Showing posts with label Programs. Show all posts
Showing posts with label Programs. Show all posts

Wednesday, August 17, 2011

LG Mobile Brings Texting to the Big Screen

LG Mobile Brings Texting to the Big Screen

With Theatrical Preview and National Television Debut of 'Thumbs' Documentary

New Documentary from Academy Award Winning Filmmaker Bill Couturié Provides An In-Depth Look At The Growing Phenomenon Of Teen Texting
LA and NY Audiences Treated to Sneak Peek of Texting Exposé; National Television Debut to Air on MTV on Friday, August 19th at 10pm ET/PT

Brianna Hendrickson, 2010 LG U. National Texting Championship Winner

LOS ANGELES, August 17, 2011 /PRNewswire/ — LG Mobile today announced the upcoming release of “Thumbs”, the new texting documentary that chronicles the race to LG’s 2010 National Texting Championship. In celebration of the documentary’s television debut, LG treated audiences in New York and Los Angeles to a theatrical sneak peek of the texting exposé scheduled to premiere on MTV on Friday, August 19th at 10:00 P.M. ET/PT. Providing an exclusive look at the growing phenomenon of texting among today’s youth, the premieres brought industry influencers and texting enthusiasts together for an in-depth look at the fast- paced world of texting and its rising popularity.

THUMBS director Bill Couturié celebrates with LG National Texting Championship alums at the screening of THUMBS on August 4th in New York City.

Documenting the texting lives and habits of six teens from across the country, “Thumbs” delivers an investigative look at the elaborate world of teenage texters and the integral role mobile phones have come to play in day-to-day communication. A look into the marathon race to the 2010 LG National Texting Championship is also provided by putting viewers right in the action as players get to know their competition and ready their thumbs to compete for the crown.

“LG is proud of its texting legacy and has worked to become a pioneer in the space with its QWERTY devices and on-going programs such as the annual LG National Texting Championship,” said Carl Brown, Director of Trade Marketing for LG Mobile Phones. “Supporting the ‘Thumbs’ documentary allowed LG a unique opportunity to give today’s texters a voice while providing an up-close look at the way texting has undeniably changed the way we communicate.”

“Texting is at the heart of how MTV’s Millennial audience communicates every single day of their lives,” said Chris Linn, Executive Vice President of Programming for MTV. “‘Thumbs’ not only focuses on the competition at the LG National Texting Championship, but also takes viewers behind-the-scenes to reveal exactly how empowering and important this form of communication has become.”

“Thumbs” debuted for the first time in New York earlier this month to a crowd of local media and film industry insiders. Following the “Thumbs” New York premiere, a West Coast audience of Hollywood movers and shakers were invited to screen the documentary and attend a private reception at The Spare Room in the iconic Hollywood Roosevelt Hotel where attendees were given the chance to meet the documentary’s producers and ask questions regarding the inspiration behind the film.

# # #
About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit

About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit

Media Contacts:
Elizabeth Latham
LG Electronics Inc
LG MobileComm U.S.A., Inc
(858) 805-6701
Erica Samadani
(310) 280-2456

Tuesday, March 23, 2010

As Corporate Mobile Device Programs Grow, So Do the Risks

Information is Power. Nigerians Report is the daily Supplier.

23 Mar 2010 13:00 Africa/Lagos

As Corporate Mobile Device Programs Grow, So Do the Risks; Runzheimer International Mobile Watch Reduces Risks and Costs by Up to 25 Percent

WATERFORD, Wis., March 23 /PRNewswire/ -- Businesses today rely more than ever on cell phones and other mobile devices to stay connected in a global marketplace. However, according to employee mobility expert Runzheimer International, managing corporate mobile device programs can present significant costs and challenges often driven by lack of policy and expertise, inefficient processes, and inadequate management information. As a proof point, Runzheimer International's latest research shows that 73 percent of organizations are operating their virtual office programs without a formal policy.

Since many organizations today manage numerous wireless carrier relationships at a time with extremely detailed contracts and hundreds of pages of bills to review each month, the need for greater control continues to increase rapidly. The risk of errors and missed opportunity to optimize the management of contracts is high. An Aberdeen survey reports that it costs enterprises nearly 10 times more to manage wireless services and devices than wireline. The survey also indicates that this number will continue to grow, as 80 percent of respondents say they plan to increase their fleet of wirelessly enabled PDAs.

Runzheimer International Mobile Watch Services(TM) streamline the process of managing corporate mobile device programs, enabling organizations to achieve better service and cost reduction of up to 25 percent. On average, Runzheimer Mobile Watch customers have increased productivity with finance invoice reconciliation and cost allocation from 50 to 90 percent. Individual mobile device costs have been reduced by $100-$350 per year and service levels have decreased from two-to-three weeks to two-to-three days.

"Because of extreme complexity and an intensely manual process, uncovering expense control and service improvements in telecom expense management programs requires significant time and resources," said Greg Harper, president of Runzheimer International. "Our Mobile Watch Services provide corporations with the powerful combination of automation and consulting expertise to tighten policies and processes, resulting in better employee service and reduced costs."

Proven ROI for Companies that Take Control of Mobile Device Management

Johnson Financial Group (JFG), a full-service financial services company, faced challenges in understanding and effectively administering mobile devices. JFG maintained contracts with seven different wireless carriers and had limited guidelines for mobile device eligibility. A budget review identified mobile devices as a large and growing cost item. JFG implemented the Runzheimer International Mobile Watch Services to help take control of its complex mobile device program. Within the first 10 months of implementation, JFG's run rate of wireless spending declined by 23.5 percent and unit costs for mobile devices are now at or below best practice levels. The company has experienced improved asset management, reductions in billing errors and over-payments to carriers, and significantly shortened turnaround times for activating new lines and device receipt.

Runzheimer International's Mobile Watch includes a complete range of services, from expense optimization and order management to invoice automation and monthly reconciliation. The services also include consulting and management reporting relative to best practices. More information can be found at

About Runzheimer International

Founded in 1933, Runzheimer International serves 60 percent of the Fortune 500 and numerous government agencies. The company is recognized for providing innovative solutions relating to Total Employee Mobility®. Runzheimer International is the global leader in workforce mobility programs including business vehicle, logistics, business travel, corporate aircraft, employee relocation and compensation, and virtual office.

Source: Runzheimer International

CONTACT: Andrea Cousens of ABC Communications, +1-310-270-8903,, for Runzheimer International; or Kathy Sharo of
Runzheimer International, +1-262-971-2651,

Web Site: Runzheimer International

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