Season's Greetings From The Entire IBC Team

Season's Greetings From The Entire IBC Team

Content Development Strategy and Content Marketing Strategy for Film Production, Acquisition and Distribution for Nollywood

 

Content Development Strategy and Content Marketing Strategy for Film Production, Acquisition and Distribution for Nollywood

There is no film production without preproduction of which the most important components are research and development of the film project, script development and recce.

For example, I spent four years on the location for the script development of "Naked Beauty". I have completed the research and development during the recce on Bonny Island in Rivers State before the accomplished multiple awards winning Nollywood filmmaker and film studies scholar, Dr. Chika Christian Onu came to visit me where I was staying in the Residential Area 1 of the Nigeria LNG Limited. And we coauthored the screenplay which I published the book as a case study for screenwriting for film production in Nigeria. It was printed in Raleigh, North Carolina, United States of America.

The content development included development of the principal characters in the drama based on the people in Agaja village on Bonny Island.

Naked Beauty is available on 

https://www.lulu.com/fr/shop/michael-chima-ekenyerengozi-and-christian-chika-onu/naked-beauty/paperback/product-453339.html

Research and development of the screenplay comes first in preproduction of a film for television or the cinema.

What is Content Development Strategy?

Research on the kind of content you want to produce; the genre and the target audience.

Whether it is a movie, documentary or music video.

What kind of content will attract your target audience.

Your target audience should decide the kind of content you want to produce.

Do surveys for the needs assessment of your target audience.

What kind of entertainment they want.

Your content must connect with the target audience.

You cannot communicate with someone you cannot connect to or with.

There is no communication without connection.

You have to speak to the target audience in their own means of communication; in their most common language.

This is when you have to use content localization for the best interests of your target audience wherever they are located.

The details of the rest are common knowledge of the culture and haute couture of the target audience.

Beware of tribal and religious taboos.

Appreciate and respect the peculiarities of the personalities of the target audience.

Don't provoke them with what you have written in the screenplay as shown on the screen.

Common sense is enough to know that you don't show people eating pork with relish to Muslims.

Avoid heresy. 

You have to produce what appeals to them.

Your story and the characters must have characteristics they are familiar with; people they can relate with in their society.

Your content must resonate with them on their lives and lifestyles in the events and incidents in the story.

A good filmmaker should be a good storyteller.

The success of storytelling depends on planning.

You must have a plan.

What's the subject on?

What is the purpose?

The conclusion and resolution of conflict in your story.

Planning is like weaving in cloth making. 

You must know how to spin your yarn so that you don't spin your wheels in the long run.

Content Marketing Strategy

You must have a content marketing strategy.

The most successful filmmaker in Nollywood, Funke Akindele is the best case study in both content development strategy and content marketing strategy in the Nigerian film industry.

Funke Akindele

Funke's comic character of "Jenifa" was based on research and development of the personality of the semi literate Yoruba village girl who speaks her own peculiar form of Pidgin English in both coherent and incoherent speech. She is an impressionable and vulnerable naive young woman who is desperate to improve her life no matter the odds against her in the boisterous city of Lagos in order to get a proper education to fulfill her ambition in the highly competitive Nigerian society.

From the making of the iconic comic character of "Jenifa" for the cinema to the TV series of "Jenifa's Diary" and to the making of her Nollywood Blockbuster, "A Tribe Called Judah" (partly based on the true life experiences of her mother), Funke Akindele has shown the successful route of content development strategy and content marketing strategy. 

She is currently the highest grossing filmmaker in the Nigerian film industry with a total Gross of over ₦2.9 billion from the box office.

I told my younger sister who is one of the millions of her fans, that I can commission Funke Akindele to produce my proposed romantic comedy, "Omo Naija in London" and be rest assured of the box office success. 

- By Ekenyerengozi Michael Chima,

The Publisher/Editor,

NOLLYWOOD MIRROR® Series,

The first book series on Nollywood and the Nigerian film industry.

MultiChoice Shares Insights to Content Success at MIP Africa

PRESS RELEASE

MultiChoice Shares Insights to Content Success at MIP Africa

MIP Africa forms part of Fame Week Africa, a week-long festival focusing on African television, music, and film

JOHANNESBURG, South Africa, September 6, 2023/ -- Authenticity, hyperlocal stories, and a visceral understanding of the audience are pivotal indicators for success in the African television and film landscape.

