Sex, Netflix and Showmax 💕💋💥
Every Nigerian man who can afford to buy condoms monthly can afford paying for Netflix and Showmax
I have done marketing family planning methods, including selling condoms for two years when I did on the spot market surveys of all the major markets in Lagos State, including the Mile 12 market on the mainland.
Do you know that majority of Nigerian men spend more than N20, 000 monthly on condoms?
I mean each one spends more than N20, 000 on condoms monthly.
How much is the monthly subscriptions for Netflix and Showmax in Nigeria?
Oh! I forgot, Nigerian men need more sex than watching Netflix or Showmax?
Seriously?
Wrong.
Nigerian men watch more TV than having sex.
How many hours do they spend on sex every day?
Of course, majority of us spend more hours watching movies and series than having sex weekly.
Netflix, Showmax and Amazon Prime Video can have more than 40 million subscribers in Nigeria by 2025 if they use social marketing strategies for their advertising and marketing campaigns.
Static billboards and banners on the streets are not the best methods of advertising in Nigeria. And using celebrities have failed in several cases for the promotion of movies at the box office.
Several movies featuring Nollywood stars with millions of followers on Instagram have bombed.
Netflix acquired a movie by a popular celebrity with over 50 million followers on Instagram, but I doubt if even 100, 000 of her followers subscribed to Netflix to watch her movie.
If you can sell condoms, then you can sell subscriptions for Netflix and Showmax.
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- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series
