Showing posts with label Launch. Show all posts
Showing posts with label Launch. Show all posts

Wednesday, July 7, 2010

Prestigious US$350,000 Africa Entrepreneurship Prize Launched

6 Jul 2010 16:18 Africa/Lagos

Prestigious US$350,000 Africa Entrepreneurship Prize Launched

DUBAI, UAE, July 6, 2010/PRNewswire/ --

- 2010 Legatum Africa Awards to Recognise and Reward Africa's Entrepreneurial Business Leaders. Awards Ceremony to be Hosted in Accra, Ghana

Legatum, a privately owned international investment group, and Omidyar Network, a philanthropic investment firm, today announced the launch of the 2010 Legatum Africa Awards for Entrepreneurship, one of the continent's most prestigious business awards.

The Legatum Africa Awards programme recognises and rewards African business leaders who embody the entrepreneurial spirit and demonstrate the qualities required to succeed in business - determination, a commitment to excellence, innovation and profitability. Leaders of small and medium sized enterprises (annual revenues between US$2 - 25 million) have the opportunity to submit online entries at until 31st August 2010. Applicants will be evaluated across a unique set of criteria to determine the winner.

"This is the third year that Legatum has offered an award for Entrepreneurship in Africa," said Alan McCormick, Managing Director of Legatum. "And over that time we have found many dynamic entrepreneurs across the continent, whose businesses are building prosperity for their communities."

Mr. McCormick continued, "The Legatum Africa Awards celebrates the very best businesses from across Africa and showcases their leadership, which through hard work, determination and a creative approach, are the foundation for their nation's wealth and well-being. Our goal is to encourage the next generation of aspiring business people and pave the way for increased investment in Africa, a continent teeming with opportunity."

The 2010 Africa Awards programme builds upon similar competitions in 2007 and 2008, and is expected to attract 1,500 entries from fifteen countries. This year, submissions will be accepted from Botswana, Cameroon, Cote d'Ivoire, Ethiopia, Ghana, Kenya, Mozambique, Namibia, Nigeria, Rwanda, Sierra Leone, South Africa, Tanzania, Uganda, and Zambia. A total of US$350,000 will be awarded to the winners, and the funds directed towards growth and strategic re-investment in their companies. Winners will be selected based on a rigorous and transparent selection process by an international panel of leading business experts.

"Omidyar Network and Legatum share the conviction that entrepreneurs are vital to creating new opportunities in Africa", said Matt Bannick, Managing Partner of Omidyar Network. "With the expanded reach of this year's awards, we will identify and support the dynamic business leaders who are driving innovation, economic growth and terrific new opportunities across the continent."

The 2010 Legatum Africa Awards will conclude with a Gala Awards Banquet in early December 2010 in Accra, Ghana. Finalists and winners will be honoured in the presence of an international audience of leading businesspeople, policymakers, and entrepreneurs.


Winners will be selected on their ability to operate truly sustainable and innovative businesses and demonstrated excellence in:

- Profitability, return on investment and growth
- Investment in employees
- Making a contribution to the community
- Long-term business strategy
- Innovative and effective marketing
- Leadership, culture and values

This competition is open to all businesses meeting the following criteria:

- For-profit entity in existence for three years or more
- Located in Botswana, Cameroon, Cote d'Ivoire, Ethiopia, Ghana,
Kenya, Mozambique, Namibia, Nigeria, Rwanda, Sierra Leone, South
Africa, Tanzania, Uganda or Zambia
- Annual revenues of between US $2 - $25 million

Applications may only be submitted online at; the deadline for submission of applications is 31st August 2010. For more information, please contact


Legatum is a privately owned international investment group whose primary focus is commercial investment, and which also applies its investor's expertise to a long- standing involvement in the sustainable development of communities around the globe.

For more information, please visit Legatum's website at


Omidyar Network is a philanthropic investment firm dedicated to harnessing the power of markets to create opportunity for people to improve their lives. Established in 2004 by eBay founder Pierre Omidyar and his wife Pam, the organization invests in and helps scale innovative organizations to catalyze economic and social change.