While various insights, overwhelmingly practical and actionable, were shared during a MultiChoice panel discussion at MIP Africa this week, these three indicators served as a throughline for how content creators could successfully pitch to become part of MultiChoice’s creative ecosystem.

The panel discussion, Unlocking Opportunities: MultiChoice and the African Film & TV Industry, took place at MIP Africa, an annual opportunity for African content creators, producers, and sellers to present their work to a global array of buyers, investors, and potential co-production partners. MIP Africa forms part of Fame Week Africa, a week-long festival focusing on African television, music, and film. MultiChoice plays a key role as a sponsor of both events.

According to Waldimar Pelser, Channel Director: Premium Channels at MultiChoice, their most valuable content creators understand their market. “The most productive conversations we have are with producers that consume our content and on a visceral level know who our audience is. (Our partners) have to understand who they’re making content for.”

In terms of what that content looks like, Pelser shared that content that can only be made locally, and that viewers would not be able to find elsewhere, reap the most success.

Popular genres include drama and unscripted reality, with the consensus being that while successful themes are universal, viewers want something “uniquely South African,” with the setting being locally specific and the story and storytelling showcasing an understanding of who the audience is. 

Viewers also tend to gravitate toward dramas with authenticity, warmth, and optimism, while there is generally a low tolerance for gimmicks – in any genre. In unscripted reality, shows where the audience can see themselves on screen generally enjoy success. “For unscripted it’s a mirror,” said Pelser. “We want to see ourselves on screen. (Shows) that remind us who we are – those tend to work.”

Tebogo Matlawa, Head of Scripted Content: Middle & Mass: South Africa at MultiChoice, echoed Pelser and said that while the audience wants to see themselves on screen, producers should also “look outside the bubble of their own existence” when working on content.

“Our audience likes to be involved and go on the journey” and for that reason, they’ve found that very family-orientated shows, with a female point of view, and generally not risqué, do well. While action and dramas have seen success, there isn’t much of an appetite for violence. “Always think, would you watch this with your grandmother?” he advised when considering pitches for scripted content for middle and mass markets.

Victor Sanchez Aghahowa, Head of Production, West Africa for MultiChoice Africa, as well as Nicola van Niekerk, Head of Content for Premium Channels and co-productions, reiterated MultiChoice’s success with hyperlocal content. “We need the connection; people need to feel. If not, what are you doing?” said Aghahowa. “Compelling characters in compelling situations that anybody can relate to – that’s what we’re looking for. Anything inauthentic will immediately be sniffed out by our younger audience.”

According to Van Niekerk, Showmax, specifically, has seen significant success with documentaries as well as dramas.

In terms of co-productions, Van Niekerk pointed to the necessity for producers to have an in-depth understanding of both the local and the international audience before pitching a project. “As a producer, you need to assess your story and say, ‘Where will this story work?’ Will it work in a very specific demographic hyper locally in South Africa, but where else will it work? Which other broadcaster will like that? And to know that you need to understand all of the broadcaster's strategies (on a global level).”

She warns against assuming that what works locally will work elsewhere. This helps to secure funding if the appetite and interest have already been assessed.

Van Niekerk said popular co-productions generally have three things in common: “It’s crime, it’s English and it’s in a beautiful setting. We can tell that those work the best.”

Lerato Moruti, Senior Manager: Reality and Entertainment for Middle & Mass: M-Net, said that successful reality shows provide a sense of tabloid voyeurism, with family-based reality shows that rate high with viewers. But, said Moruti, South Africans look for meaning in content, and respond well to “help TV”, specifically referring to the popular Mzansi Magic reality show Abandoned about orphaned children that seek out family members later in life.

For more on MultiChoice at MIP Africa visit: https://www.MultiChoice.com/Fame-Week.

Distributed by APO Group on behalf of MultiChoice Group.

SOURCE

MultiChoice Group

Shaka Ilembe is the Best, Biggest and Greatest African Epic Historical Drama Series

Shaka Ilembe is the Best, Biggest and Greatest African Epic Historical Drama Series

"Shaka Ilembe"is the best, biggest and greatest African epic historical drama series so far in the history of filmmaking and TV productions in Africa and one of the best epic drama series in the world.

In the content and context of the subject in production, and casting, directing, production design, set design, costume design and cinematography with naturalistic characters and realistic scenarios of the historical events, you can see the evidence of the professional excellence, experience and expertise of the producers. The series have been exciting and thrilling to watch on DStv.

