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Since the celebrated Nollywood actress, Omoni Oboli's romantic comedy, " Love in Every Word" became a hit on YouTube, many bloggers, news reporters and rumour mongers have become experts on how much she has made so far smiling to the bank with hundreds of thousands of dollars.
One of them even lied that she has earned more than US$800, 000!
Another one said she has earned US$100, 000!
Nigerians can lie for Africa!
Omoni Oboli don cashout big! Her movie 'Love in Every Word' hit up 14 million views on YouTube in just 2 weeks, earning a whopping N150m! Looks like YouTube is the new sweet spot for Nollywood producers! Congratulations to her💯 #OmoniOboli #Nollywood #YouTube #Benuevibes
FACTS DON'T LIE
Recent Nielsen data showed YouTube made up nearly 10% of all television viewing in the U.S. last month. Netflix was lower, at 8.4%, albeit the highest for a subscription service. Streaming viewership hit a record overall share topping 40%.
“Netflix and YouTube are the clear leaders,” said Netflix co-CEO Ted Sarandos. Netflix is focused on the rest of total TV time — about 80%, primarily linear and streaming — “that isn’t going either to us or ton."
Netflix doesn't pay directly for individual views. Instead, they typically pay for licensing fees for content, which can vary significantly. For example, a Nigerian filmmaker might receive a licensing fee between $10,000 and $90,000 for a film. This is not tied to the number of views, but rather to the overall agreement to stream the content on the platform.
Here's a more detailed breakdown:
No Per-View Payments:
Unlike YouTube or other platforms, Netflix doesn't offer a revenue-sharing model based on individual views.
Licensing Fees:
Netflix pays upfront fees for the rights to stream content, and these fees are negotiated in advance.
The amount of money Netflix pays can vary widely depending on factors such as the content's perceived value, the bargaining power of the content creator, and the specific agreement.
Nigerian Filmmakers:
Some reports indicate that Netflix has offered lower fees to Nigerian filmmakers compared to those from other countries. For instance, one report states that Netflix offered $90,000 for Nollywood films, while planning to spend $500 million on films and series from Asia and Europe.
In summary, Netflix doesn't pay a specific amount per million views. Instead, they pay upfront licensing fees for the right to stream content, which are not tied to the number of viewers.
“Netflix and YouTube are the clear leaders,” said Netflix co-CEO Ted Sarandos. Netflix is focused on the rest of total TV time — about 80%, primarily linear and streaming — “that isn’t going either to us or ton."
How Much Does NETFLIX Pay?
Netflix doesn't pay directly for individual views. Instead, they typically pay for licensing fees for content, which can vary significantly. For example, a Nigerian filmmaker might receive a licensing fee between $10,000 and $90,000 for a film. This is not tied to the number of views, but rather to the overall agreement to stream the content on the platform.
Here's a more detailed breakdown:
No Per-View Payments:
Unlike YouTube or other platforms, Netflix doesn't offer a revenue-sharing model based on individual views.
Licensing Fees:
Netflix pays upfront fees for the rights to stream content, and these fees are negotiated in advance.
The amount of money Netflix pays can vary widely depending on factors such as the content's perceived value, the bargaining power of the content creator, and the specific agreement.
Nigerian Filmmakers:
Some reports indicate that Netflix has offered lower fees to Nigerian filmmakers compared to those from other countries. For instance, one report states that Netflix offered $90,000 for Nollywood films, while planning to spend $500 million on films and series from Asia and Europe.
In summary, Netflix doesn't pay a specific amount per million views. Instead, they pay upfront licensing fees for the right to stream content, which are not tied to the number of viewers.
How Much Does YOUTUBE Pay for Views
YouTube doesn't pay a fixed amount per million views. The actual earnings can vary greatly, but generally, a creator can expect to earn around $2,950 for 1 million views, or about $0.00295 per view. This is based on an average AdSense revenue, but several factors can influence the actual payout.
Here's a more detailed breakdown:
Factors affecting YouTube earnings:
Here's a more detailed breakdown:
Factors affecting YouTube earnings:
Ad Revenue:
The main source of income for many YouTube creators is ad revenue, generated when viewers watch or click on ads within their videos.
The main source of income for many YouTube creators is ad revenue, generated when viewers watch or click on ads within their videos.
Ad Rates:
The price advertisers pay for ads varies depending on several factors, including the audience's demographics, the type of ad, and the video's niche.
Niche and Category:
Content creators in certain niches, like real estate, may have higher RPMs (Revenue Per Mille, or per 1,000 views) than others, leading to potentially higher earnings.
Audience Demographics:
The demographics of a creator's audience can also affect their earnings. For example, videos with a high concentration of viewers in countries with strong economies might generate more revenue.
Other Income Streams:
In addition to AdSense revenue, creators can also earn money through sponsorships, merchandise sales, and other monetization methods.
Example:
A vlogging channel with a typical RPM of $1-$6 might earn between $1,000-$6,000 for 1 million views. A real estate channel with a higher RPM could potentially earn closer to $30,000 for the same number of views.