To date, Omidyar Network has committed more than $370 million to for-profit companies and non-profit organizations that foster economic advancement and encourage individual participation across multiple investment areas, including microfinance, property rights, government transparency, and social media. To learn more, visit


Hamish Banks
Tel: +971-4-317-5800

Kelly Mason
Omidyar Network
Redwood City, CA
Tel: +1-650-482-2566

Alex Cudaback
Jamestown Exploration Company
Middleburg, VA
Tel. +1-540-687-8690

Source: 2010 Legatum Africa Awards for Entrepreneurship

Hamish Banks, Legatum, Dubai, Tel: +971-4-317-5800,; Kelly Mason, Omidyar Network, Redwood City, CA, Tel: +1-650-482-2566,; PROGRAMME MANAGEMENT, Alex Cudaback, Jamestown Exploration Company, Middleburg, VA, Tel. +1-540-687-8690,

Releases displayed in Africa/Lagos time
6 Jul 2010
Lancement du prix prestigieux Legatum pour l'entreprenariat en Afrique d'un montant de 350,000 US$.
Prestigious US$350,000 Africa Entrepreneurship Prize Launched
Continental Airlines Announces New Daily Service From New York Hub To Cairo, Egypt
QIAGEN Announces CE Marking of its careHPV Test for Developing Countries
5 Jul 2010
Darfur / UNAMID JSR honoured
The week ahead at the United Nations: the European perspective (26/10)3-9 July 2010 (and beyond)

Wednesday, February 24, 2010

SAMHSA and Ad Council to Launch Mental Health Campaign for the African American Community

SAMHSA and Ad Council to Launch Mental Health Campaign for the African American Community

PSAs debut at Howard University and Colleges and Universities Nationwide as part of First Annual HBCU National Mental Health Awareness Day

Washington, D.C., February 23, 2010 /PRNewswire/ — The Substance Abuse and Mental Health Services Administration (SAMHSA), working in collaboration with the Ad Council and the Stay Strong Foundation, announced today the launch of a national public service advertising (PSA) campaign designed to raise awareness of mental health problems among young adults in the African American community. The new PSAs were unveiled at a Black History Month event at Howard University this morning to coincide with the first annual HBCU National Mental Health Awareness Day. The launch was telecast to colleges and universities nationwide.

Mental illnesses, including depression, anxiety, bipolar disorder and schizophrenia, are widespread in the U.S. and often misunderstood. According to SAMHSA, in 2008 there were an estimated 9.8 million adults aged 18 or older living with serious mental illness. Among adults, the prevalence of serious mental illness is highest in the 18 to 25 age group, yet this age group is also the least likely to receive services or counseling. In 2008, 6.0 percent of African Americans ages 18-25 had serious mental illness in the past year. Overall, only 58.7 percent of Americans with serious mental illness received care within the past 12 months and the percentage of African Americans receiving services is only 44.8 percent.

"Raising understanding and attention to these issues within the African American community will provide greater opportunities for those needing help to receive effective mental health services," said Kathryn A. Power, Director of SAMHSA's Center for Mental Health Services.

Created pro bono by Grey New York through the Ad Council, the campaign aims to promote acceptance of mental health problems within the African American community by encouraging, educating and inspiring young adults to step up and talk openly about mental health problems. The television, radio, print and Web ads feature real personal stories of African Americans dealing with mental health problems, and they aim to engage those in the community to support young adults who need help. The PSAs direct audiences to visit a new website,, where they can learn more about mental health problems and how to get involved.

"According to our research and the leading mental health experts, young adults with mental health problems are more likely to seek help if social acceptance is broadened and they receive support and services early on," said Peggy Conlon, president & CEO of the Ad Council. "We are proud to continue our partnership with SAMHSA to address these issues in the African American community and help create the necessary societal change that will decrease the negative attitudes that surround mental illness, and ultimately inspire those who want help to get it."

Terrie M. Williams, MSW, co-founder of The Stay Strong Foundation, collaborated on the development of the Web videos and PSA materials and serves as a campaign spokesperson. The Stay Strong Foundation works to support, educate and inspire African American youth through a series of programs and events that are designed to raise awareness of teen issues, promote the personal well-being of young people and enhance their educational and professional development.

"It is the work of the Stay Strong Foundation and my personal mission to educate everyone, and in particular the African American community, about depression and its impact on our communities," said Williams. "Every day so many of us wear the "mask" of wellness that hides our pain from the world. Now is the time to identify and name our pain—minus the myths and the stigmas—and seek the help so many of us need."

SAMHSA's Campaign for Mental Health Recovery partners include the Centers for Disease Control and Prevention (CDC), the National Institute of Mental Health, state mental health agencies, leading researchers on stigma and a broad coalition of stakeholders, including organizations that represent provider organizations and consumer and family member groups. The Campaign held a series of regional meetings to develop a grassroots network to support the Campaign and provide assistance with anti-stigma efforts to states and local communities.

