Effective Content Marketing in Nigeria Must Target the Gen Z

Effective Content Marketing in Nigeria Must Target the Gen Z

You cannot do effective content marketing if you are ignorant of the demographics of your target audience.

The target audience for online entertainment, e-commerce and fintech industry are the Generation Z, or Gen Z of people born between 1995 and 2010. The 'Z' in the name means "zoomer", as this is the first generation known to 'zoom' the internet.

Majority of them make up the population of 65 million Nigerians using social media platforms.

They spend $975m daily on online betting.

Data from the National Lottery Trust Fund (NLTF) has revealed that over 65 million Nigerians actively engage in betting, spending an average of $15 daily. This is just as it disclosed that everyday, 14 million bet takes and payments are made online in the country.

According to one of the fast rising upwardly mobile Nigerian Gen Z techies, Benjamin Unah, Co-Founder & Chairman - Primeries

https://primeries.com/, the #1

 streetwear marketplace that connecting shoppers to the hardest streetwear brands and creatives in Africa, "they are the most active shoppers online and subscribers of entertainment providers for streaming music and movies."

According to the report on Understanding the Gen Z in Nigeria: Trends and Insights - Sagaci Research

"Trends among the Gen Z in Nigeria: more likely to go to physical shops and use cash
Male Nigerian consumers aged 18-25 exhibit different shopping behaviours compared to older ones. A significant 58% of them would rather go to a shop than buying products online versus 47% of the older group. This result stems from young people’s preference for a physical experience; they want to visit stores, see the product firsthand, and make their choice in person. Additionally, 26% of these younger consumers prefer using cash, a higher percentage than the 16% observed in the 26+ demographic.

In contrast, older consumers are more inclined to use debit cards, with 41% opting for this payment method compared to 29% of the younger age group. Following recent banking issues in Nigeria, younger people now prefer to keep physical cash on hand for added security and to avoid potential problems.

Read the complete report on 
https://sagaciresearch.com/gen-z-nigeria-insights/
"
.

An Empire of Their Own: How the Jews Invented Hollywood

Winner of the Los Angeles Times Book Award for history, this "wonderful history of the golden age of the movie moguls" (Chicago Tribune ) is a provocative, original, and richly entertaining group biography of the Jewish immigrants who were the moving forces behind the creation of America's motion picture industry.

Read it on Amazon Books

An Empire of Their Own: How the Jews Invented Hollywood

The Global Target Audience For Nollywood Movies and Series in Igbo and other African Content

The Global Target Audience For Nollywood Movies and Series in Igbo and other African Content in International Film Acquisition and Distribution

Using Culture and Strategy:

My market survey for a new Nigerian Igbo movie, "Infant at Heart" directed by Aguyi Ikeobi ND, a graduate of the London Film School and produced by Vera Kanu, a seasoned producer in Nollywood with famous Nollywood actor, Nkem Owoh and one of the most beautiful Nollywood divas, Monalisa Chinda in the leading roles has an estimated target audience of more than 100, 000 Igbos who will like to watch Igbo movies and can afford to pay for the tickets at the cinemas in Nigeria. 

There are also thousands of Igbos in Ghana, Cameroon and Gabon who are fans of Nkem Owoh who will be excited to watch it.

The Cultural Web 

There are more than 45 million Igbos in Africa and the Diaspora.
Nollywood movies still command hundreds and thousands of fans in West Africa and Central Africa.
The first Nollywood videos were actually videos of the popular Igbo TV series, "Masquerade" on the Nigeria Television Authority (NTA) in the 1980s recorded on VHS tapes and watched on TV in Cameroon and Gabon.

See also Nigerian Home Videos - Festival des 3 Continents
https://www.3continents.com/en/programme/2003/home-videos-nigerianes/

The significance of cultural web is important for marketing strategy in the distribution of products and services, especially movies and TV series. 
Audiences first and foremost prefer content they can identify with and then are anxious and curious about content of other cultures.

Majority of the over 11 million viewers of "The Black Book", the 2023 Nollywood crime thriller film by Editi Effiong on Netflix were South Koreans who were anxious and curious to know what is "The Black Book".

The largest market for African movies and series are the Afro-Latinos: comprising some 150 million in the Americas.
https://www.everycrsreport.com/reports/RL32713.html#:~:text=Afro%2DLatinos%20comprise%20some%20150,marginalized%20groups%20in%20the%20region.

