Showing posts with label media. Show all posts
Showing posts with label media. Show all posts

Friday, May 13, 2011

Teens and the Media: Television is Dead and Facebook is Irresistible

YORK, Pa., May 13, 2011 /PRNewswire-USNewswire/ -- The "media" is an undeniably powerful entity in our daily lives. It's even more invasive for teens and college students, a generation growing up with more forms of media choices than any other generation before them.

(Logo:, a blogging resource for high school students, Baby Boomers, and every life stage in between, wanted to know how teens felt about the media, so they asked its teen and college visitors, "What form of media impacts your life the most, and why?" as part of its national monthly writing contest series for students.

Over 5,190 students from all 50 U.S. states and 69 countries visited the teen writing contest page. From the scores of submitted blogs to, four trends/ themes emerged about teens' attitudes towards the media:

1. Internet: Nearly a quarter of the student writers said that Internet was the media that affected them the most, citing that it's the perfect place to research, and to keep in touch with friends and family.

One contest finalist, Jenny Zhang, of Fiorello H. LaGuardia High School from Middle Village, NY, wrote, in her essay entitled, Media: Are we really using the internet, or is it vice versa, "Our fast-paced society demands technology to be always moving at its fastest speed and to the best of it's ability with little to no errors. But has anyone considered the toll the internet has taken on our lives? Technology is frightening. The utmost terrifying development ever created by man. I won't deny that I am a victim of the internet because I find myself drawn to these technologies in ways I never thought I would be."

2. Television: While some students get their information from television, many wrote about the "mind numbing" effects of this medium. It received the most negative responses; students feel television is "distracting."

Essay finalist, Justina Tran of Garden Grove High School, Garden Grove, CA, wrote, "In essence, the news media presents us with what it thinks we should know, but it's ultimately our responsibility to use that knowledge to make a difference and thus spread hope to those who need it most. As a wise mentor advised me, two types of people dwell in this world: talkers and do-ers. The news media are fundamentally the talkers and it's up to us to be the do-ers," in her essay Media: The Difference Between Newscasters and Whom They Inform .

3. Facebook: It's no surprise that a large percentage of teenagers cited Facebook as their most influential form of media in their lives, since it connects the students to friends, family, and gossip. Several students raised privacy concerns about using Facebook in their essays, as well as larger issues like cyber-bullying.

Finalist Riley Brewer, of Rhea County High School from Cookeville, TN, wrote, "The power of Facebook isn't easily defined...I am aware of the most intimate details of my high school classmates' lives; I know who is getting divorced at 22, who is preparing to graduate summa cum laude, who has moved to Vegas to pole dance, and who has traded in football practice for burger flipping. True, I could choose not to read friends' status updates, but I must admit the temptation is too much for a mere mortal to resist," in the essay Media: The Facebook Juggernaut.

4. Overall, Media is Positive: Although there were some dissenters, the majority of student writers felt that media—in all forms and varieties—is an important, powerful, and positive influence on a person's life.

In the essay, Media: Children of the Techno-Revolution, teen blogger Katie Garner, of Vista High school from Oceanside, CA, wrote, "Nearly every aspect of my life, in some way or another, is consumed by the functions of modern technology. But I revel in it, for I am a child of the techno-revolution, an age that has spawned millions of other faithful offspring and captivated our thoughts and imagination. Friends may speak to each other from California to Tokyo without delay. Blogs may swap philosophical concepts or short stories, and people around the planet can share their experiences in a chat room. So, how could only one form of media possibly affect me when so many intertwine to shape the way I live? These innovations are all strands of the same web. They constantly surround us, my fellow children and I, so that we remain entangled together. Some might find this instant gratification distasteful; but quite frankly, I think it is wonderful."

Aside from the themes listed above, the student writing contest took in a wide variety of entries addressing various forms of media / communication that included blogs about social networking, cell phones, the internet, television, blogs, books/print, Facebook, celebrities, music, gossip, YouTube, texting, computers, video games, photo editing, prayer, verbal communication, the news, Skype, and the media in general. CEO, Eric Thiegs, stated, "If you get a chance to read these essays, you'll find they are truly amazing when you look at how the students break down and analyze the media. Our winner, Keilah Sullivan, a home schooled student from St. Louis, MO used a tongue and cheek approach to champion her love for print media in her essay, Media: I Like it Black, White, and Read All Over. "

Interested readers can read the summary report and find links to over 140 featured essays about Teens and the Media at

