Shopping From Mobile Device More Popular Than PC

InMobi infographic summarizing results: 35% choose Mobile as No.1 digital shopping tool in US. (PRNewsFoto/InMobi)

27 Apr 2011 14:00 Africa/Lagos


Shopping From Mobile Device More Popular Than PC

35% choose Mobile as No.1 digital shopping tool in US

PR Newswire

SAN MATEO, Calif., April 27, 2011

SAN MATEO, Calif., April 27, 2011 /PRNewswire/ -- Today, InMobi, the world's largest independent mobile ad network, revealed that shoppers prefer browsing and buying goods and services from their mobile over their PC. The study*, conducted among consumers using the mobile Internet, found that half of shoppers still prefer hitting the stores (49%) but over a third are now comfortable with shopping from their pocket (35%) and only 16% prefer shopping from their PC or laptop, highlighting the clear shift to 'shopping on the move.'

(Photo: http://photos.prnewswire.com/prnh/20110427/SF90349)

Results from the study support data showing the mobile shopping market doubled in revenue from $1.2bn** in 2009 to a staggering $2.4bn** in 2010 in the US alone. InMobi predicts growth to skyrocket over the coming year to an estimated $9bn**.

Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, commented, "Mobile shopping is already commonplace with one in four Americans influenced by or purchasing goods from their mobile devices. It's an exciting time for the consumer, retailer, and manufacturer as mobile shopping solutions will become more intelligent and compelling to use. The clear consumer acceptance has opened huge opportunities in the world of mobile advertising. "

Most popular purchases from mobile devices in the US:

Product % Buying

Mobile Content/Games - 42%


Consumer Electronics - 19%


Apparel - 15%


Entertainment Tickets - 13%


Travel - 12%


Other - 4%


A sizeable 74 million US citizens – almost one in four – of the total 310 million consumers currently shop on their mobile phone. InMobi uncovered similar trends in the UK and predicts that take-up of shopping on mobile will be consistent in both markets.

Full results of the study, conducted in 14 countries among 15,000 consumers, will be released in a global research roadshow to leading agencies, brands, analysts, and journalists. For further information, please visit www.inmobi.com

*InMobi research based on approximately 2,500 mobile phone users.

**InMobi prediction for 2011 based on company insight and past ABI Research for 2009 and 2010: http://www.mobilecommercedaily.com/2010/02/17/mobile-shopping-in-us-will-grow-to-24-billion-this-year-abi-research

About the Study

The study, entitled "A Global Consumer Perspective on Mobile Shopping", was conducted among 15,000 consumers in 14 countries in North America, Europe, Africa, and Asia during February and March 2011. Consumers participated in the study directly through their mobile devices offering the mobile ecosystem a point of view on mobile shopping among mobile Internet users. Detailed results from the 12 question, 4 minute survey, will be provided in a series of research roadshows with influential agency, brand, analyst, and press participating in New York City, San Francisco, London, Singapore, Sydney, Paris, Milan, Berlin, Nairobi, Johannesberg, Dehli, and Mumbai. Interested parties should contact InMobi for more details at research@InMobi.com

About InMobi

InMobi is the world's largest independent mobile advertising network. With offices on four continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is growing fast and now delivers the unprecedented ability to reach 220 million consumers, in over 125 countries, through more than 31.9 billion mobile ad impressions monthly. InMobi was recently selected as the 2010 AlwaysOn Global 250 Company to Watch in Silicon Valley.

InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, and Singapore.

To learn more, please visit www.InMobi.com/research, follow us on Twitter @InMobi, or read our blog at www.inmobi.com/inmobiblog/

CONTACT:
Dan Gamble, +1-415-598-8902, dan@if-communications.com, for InMobi US

SOURCE InMobi

Web Site: http://www.inmobi.com/

As Corporate Mobile Device Programs Grow, So Do the Risks

Information is Power. Nigerians Report is the daily Supplier.



23 Mar 2010 13:00 Africa/Lagos

As Corporate Mobile Device Programs Grow, So Do the Risks; Runzheimer International Mobile Watch Reduces Risks and Costs by Up to 25 Percent

WATERFORD, Wis., March 23 /PRNewswire/ -- Businesses today rely more than ever on cell phones and other mobile devices to stay connected in a global marketplace. However, according to employee mobility expert Runzheimer International, managing corporate mobile device programs can present significant costs and challenges often driven by lack of policy and expertise, inefficient processes, and inadequate management information. As a proof point, Runzheimer International's latest research shows that 73 percent of organizations are operating their virtual office programs without a formal policy.