Unknown to Canal Plus and other multinational entertainment providers, FRANCE 24 Español has already unlocked the market, but yet to provide the African movies and series they (Afro-Latinos) will be excited to see.

The Igbo were dispersed to colonies such as Jamaica, Cuba, Saint-Domingue, Barbados, Colonial America, Belize and Trinidad and Tobago, among others.
The Igbo language is still spoken in Cuba, along with the Efik language, but in a creolized version. In ceremonies of the Abakuá culture, you can see traces of the Igbo Culture.
These are populations waiting for  Igbo movies and series and other African content.

- By Ekenyerengozi Michael Chima,

Publisher/Editor,

NOLLYWOOD MIRROR® Series,

The first book series on Nollywood and the Nigerian film industry.

The books have been printed in Raleigh, North Carolina, United States of America and distributed by Amazon, Barnes and Noble and other booksellers.

They are the highest priced book series by an African author and publisher. 

The Nigerian Economy and the Creative Economy Are in the Doldrums of Conceit and Deceit

The Nigerian Economy and the Creative Economy Are in the Doldrums of Conceit and Deceit

Let me just make the comprehension easy in my brief commentary.

Anyone who says the Nigerian economy is doing well is a liar. Anyone who tells you the Creative Industry is booming is another liar.

The present administration of the Nigerian government blaming the immediate past administration of  former President Muhammadu Buhari, GCFR for the current economic woes shows political dishonesty and administrative incompetence of those in the corridors of power.

The major projects recently commissioned with fanfare by President Bola Ahmed Tinubu, GCFR were started by former President Buhari. 

You cannot take credit for the work started successfully by the previous administration and still turn around to blame and complain about the economic setbacks which were caused by recurrent expenditures on federal projects of which you actually benefited from the multi-million dollar contracts by proxies of the same national ruling party of Nigeria, the All Progressives Congress (APC) since 2015 to date.

Honesty remains the best policy in any public and private office. 

Making excuses and living in denial of your own faults and failures is sheer conceit and deceit.

Have you noticed?

The absence and reductions of adverts and promos by majority of the companies in Nigeria are actually indications of the state of the Nigerian Economy. This means that the situation is critical.

 In the creative industry, only MultiChoice of South Africa is profitable in Nigeria. 

The Nigeria Television Authority (NTA) cannot afford to produce enough content; has zero budget for acquisition and distribution and still wasting millions of naira having unprofitable channels on DStv and GOtv of the MultiChoice and the partnership with StarTimes is unprofitable and should be scrapped. 

If the NTA can't buy content produced by Nigerian producers that means the Nigerian film and TV industry is in economic crisis.

Only few Nigerian movies are making money from the cinemas and only few can be acquired by Netflix and other foreign streaming platforms. More than 90 percent are on YouTube channels in competition for revenues from views and only few can make ends meet.

The private TV stations cannot afford to pay for the acquisition of local content.

Both the NTA and private TV stations don't compete for film and TV acquisition and distribution deals in the international film and TV markets, because they don't have marketable content of international quality to sell and they don't have the money to buy top grade content from other countries.

It is dumb to be over the moon watching music videos of few Nigerian Afrobeats artistes on foreign TV channels who are just a fraction of hundreds of others who can't even afford to produce music videos is enough for anyone who is not a dummy to know that the Nigerian creative industry is still underdeveloped and the creative economy is underdeveloped. The creative industry is actually disorganized in Nigeria.

Coming to the international film festivals in Nigeria; none of them is profitable to the creative economy.

Ask them how much money they have contributed to the creative economy, they don't know. Because there are no annual forensic reports on the economic benefits of film festivals in Nigeria.

What are the deliverables from all the editions of the film festivals in the past 10 years?

The organizers cannot tell?

The popular annual Toronto International Film Festival (TIFF) submits annual reports on what the film festival contributed to Canada:

"Our 11 day Festival generates more than $200 million dollars in annual economic activity to the tourism and hospitality sector for the City of Toronto and Province. We drive over $36 million dollars in taxes to the three levels of government annually through our Festival and year-round TIFF Bell Lightbox cinemas."

- Toronto International Film Festival Inc.

I have the report for anyone who wants a copy.

Which international film festival in Nigeria has any annual report for the state government and federal government?

We must stop the political conceit and deceit by political appointees who are equally being misled by political jobbers and title chasers and opportunists in the Nigerian entertainment industry.

The Ministry of Art, Culture and the Creative Economy cannot make any impact on the Nigerian economy without deliverables from every sector of the entertainment industry on the economic benefits. 