The Directors, Academy Award-nominee Angus Gibson (Mandela) and Teboho Mahlatsi are geniuses with Desiree Markgraaff, the EP. 

The movie set will be good for international art and architecture exhibition at the BIENNALE ARTE 2024 of the 60th International Art Exhibition that will take place from Saturday 20 April to Sunday 24 November, 2024 in Venice, Italy.

https://www.labiennale.org/en/art/2024

I published the news release from the MultiChoice Group since 2022 on my Nigerians Report on https://nigeriansreportng.blogspot.com/2022/05/africa-epic-historical-drama-series.html.

Set in the 1700s, "Shaka iLembe" tells the story of the making of the iconic African king, with iterations from his early childhood through to adulthood.

The awesome King of Zulus, Shaka kaSenzangakhona  (c. 1787 – 22 September 1828) has inspired writers and producers and was the inspiration for my own short story in 2020, "Shaka The Great: The Rise and Fall of the Greatest African King"
https://nigeriansreportng.blogspot.com/2020/09/shaka-great-rise-and-fall-of-greatest.html

"Shaka Ilembe" should be a must watch for every filmmaker, storyteller and other creatives in Africa, especially in Nollywood and Kannywood of the Nigerian film industry.

As I have always emphasized that South Africa has the best and biggest film industry in Africa.
What makes a film industry is more than the mass production of movies in thousands annually, but includes having film and TV markets, film commissions and movie merchandise as shown in the awesome production of "Shaka Ilembe" that is worth more than US$2 billion in the market valuations of the film tourism boosting the hospitality industry of South Africa and the movie merchandise of the fashion designs and accessories of the rich culture and lifestyles of Zulu people. A celebration of the culture of the haute couture and architecture Zulu Kingdom.

I will really love to visit the movie set.

"Shaka Ilembe' is a case study for sociocultural, socioeconomic and sociopolitical studies and anthropology of South Africa in African Studies and the history of filmmaking in Africa.

Producer: Multichoice Studios of the MultiChoice Group.

See more details on https://www.dstv.com/mzansimagic/en-ng/show/shaka-ilembe/season/1

- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series

Nigeria Daily Twitter

https://twitter.com/nigeriadaily

New Nigeria on Pinterest

www.pinterest.com/nigeriansreport

https://www.amazon.com/author/ekenyerengozimichaelchima

https://www.linkedin.com/in/michaelchimaeyerengozi

iPost From Lagos To San Francisco

In 2013, I launched the Screen Naija Outdoor Cinema project of my Screen Outdoor Open Air Cinema (SOOAC) cosponsored by the Bank of Industry (BoI) of Nigeria at the Freedom Park on Lagos Island and attracted the IMAX Corporation of Canada to come to Nigeria to meet with me the BoI and the Amuwo Odofin Local Government with the choice of having the first IMAX Cinema in West Africa. I organized the first United Nations' International Day of the Girl Child celebrated in Nigeria with the premiere of the acclaimed documentary film, "Girl Rising" at the Silverbird Cinemas in the Silverbird Galleria on Victoria Island, Lagos. I published the first edition of the NOLLYWOOD MIRROR® Series, the first book series on Nollywood and the Nigerian film industry printed in Raleigh, North Carolina, USA..And I started the development of the iPost mobile video app with developers in Asia which was one of the 10 finalists of the annualu Fundfor Internet Research and Development – FIRE Africa Awards in 2014 for outstanding tech innovation. 

https://www.fireafrica.org/2014-fire-awards

I am satisfied with the app, but I want it to offer more than news and entertainment to include eCommerce and fintech and also include a channel for blockchain. 

iPost will be more advanced than Instagram, Facebook, YouTube and Twitter. It has attracted angel investors in Silicon Valley in southern San Francisco Bay Area of California, the home of Apple, Facebook and Google and recently top NIgerian unicorn Flutterwave.  iPost is already among the new most anticipated startups on AngelList which raised a $100 million Series B led by Tiger and Accomplice at a $4 billion valuation.

The preseed fundraising round of iPost Nigeria will be done by an Asian equity firm that has done successful fundraising rounds for many startups, including two Nigerian startups.

Nigeria is the capital of startups in Africa with more unicorns than in any other country on the continent. And iPost Nigeria will become one of them one fine day. 

