Showing posts with label MTN. Show all posts
Showing posts with label MTN. Show all posts

Thursday, July 15, 2010

Upstream Powers MTN's FIFA World Cup(TM) Themed Mobile Marketing Campaigns in West Africa

15 Jul 2010 12:11 Africa/Lagos


Upstream Powers MTN's FIFA World Cup(TM) Themed Mobile Marketing Campaigns in West Africa

LONDON, July 15, 2010/PRNewswire/ --


- Campaigns for Mobile Operator Giant and FIFA World Cup Global Sponsor MTN, in Nigeria, Benin and Ghana Generated Unprecedented Conversion Rates and Huge Consumer Excitement Demonstrating Upstream's Expertise in Delivering Regional Campaigns With Localised Customer Insight.


Upstream, one of the world's largest mobile marketing solutions providers, (http://www.upstreamsystems.com) is completing a series of successful localised mobile marketing campaigns across West Africa for MTN, as part of the Group's official FIFA World Cup sponsorship activities.


Upstream worked with MTN to create large-scale Mega Promotions for three of the group's West African markets - Nigeria, Ghana and Benin. The campaigns, which were timed to leverage the build up to the World Cup, were all launched at highly publicised events in April. With World Cup activities ending and the campaigns drawing to a close, results reveal an overwhelming response from users, boosting ARPU and generating a high level of excitement from MTN customers in each country after creating instant big winners.


Though launched simultaneously, the three campaigns were carefully constructed to fit unique consumer behaviour and demographics in each of the three countries. This demonstrates the ability of Upstream's sophisticated mobile marketing communications suite to deliver optimised, relevant, communications that engage and create positive and profitable interactions with every one of MTN's participating customers.


"Mobile operators like MTN do not want a cookie-cutter approach to how they market to their customer base, particularly for significant regional campaigns such as MTN's World Cup promotions, but they also want low risk solutions. For MTN, Upstream produced sophisticated CRM campaigns which have enabled them to deliver strongly branded and aligned competitions that were nimble enough to support their massive Africa-wide World Cup series of activities", said Nikos Moraitakis, VP Business Development at Upstream.


"We were amazed at how effortlessly Upstream grasped the needs and preferences of our subscriber base and formulated a customised promotion strategy. The MTN Benin - Upstream partnership was a great commercial success and we look forward to more profitable projects in the future", said Harriet Muchu, Chief Marketing Officer of MTN Benin.


Launched in 1994, MTN Group is a multinational telecommunications provider, with its core operations in 21 countries in Africa and the Middle East.


MTN CAMPAIGNS WITH UPSTREAM


MTN Nigeria


MTN 2010 World Cup Naira Splash Competition is a 90 day campaign launched in April, running until after the World Cup. Prizes include N20,000 Every Hour, N2,000,000 Every Day, N20,000,000 Every Month and 120 Tickets to the World Cup.


http://www.mtnonline.com/index.php/participate.html


MTN Benin


MTN 2010 World Cup Competition was a 60 day campaign when it was launched in April, following the success of the campaign it was extended to 90 days. The SMS mega promotion is being executed in local versions of French. Prizes include daily giveaways of Sony flat screen television and Hyundai cars.


MTN Ghana


MTN 2010 Win 90 cars in 90 days is a 90 day campaign launched in April running until the end of the World Cup. Prizes include daily giveaways of Hyundai Cars, Sony LCD TVs and MTN airtime vouchers.


http://www.mtn.com.gh/sub.aspx?ID=272&MID=228&ParentID=12&FirstParentID=3 &Level=3&FirstIsClosed5=N&SecondIsClosed50=Y


(Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field. Remove the space if one exists.)


About Upstream


Upstream is a world leader in mobile marketing solutions, reaching over 500 million consumers in more than 40 countries. Using its advanced technology platform to deliver potent interactive communication via mobile channels, Upstream empowers global brands to activate their customers like never before.


Upstream was born out of a desire to revolutionise the way companies market to mobile consumers. By combining technology innovation with years of execution expertise and the analysis of terabytes of consumer data, communications powered by Upstream massively increase conversion rates and generate profitable interactions for companies and their mobile consumers.


This unique ability to extract value from any customer base has made Upstream the preferred mobile marketing partner for blue chip companies including Vodafone, T-Mobile, TIM, Orange, Telefonica, America Movil, Zain, MTN, The Coca-Cola Company, Nestle, Unilever, Shell and BSkyB.