A resource guide entitled, "Developing a Stigma Reduction Initiative," is also a part of the campaign and is based on the evaluation and lessons learned from the Elimination of Barriers Initiative. The guide provides information on how to mount a statewide anti-stigma campaign, examples of outreach materials, reports on the best practices for stigma reduction, and lists important resources for technical assistance. Copies of the guide can be downloaded at or by calling SAMHSA's Health Information Network at 1-877-SAMHSA7. SAMHSA also maintains a national technical assistance center called the ADS Center (Resource Center to Promote Acceptance, Dignity, and Social Inclusion) to help States, communities, and individuals get the necessary information and resources to counter misperceptions, prejudice and discrimination associated with mental illnesses. The ADS Center can be accessed by calling 1-800-540-0320 or visiting

"In general, mental health problems are difficult to talk about," said Rob Baiocco, EVP/Executive Creative Director of Grey New York. "But the second someone opens up and tells their specific personal story you instantly realize what they are dealing with. It's such an immediate, intuitive and emotional understanding. And from that understanding comes the healing."

Historically Black Colleges and Universities' Center for Excellence in Substance Abuse and Mental Health at Morehouse School of Medicine, a grant funded through (SAMHSA), created National HBCU Mental Health Awareness Day. The HBCU Mental Health Awareness Day is the first national effort to promote behavioral health on HBCUs. The all-day event is being co-hosted by three additional HBCU institutions, Howard, Elizabeth City State University and Florida Agricultural and Mechanical University. The purpose is to increase public knowledge and student awareness about mental health issues and to foster a more supportive and informed environment on HBCU campuses and in the community. For more information, visit

The Ad Council and SAMHSA first launched the Campaign for Mental Health Recovery nationwide in December 2006. Additional public service efforts designed to reach Hispanic Americans, Asian Americans and Native Americans will also be launched this spring. To view the ads, please visit The PSAs will air in advertising time that will be entirely donated by the media.

SAMHSA is a public health agency within the U.S. Department of Health and Human Services. The agency is responsible for improving the accountability, capacity and effectiveness of the nation's substance abuse prevention, addictions, treatment and mental health services delivery system. SAMHSA can be reached at

The Ad Council ( is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies. The Ad Council addresses issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.

The Stay Strong Foundation (SSF) is a 501(c)(3) organization founded by Terrie M. Williams and Xavier Artis in 2001 to empower America's youth. The Foundation encourages corporate and individual responsibility; develops educational resources for youth and youth organizations; provides and coordinates internships; sets up mentoring opportunities; and facilitates visits by prominent individuals and business professionals to schools, libraries, youth organizations and group homes.

Media Contacts:
SAMHSA Press Office

Ad Council Press Office

Monday, November 16, 2009

Watch this Space: Nokia 5330 Mobile TV Edition Launched

16 Nov 2009 09:21 Africa/Lagos

Watch this Space: Nokia 5330 Mobile TV Edition Launched

ESPOO, Finland, November 16/PRNewswire-FirstCall/ -- Nokia (NYSE: NOK) today announced the Nokia 5330 Mobile TV Edition, an entertainment hub that combines mobile broadcast TV (DVB-H), social networking, music and gaming in one compact 3G device. With mobile broadcast TV consumption on the rise - by 2012 there will be over 300 million people worldwide watching TV on their mobile phones - this handset offers easy access to anyone wanting to enjoy an exceptional live, on-the-move TV experience.

Nokia vice president Mark Selby said, "The introduction of the Nokia 5330 Mobile TV Edition responds to the arrival of DVB-H broadcast mobile TV networks in new markets and offers an affordable device for new and existing customers alike. Customers are increasingly watching a variety of programmes on their mobiles, such as drama programs, news and sport, for a longer period of time. The Nokia 5330 Mobile TV Edition has the sound and image quality to hold audiences captive."

Watch TV. Anywhere

Thanks to the Nokia 5330 Mobile TV Edition's DVB-H technology, programs burst through the QVGA 2.4" screen in full-colour, crystal clear, sharp images. Plug in 3.5mm headphones for personal viewing or use the loudspeaker option to share the experience with friends and family.

With one-click access to live broadcasts, the Nokia 5330 Mobile TV Edition can pick up the best channels around. Set reminders for favorite shows to make sure key episodes aren't missed and create personal channel lists with Nokia's innovative Electronic Program Guide (EPG) for a truly tailored mobile broadcast TV experience.