Netflix Originals Won the Streaming Wars in 2022

Netflix’s "Stranger Things" taking the top slot among all series.

Netflix Originals Won the Streaming Wars in 2022 

#Netflix #streaming #movies #originals #series #viewers #streamingwars

Americans streamed more than 19 million years’ worth of content last year

Streaming services continue to gain momentum as audiences’ favored destination for content, but the past year of viewing behavior illustrates how dramatically content offerings have evolved since Netflix introduced audiences to original programming back in 2013.

Before the debut of House of Cards, the political drama series on Netflix, which was the first TV series to appear exclusively on a streaming service, virtually all other streaming content had been licensed from other sources. Perhaps viewed as an experiment or a risk by some at the time, original content has grown to become a competitive advantage for streaming services, as many original titles attracted viewers to the platforms, and in some cases, they outperformed acquired content.

In total, Americans streamed more than 19.4 million years of content last year, up 27% from about 15 million years in 2021. The increase was driven by the breadth of new and expanded services, coupled by the depth of content—particularly streaming originals. In the years following the arrival of House of Cards, annual viewership reviews would highlight the incredible support that deep libraries of acquired content would provide. That changed in 2022, as viewing minutes for top-performing original content dramatically outpaced top-performing acquired content, with Netflix’s Stranger Things taking the top slot among all series.

Read the full report on 

https://www.nielsen.com/insights/2023/streaming-unwrapped-2022-was-the-year-of-original-content/

Discover Nollywood from the NOLLYWOOD MIRROR® Series on Amazon Books.

Hardcover versions available by special request 

High Cost of Data is Still a Big Challenge for Netflix, Amazon Prime Video and other Streaming Services in Africa

High Cost of Data is Still a Big Challenge for Netflix, Amazon Prime Video and other Streaming Services in Africa

The cost of 1GB of data, enough for one hour of video streaming, is between $1.50 and $30 in Africa.

Subscribers spend more on data than subscription fees for Netflix and Amazon Prime Video on the continent. Showmax of the MultiChoice Group is Available to all the millions of subscribers to DStv, but majority of the populations in African countries cannot afford DStv. 

The cost of data can be reduced by all the telecoms in Africa with fast internet connection. 10GB should not cost more than $1 which is between N500 and N750 in the current exchange rate of the USD to the Naira in Nigeria, the largest market on the continent. 

My suggestion is Netflix and Amazon Prime Video should also be available offline on cable TV channels to attract everyone who can afford to pay the subscription to the cable TV channels for only $2 monthly.

What matters most in entertainment are four things I call QAAA:

1. Quality of the content

2. Availability of the content

3. Accessibility to the content

4. Affordability of the content.

The content must be of good Quality; Available, Accessible and Affordable.

- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series,
International content development and marketing consultant.
@Vuulr Program Partner
@Cinewav Affiliate Partner

#1 On Top 20 Movies for the Valentine

 Available on https://wi-flix.com/

New Nigeria on Pinterest Attracting Thousands of New Viewers

New Nigeria on Pinterest

www.pinterest.com/nigeriansreport

From 240, 000 viewers monthly last month to 270, 000 viewers in October.
This is significant progress by having 30, 000 new viewers.

New Nigeria has great content curated by me

Getting premium content has never been my headache, but majority of people and companies pay lip service in their bragging rights for premium content, but they don't want to pay for it.
Premium content does not come cheap.
The best content will always cost more.

From movies and TV series to documentaries, I have premium content from every region in the world available for acquisition and distribution.

- Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series

#Pinterest
#Nigeria
#content
#movies
#series
#documentaries
#acquisition
#distribution
#premium
#viewers
#people

EGA Announces Hermes Awards for Localization Excellence

EGA Announces Hermes Awards for Localization Excellence Media and Entertainment Industry’s 1st Peer-reviewed Awards Celebrate the “Art and Science” of Global Storytelling

