Nollywood Versus Hollywood at the Cinemas in Nigeria

Nollywood Versus Hollywood at the Cinemas in Nigeria

"UNFORGIVABLE" is still on the top 20 box office movies showing at the cinemas in Nigeria. The daring drama on illicit sex, rape and court trial is for adults only.
Kisses n Roses, a Nigerian adult blog is showing the uncensored trailer which is also on YouTube.

There are millions of adults who will rush to watch the movie, but there are not enough cinemas for Nollywood movies in Nigeria.
The film distributors prefer Hollywood movies, because of the popular hype for them.
"Barbie" is over hyped and is the #1 Hollywood film in Nigeria.

"Orisa" is the #1 Nollywood movie. An epic Yoruba drama of mysticism, war and heroism.

FilmOne Limited has the largest cinemas in Nigeria and shows more of their own Nollywood and Hollywood movies than movies from other distributors that I cannot call competitors, because they cannot compete with FilmOne in film distribution in Nigeria.

With a population of over 200 million people, the cinemas are not up to 400 in about 70 locations in the most populous country in Africa.
There are states without a single cinema!

There should be a cinema in every neighbourhood in Nigeria like viewing centres with affordable tickets from N500 - N1, 000 per seat.

Cinewav of Singapore has offered  affordable solutions to make cinemas available in over 2, 000 locations in Nigeria. But the film distributors and exhibitors still want to have cinemas only in enclosures indoors at the upscale shopping malls in middle class locations for only the middle class and upper class people.

Growing Demand for Cinemas in Nigeria - BBC News

https://www.bbc.com/news/av/business-48480401

0.4 cinema screens to 100,000 people is very small for millions of movie lovers in Nigeria and the present locations of the few movie theatres are not the most appropriate in terms of demographics, because more thousands of people drive for miles to get to the nearest movie theatres, because they don’t have anyone in their local government areas.

Cinewav can roll out cinemas to the people in their local government areas in Lagos and other conducive and receptive locations in Nigeria. The Ikoyi Club, Ikeja Country Club, Metropolitan Club, Capital Club and other clubs can have Cinewav cinema outdoors and in halls every weekend.

There are more than 50 million people who can afford tickets for $1 per seat in cinemas.
We can have up to 50, 000 cinemas in Nigeria if investors can invest in the installations of low budget affordable cinemas for the majority of Nigerians in every neighbourhood in the country.
Let us bring cinemas closer to the majority of the people.

- By Ekenyerengozi Michael Chima,
The Publisher/Editor,
NOLLYWOOD MIRROR ® Series distributed by Amazon, Barnes and Noble and other booksellers.

#unforgivable
#barbie
#nollywood
#hollywood
#cinemas
#movies
#distributors
#boxoffice
#cinewav
#shoppingmalls
#filmdistribution
#distributors
#exhibitors

August of Enchanting Content

August of Enchanting Content

It has been a busy August for me communicating with some of the biggest film and TV production, acquisition and distribution companies in America, Europe, Australia and India. I have a large catalog of movies, series and documentaries for international theatrical release, TV channels and OTT platforms.
VISION FILMS, INC and Vuulr have premium content. Vuulr has new  buyers and sellers for international film and TV rights of enchanting dramas, comedies, documentaries and animes.

The first MIP Africa held last week from August 24-26, 2022 at the  International Convention Center (CTICC) in Cape Town, South Africa.
MIP Africa had special overviews on South Africa, Nigeria, Ghana, and Tanzania with United States of America as the first guest country.
85 exhibitors met with 60 hosted (all expenses paid) buyers, as well as some of 240 “member” buyers.

#mipafrica #filmmakers #buyers #sellers #filmmarket #acquisition
#Nigeria #Africa #Southafrica #Ghana #Tanzania #distribution #TV #movies #series #India #Europe #film #America #Australia #exhibitors #distributors #content #entertainment

Cinemas in Nigeria Are Losing Millions of Dollars Due To Poor Marketing and Publicity

The trailer of "The American King", a new Hollywood and Nollywood comedy showing in selected cinemas in Nigeria.