The Nokia 5330 Mobile TV Edition provides broadcast picture quality while the headset acts as an antenna for outstanding reception, so no blank screens or interference during those all important moments. Long battery life gives up to six hours of DVB-H usage; enough time to watch three football matches - or six episodes of a soap opera - before recharging. The Nokia 5330 Mobile TV Edition will retail for 155 Euros before taxes and subsidies.

Franklin Selgert, Chairman, Broadcast Mobile Convergence Forum said, "It is essential for DVB-H service providers to have a variety of devices capable of serving the mass market. Having a complete portfolio of handsets is pivotal for the commercial success of mobile TV. The new Nokia DVB-H enabled mobile phone, the Nokia 5330 Mobile TV Edition, is a great addition to the current portfolio of broadcast TV-capable handsets."

Catch up with friends. Anytime

The Nokia 5330 Mobile TV Edition comes with all the latest social networking software, making it simple to stay in touch with friends via Ovi Contacts, Facebook, MySpace and YouTube. Post status updates for friends and family to follow or instant message (IM) them via Windows Live(TM) Messenger, Google Talk, Yahoo! Messenger, ICQ, AOL and many others.

Capture photos and video clips, day or night, using the 3.2 megapixel camera with 4x digital zoom and LED flash before uploading and sharing favourite shots via sites such as OviShare and Flickr. Alternatively, email them via Ovi Mail, Nokia Messaging, Windows Live Messenger, Gmail, or Yahoo! Mail.

Play music. Whenever

Accessing music and other apps is easy with dedicated music keys and links to the Nokia Music store (where available). The Nokia 5330 Mobile TV edition is also compatible with Nokia's innovative Comes with Music service - providing free, unlimited access to millions of tracks. Download free music anytime, anywhere - and keep all the music forever.

Keep up-to-date. Wherever

Check out the choice of personalized media and applications in the Ovi Store. A one-stop-shop for thousands of applications, games, videos, podcasts, productivity tools, web and location-based services and more, means personalizing the Nokia 5330 Mobile TV Edition is just the touch of a button away.

Mobile TV. Roll-out

Nokia and Nokia Siemens Networks work with more than 30 operators worldwide on Mobile TV implementations. Commercial launches with Mobile TV services based on DVB-H and OMA BCAST standards include Austria, Finland, Ghana, Kenya, India, Italy, Namibia, Nigeria, Netherland, Philippines and Switzerland. Additional commercial launches can be expected during the next 12-18 month in more than 20 countries.

Stefan Schneiders, Head of Mobile TV solutions at Nokia Siemens Networks said, "It is great that Nokia has affirmed its commitment to DVB-H by launching the Nokia 5330 Mobile TV Edition. 2010 brings a series of high-profile global sporting events and this is a good opportunity for operators to create, drive and bundle innovative mobile TV services based on DVB-H. In fact, during the 2006 World Cup, Italy saw the launch of the most successful mobile TV Broadcasting service in Europe."

Francois Theron, CEO at DStv Mobile comments: "DStv Mobile has rolled out DVB-H networks in Kenya, Nigeria, Ghana and Namibia and we are currently rolling out a number of new networks in other African countries. Our success has been built around offering innovative and premium television content at an affordable price while facilitating access to inexpensive handsets which suit the requirements of consumers in Africa. The introduction of the Nokia 5330 Mobile TV Edition is a welcome development as Nokia is a trusted brand in Africa and will further encourage television viewers to access entertainment, sport and news on the DStv Mobile platforms."

Vincent Grivet, Vice President, Mobile TV TDF, France said "We are very excited by the launch of the Nokia 5330 Mobile TV Edition. It is a highly seducing and compelling device and will be the perfect platform for introducing both European mobile users and operators to a high quality and constraint free mobile TV experience. This is exactly what the industry has been waiting for to accelerate the broadcast mobile TV roll out, and we look forward to the successful and fast distribution of this innovative device in our key European markets such as Finland, Austria, Germany and France.

Vincenzo Novari, CEO at Hutch 3G, Italy, said: "As the largest handset producer in the world, Nokia's announcement is real evidence of their commitment to the development of the broadcast mobile TV market. Networks, content and handsets made for mass consumer consumption are the key ingredients for fuelling the market's growth".