Los Angeles, CA, Sep. 29, 2022 – The Entertainment Globalization Association (EGA) has launched its “Hermes Awards for Entertainment Localization Excellence,” the first global peer-reviewed awards program in the media and entertainment industry. Created to celebrate the art and science of global storytelling among the worldwide creative community, the Hermes Awards demonstrate EGA’s commitment to supporting the heightened need for specialized media services as the global demand for content surges. The program will recognize the work done everyday by service providers to deliver content to an increasingly diverse customer base and a growing number of viewing platforms. “As new innovations in localization and access services continue to expand the borders of content consumption, our work is having more of an impact than ever before,” said Scott McCarthy, EGA’s Vice President and Global Head of Dubbing for DreamWorks Animation. “These awards are overdue recognition for the global excellence among our industry's artists and professionals.” The Hermes Award will accept submissions in each of its 14 categories from today until December 23, 2022. For more information about categories, submissions and requirements please visit https://www.egassociation.org/hermes-award. “There is an incredible depth of talented and creative professionals who are bringing joy to hundreds of millions of viewers through global storytelling,” said Cecile Hammelev-Wethje, EGA’s Managing Director. “The time was right for us to come together as an industry and celebrate our shared commitment to enriching people’s lives through targeted, dynamic and immersive content.” The full list of Hermes Award categories includes: Best Voice Performance for a Television Series, Best Voice Performance for a Feature, Best Voice Performance for an Animated Series, Best Voice Performance for an Animated Feature, Best Dub Audio Mixing for a Series, Best Dub Audio Mixing for a Feature, Best Localized Song, Best Audio Description for a Feature, Best Audio Description for a Series, Best Overall Dubbing for a Series, Best Overall Dubbing for a Feature, Best Overall Dubbing for Animation, Technical Achievement, and Lifetime Achievement. About EGA: EGA is a California-based trade association primarily focused on building a stronger connection with the creative talent that entrusts them to “retell” their stories for audiences in different cultures and languages. Their main areas of focus are creating standardization, conducting localization research, creating industry education opportunities and celebrating high-quality localization. The organization is narrowly focused on entertainment localization as defined by audio localization (dubbing), subtitling, audio description and graphic replacement for episodic, feature-length and gaming entertainment.

New Nigeria on Pinterest Has Over 240, 000 Viewers Monthly

This is the screenshot of my New Nigeria blog on #Pinterest

I have over 1 million views monthly on my blogs with over 20, 000 Followers so far without fanfare and without publicity campaign.
When my mobile video app for all users of smartphones is released on #Google Play Store, there will be more than 95 million users in Nigeria alone before including users in every country in the world posting and sharing videos in their languages.

The mobile app will include e-commerce and streaming channel.
I already have access to premium content of regular supply of movies, series, documentaries, music videos, etc

#video #blogs #mobile #apps #photos #camera #smartphones #mobileapp #content #broadcasting #streaming #Nigeria #Africa #elections2023 #nigeriadecides2023

August of Enchanting Content

August of Enchanting Content

It has been a busy August for me communicating with some of the biggest film and TV production, acquisition and distribution companies in America, Europe, Australia and India. I have a large catalog of movies, series and documentaries for international theatrical release, TV channels and OTT platforms.
VISION FILMS, INC and Vuulr have premium content. Vuulr has new  buyers and sellers for international film and TV rights of enchanting dramas, comedies, documentaries and animes.

The first MIP Africa held last week from August 24-26, 2022 at the  International Convention Center (CTICC) in Cape Town, South Africa.
MIP Africa had special overviews on South Africa, Nigeria, Ghana, and Tanzania with United States of America as the first guest country.
85 exhibitors met with 60 hosted (all expenses paid) buyers, as well as some of 240 “member” buyers.

#mipafrica #filmmakers #buyers #sellers #filmmarket #acquisition
#Nigeria #Africa #Southafrica #Ghana #Tanzania #distribution #TV #movies #series #India #Europe #film #America #Australia #exhibitors #distributors #content #entertainment

Request for New Movies and Series for Global Acquisition and Distribution

Here's a list of open Buyer Briefs, you may respond with relevant titles.

English Un-scripted

Genres: Adventure, Travel, Science & Technology, Lifestyle, Sports, Education or Documentary

License Regions: Australia, Austria, Belgium, Bulgaria and 22 others

Expires: 25th Aug 2022

Gospel Content

Genres: Family

License Regions: United States

Expires: 26th Aug 2022

Family Entertainment TV Series for US Territory. FTA/Broadcast. 4k format.

Genres: Family

License Regions: United States

Expires: 10th Sep 2022

Send buyers directly to your screeners via a Unique Link to your very own Screening Room!