What are the market valuations of the fashion and textile industry, cosmetics industry, contemporary art and photography industry, film and TV industry, advertising industry and other parts of the creative industry?

Lest we forget, assumptions are not credible. 

You cannot waste millons of naira on local and international events without showing us the economic benefits in your annual report. 

We want to see verified facts and figures and not mere news reports, photos and videos.

- Ekenyerengozi Michael Chima,

The Publisher/Editor,

NOLLYWOOD MIRROR® Series,

Since 2013.

Nigerian Filmmakers: Beyond Nollywood, Beyond Netflix

Nigerian Filmmakers: Beyond Nollywood, Beyond Netflix

TV is not Cinema and Cinema is not TV.

- Ekenyerengozi Michael Chima

Nigerian filmmakers must capture the big picture of the future of Nollywood.

Majority of the filmmakers in Nigeria should know and understand the importance and significance of Art Direction and Production Design in filmmaking. 

Many of them don't even know the definition of Art Direction.

There is no filmmaking without Art Direction.

Netflix in Nigeria: It is No Longer Nollywood As Usual

The filmmakers in both Nollywood and Kennywood must now be more adventurous and ambitious in the content and context of filmmaking beyond mere narrative storytelling.

Any dummy can play guitar. 

But any dummy cannot be Carlos Santana or Sir Victor Uwaifo.

Nigerian filmmakers are still using having their movies on Netflix for bragging rights when none of them has made the official selections of the most competitive and prestigious international film festivals in the world after decades of making movies.

We are still waiting for them to be in the official selections for the Cannes Film Festival, Venice Film Festival, Toronto Film Festival and compete with the best filmmakers in the world and not competing against themselves in Nigeria.

They have been making movies even before C.J Obasi got his GCE and he has gone ahead of them to win coveted awards at the Sundance Film Festival, FESPACO and other esteemed international film festivals where they have failed to make the official selections or failed to win any prize.

The future of Nollywood is bigger than Netflix.

Beauty is more than having a pretty face.

99.99 percent of the biracial actresses in Nollywood can't act.

Three of them are annoyingly amateurish.

They have been featured in movies just for having a pretty face by intellectually challenged filmmakers in Nollywood who think having white looking Bimbos in their movies will attract more viewers and moviegoers.

Having a pretty face and being photogenic can attract filmmakers, but acting begins with learning how to act and not pretending to act when you don't know how to act.

We are two years to the epoch of 100 years of filmmaking in Nigeria. But I doubt if the Federal Ministry of Art, Culture and the Creative Economy had a clue until I have mentioned it.

How much have we achieved in a century of Nigerian Cinema?

What are milestones in the history of filmmaking in Nigeria since the production of the first feature film, "Palaver" in 1926 by the Academy Award winning English filmmaker, Geoffrey Barkas?

The making of "Palaver" was published in the second edition of the NOLLYWOOD MIRROR® Series in 2014.

- By Ekenyerengozi Michael Chima,

The Publisher/Editor,

NOLLYWOOD MIRROR® Series,

The first book series on Nollywood and the Nigerian film industry.

The Estimated Target Audience of Christian Cinema in Nigeria

The Estimated Target Audience of Christian Cinema in Nigeria

Christian Cinema is for evangelism, church planting and increasing the faith of believers as there is widespread decreasing passion for the gospel in Nigeria and we believe showing powerful facts of the Holy Bible can revive our faith in God and ignite the Pentecostal revival in Nigeria through Cinema Evangelism with the regular screenings of 

 Christian films in all the local government areas in the country with films dubbed in Arabic, Hausa, Igbo, Yoruba and other local languages.

Image credit:

https://www.cambridge.org/core/journals/journal-of-modern-african-studies/article/abs/changing-religious-composition-of-nigeria-causes-and-implications-of-demographic-divergence/C780E68F677B92253395051D3B1C8FA3

In 2023, Nigeria had the largest Christian population in Africa, with around 88.4 million people who identified as Christian. The "
https://www.statista.com/statistics/1368604/christian-population-in-africa-by-country/

Professed and practicing Christians in Nigeria are estimated to be 46. 8 percent of the over 201 million people in the country. And they are the largest populations in the southern states and in the middle belt states. 

The northern states are predominantly Muslims.

The estimated target audience of Christian Cinema in Nigeria will be 18, 576, 000 people annually in all the 774 local government areas in the country with more than 80 percent of them from the south and middle belt.