Media contact:

Jacki Vause
Peppercom for Upstream
Jvause@uk.peppercom.com
+44(0)20-7033-2660

Alexandra Chong
Upstream
chong@upstreamsystems.com
+44(0)207-290-1320

Source: Upstream

Media contact: Jacki Vause, Peppercom for Upstream, Jvause@uk.peppercom.com, +44(0)20-7033-2660; Alexandra Chong, Upstream, chong@upstreamsystems.com, +44(0)207-290-1320



Releases displayed in Africa/Lagos time
15 Jul 2010
12:05
Goodrich and Turkish Technic, Inc. Complete Agreement to Form Maintenance, Repair and Overhaul Joint Venture
11:15
NBTY Agrees to Be Acquired by the Carlyle Group for $55.00 Per Share in Cash; Transaction Valued at $3.8 Billion; NBTY is a Leading Nutritional Supplement Company
11:00
Siemens Enterprise Communications Names Wolfram Fischer General Manager of EMEA and Asia-Pacific
06:16
Eutelsat and ictQATAR Select Space Systems/Loral to Deliver Their Joint Venture Satellite
03:30
Microsoft Awards Top Performing Partners at Microsoft Worldwide Partner Conference
14 Jul 2010
23:10
Marriott International Reports Second Quarter 2010 Results
21:00
ConvergEx's Eze OMS Partners with PAC-Invest to Help Clients Meet ASIC Short Position Reporting Regulations
20:18
UN Secretary-General sees the 2010 World Cup in South Africa as a Success
20:10
Food crisis in Niger
20:09
Ruling MMD provincial youth leader in court for assaulting journalists
20:09
Food crisis in Niger / Virtual press briefing of the Director of Western and Central Africa Division of the International Fund for Agricultural Development (IFAD)
20:09
Newspaper fined for publishing results of opinion polls
19:09
TV station forced to stop televising religious program
18:50
Zambian journalists warned against publishing unverified information
18:44
Nuline Pharmaceuticals Presents a New Algorithm to Treat Tooth Hypersensitivity
18:00
Rockwell First Quarter Fiscal 2011 Conference Call
17:00
Norwood Auctioneer, Will Lilly, Welcomes Auctioneers From Around the World
16:47
South African Tourism Reveals Adventure Ambassador
16:16
FIFA World Cup 2010(TM) Official Song 'Waka Waka (This Time For Africa)' Becomes Global Phenomenon

14 Jul 2010
23:10
Marriott International Reports Second Quarter 2010 Results
21:00
ConvergEx's Eze OMS Partners with PAC-Invest to Help Clients Meet ASIC Short Position Reporting Regulations
20:18
UN Secretary-General sees the 2010 World Cup in South Africa as a Success
20:10
Food crisis in Niger
20:09
Ruling MMD provincial youth leader in court for assaulting journalists
20:09
Food crisis in Niger / Virtual press briefing of the Director of Western and Central Africa Division of the International Fund for Agricultural Development (IFAD)
20:09
Newspaper fined for publishing results of opinion polls
19:09
TV station forced to stop televising religious program
18:50
Zambian journalists warned against publishing unverified information
16:47
South African Tourism Reveals Adventure Ambassador
16:16
FIFA World Cup 2010(TM) Official Song 'Waka Waka (This Time For Africa)' Becomes Global Phenomenon

19:34
U.S. EPA and American Water Launch National 'We're for Water' Campaign in Los Angeles
12:48
Four journalists held hostage in Niger delta region



Friday, October 2, 2009

MTN Nigeria 419?

MTN NIGERIA 419?


Have you won a prize on the several MTN promos?


Did you get your prize?


MTN Nigeria is the biggest GSM company in Nigeria, but how honest and transparent is the company when many winners of their recent Big Score Promo have been disappointed when they could not be given their prizes? Many notified winners who were received calls from MTN call centre number 180 went to the MTN Customer Care Centre on Aromire Street in Ikoyi, Lagos, but were given stupid excuses for failing to claim their prizes. Many winners were simply told that their names were not seen on the list or they should return and when they returned, they were still denied their prizes. Whistleblowers say that some shameless MTN staff have been claiming the prizes of the winners.




Thursday, October 1, 2009

MTN Partners With IMImobile in a Major Deal to Bring Mobile and Online Content to 103 Million Users

1 Oct 2009 14:08 Africa/Lagos


MTN Partners With IMImobile in a Major Deal to Bring Mobile and Online Content to 103 Million Users

JOHANNESBURG, October 1/PRNewswire/ -- Millions of mobile and online content users across Africa and the Middle East will reap the benefits of a landmark tie-up between MTN and IMImobile - an India-based software and managed services provider linked to 350 content providers worldwide.


The two companies have teamed up in a bold move to address the growing demand for content in emerging markets. This strategic partnership will entail providing MTN's 21 markets access to a repository of current and globally popular content through enhanced delivery platforms. Content categories will include music (with local and international flavour), sports, games, entertainment, news and much more.


