Nollywood Versus Hollywood at the Cinemas in Nigeria

Nollywood Versus Hollywood at the Cinemas in Nigeria

"UNFORGIVABLE" is still on the top 20 box office movies showing at the cinemas in Nigeria. The daring drama on illicit sex, rape and court trial is for adults only.
Kisses n Roses, a Nigerian adult blog is showing the uncensored trailer which is also on YouTube.

There are millions of adults who will rush to watch the movie, but there are not enough cinemas for Nollywood movies in Nigeria.
The film distributors prefer Hollywood movies, because of the popular hype for them.
"Barbie" is over hyped and is the #1 Hollywood film in Nigeria.

"Orisa" is the #1 Nollywood movie. An epic Yoruba drama of mysticism, war and heroism.

FilmOne Limited has the largest cinemas in Nigeria and shows more of their own Nollywood and Hollywood movies than movies from other distributors that I cannot call competitors, because they cannot compete with FilmOne in film distribution in Nigeria.

With a population of over 200 million people, the cinemas are not up to 400 in about 70 locations in the most populous country in Africa.
There are states without a single cinema!

There should be a cinema in every neighbourhood in Nigeria like viewing centres with affordable tickets from N500 - N1, 000 per seat.

Cinewav of Singapore has offered  affordable solutions to make cinemas available in over 2, 000 locations in Nigeria. But the film distributors and exhibitors still want to have cinemas only in enclosures indoors at the upscale shopping malls in middle class locations for only the middle class and upper class people.

Growing Demand for Cinemas in Nigeria - BBC News

https://www.bbc.com/news/av/business-48480401

0.4 cinema screens to 100,000 people is very small for millions of movie lovers in Nigeria and the present locations of the few movie theatres are not the most appropriate in terms of demographics, because more thousands of people drive for miles to get to the nearest movie theatres, because they don’t have anyone in their local government areas.

Cinewav can roll out cinemas to the people in their local government areas in Lagos and other conducive and receptive locations in Nigeria. The Ikoyi Club, Ikeja Country Club, Metropolitan Club, Capital Club and other clubs can have Cinewav cinema outdoors and in halls every weekend.

There are more than 50 million people who can afford tickets for $1 per seat in cinemas.
We can have up to 50, 000 cinemas in Nigeria if investors can invest in the installations of low budget affordable cinemas for the majority of Nigerians in every neighbourhood in the country.
Let us bring cinemas closer to the majority of the people.

- By Ekenyerengozi Michael Chima,
The Publisher/Editor,
NOLLYWOOD MIRROR ® Series distributed by Amazon, Barnes and Noble and other booksellers.

#unforgivable
#barbie
#nollywood
#hollywood
#cinemas
#movies
#distributors
#boxoffice
#cinewav
#shoppingmalls
#filmdistribution
#distributors
#exhibitors

August of Enchanting Content

August of Enchanting Content

It has been a busy August for me communicating with some of the biggest film and TV production, acquisition and distribution companies in America, Europe, Australia and India. I have a large catalog of movies, series and documentaries for international theatrical release, TV channels and OTT platforms.
VISION FILMS, INC and Vuulr have premium content. Vuulr has new  buyers and sellers for international film and TV rights of enchanting dramas, comedies, documentaries and animes.

The first MIP Africa held last week from August 24-26, 2022 at the  International Convention Center (CTICC) in Cape Town, South Africa.
MIP Africa had special overviews on South Africa, Nigeria, Ghana, and Tanzania with United States of America as the first guest country.
85 exhibitors met with 60 hosted (all expenses paid) buyers, as well as some of 240 “member” buyers.

#mipafrica #filmmakers #buyers #sellers #filmmarket #acquisition
#Nigeria #Africa #Southafrica #Ghana #Tanzania #distribution #TV #movies #series #India #Europe #film #America #Australia #exhibitors #distributors #content #entertainment

Cinemas in Nigeria Are Losing Millions of Dollars Due To Poor Marketing and Publicity

The trailer of "The American King", a new Hollywood and Nollywood comedy showing in selected cinemas in Nigeria.

Popular NIgerian actress, Shan George in front of Genesis Cinemas in Asaba, Delta State, NIgeria.

Cinemas in Nigeria are losing millions of dollars, because of poor marketing and publicity.

Nigerian film distributors and exhibitors don't seem to have any  budget for the marketing and publicity of movies for cinemas in Nigeria rated as the second largest film industry in the world after India for the annual quantity of film productions.

The more marketing promotions for their movies, the more people that will be attracted to watch the movies and increase the population of moviegoers in Nigeria with more sales of tickets.