There will be screenings mostly in the churches, followed by screenings in town halls and village squares or centres.

Tickets will sell from N100 (one hundred naira) to N500 (five hundred naira) per person.

Special private screenings will be provided for Christian groups and others with the tickets selling from N2000 (two thousand naira).

CCN will generate an estimated N29, 288, 000, 000 (Twenty Nine Billion and Two Hundred and Eighty-Eight Million Naira) annually from the sales of tickets and from advertisements.

We have received the partnership support of Cinewav of Singapore for instant cinemas to support Nigerians to have solar powered cineplex in every village in Nigeria. 

View Cinewav cinemas on
 https://www.facebook.com/cinewavapp?mibextid=vPdvX0B5T65af74v

Patterns of Evidence of the United States of America has agreed to let us do screenings of their films in Nigeria in churches and public spaces.

Christian Cinema in Nigeria is open to partnership and sponsorship and for advertising of approved products and services.

Contact:

King of Kings Books International

Tel: +234 814 582 6448

On WhatsApp.

Email: kingofkingsbooks@hotmail.com kingofkingsbooks@gmail.com

The First Nollywood NFT

The First Nollywood NFT

The first Nollywood NFT is a video clip of two young Nollywood actresses, Nunnsi Ojong and Celina Ideh in the "Lagos in Motion"documentary film of Ekenyerengozi Michael Chima, the Publisher/Editor of the NOLLYWOOD MIRROR® Series, the first book series on Nollywood and the Nigerian film industry.

The Nollywood Video Clip Streaming on the Algorand Blockchain

Today, Monday, September 18, 2023, I successfully put a video clip from my "Lagos in Motion" documentary film on the blockchain of Algorand sponsored by the Algorand Foundation.

The video shows fast rising Nollywood stars, Nunndi Ojong (all shades of beauty) and Celia Ideh, international beauty pageant Queen and model. They are part of this historical moment on the Algorand blockchain and showing the opportunities for the possibilities for Nollywood and the Nigerian film industry.

https://nftmyimage.com/v1pKBV4e6LXELucuCxhxHQ

CREATED

Sep 18, 2023, 12:28 PM UTC

The NFT will live forever on the decentralized InterPlanetary File System.

Millions of people on the blockchain will will be anxious and curious to watch it. 

https://nigeriansreportng.blogspot.com/2023/09/nollywood-streaming-on-algorand.html

#nollywood

#nft

#movies

#documentary

#lagosinmotion

#lagos

#video

#clip

#michael

#chima

#actor

#actress

#algorand

#blockchain

One Village, One Cinema To Generate N29 Billion Annually To Boost Creative Economy of Nigeria

 

The One Village, One Cinema initiative of the International Digital Post Network Limited, an  affiliate partner of Cinewav of Singapore will generate an estimated annual revenue of N29 billion for both the Christian Cinema in Nigeria (CCN) programme and SMEs in the entertainment Industry in all the 774 local government areas in Nigeria, famous for the phenomenal Nollywood, the largest indie film industry in Africa. 

With only an investment of N10, 000, 000 (ten million naira) that is currently less than US$10, 000 (ten thousand dollars) you can have a low budget cinema that can be installed within an hour indoors or outdoors and it can generate an average monthly revenue of N200, 000 - N400, 000 from the sales of the tickets from one location in a village in Africa's most populous nation with an estimated population of more than 200 million people.

The Christian Cinema in Nigeria (CCN) alone has an estimated target audience of 21 million Christians.

The N10 million investment includes the cinema equipment and all expenses paid one week training course at Cinewav in Singapore for one person who will be the operator of the cinema and can train others to become operators in Nigeria.

The cinema equipment can be taken from one location to another location from village to village. Tickets will be sold from N500 per person which is about one quarter of the amount paid for a ticket at the standard cinemas located in the upscale shopping malls in towns and cities. The urban cinemas are not enough for the increasing population of moviegoers with regular disposable incomes. There are less than 400 screens in the country in few cities with most of them in Lagos, the commercial capital of Africa's largest economy. 

The increasing demands for more cinemas compelled the International Digital Post Network Limited to start the One Village One Cinema initiative for both entertainment and public enlightenment and to boost the entertainment industry and accelerate the creative economy of Nigeria.

The initiative will be launched in 2024.

The cinemas will show approved movies, documentary films, series, sports and adverts. 