Popular NIgerian actress, Shan George in front of Genesis Cinemas in Asaba, Delta State, NIgeria.

Cinemas in Nigeria are losing millions of dollars, because of poor marketing and publicity.

Nigerian film distributors and exhibitors don't seem to have any  budget for the marketing and publicity of movies for cinemas in Nigeria rated as the second largest film industry in the world after India for the annual quantity of film productions.

The more marketing promotions for their movies, the more people that will be attracted to watch the movies and increase the population of moviegoers in Nigeria with more sales of tickets.

I have been increasing the attractions of cinemas by having screenings of documentary films for secondary schools at the cinemas since 2013 to date. The secondary school students who were teenagers seven years ago in 2013 are now grown-ups in their 20s and majority of them have graduated from tertiary institutions and gainfully employed with enough disposable incomes to pay for tickets for movies at the cinemas. 

Many of them have commended me for their appreciation of the cinema culture.

Film distributors and exhibitors in the established film industries of Hollywood of the United States of America, Bollywood of India, China, UK and South Africa have  budgets of millions of dollars for marketing and publicity for movies and their movies have been the highest grossing movies in the world which the NIgerian film industry has not achieved with the thousands of movies produced annually in Nollywood and Kannywood.

South Africa does not produce up to a quarter of the movies produced annually by NIgeria, but  has produced the highest grossing movies in Africa with "District 9" grossing US$210.8 million in 200;  followed by "The God's Must Be Crazy" - US$100 million; "Zambezia" - US$34.4 million; "Mandela: Long Walk To Freedom" - US$27.3 million; "Khumba )" – $28.42 million (which the producers even reached out to me for the publicity in 2013) and the critically acclaimed "Tsotsi" - $12 million. It was the first African film to win the highly coveted Academy Award for Best Foreign Language Film (now Best International Feature Film) in 2006.

No NIgerian movie has made up to US$3 million from the box office.

The ready made common reason would be that South Africa has hundreds of cinemas whereas NIgeria has less than 100 cinemas. But the 100 cinemas with about 220 screens can make up to US$3 million monthly with proper marketing and publicity for movies. 

The Cinema Exhibitors Association of Nigeria (CEAN) reported that cinemas in Nigeria made N301.48 million from tickets sold across the country in February, 2022 

National President of CEAN, Mr. Patrick Lee said this was a tremendous increase compared with N224.34 million made from ticket sales in February, 2021. 

UNESCO reported that the African film industry has great potential, but the lack of infrastructure like one cinema screen per 787,402 people makes it a laggard.

According to a new UNESCO report, about 5 million people currently work in the film sector in Africa, which contributes $5 billion to the continent's GDP. 

Film distributors and exhibitors in Nigeria should increase their budgets for marketing and publicity of the movies they have accepted for their cinemas. They have to increase the appreciation for cinemas by millions of people in NIgeria from the lower class to the upper class of the society.

Over 60 million Nigerians spend over N730 billion annually on sports betting and at least two billion naira is generated daily according to a recent data with each one spending more than N3, 000 weekly on betting. So, millions of Nigerians have disposable personal income (DPI) to afford paying for tickets for movies at the cinemas. 

- By EKENYERENGOZI Michael Chima,

Publisher/Editor, 

NOLLYWOOD MIRROR®Series 

247 Nigeria (@247nigeria) / Twitter

https://mobile.twitter.com/247nigeria

https://www.amazon.com/author/ekenyerengozimichaelchima

https://www.linkedin.com/in/michaelchimaeyerengozi

           The American King is currently the #1 Comedy in NIgeria from March 4-17, 2022 and has attracted thousands of moviegoers to the cinemas.                           

