The Global Target Audience For Nollywood Movies and Series in Igbo and other African Content in International Film Acquisition and Distribution
Using Culture and Strategy:
My market survey for a new Nigerian Igbo movie, "Infant at Heart" directed by Aguyi Ikeobi ND, a graduate of the London Film School and produced by Vera Kanu, a seasoned producer in Nollywood with famous Nollywood actor, Nkem Owoh and one of the most beautiful Nollywood divas, Monalisa Chinda in the leading roles has an estimated target audience of more than 100, 000 Igbos who will like to watch Igbo movies and can afford to pay for the tickets at the cinemas in Nigeria.
There are also thousands of Igbos in Ghana, Cameroon and Gabon who are fans of Nkem Owoh who will be excited to watch it.
The Cultural Web
There are more than 45 million Igbos in Africa and the Diaspora.Nollywood movies still command hundreds and thousands of fans in West Africa and Central Africa.
The first Nollywood videos were actually videos of the popular Igbo TV series, "Masquerade" on the Nigeria Television Authority (NTA) in the 1980s recorded on VHS tapes and watched on TV in Cameroon and Gabon.
See also Nigerian Home Videos - Festival des 3 Continents
https://www.3continents.com/
The significance of cultural web is important for marketing strategy in the distribution of products and services, especially movies and TV series.
Audiences first and foremost prefer content they can identify with and then are anxious and curious about content of other cultures.
Majority of the over 11 million viewers of "The Black Book", the 2023 Nollywood crime thriller film by Editi Effiong on Netflix were South Koreans who were anxious and curious to know what is "The Black Book".
The largest market for African movies and series are the Afro-Latinos: comprising some 150 million in the Americas.
https://www.everycrsreport.
Unknown to Canal Plus and other multinational entertainment providers, FRANCE 24 Español has already unlocked the market, but yet to provide the African movies and series they (Afro-Latinos) will be excited to see.
The Igbo were dispersed to colonies such as Jamaica, Cuba, Saint-Domingue, Barbados, Colonial America, Belize and Trinidad and Tobago, among others.
The Igbo language is still spoken in Cuba, along with the Efik language, but in a creolized version. In ceremonies of the Abakuá culture, you can see traces of the Igbo Culture.
These are populations waiting for Igbo movies and series and other African content.
- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series,
The first book series on Nollywood and the Nigerian film industry.
The books have been printed in Raleigh, North Carolina, United States of America and distributed by Amazon, Barnes and Noble and other booksellers.
They are the highest priced book series by an African author and publisher.
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