Effective Content Marketing in Nigeria Must Target the Gen Z

Effective Content Marketing in Nigeria Must Target the Gen Z

You cannot do effective content marketing if you are ignorant of the demographics of your target audience.

The target audience for online entertainment, e-commerce and fintech industry are the Generation Z, or Gen Z of people born between 1995 and 2010. The 'Z' in the name means "zoomer", as this is the first generation known to 'zoom' the internet.

Majority of them make up the population of 65 million Nigerians using social media platforms.

They spend $975m daily on online betting.

Data from the National Lottery Trust Fund (NLTF) has revealed that over 65 million Nigerians actively engage in betting, spending an average of $15 daily. This is just as it disclosed that everyday, 14 million bet takes and payments are made online in the country.

According to one of the fast rising upwardly mobile Nigerian Gen Z techies, Benjamin Unah, Co-Founder & Chairman - Primeries

https://primeries.com/, the #1

 streetwear marketplace that connecting shoppers to the hardest streetwear brands and creatives in Africa, "they are the most active shoppers online and subscribers of entertainment providers for streaming music and movies."

According to the report on Understanding the Gen Z in Nigeria: Trends and Insights - Sagaci Research

"Trends among the Gen Z in Nigeria: more likely to go to physical shops and use cash
Male Nigerian consumers aged 18-25 exhibit different shopping behaviours compared to older ones. A significant 58% of them would rather go to a shop than buying products online versus 47% of the older group. This result stems from young people’s preference for a physical experience; they want to visit stores, see the product firsthand, and make their choice in person. Additionally, 26% of these younger consumers prefer using cash, a higher percentage than the 16% observed in the 26+ demographic.

In contrast, older consumers are more inclined to use debit cards, with 41% opting for this payment method compared to 29% of the younger age group. Following recent banking issues in Nigeria, younger people now prefer to keep physical cash on hand for added security and to avoid potential problems.

Read the complete report on 
https://sagaciresearch.com/gen-z-nigeria-insights/
"
.

Google, Apple, and Netflix Top List of Companies Generation Z Wants To Work For

The Rise of the Gen Z VC

“The barriers to entrepreneurship and investing have never been lower, and our generation is very aware of the opportunity we have.”

Generation Z is growing up and getting a tech job.

The oldest members of the world’s first truly digital native generation—folks born from the mid-1990s to 2010—are starting their careers, and they overwhelmingly want to work in tech.

Google, Apple, and Netflix top list of companies they want to work for, and 72% fancy the idea of becoming founders themselves.

Which raises a question: Who’s going to fund all those new startups?

According to a new report from AngelList, a new crop of Gen Z investors is emerging. They’re 10k strong and launching VC funds from their dorm rooms.

Click here to read the report