Christmas TV Movies

Genres: Family, Romance or Comedy

License Regions: Australia, Denmark, Finland, France, Ireland, Norway, Portugal, Spain, Sweden, United Kingdom and United States

Expires: 27th Aug 2022

Seeking Full Length Features and TV Series For A New TVOD Platform

Genres: Drama, Thriller / Suspense, Romance, Horror, Action, Comedy, Faith and Spirituality or Family

License Regions: Canada and United States

Expires: 30th Sep 2022

Korean language TV Series & Films for well established AVOD channel in India

Genres: Action, Thriller / Suspense, Romance, Comedy, Drama, Adventure, Family, Crime or Fantasy

License Regions: India

Expires: 31st Aug 2022

Leading UAE-based distributor acquires inflight entertainment rights to content from Turkey and Nigeria

French OR Spanish language TV Series & Films for well established AVOD channel in India

Genres: Comedy, Drama, Adventure, Action, Romance, Family, Thriller / Suspense, Crime or Fantasy

License Regions: India

Expires: 31st Aug 2022

Turkish, Hebrew OR English language TV Series & Films for well established AVOD channel in India

Genres: Drama, Romance, Comedy, Action, Thriller / Suspense, Adventure, Fantasy, Crime or Family

License Regions: India

Expires: 31st Aug 2022

 

DISCOVER MIP AFRICA 2022

DISCOVER MIP AFRICA

MIP Africa is a B2B market for film, television, and digital content distribution and co-production business in Africa. Whether you are involved in producing, distributing, financing or buying film and TV content for African audiences, MIP Africa is the Content Market that will put you face-to-face with the people, content and ideas to give your business a new doorway to huge opportunity.

Blood & Water's Ama Qamata

"As a female filmmaker, one of the key things you hope and dream for is to have your story represented on a global stage, and adds, “It’s amazing to see so many creative Africans, experienced and up-coming, coupled in one space, on one platform telling stories for our people and being the ones in charge of everything, from creating the stories to how we tell them- it’s incredibly special.’’
- Nosipho Dumisa, South African creative, writer, director and producer for Netflix's Blood & Water

https://www.fameweekafrica.com/en-gb/mip-africa.html

#film #netflix #television # #business #opportunity #digital #people #content #creative #b2b #africa #water #stage #writer #filmmarket #filmmaking #filmmakers #acquisition #distribution #africa

Top 10 Countries Producing Content for Netflix

Top 10 Countries Supplying Netflix's Biggest Hits

1. United States of America
2. South Korea
3. United Kingdom
4. Spain
5. Colombia
6. Poland
7. France
8. Mexico
9. Hungary
10. Germany

#Netflix
#SquidGame

Sources: @netflix, IMDb
https://www.bloomberg.com/news/newsletters/2022-03-13/these-are-netflix-s-most-popular-shows-according-to-netflix

The American King is the #1 Comedy in NIgeria with showtimes in over 50 cinemas.

Filmmakers Should Have 70% of the Revenues from the Cinemas

Filmmakers should be entitled to 70% of the revenues from the screenings of their movies in cinemas. 

I have completed my research on film acquisition, distribution and exhibition in the film industry and after the comprehensive analysis of the economics and metrics for the film industry, I have found that film distributors and exhibitors can give filmmakers seventy percent of the revenues from the box office and still make profit from their cinemas.

Cinemas have multiple streams of revenues, including premium tickets for private screenings and from the concessions for recurrent expenditures.

Revenues can include merchandising sales and adverts (screen and brochure).

I don't need to say more, because the facts are irrefutable.

- By Ekenyerengozi Michael Chima,

Publisher/Editor,

NOLLYWOOD MIRROR® Series

@247nigeria Twitter

 

Mary Remmy Njoku, The African Queen of Content

 The African Queen of Content

Mrs. Mary Remmy Njoku’s creative work so far has led ROK to produce more than 540 movies and 25 original TV series.

She founded ROK Studios, a leading African film and television studio and production house based in Lagos, Nigeria. It has produced over 540 films and 25 original TV series, including Festac Town, Single Ladies, Body language, Losing Control and Husbands of Lagos since its launch.

Njoku launched ROK on Sky, a network airing across the UK in 2016. She also launched ROK on DSTV, a network airing across Africa, in the same year.

She was nominated for The Futures Awards and EbonyLife Prize for Screen Producer in 2017.