Teens & Media Writing Contest Finalists

  • Kaleigh Somers, James Madison University in Harrisonburg, VA., from Royersford, PA
  • Yipeng Xie, Carlisle School, from Martinsville, VA
  • Riley Brewer, Rhea County High School, from Cookeville, TN
  • Jenny Zhang, Fiorello H. LaGuardia High School, from Middle Village, NY
  • Justina Tran, Garden Grove High School, from Garden Grove, CA
  • D.J. Schaefer, Waukesha South High School, from Waukesha, Wisconsin
  • Keilah Sullivan, Home schooled, from St. Louis, MO
  • Kimmy Tejasindhu, Cajon High School, from San Bernardino, CA
  • Felicia Czochanski, Metuchen High School, from Metuchen, NJ
  • Jennifer Pasatieri, Wellington C. Mepham High School, from North Merrick, NY
  • Andrew Rauh, Divine Child High School, from Dearborn, MI
  • Kammy Liu, John T. Hoggard High School, from Wilmington, NC
  • Katie Garner, Vista High School, from Oceanside, CA
  • Angela N., John F. Kennedy High School and California State University Northridge, from of Los Angeles, CA

May 2011 Writing Contest for High School Students

This month's writing contest for high school students on asks high school students the question, "What was the most difficult thing you overcame this school year?" From friends to family to graduation to grades to self-esteem, teens go through a lot in the course of nine months. With graduation just around the corner (and already have happened for many college students), this contest writing prompt has already begun to elicit some unique responses. Entries will be accepted up till May 30th at Midnight PDT and the essay winner will receive a gift card/cash prize from sponsors like, SWAG, and featured writing status on the site.

About Stage of Life®: is a free, non-partisan, grassroots online community that hosts blogs, information, and resources for teens, Millennials/Gen Y, Gen X, and Baby Boomer generations. Its specialized content allows users to share and archive their life stories. includes free lesson plans and writing prompts for Language Arts teachers, monthly writing contests for high school students and college students, blogging resources, a platform that helps people promote their blogs, teen trends, custom news feeds for each stage of life, and My Life Rewards, an area dedicated to providing relevant coupons and discounts exclusively geared towards each stage of life.

If you'd like more information about or an interview with CEO/Founder Eric Thiegs, please call (717) 244-0006, or use the Contact Us form on the website. You may also contact PR/Marketing Coordinator Megan Colyer at (717) 654-9554 or megan.colyer(at)


Web Site:

Thursday, January 13, 2011

Beyond the Theater: Moviegoers and Other Media

13 Jan 2011 11:00 Africa/Lagos

Beyond the Theater: Moviegoers and Other Media

Moviegoing Declining; Movie 'Viewing' Not

PR Newswire

SANTA MONICA, Calif., Jan. 13, 2011

SANTA MONICA, Calif., Jan. 13, 2011 /PRNewswire/ -- Interpret, a leading entertainment, media and technology market research firm, today released its Interpretations report, "Beyond the Theater: Moviegoers and Other Media," which found that though the number of moviegoers decreased over the past year, time spent with other media to view movies has increased.

Interpret's New Media Measure™ data shows the number of moviegoers (defined as those who watch 3 or more movies in a theater in the past 6 months) has decreased 11% over the past year, and the average number of movies watched in the theater among this group has also decreased. At the same time, more moviegoers (36%) are streaming full-length movies online, increasing 16% in the past year. Perhaps most disconcerting is that these alternative options have resulted in less interest in being the first to see movies in the theater.

"While the number of active moviegoers is down, there is a silver lining in that movie lovers are turning to other media to view movies," said Dan Casey, VP of the Movie Group at Interpret. "Moviegoers' use of other media – like video games and social networking – has also increased, offering studios and marketers new ways to interact with movie-loving audiences."

Click here for more information about this report.

New Media Measure™ is Interpret LLC's proprietary, quarterly survey of media behaviors, attitudes and product consumption. Designed to keep pace with the evolving media landscape, New Media Measure™ supplies the means to better measure and keep track of fast-changing consumer behaviors. New Media Measure™ surveys 9,000 consumers aged 12-65, representative of the U.S. population and weighted to U.S. Census. Data collected includes: demographics, psychographics, brand consumption, traditional media consumption, online and social networking, mobile phone, video gaming, and digital entertainment. Data is available via Interface, a web-accessible, interactive analysis tool, through Intrend, quarterly trend reports, and through Interpretations, monthly whitepapers written by Interpret analysts.

About Interpret LLC

Interpret is the leading cross-media market research firm. The company applies proprietary, cutting-edge methodologies and extensive category knowledge to help clients plan, test, and measure business strategies in the fast-evolving media landscape. Interpret's unique combination of syndicated measurement products and custom market research services provides a common language across media for the key stakeholders of the digital age.

SOURCE Interpret LLC

CONTACT: Jeff Tiddens of Interpret LLC, +1-310-255-0590, ext. 346,

Web Site:

Wednesday, December 1, 2010

World AIDS Day Invitation to the representatives of the media

Photo Credit: Gay Rights

30 Nov 2010 19:48 Africa/Lagos

Commemoration of World AIDS Day / Invitation to the representatives of the media

ADDIS ABABA, November 30, 2010/African Press Organization (APO)/ -- African Union Invitation to the representatives of the media

WHAT: Commemoration of World AIDS Day
THEME: “Universal Access and Human Rights''
WHEN: The event will be organized in two phases:
i) 01 December 2010: workshop and panel discussions.
ii) 04 December 2010: Walk from Arat Kilo to AU premises.