Meritocratic and Topocratic Distribution of Content in Nollywood and the Nigerian Film Industry

Meritocratic and Topocratic Distribution of Content in Nollywood and the Nigerian Film Industry

A system is topocratic if the compensation and power available to an individual is determined primarily by her position in a network.

In the model, individuals produce and sell content, but also distribute the content produced by others when they belong to the shortest path connecting a buyer and a seller.

A system is said to be meritocratic if the compensation and power available to individuals is determined by their abilities and merits. 

In Nollywood and the Nigerian film industry, we have seen the monopoly of topocracy by certain powerful stakeholders, including the film distributors and exhibitors.

Filmmakers have pointed out that the film distributors and exhibitors have been giving the best showtimes at their cinemas to the movies they produced or co- produced which have become the highest grossing NIgerian movies since 2016 to date. They have also taken advantage of the acquisition of NIgerian movies by Netflix and Amazon by using the same topocratic model.

Only about 20 percent of the Nigerian movies accepted by NIgerian film distributors and exhibitors are based on meritocracy.

- By EKENYERENGOZI Michael Chima,

Publisher/Editor, 

NOLLYWOOD MIRROR®Series,

247 Nigeria (@247nigeria) / Twitter

https://mobile.twitter.com/247nigeria

https://www.amazon.com/author/ekenyerengozimichaelchima

https://www.linkedin.com/in/michaelchimaeyerengozi

Onyedum: Celebrating a Goldfish at 60

Onyedum: Celebrating a Goldfish at 60

- By Ingram Osigwe 

Goldfish has no hidding place. That is why at 60, Chief Evergreen Jude Ezeobi Onyedum (Onwa Mbosi) is being celebrated.

A man of the people, Onwa Mbosi at 60, according to his friends and associates, deserves fitting accolades and kind words due to a man who is faithfully serving God and humanity selflessly.

A touching  birthday eulogy rendered by his beloved children perhaps best summaries Chief Ezeobi's personage and unknots the nexus between ageing and goodness of the heart:

"Welcome to your Diamond Jubilee birthday ! You’re not old, you’re classic ! The sixtieth year in one’s life is a significant milestone, a memorable turning point, a touching reminder of the rich, mellowed life that would unfold in the years to come.  Life's milestones are not supposed to be counted, they're supposed to be celebrated. You've got more than half a century of accumulated knowledge and wisdom. May your 60th Birthday remind you of everything that you have done to better the lives of others, including us your children! May you know what a great example you have been to us! May you continue to set goals that change lives! Your 60th Birthday is only the beginning! May this time in your life be the start of new experiences! May you dream as big as you have, in the past, and look forward to the future with optimism ! As you celebrate your 60th birthday, know that life at this age can still be as exciting and fun as any other age. Have fun in your 60s. May your life be Evergreen and May you live long to see your great grandchildren. May you excel even more than you have already done . Age with grace Happy 60th Birthday !

"Lots of love from your Children"

Sixty years ago when he was born in his sleepy village, Umuezike, Mbosi, Ihiala local government area of Anambra state, his birth neither heralded stars nor caused rainbow to appear on the sky, yet, unknown to many a man who would change the narratives of the world around him, a star himself had been born.

Onyedum's journey to life started shortly after his higher education when he joined his brother in business and due to his can do spirit, later moved on to establish his own company, Bravo Products Limited (Bravo Foam) in 1991.

A shrewd business man and goal getter, Onwa Mbosi also went on to establish Evergreen International Services Limited, and Evergreen General Merchandise Limited.

A major player in the foam industry, Onyedum's foam depots  distribution, wholesale and retail outlets are situated in most parts of the country.

He also distributes for Mouka foam limited and has remained the number one distributor of Mouka Foam for 18 consecutive years.

A successful businessman, Onyedum has won several honors and recognitions in the foam Industry which is a testimony of his astuteness in business. Onwa Mbosi was rewarded with the title of “Onwa Platinum” of Lagos for winning the distinguished award of platinum for outstanding sales performances in 2014 from Mouka foams.