In April 2018, ROK Studios launched two new channels, ROK2 and ROK3, to meet the growing demand of ROK on DSTV.

She produced the movie Nwanyioma in 2018, where her role required her to completely shave her head.

In 2019, Njoku oversaw the acquisition of ROK to CANAL+, the largest international deal to-date for a Nollywood brand.

Meritocratic and Topocratic Distribution of Content in Nollywood and the Nigerian Film Industry

Meritocratic and Topocratic Distribution of Content in Nollywood and the Nigerian Film Industry

A system is topocratic if the compensation and power available to an individual is determined primarily by her position in a network.

In the model, individuals produce and sell content, but also distribute the content produced by others when they belong to the shortest path connecting a buyer and a seller.

A system is said to be meritocratic if the compensation and power available to individuals is determined by their abilities and merits. 

In Nollywood and the Nigerian film industry, we have seen the monopoly of topocracy by certain powerful stakeholders, including the film distributors and exhibitors.

Filmmakers have pointed out that the film distributors and exhibitors have been giving the best showtimes at their cinemas to the movies they produced or co- produced which have become the highest grossing NIgerian movies since 2016 to date. They have also taken advantage of the acquisition of NIgerian movies by Netflix and Amazon by using the same topocratic model.

Only about 20 percent of the Nigerian movies accepted by NIgerian film distributors and exhibitors are based on meritocracy.

- By EKENYERENGOZI Michael Chima,

Publisher/Editor, 

NOLLYWOOD MIRROR®Series,

247 Nigeria (@247nigeria) / Twitter

https://mobile.twitter.com/247nigeria

https://www.amazon.com/author/ekenyerengozimichaelchima

https://www.linkedin.com/in/michaelchimaeyerengozi

2022 and the Big Picture of the Future of African Content

#happynewyear

#Newyear
#newyear2022
#2022
#happiness💕

"The future belongs to those who believe in the beauty of their dreams."
- Eleanor Roosevelt.

Dreams are only for the living.
Dreams come true for only those who are alive to believe in their dreams; to run with their visions and to fulfill their destinies.

Our destinies are not in the stars.
Our destinies are in our hands.

I prayed all the way into the New Year 2022 with exaltations of praises and thanksgivings to Almighty God for the victory He has given us. Then I fell asleep and had a dream: my first dream of the Year.
I have been and I have seen the Big Picture of the Future of higher grounds of greater heights of success and victory.

The dream is about the globalization of the film industry and Lise Romanoff, the Managing Director/CEO of Vision Films of California.talked about what is the best content for the  continent of Africa and for the rest of the world; African content for Africans and African content for the world.
Have we done any survey of the audience in Africa?
What do Africans want to watch?
What are their choices and preferences?
Have we asked them or we have just been showing them what we assume that they want?
They say "Word of mouth is loudest in Africa" and how does that affect and reflect on the marketing of content in Africa?

Storytelling is the heart and soul of content.

We are telling our stories about our lives in Africa. For we are the best to tell our stories to the world and not by others. But how do we appreciate and evaluate ourselves? How we tell our stories will define who we are and how the rest of the world we see us as Hollywood has been telling the stories of America; as Bollywood has been telling the stories of India and as Nollywood has been telling the stories of NIgeria.

How we present our content will determine the value of the content.

- Ekenyerengozi Michael Chima,
Publisher/Editor of the NOLLYWOOD MIRROR® Series.

How Do You find Great Content from Anywhere in the World?

How Do You Find Great Content From Anywhere in the World?

This is Why Vuulr is Where You Need to Be.

There is No Scarcity of Content

"There is no scarcity of content.

But there is scarcity of content of premium quality."

- EKENYERENGOZI Michael Chima.

Thousands of movies, series, documentaries, music videos and shows are produced every day. And majority are offered free to view online and offline. But millions of people are still willing to pay for the subscriptions to watch the best content for their entertainment 24/7.

What is the secret of the success of ABC, Disney, HBO, Netflix, Amazon Prime Video and other top content producers and distributors in the world?

UNiQUE CONTENT!

We are always anxious and curious to see what is unique and exciting.

Excitement is the joy of Entertainment.

Any content that does not excite us cannot attract us.

- By Ekenyerengozi Michael Chima,

Publisher/Editor,

NOLLLYWOOD MIRROR® So,

247 Nigeria,

Nigerians Report Online,

TALK OF THE TOWN By Orikinla