Since many organizations today manage numerous wireless carrier relationships at a time with extremely detailed contracts and hundreds of pages of bills to review each month, the need for greater control continues to increase rapidly. The risk of errors and missed opportunity to optimize the management of contracts is high. An Aberdeen survey reports that it costs enterprises nearly 10 times more to manage wireless services and devices than wireline. The survey also indicates that this number will continue to grow, as 80 percent of respondents say they plan to increase their fleet of wirelessly enabled PDAs.


Runzheimer International Mobile Watch Services(TM) streamline the process of managing corporate mobile device programs, enabling organizations to achieve better service and cost reduction of up to 25 percent. On average, Runzheimer Mobile Watch customers have increased productivity with finance invoice reconciliation and cost allocation from 50 to 90 percent. Individual mobile device costs have been reduced by $100-$350 per year and service levels have decreased from two-to-three weeks to two-to-three days.


"Because of extreme complexity and an intensely manual process, uncovering expense control and service improvements in telecom expense management programs requires significant time and resources," said Greg Harper, president of Runzheimer International. "Our Mobile Watch Services provide corporations with the powerful combination of automation and consulting expertise to tighten policies and processes, resulting in better employee service and reduced costs."


Proven ROI for Companies that Take Control of Mobile Device Management


Johnson Financial Group (JFG), a full-service financial services company, faced challenges in understanding and effectively administering mobile devices. JFG maintained contracts with seven different wireless carriers and had limited guidelines for mobile device eligibility. A budget review identified mobile devices as a large and growing cost item. JFG implemented the Runzheimer International Mobile Watch Services to help take control of its complex mobile device program. Within the first 10 months of implementation, JFG's run rate of wireless spending declined by 23.5 percent and unit costs for mobile devices are now at or below best practice levels. The company has experienced improved asset management, reductions in billing errors and over-payments to carriers, and significantly shortened turnaround times for activating new lines and device receipt.


Runzheimer International's Mobile Watch includes a complete range of services, from expense optimization and order management to invoice automation and monthly reconciliation. The services also include consulting and management reporting relative to best practices. More information can be found at www.runzheimer.com.


About Runzheimer International


Founded in 1933, Runzheimer International serves 60 percent of the Fortune 500 and numerous government agencies. The company is recognized for providing innovative solutions relating to Total Employee Mobility®. Runzheimer International is the global leader in workforce mobility programs including business vehicle, logistics, business travel, corporate aircraft, employee relocation and compensation, and virtual office.


Source: Runzheimer International

CONTACT: Andrea Cousens of ABC Communications, +1-310-270-8903,
acousens@runzheimer.com, for Runzheimer International; or Kathy Sharo of
Runzheimer International, +1-262-971-2651, kps@runzheimer.com


Web Site: Runzheimer International


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Volkswagen Becomes First Auto Manufacturer To Launch a Car Exclusively on a Mobile Device

All-new Volkswagen 2010 GTI Launches Through Real Racing GTI App (PRNewsFoto/Volkswagen of America, Inc.) HERNDON, VA UNITED STATES 20091021T00:00:00-04:00 0-04:00
Six U.S. Players of the Real Racing GTI App Can Compete to Win One of Six Limited-Edition, Fully-Customized 2010 GTIs. (PRNewsFoto/Volkswagen of America, Inc.) HERNDON, VA UNITED STATES 20091021T00:00:00-04:00 0-04:00

22 Oct 2009 13:00 Africa/Lagos

Volkswagen Becomes First Auto Manufacturer To Launch a Car Exclusively on a Mobile Device

Free Real Racing GTI Game Brings Volkswagen All-New 2010 GTI to iPhone(R) and iPod touch(R) Six U.S. Players Will Each Win One of Six Customized Limited-Edition GTI MkVI Vehicles Through December 2

HERNDON, Va., Oct. 22 /PRNewswire/ -- Volkswagen of America, Inc. today announced the launch of the all-new 2010 GTI via the App Store by making available a free version of the popular Firemint Real Racing game that exclusively features the all-new 2010 GTI. This is the first time an automotive manufacturer has used the App Store to launch a new vehicle. Additionally, users of the Real Racing GTI App in the U.S. can compete for the chance to win one of six, limited-edition 2010 GTIs that are fully-customized inside and out.


