Glitz as Fair and White Renews Agunbiade's Brand Ambassadorial Contract

Glitz as Fair and White Renews Agunbiade's Brand Ambassadorial Contract 

 - By Ingram Osigwe 

The ambience at Fair and White Nigeria premises, Ikoyi, Lagos was gay and electrifying on Wednesday 27th April 2022 during the contract renewal of a beauty queen, Esther Agunbiade as the brand ambassador for the Fair and White range of beauty products.

Agunbiade, a 2019 housemate of the famed Big Brother Naija TV reality show is making a rebound as an ambassador of the brand for two straight years. She was first signed on in February 2020. According to Fair and White Nigeria's Media Adviser, Chief Ingram Osigwe, "the renewal of her contract is the definitive definition of the popular saying, "one good turn deserves another".

The brand ambassador, he said,  performed exceedingly well in her first contract hence Fair and White deemed it fit to renew it.

Speaking shortly after signing the contract renewal, Agunbiade urged beauty enthusiasts and all those who want the best for their skin to switch brands and be Fair and White compliant.

Beaming with satisfaction as she displayed the brands, Agunbiade counselled that "for Fair and White to work for you, you need to first know your skin type and then go for the brand's variant that suits it. There is Fair and White for every skin. I have been able to sensitize consumers on this"

Continuing, the brand ambassador said: "Fair and White is the brand for all those who care for great skin and beauty. Fair and White is a brand that works. Just use it according to the instructions"

On his part, Osigwe who is the CEO/MD of FullPage International Communications Ltd and who anchored the event  explained that shortly after Agunbiade signed the first contract in February 2020 the covid 19 pandemic broke out and inhibited most of what she was to do for the brand but she was not deterred as she took on to social media to educate ladies on the imperativeness of using Fair and White rather than resorting to brands that damage their skin.

In his address, the General Sales manager of Fair and White Nigeria, Mr Sunny Adekoya  said the company will not relent in taking care of the beauty of African women by making sure that it gives the best of Fair and White at all times.

He recalled that the company has for over 25 years provided consumers with genuine Fair and White brands, pledging that it won't relent in this regard.

On the issue of fake Fair and White brands, Mr Adekoya  said the company now puts distinguishing features on the Fair and White range of products to mark them out from fake brands in the market.

Essentially, beyond the Fair and White Gold which she was initially signed for, Esther now has the additional mandate to promote Fair and White So- Carrot and Fair and White Glu- Tathion.

Dignitaries, including industry stakeholders present at the contract renewal signing ceremony, were Emenike Agu, A media personality, Frances Emetarom, a YouTube blogger 

Ebere Nwachukwu of Full page Communications Ltd, Vivienne Emenike-Agu, a fashion practitioner and a businesswoman, Blessing Okogbue, a beauty consultant, Vivian Onyebukwa, Style Editor, The Sun magazine, Mercy Ikoro Business manager, The Sun Newspaper, Josephine Ugbode, Beauty Consultant to Fair & White group, Chimaka Chibueze, Online sales manager,  Sunday Adekoya, General Sales manager, Fair and White Nigeria, Emma Okoh,Sales manager Jenifer maduka, staff of London City Airport,Chiamka Maduka Igboanugo, a YouTube blogger and Oscar  Ochiogu, Photo Editor, Vanguard Media group.  

Manufactured in France, Fair and White come in various variants including So- White, Exclusive, Exclusive Vitamin C, So- Carrot, Gold, Original, Glu Tathion and So-Fruity.

The brand is exclusively marketed in Nigeria by Fair and White Nigeria.

Fair and White Unveils Jackie B as Brand Ambassador for Nigeria

Fair and White Unveils Jackie B as Brand Ambassador for Nigeria

Thursday, November 4, 2021 wi remain indelible in the minds of many beauty enthusiasts. It was indeed Thursday to remember.

The ambience was gay. It exuded glamour and panache laced with glitz.The atmosphere spelt funfair.

As invited guests- mostly celebrits, beauty experts, distributors and brand journalists- thronged the venue, no one was left in doubt as to the grand nature of the event.

Venue was Reserve Resturant, Karimu Ikotun, Victoria Island, Lagos and the gathering was at the instance of commodity conglomerate, Bozac Continental Ltd which was unveiling Jackie Lureino Bent, popular as Jackie B, as the latest brand  Ambassador of Fair and White range of beauty product.

Before Jackie, delectable Esther Agunbiade and Toke Makinwa have represented the brand as Ambassadors. 

Esther was the Brand Ambassador for the Gold range while Makinwa represented the So White & So Carrot Ranges.

The Bozac group holds the sole franchise for Fair and White brand in Nigeria.

A unisex international beauty brand, the Fair and White variants, are made  in France for people of colour by Labo Derma France.

The new brand Ambassador who is Senator Grace Bent's daughter, was a housemate in the 2021 Big Brother Naija reality show.

It was indeed an "A" rated event because it again afforded the Bozac group the opportunity to celebrate natural African beauty.

On hand to ensure a successful outing were Bozac's senior managers led by the son of the president of the group who is also a Director in the company, Kene Chibueze.

Mr Chibueze held fort for his father and he gave a good account of himself in that regard.

In his brief remark, he stressed that Bozac group has always promoted and will continue to promote African beauty.

Chibueze assured consumers and distributors of Fair and White that the brand, having been around in the past 25 years, will continue to maintain quality and excellence as well as beauty needs of African women.

Its believe in African beauty, he disclosed, accounted for the reason Bozac opted for Jackie B, a ravishing African beauty, as the new face of a variant of the brand,  Fair and White Gold which was launched in 2014.

According to Chibueze, "other products have tried to look like Fair and White Gold but of course, if it is not Fair and White, it cannot be like Fair and White. Our brand is distinctive, it is on a class of its own"

The Managing Director and Chief Executive officer of Fullpage Communications Ltd Ingram Osigwe who also doubles as Media Adviser to Bozac dazzled all with his superlative performance as compere for the event.

He on his part equally assured the public that scintilating advert strategies that will take the brand to its desired target audiences are in the offing.

Jackie B came with Mr Amadi Victor Obisike, owner of the Agency that handles her PR and her Personal Assistant, Chukwulobe Favour.

Looking queenly in her dress, Jackie B appended her signature to the endorsed deal amidst applause and clinging of glasses.

Bozac's team at the signing ceremony included the group's legal Adviser, Barrister Gabriel Airewele, Kene Chibueze 
Director, Oluwatoyin Ogunbowale
Human Resources Consultant, Sunday Adekoya , Sales Manager,
Prince  Emma Okon
Assistant  Sales Manager, Onyebuchi Oformata,

Sales representative,Ijeoma Ezenma, Sales representative, Modupe Adebimpe, Brand representative and Olaitan Adegun, Warehouse manager.

Evidently elated Jackie B revealed that a day after she left the BBNaija house, many companies made endorsement offers to her but she opted for Fair and White because she considered it a legacy brand, a brand that sticks to what it represents.

Being of Northern Nigerian extraction, the new brand ambassador pledged to take Fair and White to the nooks and crannies of the region and help open the frontier of northern market for it.

Her mother, Senator Grace Bent, she said, was happy with her decision to endorse the brand.
At the event were also Mercy Ikoro, 
Deputy Business Manager
The Sun Publishing Ltd, Onyekachi Evelyn 
CEO , Switkaybedding, Mogbogu Chinyere,
Complete Bridals  among other important dignitaries.