content, through its movie and series offerings. Its Colours Of Africa series of homegrown African short films by MultiChoice Talent Factory (MTF) students celebrates African culture and the effects of modernisation on some cultural practices.

Skills pipeline

All of these emerging platforms – whether broadcast, streaming or digital – have created enormous opportunities for African media workers and content creators. Creating the skills that enable young creatives to grasp these opportunities is the other way Africa will find its voice in the digital era.

Helping to provide this, by building a pipeline of skilled African content professionals is the MultiChoice Talent Factory.

MTF plays a critical role in building and strengthening the TV & film industry across Africa, and was born out of a need to solve for representation, local content, and higher production quality and value. MTF is a shared-value platform and strives to be Africa’s leading training ground for content creators, by providing an enhanced training programme through partnering with local and global experts. The initiative takes a multi-tiered approach, incorporating the MTF Portal, the MTF Academies and MTF Industry Masterclasses.

Every year, the MTF academies select 74 talented African individuals to participate in a 12-month academic and practical immersion programme including both theory and hands-on experience in cinematography, editing, audio production and storytelling to name a few.

The year-long, fully sponsored programme is offered through regional MTF academies in Kenya, Nigeria, Zambia and South Africa, in partnership with local tertiary education institutions. Students and interns learn filmmaking by making films – developing their film and TV production skills alongside industry greats.

In addition, MTF Masterclasses give working film and television professionals and those who aspire to be content creators exclusive access to practical, industry expert-led skills workshops, where they interact and learn from the best in Africa and the world. The online portal has more than 40 000 registered users who have access to a growing library of masterclass content.

The MTF Masterclasses, the Academies and the MTF Portal (a profiling and networking platform) – support MultiChoice’s commitment to enhancing accessibility, opportunity, and quality in local productions.

These initiatives are all part of Africa’s cultural and technological resurgence, creating opportunities and building capacity, allowing Africa’s creative output to stand proud on the world stage.

Distributed by APO Group on behalf of MultiChoice Group.

SOURCE

MultiChoice Group


Tuesday, March 15, 2022

Top 10 Countries Producing Content for Netflix

Top 10 Countries Supplying Netflix's Biggest Hits

1. United States of America
2. South Korea
3. United Kingdom
4. Spain
5. Colombia
6. Poland
7. France
8. Mexico
9. Hungary
10. Germany


#Netflix
#SquidGame


Sources: @netflix, IMDb
https://www.bloomberg.com/news/newsletters/2022-03-13/these-are-netflix-s-most-popular-shows-according-to-netflix

The American King is the #1 Comedy in NIgeria with showtimes in over 50 cinemas.



Saturday, March 12, 2022

Filmmakers Should Have 70% of the Revenues from the Cinemas

Filmmakers should be entitled to 70% of the revenues from the screenings of their movies in cinemas. 

I have completed my research on film acquisition, distribution and exhibition in the film industry and after the comprehensive analysis of the economics and metrics for the film industry, I have found that film distributors and exhibitors can give filmmakers seventy percent of the revenues from the box office and still make profit from their cinemas.
Cinemas have multiple streams of revenues, including premium tickets for private screenings and from the concessions for recurrent expenditures.
Revenues can include merchandising sales and adverts (screen and brochure).

I don't need to say more, because the facts are irrefutable.

- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series
@247nigeria Twitter





 

Thursday, January 6, 2022

Meritocratic and Topocratic Distribution of Content in Nollywood and the Nigerian Film Industry

Meritocratic and Topocratic Distribution of Content in Nollywood and the Nigerian Film Industry


A system is topocratic if the compensation and power available to an individual is determined primarily by her position in a network.
In the model, individuals produce and sell content, but also distribute the content produced by others when they belong to the shortest path connecting a buyer and a seller.

A system is said to be meritocratic if the compensation and power available to individuals is determined by their abilities and merits. 