Erik Sylvestersson, Vice President Sales & Marketing at DNA Finland said: "Live digital TV broadcasts over DVB-H networks is becoming more accessible to more people. In Finland, we have found that sport and news are the key drivers for broadcast mobile TV consumption among consumers. People want to be able to watch the action as it happens - rather than settle for highlight shows once they get home. Consumers expect an exceptional on-the-move TV experience at an affordable price, something the Nokia 5330 Mobile TV Edition is fully equipped to deliver."

Notes to editors:

Compatibility with the aforementioned services may be limited to certain countries.

Nokia's first commercial DVB-H device was the Nokia N92, launched in November 2005. Nokia's DVB-H device range includes the Nokia N92, Nokia N77, and the Nokia N96. In addition Nokia enables DVB-H reception on multiple devices including the Nokia N97, Nokia N97 mini, Nokia N86 8MP, Nokia E75, Nokia 5800 XpressMusic and Nokia X6 by using the Nokia Mobile TV Receiver SU-33W.

About Nokia

Nokia is a pioneer in mobile telecommunications and the world's leading maker of mobile devices. Today, we are connecting people in new and different ways - fusing advanced mobile technology with personalized services to enable people to stay close to what matters to them. We also provide comprehensive digital map information through NAVTEQ; and equipment, solutions and services for communications networks through Nokia Siemens Networks.
Source: Nokia Corporation
Media enquiries: Nokia Communications, Tel: +358-7180-34900, Email:

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Watch this Space: Nokia 5330 Mobile TV Edition Launched
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Thursday, October 22, 2009

Volkswagen Becomes First Auto Manufacturer To Launch a Car Exclusively on a Mobile Device

All-new Volkswagen 2010 GTI Launches Through Real Racing GTI App (PRNewsFoto/Volkswagen of America, Inc.) HERNDON, VA UNITED STATES 20091021T00:00:00-04:00 0-04:00
Six U.S. Players of the Real Racing GTI App Can Compete to Win One of Six Limited-Edition, Fully-Customized 2010 GTIs. (PRNewsFoto/Volkswagen of America, Inc.) HERNDON, VA UNITED STATES 20091021T00:00:00-04:00 0-04:00

22 Oct 2009 13:00 Africa/Lagos

Volkswagen Becomes First Auto Manufacturer To Launch a Car Exclusively on a Mobile Device

Free Real Racing GTI Game Brings Volkswagen All-New 2010 GTI to iPhone(R) and iPod touch(R) Six U.S. Players Will Each Win One of Six Customized Limited-Edition GTI MkVI Vehicles Through December 2

HERNDON, Va., Oct. 22 /PRNewswire/ -- Volkswagen of America, Inc. today announced the launch of the all-new 2010 GTI via the App Store by making available a free version of the popular Firemint Real Racing game that exclusively features the all-new 2010 GTI. This is the first time an automotive manufacturer has used the App Store to launch a new vehicle. Additionally, users of the Real Racing GTI App in the U.S. can compete for the chance to win one of six, limited-edition 2010 GTIs that are fully-customized inside and out.

(Photo: )
(Photo: )

The free Real Racing GTI App is available worldwide and spares no detail, allowing players to experience every thrilling aspect of the all-new 2010 GTI right in the palms of their hands on iPhone and iPod touch. From the redesigned exterior with more aggressive headlights and the famous red-striped grille, to the sporty interior with a race-inspired steering wheel, the all-new 2010 GTI races its way to life on the screen for a thrilling gaming experience.

"With the personalization of media and the challenges inherent with reaching constantly connected consumers, we tasked ourselves to rethink the way we launch vehicles in order to engage our consumers in a meaningful way," said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. "The GTI customer is a tech-savvy consumer who enjoys social networking, playing games and spending time on mobile devices - most often an iPhone. Launching the all-new 2010 GTI via the Real Racing GTI App allows us to connect with this savvy GTI consumer within his or her everyday life in a way that no 30-second spot ever could."

U.S.-registered players enjoying the action of the Real Racing GTI App will be challenged to put their skills to the test for a chance to win one of six limited-edition 2010 GTI models. The more they play, the more chances they have to win. Each week for six consecutive weeks beginning today, one player will be chosen to win the ultimate racing prize: the exclusive GTI MkVI, an individually-numbered, specially-tuned version of the legendary hatchback. Each model includes the GTI's 2.0T 200hp four-cylinder engine, a performance tuned suspension finished with black, Volkswagen motorsport 18-inch all-new wheels, and special interior touches, including carbon fiber-look trim, a numbered dash plaque, and unique stitching in the front headrests. For more information on the competition please visit:

Given the ever-increasing prominence of social networking in the lives of the games' target consumers, Real Racing GTI includes several features designed to foster social connectivity. These include the ability of players to send messages to their competitors via Twitter and to capture and upload videos of their best laps to the game's YouTube channel for international bragging rights. Additionally, GTI MkVI buyers will also be able to configure their vehicles, modeled after the six prize cars, at participating Volkswagen dealerships throughout the U.S.