Chief Onyedum is a philanthropist who has contributed generously to the development of his home town and his environs has numerous awards and recognitions in Ihiala LGA, Lagos and beyond for his benevolence.

In 1997-2000 he was awarded the “Pillar of Development” by the Mbosi Town Development Union.

He is the President Emeritus of G21 Committee of friends club for 12 year and was indeed the founding President 

He has also been elevated to the position of High Chief Owelle Mbosi since September 2019 among numerous awards in the last few years

Evergreen as he is fondly called has also contributed immensely towards youth development, education and the society at large. In 2014 he received an ambassadorial award from the symbol of hope foundation (NGO) in recognition of his support to the organization. 

A devout Catholic, Onwa is happily married to Chief Mrs. Ogechi Onyedum (Lolo Onedo) and their union is blessed with children.

The sixth year in one's life is indeed a significant milestone, so it is in Onwa's 60th year on earth.

***

Ingram writes from Akokwa, Imo State

Adonko Alcoholic Bitters Bounces Back, Fetes Distributors

Adonko Alcoholic Bitters Bounces Back, Fetes Distributors

- By Ingram Osigwe 

It was a twin event Thursday, 22nd April 2021, at the cosy   Santiago Milano Hotels & Suites Amuwo- Odofin, Lagos, when Angel Group of companies, makers of the popular Adonko Bitters flew in from the Group's base in Ghana to meet with their loyal distributors and customers in Nigeria who have over the years ensured that the brand was never absent from shops and shelves in the country.

The Adonko makers also used the opportunity to announce the rebranding of the Bitters.

Notedly, Adonko is the favourite  Bitters among Bitters lovers in Nigeria because of its unique taste, quality and its natural ingredients content.

Stakeholders present at the event agreed that Adonko remains the Bitters to beat.

Mr.Samuel Kofi Acheampong,  son of Adonko Founder and Chief Executive Officer of Angel Broadcasting Network and Group Managing Director of the Angel Group, Ghana, thanked distributors, consumers and everyone that have kept faith with Andoko all these years

He told distributors that they would be rewarded with mouth- watering incentives to further encourage them.

Acheampong apologised for the breakdown in supply chain and logistics, saying it was caused by the global COVID-19 pandemic and the prolonged border closure in Nigeria.

He was full of effusive praises for Angel's Nigerian partners and holder of sole franchise for Adonko Bitters in the country, the Ekulo Group of companies, for keeping the brand's flag flying in Nigeria.

The Ekulo Group was represented at the event by its General Manager, Mr. Joseph Okonkwo.

Okonkwo commended the distributors for their loyalty and steadfastness despite the harsh economic realities, and for keeping a date with the epochal event.He promised that the Ekolu Group will do its best to reset the supply chain by eliminating the various bottlenecks militating against smooth delivery of the brand.

On his part, Mr. Vincent Opare, Marketing Director of Adonko Bitters pledged to open a communication and feedback channel between the company and the distributors in order to be constantly abreast of their concern.

Mr. Ingram Osigwe, Managing Director and Chief Executive officer of Fullpage Communications, the Advert Agency for Adonko, disclosed that his agency was poised for a mind blowing but creative advert and awareness strategies that will ensure that the brand gets to the nooks and crannies of Nigeria and also counter demarketing schemes of competitors.

As a way of showing gratitude to the distributors, each of them went home with either deep freezer or refrigerator.

The event attracted distributors and consumers of Adonko across the country.

The ambience was gay and enchanting as there were alot of sumptuous meals and choice wines which flowed endlessly.

The country Manager of Adonko, Mr. Ernest Brobbey who gave the votes of thanks told the distributors that he would always be there to cater for their needs and get the necessary feedback.

The Untold Story of Distributing Newspapers and Magazines in Nigeria

Nigerians reading newspapers at a news stand.