WHERE: African Union Headquarters, Addis Ababa.
WHO: Jointly organized by the Department of Medical Service and Social Affair of the
African Union Commission (AUC).

WHY: The African Union Commission commemorates World AIDS Day every year. To
that effect the Commission organized this year's event:

i) To express solidarity in awareness raising efforts in line with the International Community.
ii) To promote and popularize the AU Commission HIV/AIDS Workplace policy among the staff of the commission

Expected outcome:

To Increase awareness on HIV/AIDS and the AU Commission HIV/AIV Workplace Policy.

Since the first World AIDS Day in 1988, when the World Health Organization called on everyone to “Join the Worldwide Effort”, AIDS has become one of the defining issues of our time. There is still a serious shortfall in resources for AIDS, and stigma and discrimination around AIDS continue to prevail. As a result, two-thirds of those who require antiretroviral treatment are unable to access it. Less than one in ten people at risk of HIV infection have the means to protect themselves.

Sustaining leadership and accelerating action on AIDS isn't something just for politicians. It involves religious leaders, community, youth and council leaders, chief executives and trade union leaders. It involves people living with HIV, and their families and friends. It involves you, me – each and every one of us – taking the lead to eliminate stigma and discrimination, to advocate for more resources to tackle AIDS. The fight against HIV/AIDS cannot be won by individuals alone, but the combined efforts of all stakeholders.

According to the five year review of the Abuja Call for accelerated action towards universal access to HIV/AIDS,TB, and Malaria services, conducted by the AU Commission in May 2010, since 2006, significant progress has been made by Members States towards universal access to health services in general and HIV/AIDS in particular. There is a clear continental and international political will and commitment to achieving universal access and health related MDGs by 2015. In spite of the commendable progress made, this is still insufficient to attain the Abuja target of universal access to HIV/AIDS services.

The commemoration event is expected to be attended by representatives of Embassies of Member States, Staff of the Commission and Media Representatives.
All media representatives are invited to participate and cover the commemoration event tomorrow, 01 December 2010 starting 15:30hrs at the African Union Commission.
Media representatives are also invited to participate on the Walk event on Saturday 04 December 2010.

Source: African Union Commission (AUC)

Monday, May 31, 2010

Africa Region Pre-Conference to Mexico 2010 – World Youth Conference / Invitation to the Representatives of the Media

31 May 2010 14:42 Africa/Lagos

Africa Region Pre-Conference to Mexico 2010 – World Youth Conference / Invitation to the representatives of the media

ADDIS ABABA, May 31, 2010/location>)/ -- Africa Region Pre-Conference to Mexico 2010 – World Youth Conference / Invitation to the representatives of the media

WHEN: 3-4 June 2010

WHERE: Abuja, Nigeria

WHO : Organised by the Department of Human Resources Science and Technology (HRST) of the African Union (AU) in collaboration with the Government of the Federal Republic of Nigeria

WHY: Preparation of the World Youth Conference to take place in Mexico 2010. The place of the youth in the society and the voice of the youth need to be heard in important world issues.

OBJECTIVES: - The Pre- Conference is aimed and bringing together High officials and experts in the domain of Youth development to share views on the different thematic issues in preparation of the World Youth Conference scheduled to take place on August 2010 in Mexico .

Each continent was urged to organize a pre-conference in order to brainstorm on youth development and related issues ahead of the Mexico Youth Conference. The Abuja pre-conference therefore will represent the African pre-conference in preparation of the mega event in Mexico.

PARTICIPANTS: participants will include some African Ministers of Youth; Members of the COMY 5 Bureau; African Ambassadors based in Nigeria; civil society organizations; international organizations; United Nations agency dealing with youth development and the African Union Commission amongst others.

BACKGROUND : Investment of Youth in Africa

A country's youth is one of its biggest assets for peace and development. This present generation represents history's largest record breaking numbers of young people with as many opportunities to succeed or the misfortune to fail. Youth in Africa as they grow and deepen their leadership responsibilities will face a lot of challenges and they need to be ready for them. This makes youth capacity building a priority. Investment in youth has proven potential to protect the future of our continent and will guarantee the sustainability of the current development gains recorded in the last decade. Youth can build better future for Africa and this makes it important that the individual level capacity is harnessed.

Progress in access to education in sub-Saharan Africa is growing disproportionately to economic size and financial deepening. Job creation and economic activities are still driven by traditional systems of complacency, and ‘perceived' modesty which views youth aspirations for improved lifestyles and improved social amenities; quality of pay and work conditions to be beyond the parameters of African values and culture.

Source: African Union Commission (AUC)

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