20 Years Since The New York Times Named #Nollywood
Norimitsu Onishi was the Chief of The New York Times’s southern Africa bureau, based in Johannesburg when he discovered the phenomenon of the first indie film industry in Africa in 2002 in the hustle and bustle of Lagos city, the heart and soul of the guerilla filmmakers of Nigeria.
How The Times Named ‘Nollywood’ in 2002
"It’s like Hollywood or Bollywood but in Nigeria — Nollywood!I told my editor."- Norimitsu Onishi.
https://www.nytimes.com/2016/02/11/insider/how-the-times-named-nollywood.html
The name of Nollywood has become the identity of the Nigerian film industry even though the making of the genre started in the 1980s which I have chronicled in my widely read and shared article,
The Nollywood Phenomenon: From Analog to Digital - SHADOW & ACT
https://shadowandact.com/the-nollywood-phenomenon-from-analog-to-digital-2
The article shows the evolution of Nollywood over the years and how the digital cinema revolution has made a critical impact in the advancement of Nollywood since 2002.
It is now 30 years since the production of the first Nollywood blockbuster, "Living in Bondage" by Chris Obi Rapu in 1992 written and produced by Kenneth Nnebue and Okechukwu Ogunjiofor. And as we say in Lagos, many waters have passed under the Eko Bridge from 1992 to 2022.
Traditional filmmakers of the old school of filmmaking on celluloid still say Nollywood is video and not cinema. But top people in the global film industry said: Every region has unique stories to tell. And we should encourage them to tell their stories first and not be hindered by the technical requirements for professional film production. That the first thing is to supply on demand, because it was the overwhelming quantity of Nollywood home videos in the 1990s that attracted the rest of the world before the improvements in the quality.
There have been significant improvements in the quality of the movies as Nollywood filmmakers have been adapting to current developments in filmmaking by using the same digital cinema cameras used by their counterparts in Bollywood and Hollywood following international standards in film and TV productions.
The improvement in the quality of the content has attracted the leading International acquisition and distribution companies, major studios and OTT video streaming services from America and Europe. Netflix, Disney and Amazon are now demanding for the best content in Nollywood and well produced movies have been acquired.
There have been international productions of Nigerian movies featuring top Hollywood actors such as "The Amazing Grace" of 2006 directed by Jeta Amata, written by Jeta Amata and Nick Moran and produced by Jeta Amata and Alicia Arce with top roles by Joke Silva, Nick Moran and Scott Cleverdon; "Black November" directed by Jeta Amata in 2012, starring Hakeem Kae-Kazim, Mickey Rourke, Kim Basinger, Fred Amata, Sarah Wayne Callies, Nse Ikpe Etim, OC Ukeje, Vivica Fox, Anne Heche, Persia White, Akon, Wyclef Jean and Mbong Amata; "30 Days in Atlanta" directed by Robert O' Peters and produced by AY Makun in 2014 starring Starring AY Makun, Ramsey Nouah, Richard Mofe Damijo (RMD),Desmond Elliot, Vivica A. Fox, Lynn Whitfield, Karlie Redd, Majid Michel, Omoni Oboli, Racheal Oniga, Yemi Blaq and Juliet Ibrahim; "A Trip To Jamaica" directed by Robert O' Peters and produced by AY Makun in 2016 starring AY Makun,Funke Akindele, Nse Ikpe Etim, Dan Davies, Eric Roberts and others; "Esohe" directed by Charles Uwagbai and Robert O' Peters in 2018 starring Jimmy Jean Louis, Misty Lockheart, Desmond Elliot, Chris Attoh, Bimbo Manuel, Ufuoma McDermott, Toyin Aimakhu, Jemima Osunde and Monica Omorodion Swaida; "A Soldier's Story 2" of 2020 directed by Frankie Ogar and produced by Martin Gbados, starring Eric Roberts, John J Vogel Jr, Alex Usifo, Akin Lewis, Segun Arinze, Linda Ejiofor, Somkele Idhalama, Michelle Dede, Daniel K. Daniel, Tope Tedela, Baaj Adebule, Samabasa Nzeribe and others; "Christmas in Miami" of 2021 directed by Robert O'Peters and produced by AY Makun starring Ayo Makun, Osita Iheme, Richard Mofe-Damijo, IK Ogbonna, Kent Morita, Raquel Lamanna, Manoj Chandra, Malcolm Burtchett, Nadya Marie, Tanya Price, Barry Piacente and Catherine Olsen and Adah Obekpa's "The American King" of 2021 starring Enyinna Nwigwe, Nse Ikpe-Etim, Andrew Howard and Nick Moran who has been playing prominent roles in the international productions of Nollywood movies since the 2000s to date.
"The American King" is currently showing in movie theaters in America and coming up next month in cinemas across Nigeria, Ghana and Liberia from February 25, 2022.
It is importan we document the new developments in Nollywood since 2002 to date for film history and film studies. That is why I working on a documentary film on "Nollywood Rising: The New Generation".
- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series,
The first book series on Nollywood and the Nigerian film industry published since 2013.
https://www.amazon.com/author/ekenyerengozimichaelchima
Special hardcover editions are available for purchase from Raleigh, North Carolina, USA.
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