Don't View Nollywood with the Rose-Tinted Glasses of Hollywood
I have previewed a new Nigerian drama on the psychological consequences of rape in the life of a teenage girl sexually violated by a Roman Catholic priest at a convent in south- eastern Nigeria.
If you replace the leading roles with the famous Hollywood icons, Nicole Kidman and John Travolta and have the location in America, the crime thriller will be nominated in the next Oscars for Best Picture, Best Directing, Best Original Screenplay and Best Actress in a leading role, because of the accomplishments of the cast and crew in the production of the movie. But many Nigerian and other African movies have been viewed with the rose-tinted glasses of the American film industry, popularly called, Hollywood and in most cases, viewed by White Americans who did not understand the nuances of the peculiarities of Black Africans in dialogues and mannerisms.
Are there racial biases in international film acquisition and distribution with the superiority complex of white curators who esteem white filmmakers highly in comparison to black African filmmakers without comprehensive analysis of the content and context of subject and without the broad-minded considerations for diversity and inclusion in the existential dramas of life on earth?
"Our films are good enough for you, but your movies are not good enough for us. "
Is Hollywood the global standard for the best storytelling on motion picture?
The Economist published a selection called, "The Best Films So Far in 2024" without any consideration for the best movies so far in Bollywood and Nollywood on Netflix, Amazon Prime Video, Showmax and other streaming platforms, cable TV networks and cinemas.
I have seen many crappy Hollywood movies repeatedly shown on M-NET Movies Channels without any consideration for the viewers who paid for the subscriptions.
Netflix and Amazon Prime Video have paid over 200 percent more for the acquisitions of American and Korean films than what they paid for African films.
Showmax of the MultiChoice Group pays more for South African productions than Nigerian productions.
Are these differences in the valuations based on the quality of the movies or racial bias against black African filmmakers by Western standards? But the French are an exception to the stereotypical views of Africa by Hollywood, because the French have a better understanding of African Cinema than Hollywood and the British which can be seen in their broad-minded Official Selections of the annual Cannes Film Festival where several African filmmakers have won coveted awards, including the most coveted, the Palme d'Or.
"The Black Book", the 2023 Nigerian crime thriller of Editi Effiong, starring Richard Mofe-Damijo, Sam Dede, Shaffy Bello, Femi Branch, Alex Usifo, Ade Laoye and Ireti Doyle, released to Netflix on September 22 was the number one on the global rankings and "Òlòtūré", the 2019 Nigerian crime drama on human trafficking by Kenneth Gyang starring Sharon Ooja, Beverly Osu, Ada Ameh and Blossom Chukwujekwu was on the top rankings in several countries and were better than several American and Korean films in accomplishments in filmmaking, but Netflix paid less for the acquisition.
I have always insisted that a great movie is a great movie no matter the location or race of the filmmaker. The quality of the content should determine the price for the acquisition and not the location or race of the producer.
Publisher/Editor,.
NOLLYWOOD MIRROR® Series,
The first book series on Nollywood and the Nigerian film industry.
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