The Real Racing GTI App is available for free from the App Store on the iPhone and iPod touch or at No purchase is necessary to enter the contest, which officially ends on December 2 at 11:59PM.

For more about the 2010 Volkswagen GTI, the Real Racing GTI game, and an in-depth look at the six GTI prize editions that are waiting to hit the streets, please visit

About Volkswagen Group of America, Inc.

Founded in 1955, Volkswagen Group of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Through its Volkswagen division, VWGoA sells the Golf, GTI, New Beetle, New Beetle convertible, Jetta, Jetta SportWagen, Eos, Passat, Passat Wagon, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagen models come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at or to learn more.

About Firemint

Firemint creates fun, addictive games. The studio has worked with the industry's leading publishers developing over 30 titles from notable franchises as well as originals. Firemint's first self-published iPhone game Flight Control has been a world-wide #1 App Store hit. Firemint's second self-published iPhone game, the high-end 3D pro racing title Real Racing, has been critically acclaimed as a triumph for the platform. Founded in 1999 by CEO Robert Murray, Firemint is located in Melbourne, Australia's games development hub, and employs 35 people. For more information about Firemint, please visit

AP PhotoExpress Network: PRN2 3
PRN Photo Desk,
Source: Volkswagen of America, Inc.

CONTACT: Mya Walters of Volkswagen Group of America, Inc.,

Web Site:


Thursday, August 13, 2009

Logia Launches "Mo-Tip", Makes Personal SMS Channels Everyone's Territory

13 Aug 2009 16:23 Africa/Lagos

Logia Launches "Mo-Tip", Makes Personal SMS Channels Everyone's Territory

HERZLIYA, Israel, August 13/PRNewswire/ -- Logia Group, a leading global provider of innovative mobile entertainment services, announced the launch of Mo-Tip (, a smart personal mobile alert service that matches publishers with end consumers.

Mo-Tip is the first service that enables publishers to create and manage personal SMS programs without going through any integration challenges or red tape. The service includes a wide variety of end user pricing options and features such as user segmentation, traffic boosters and a full web based back office. Each guru can set up multiple text alert programs and price them either per monthly subscription or per message models. The revenue is automatically shared with the content owners and the mobile carriers.

"Setting up premium SMS programs was not for everyone." noted Aner Ravon, GM Consumer Service at Logia Group. "Most people are deterred by the overall complexity it involves and end up neglecting the significant potential of SMS based channels. Everyone has a mobile phone with text messaging service and Twitter has demonstrated how efficient publishing can make all the difference. With Mo-Tip, you can set up and run your premium SMS program within minutes, and we'll help you market your goods and get subscribers on board."

Mo-Tip is currently available in the US, UK, Spain, India, Thailand, Philippines, Vietnam and Israel. Future launches in additional countries are planned on an ongoing basis. "We are thrilled with the overall acceptance for the Mo-Tip service" commented Ravon. "We have signed quite a few A-List gurus within weeks. But the platform is by no means limited to A-List gurus, or to any type of specific content. The whole idea is to make mobile content as easy to distribute and monetize as any other form of content. Mo-Tip has taken that need a few significant steps further."

If you're a guru and wish to launch a premium text program, please contact

About Logia Group

Logia Group is a mobile content power house. Working with more than 20 mobile operators and 300 content & application providers from all around the world, Logia Group has established an audience of over 10M unique visitors a month and a direct billing reach of over 0.5 billion mobile customers; Logia Group services are deployed across leading carriers and websites in the US, UK, Spain, India, Thailand, Philippines, Mexico, Nigeria and Vietnam.

Logia's headquarters is located in Herzeliya, Israel with regional offices located in Mumbai (India), Thailand, The Philippines, Vietnam and Nigeria. Logia Group, established in 2004, is a privately held company led by a group of Internet, media and technology veterans and has operations in Europe, North America, Asia Pacific and the Middle East. For more information please visit:

Mo-Tip Enquiries:
Hila Azmanov, Marketing Manger

Source: Logia Group LTD

Mo-Tip Enquiries: Mo-Tip, Hila Azmanov, Marketing Manger, +972-73-2525252,