It will also enable MTN to launch new income-generating voice and data services across its global footprint, with revenues from mobile content and services estimated at around US$150.2 billion in 2011, up from US$89.3 billion in 2006, worldwide.


One of MTN's new content streams will be the 2010 FIFA World Cup(TM) of which the mobile operator has exclusive global mobile content rights. Accordingly, MTN will leverage its IMImobile partnership to deliver exclusive 2010 FIFA World Cup(TM) content on subscribers' handsets, including soccer match news, fixtures, match results as well as team and group profiles.


The appointment of IMImobile as a strategic managed services and hosting partner follows an extensive review of MTN's mobile content and media services landscape across its global footprint.


MTN is now aligning its mobile content and media services strategy across its 21 markets in Africa and the Middle East to standardize and enhance its media content offerings to its subscribers.


MTN also wants to capitalize on the rapidly converging data content and voice market, with Africa, the Middle East and Latin America poised to witness the highest growth in revenue as additional mobile data services are being deployed in these regions.


Nozipho January-Bardill, MTN Group Corporate Affairs Executive, says IMImobile was selected from a group of major global telecom software and service providers because of the scalability of its technology platforms and proven managed services business model.


"IMImobile's value proposition and technology solutions will enable MTN to reduce the time-to-market for new services, boost Average Revenue Per User (ARPU) and keep MTN at the forefront of innovative services.


"We have found a partner in IMImobile that has the insight and expertise of the appropriate managed service business model and technology solution necessary to continue to deliver premium content and services to our customers," said January-Bardill.


MTN has already introduced a number of exciting products and services on its portal and on www.mtnfootball.com during the FIFA Confederations Cup in June this year. This content is currently being archived to allow football fans to re-live the moment long after the games.


IMI mobile will deploy its Service Delivery Platform (SDP), including its industry leading DaVinci Content Management System (CMS). The content strategy includes tailoring content for local consumer preferences, including French and Arabic as well as exploiting MTN's sponsorship of the 2010 FIFA World Cup(TM) through http://www.mtnfootball.com.


Vishwanath Alluri, Founder and CEO of IMImobile said: "This is a major commercial milestone for IMImobile as we continue to build our offering to support leading operators worldwide. To be chosen by MTN as their strategic partner ahead of a strong list of competitors is testament to our unique service which is based on industry leading technology platforms, content management expertise, a managed services and SaaS business model combined with 24/7 technical support and strict SLA compliance. We are excited by the opportunity and are looking forward to helping MTN achieve its objectives of creating substantial additional revenue streams."


Issued by MTN Group Corporate Affairs


ABOUT THE MTN GROUP


Launched in 1994, the MTN Group is a multinational telecommunications group, operating in 21 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: "MTN". As at 30 June 2009, MTN recorded 103,2 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d'Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. The MTN Group is a global sponsor of the 2010 FIFA World Cup South Africa(TM) and has exclusive mobile content rights for Africa and the Middle East. Visit http://www.mtn.com and http://www.mtnfootball.com.


ABOUT IMImobile


IMImobile is a leading provider of converged mobile and online technology platforms and content services to mobile operators and media companies around the world. The IMImobile product portfolio includes a core service delivery platform (DaVinci SDP), mobile advertising platform (Ad-Ring(TM)), carrier grade messaging platforms and gateways, applications for data services, full track music download services and voice platforms. Customers include leading operators and media companies such as Airtel, Vodafone, Virgin Mobile, Google, Reuters and Yahoo!. IMImobile is a profitable fast growing company with operations in 40 countries and offices in Asia, Europe, Latin America and the Middle East. For more information, visit http://www.imimobile.com


Note to Editors:


The 16 countries IMImobile will be deploying its full CMS across are: Botswana, Cote d'Ivoire, Republic of Congo (Congo-Brazzaville), Rwanda, South Africa, Swaziland, Uganda, Zambia, Benin, Guinea Bissau, Guinea Republic Conakry, Liberia, Afghanistan, Syria, Cyprus and Yemen.


IMImobile will directly connect its central platform in London to the existing CMS platforms of the following 5 countries: Nigeria, Ghana, Cameroon, Iran and Sudan


Source: IMImobile

IMImobile contacts: Eleanor Filgate or K Simon at Babel PR, T. +44(0)20-7434-5550, M. +44-7500-038-458, E. imimobile@babelpr.com, W. http://www.babelpr.com. MTN Group contacts: Maphamola Lebelo, MTN Group Communications, Mobile: +27-83-212-9918, Email: Lebelo_m@mtn.co.za