In Nollywood and the Nigerian film industry, we have seen the monopoly of topocracy by certain powerful stakeholders, including the film distributors and exhibitors.
Filmmakers have pointed out that the film distributors and exhibitors have been giving the best showtimes at their cinemas to the movies they produced or co- produced which have become the highest grossing NIgerian movies since 2016 to date. They have also taken advantage of the acquisition of NIgerian movies by Netflix and Amazon by using the same topocratic model.

Only about 20 percent of the Nigerian movies accepted by NIgerian film distributors and exhibitors are based on meritocracy.

- By EKENYERENGOZI Michael Chima,
Publisher/Editor, 
NOLLYWOOD MIRROR®Series,
247 Nigeria (@247nigeria) / Twitter





Friday, December 31, 2021

Film, Television Industry Booming in Xiamen

34th China Film Golden Rooster Awards

PRESS RELEASE
Film, Television Industry Thrives in Xiamen

Statistics show that in 2020, the operating revenue of Xiamen’s cultural industry totaled 116.36 billion yuan ($18.26 billion), growing by 7.3 percent year on year

Access Multimedia Content

XIAMEN, China, December 29, 2021/ -- The three-day 34th China Film Golden Rooster Awards is being held in Xiamen, East China's Fujian province from Dec 28 to 30, drawing a number of A-list stars and industry insiders.

The Golden Rooster Awards, which was launched in 1981 (the Year of the Rooster), is a national film awards event sponsored by the China Federation of Literary and Art Circles and the China Film Association. It has developed into China's most prestigious film awards event and has contributed significantly to the development of China's film industry.

As the host city of the Golden Rooster Awards, Xiamen has seen rapid development in the film and TV industry in recent years. Statistics show that in 2020, the operating revenue of Xiamen’s cultural industry totaled 116.36 billion yuan ($18.26 billion), growing by 7.3 percent year on year.

Xiamen, a coastal city with enchanting natural scenery and a pleasant climate, has been hailed as "a garden on the ocean,” and it also bears elements of Minnan (southern Fujian province) and Western cultures, both of which help the city win the reputation of "a natural studio" and is favored by many filmmakers and directors.

The city’s government has designated the film and TV industry as one of the engines to promote economic growth and has aimed to turn the city into a “film and TV capital” in China.

The city’s continuous efforts have proved successful. Official data show that as of the end of November, Xiamen had gathered 2,046 film and TV enterprises, of which 350 were newly established this year. More and more industry leaders are choosing Xiamen as their investment destination due to its healthy business environment for the film and TV industry. Xiamen has become a hotbed for film and TV production such as the hit TV series “Minning Town,” which was released earlier this year.

At the same time, the rapid development of the film and TV industry has in turn helped enhance the city’s cultural soft power and urban competitiveness, and the beautiful garden city continues to create perfect harmony between man and nature and has become a calling card for both tourists and investors.
Distributed by APO Group on behalf of 34th China Film Golden Rooster Awards.
 
Contact:
Lorraine Yuan
Email: lorraine@hehutech.cn
Tel: +86139 1113 0781

SOURCE
34th China Film Golden Rooster Awards

Wednesday, December 15, 2021

The Best and Biggest International Acquisition for NIgerian Content in 2021 Happened on Vuulr

The best and biggest international acquisition deal for Nollywood in 2021 happened on Vuulr

On Vuulr, over 68 hours of NIgerian content was bought by a leading OTT platform in North America and more movies were acquired by an Asian video streaming and video on demand platform, one of the biggest and largest video streaming services in the world with over 280 million users globally and has a streaming library of over 150,000 hours across 12 languages worldwide.