Distributing newspapers and magazines in Nigeria is not an easy task, because there is no good infrastructure for the distribution of newspapers and magazines in the 36 states of the most populous country in Africa. With a population of over 140 people, Nigeria is the largest market in Africa and there are over 65 million users of GSM phones in Nigeria spending over $78 million weekly on phone calls. This awesome population of millions of people can afford to read newspapers and magazines if you know how to reach them daily, weekly or monthly.

We can attract some millions of the over 65 million users of GSM phones to buy newspapers and magazines if we can convince them to appreciate the fact that buying and reading more newspapers and magazines will be of great benefit to sustainable development of the Nigerian press and very important to nation building. It is possible.

I have been in Lagos city since last August, working with the Publisher of the new Supple magazine and following him to supply thousands of his magazine to distributors and vendors

We have to wake up early at 5 am and drive to the office of the Newspapers and Magazines Distributors Association of Nigeria on the Marina in Lagos, where scores of distributors and vendors gather everyday by day to share and circulate newspapers and magazines of all sorts.

They get to their workplace at dawn and I have seen them using candle lights in their large warehouse when there was a power outage. I have seen many young women among the young and old men carrying and sharing newspapers and magazines with total professional concentration. These conscientious Nigerians make me proud of being a Nigerian whenever I see them at work even in the dim candlelight. I wonder if some of them have taken their bath before leaving their various houses and rushing to their daily workplace before 5 am!

After supplying to them, we move on to Ikeja to supply to our distributors in the state capital. We also supply hundreds of copies of Supple magazine to the other distributors and vendors in other states through the distribution network of the National Daily newspapers.

Until you have handed your publications to the vendors you will not rest, because without these vendors your newspaper or magazine will not be well distributed all over Nigeria.

The Punch is the largest circulating newspaper in Nigeria and believe it or not, the circulation is not up 100, 000 copies daily in a country with over 140 million people! The irony is the fact that The Punch was circulating over 200, 000 copies daily when the population of Nigeria was less than 120 million people. Why?

Many reasons have been given for the gradual drop in the figures of copies of newspapers and magazines sold in Nigeria. But the truth is the figures of the readers have not dropped over the years. In fact, the readers have been increasing, but the majority of them do not buy the copies of newspapers and magazines they read daily. They have been sharing the copies bought by their colleagues in the workplace or neighbours and thousands more actually pay less to the vendors to read the newspapers on the spot and then drop them and many of these copies have been returned as unsold to the publishers.

If you are in Lagos city or other urban towns and cities in Nigeria, you will notice small crowds of people milling around news stands of vendors and gazing at the covers of the displayed newspapers and magazines. Many of them read the headlines and first paragraphs on the front pages and others pay less then the cover price to read more pages of the newspapers before leaving the spot. The vendors have nothing much to lose if the copies of these newspapers passed round among so many “on the spot” readers are returned unsold, because they make extra money from these passersby on each copy of the various newspapers and also collect their daily commissions from the distributors or publishers. In fact, some publishers use shortcuts to bypass the major registered distributors and engage the vendors to sell their newspapers and magazines directly to the readers on the street. The publisher of the Castle real estate and property newspaper employs his own vendors. The Guardian and The Punch also have their own vendors.

Millions of Nigerians will prefer to pay less to read fewer pages of newspapers and magazines than to pay more for more pages, because most of them will read only what attracts them and skip or glance over the adverts and other uninteresting things before dropping the newspapers and magazines. Most of them are interested in reading sensational breaking news on politics, crime and social gossip of romantic or erotic scandals and the millions of applicants prefer to look for vacancies and that would be all. Therefore, I can bet that newspaper of only 10 pages on these topics selling for as little as N50 will sell more thousands of copies than The Punch or The Guardian of 50-100 pages. In fact, they regard most content as garbage and the less garbage or page fillers the better for them.


~ By Ekenyerengozi Michael Chima is the Media Consultant of Supple magazine and the President/CEO of International Digital Post Network, LLC.




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