(Photo: http://www.newscom.com/cgi-bin/prnh/20091022/DE96311-a )
(Photo: http://www.newscom.com/cgi-bin/prnh/20091022/DE96311-b )


The free Real Racing GTI App is available worldwide and spares no detail, allowing players to experience every thrilling aspect of the all-new 2010 GTI right in the palms of their hands on iPhone and iPod touch. From the redesigned exterior with more aggressive headlights and the famous red-striped grille, to the sporty interior with a race-inspired steering wheel, the all-new 2010 GTI races its way to life on the screen for a thrilling gaming experience.


"With the personalization of media and the challenges inherent with reaching constantly connected consumers, we tasked ourselves to rethink the way we launch vehicles in order to engage our consumers in a meaningful way," said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. "The GTI customer is a tech-savvy consumer who enjoys social networking, playing games and spending time on mobile devices - most often an iPhone. Launching the all-new 2010 GTI via the Real Racing GTI App allows us to connect with this savvy GTI consumer within his or her everyday life in a way that no 30-second spot ever could."


U.S.-registered players enjoying the action of the Real Racing GTI App will be challenged to put their skills to the test for a chance to win one of six limited-edition 2010 GTI models. The more they play, the more chances they have to win. Each week for six consecutive weeks beginning today, one player will be chosen to win the ultimate racing prize: the exclusive GTI MkVI, an individually-numbered, specially-tuned version of the legendary hatchback. Each model includes the GTI's 2.0T 200hp four-cylinder engine, a performance tuned suspension finished with black, Volkswagen motorsport 18-inch all-new wheels, and special interior touches, including carbon fiber-look trim, a numbered dash plaque, and unique stitching in the front headrests. For more information on the competition please visit: www.vw.com/RealRacingGTI.


Given the ever-increasing prominence of social networking in the lives of the games' target consumers, Real Racing GTI includes several features designed to foster social connectivity. These include the ability of players to send messages to their competitors via Twitter and to capture and upload videos of their best laps to the game's YouTube channel for international bragging rights. Additionally, GTI MkVI buyers will also be able to configure their vehicles, modeled after the six prize cars, at participating Volkswagen dealerships throughout the U.S.


The Real Racing GTI App is available for free from the App Store on the iPhone and iPod touch or at www.itunes.com/appstore/. No purchase is necessary to enter the contest, which officially ends on December 2 at 11:59PM.


For more about the 2010 Volkswagen GTI, the Real Racing GTI game, and an in-depth look at the six GTI prize editions that are waiting to hit the streets, please visit www.media.vw.com.


About Volkswagen Group of America, Inc.


Founded in 1955, Volkswagen Group of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Through its Volkswagen division, VWGoA sells the Golf, GTI, New Beetle, New Beetle convertible, Jetta, Jetta SportWagen, Eos, Passat, Passat Wagon, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagen models come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com or www.media.vw.com to learn more.


About Firemint


Firemint creates fun, addictive games. The studio has worked with the industry's leading publishers developing over 30 titles from notable franchises as well as originals. Firemint's first self-published iPhone game Flight Control has been a world-wide #1 App Store hit. Firemint's second self-published iPhone game, the high-end 3D pro racing title Real Racing, has been critically acclaimed as a triumph for the platform. Founded in 1999 by CEO Robert Murray, Firemint is located in Melbourne, Australia's games development hub, and employs 35 people. For more information about Firemint, please visit www.firemint.com.


Photo: http://www.newscom.com/cgi-bin/prnh/20091022/DE96311-a
http://www.newscom.com/cgi-bin/prnh/20091022/DE96311-b
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN2 3
PRN Photo Desk, photodesk@prnewswire.com
Source: Volkswagen of America, Inc.

CONTACT: Mya Walters of Volkswagen Group of America, Inc.,
+1-703-364-7692, mya.walters@vw.com


Web Site: http://www.vw.com/

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