I have been increasing the attractions of cinemas by having screenings of documentary films for secondary schools at the cinemas since 2013 to date. The secondary school students who were teenagers seven years ago in 2013 are now grown-ups in their 20s and majority of them have graduated from tertiary institutions and gainfully employed with enough disposable incomes to pay for tickets for movies at the cinemas. 

Many of them have commended me for their appreciation of the cinema culture.

Film distributors and exhibitors in the established film industries of Hollywood of the United States of America, Bollywood of India, China, UK and South Africa have  budgets of millions of dollars for marketing and publicity for movies and their movies have been the highest grossing movies in the world which the NIgerian film industry has not achieved with the thousands of movies produced annually in Nollywood and Kannywood.

South Africa does not produce up to a quarter of the movies produced annually by NIgeria, but  has produced the highest grossing movies in Africa with "District 9" grossing US$210.8 million in 200;  followed by "The God's Must Be Crazy" - US$100 million; "Zambezia" - US$34.4 million; "Mandela: Long Walk To Freedom" - US$27.3 million; "Khumba )" – $28.42 million (which the producers even reached out to me for the publicity in 2013) and the critically acclaimed "Tsotsi" - $12 million. It was the first African film to win the highly coveted Academy Award for Best Foreign Language Film (now Best International Feature Film) in 2006.

No NIgerian movie has made up to US$3 million from the box office.

The ready made common reason would be that South Africa has hundreds of cinemas whereas NIgeria has less than 100 cinemas. But the 100 cinemas with about 220 screens can make up to US$3 million monthly with proper marketing and publicity for movies. 

The Cinema Exhibitors Association of Nigeria (CEAN) reported that cinemas in Nigeria made N301.48 million from tickets sold across the country in February, 2022 

National President of CEAN, Mr. Patrick Lee said this was a tremendous increase compared with N224.34 million made from ticket sales in February, 2021. 

UNESCO reported that the African film industry has great potential, but the lack of infrastructure like one cinema screen per 787,402 people makes it a laggard.

According to a new UNESCO report, about 5 million people currently work in the film sector in Africa, which contributes $5 billion to the continent's GDP. 

Film distributors and exhibitors in Nigeria should increase their budgets for marketing and publicity of the movies they have accepted for their cinemas. They have to increase the appreciation for cinemas by millions of people in NIgeria from the lower class to the upper class of the society.

Over 60 million Nigerians spend over N730 billion annually on sports betting and at least two billion naira is generated daily according to a recent data with each one spending more than N3, 000 weekly on betting. So, millions of Nigerians have disposable personal income (DPI) to afford paying for tickets for movies at the cinemas. 

- By EKENYERENGOZI Michael Chima,

Publisher/Editor, 

NOLLYWOOD MIRROR®Series 

247 Nigeria (@247nigeria) / Twitter

https://mobile.twitter.com/247nigeria

https://www.amazon.com/author/ekenyerengozimichaelchima

https://www.linkedin.com/in/michaelchimaeyerengozi

           The American King is currently the #1 Comedy in NIgeria from March 4-17, 2022 and has attracted thousands of moviegoers to the cinemas.                           

Meritocratic and Topocratic Distribution of Content in Nollywood and the Nigerian Film Industry

Meritocratic and Topocratic Distribution of Content in Nollywood and the Nigerian Film Industry

A system is topocratic if the compensation and power available to an individual is determined primarily by her position in a network.

In the model, individuals produce and sell content, but also distribute the content produced by others when they belong to the shortest path connecting a buyer and a seller.

A system is said to be meritocratic if the compensation and power available to individuals is determined by their abilities and merits. 

In Nollywood and the Nigerian film industry, we have seen the monopoly of topocracy by certain powerful stakeholders, including the film distributors and exhibitors.

Filmmakers have pointed out that the film distributors and exhibitors have been giving the best showtimes at their cinemas to the movies they produced or co- produced which have become the highest grossing NIgerian movies since 2016 to date. They have also taken advantage of the acquisition of NIgerian movies by Netflix and Amazon by using the same topocratic model.

Only about 20 percent of the Nigerian movies accepted by NIgerian film distributors and exhibitors are based on meritocracy.

- By EKENYERENGOZI Michael Chima,

Publisher/Editor, 

NOLLYWOOD MIRROR®Series,

247 Nigeria (@247nigeria) / Twitter

https://mobile.twitter.com/247nigeria

https://www.amazon.com/author/ekenyerengozimichaelchima

https://www.linkedin.com/in/michaelchimaeyerengozi