Other major international acquisition, distribution and production deals in 2021 included Lionsgate's acquisition of "A Soldier's Story 2" for video on demand and television distribution across the United States and Canada; Silverbird Group's US$50 mllion deal with AAA Entertainment of South Africa to develop and produce a series of cinematic African feature films in Africa; Kemi Adetiba's deal with Netflix for "King Of Boys: The Return Of The King" political thriller in a seven-part project that is Netflix's first Original Series from Nigeria; Walt Disney Animation Studios and the Kugali Media's Disney Plus Original Series “Iwájú” and lest I forget BBC Studios signed a development deal with Mo Abudu's EbonyLife for a six-part heist crime thriller, "Reclaim".
These groundbreaking deals for content producers in Nollywood and the Nigerian film industry have made International headlines and I am expecting more international acquisition and distribution of NIgerian movies and series in 2022.












Monday, November 29, 2021

Patience Ozokwor in AZUMKUTA KINGDOM

 


Patience Ozokwor in AZUMKUTA KINGDOM

"AZUMKUTA KINGDOM"
A new epic movie from #Nollywood available for international acquisition and distribution on Vuulr.

Director : Frank Ejelam

Producer: Saviour Okpara

Cast: Patience Ozokwor, Lord Frank, Frances

There are over 400 NIgerian movies on Vuulr.    

Click here to view the best NIgerian movies on Vuulr. .

#Nigeria
#Igbo
#epic
#drama #movies #entertainment #acquisition #distribution #netflix #amazon #africa

Sunday, April 25, 2021

Adonko Alcoholic Bitters Bounces Back, Fetes Distributors

Adonko Alcoholic Bitters Bounces Back, Fetes Distributors

- By Ingram Osigwe 

It was a twin event Thursday, 22nd April 2021, at the cosy   Santiago Milano Hotels & Suites Amuwo- Odofin, Lagos, when Angel Group of companies, makers of the popular Adonko Bitters flew in from the Group's base in Ghana to meet with their loyal distributors and customers in Nigeria who have over the years ensured that the brand was never absent from shops and shelves in the country.

The Adonko makers also used the opportunity to announce the rebranding of the Bitters.

Notedly, Adonko is the favourite  Bitters among Bitters lovers in Nigeria because of its unique taste, quality and its natural ingredients content.

Stakeholders present at the event agreed that Adonko remains the Bitters to beat.

Mr.Samuel Kofi Acheampong,  son of Adonko Founder and Chief Executive Officer of Angel Broadcasting Network and Group Managing Director of the Angel Group, Ghana, thanked distributors, consumers and everyone that have kept faith with Andoko all these years

He told distributors that they would be rewarded with mouth- watering incentives to further encourage them.

Acheampong apologised for the breakdown in supply chain and logistics, saying it was caused by the global COVID-19 pandemic and the prolonged border closure in Nigeria.

He was full of effusive praises for Angel's Nigerian partners and holder of sole franchise for Adonko Bitters in the country, the Ekulo Group of companies, for keeping the brand's flag flying in Nigeria.

The Ekulo Group was represented at the event by its General Manager, Mr. Joseph Okonkwo.

Okonkwo commended the distributors for their loyalty and steadfastness despite the harsh economic realities, and for keeping a date with the epochal event.He promised that the Ekolu Group will do its best to reset the supply chain by eliminating the various bottlenecks militating against smooth delivery of the brand.

On his part, Mr. Vincent Opare, Marketing Director of Adonko Bitters pledged to open a communication and feedback channel between the company and the distributors in order to be constantly abreast of their concern.

Mr. Ingram Osigwe, Managing Director and Chief Executive officer of Fullpage Communications, the Advert Agency for Adonko, disclosed that his agency was poised for a mind blowing but creative advert and awareness strategies that will ensure that the brand gets to the nooks and crannies of Nigeria and also counter demarketing schemes of competitors.

As a way of showing gratitude to the distributors, each of them went home with either deep freezer or refrigerator.

The event attracted distributors and consumers of Adonko across the country.

The ambience was gay and enchanting as there were alot of sumptuous meals and choice wines which flowed endlessly.

The country Manager of Adonko, Mr. Ernest Brobbey who gave the votes of thanks told the distributors that he would always be there to cater for their needs and get the necessary feedback.