Public announcements for government programmes and other events are allowed.

The charges for public announcements and adverts are negotiable from N10, 000 - N100, 000 per location.

Revenues from public announcements and adverts are estimated to be N500, 000 - N1, 000, 000 monthly.

During outdoor screenings, only those who paid for tickets can hear the audio with the Cinewav  audio app.

International Digital Post Network Limited plans for more than 12, 000 cinemas in Nigeria, including  solar powered Cinewav Cineplex.

Potential investors, partners and  sponsors are the local, state and federal governments; private sector of local and foreign companies and organizations; especially telecoms, banks, fintechs and other businesses in Nigeria.

"What is the future of big screen?

"Most of the world is without a cinema hall. That will all change! One village, one cinema. Why not?"
~Anthony Tate, Virgina, U.S.A.

We would be happier to use cinemas to break social class barriers and build bridges of unity among communities for the common benefit of all.

Cinema has never been an elitist medium of communication.
Cinema is a tool for public entertainment and enlightenment and has been very effective and imperative in mass literacy campaigns in developed and developing countries for decades. Cinemas made Hollywood the film capital of the world buoyed by over 38,605 indoor screens in 5,561 sites and 628 Drive-In screens in 381 sites in the US, the largest in the world".

Screen Naija One Village, One Cinema Project: The Revival of Outdoor Cinema in Nigeria | Screen Outdoor Open Air Cinema

https://screennaija.wordpress.com/2013/12/04/screen-naija-one-village-one-cinema-project-the-revival-of-outdoor-cinema-in-nigeria/

"Breath of Life" is the Best Nigerian Film of the Year 2023

2023 has been a great year for Nollywood.

Nigerian filmmakers made outstanding movies in 2023 and several of them won notable awards locally and globally, including C. J "Fiery" Obasi's multiple award winning mythological fantasy film, "MAMI WATA", Nigeria's entry for the Best International Feature Film

Category of the 2024 annual Academy Awards; , winner of the Best Nigerian Film at the 19th edition of the Africa Movie Academy Awards (AMAA).

"MAMI WATA" premiered at the annual Sundance Film Festival and the cinematographer, Lílis Soares won the Special Jury Prize in the World Dramatic Competition for the film's cinematography in black and white. The film won three awards at FESPACO; Prix de la Critique Paulin S. Vieyra (African Critics Award), Meilleure Image (Cinematography Award) and Meilleur Décor (Set Design Award). The first Nollywood film to win these highly coveted international awards.

It is nominated for the Best  International Film Category of the 39th annual Independent Spirit Awards in the United States of America; the first for a Nollywood film.

Babatunde Apalowo's "All the Colours of the World Are Between Black and White" was joint winner of the Special Jury Prize at the 2023 annual Africa International Film Festival (AFRIFF).

“Funmilayo Ransom Kuti" by Mrs. Bolalenle Austen-Peters won the Oronto Douglas' Overall Best Feature Film and Best Screenplay awards at the 2023 annual AFRIFF.

Editi Effiong’s crime thriller, "The Black Book" for Netflix became the first Nigerian film to be number one on the Global Netflix Chart of the most watched movies on the world's largest streaming platform.

"Orah" by Nigerian Canadian filmmaker Lonzo Nzekwe premiered at the 2023 annual Toronto International Film Festival (TIFF).

Finally, Funke Akindele's new film "A Tribe Called Judah.” is the icing on the cake of the best Nigerian films of 2023.

In overall assessment of all these outstanding films, Nigerians Report Online has selected BB Sasore's "Breath of Life", the Best Nigerian Film of the year 2023.

 "Breath of Life" is an Unforgettable Journey of Discovery of the Power of Faith, Love and Triumph of the Human Spirit

"Breath of Life" is a period drama set in Ibadan in the 1950s. It is about "Timi", a gifted clergyman who turns into an "old lonely curmudgeon when his family is tragically taken from him. Until Elijah, a humble man with big dreams of becoming a priest, comes into his life. Through Elijah, Timi not only learns to live again, but also realizes purpose for all his gifts and wealth."

The Oscar performance of Wale Ojo as "Timi" has proven that he is indeed  more than an actor of actors, but also an auteur of genius in his excellent interpretation of one of the greatest portraits of unique and unforgettable characters in Nigerian drama.
No other actor in Nollywood would have been able to play a better  challenging role of such an iconic character of "Timi" as Wale Ojo did exceptionally well.
He is among the best actors in the world in the same class with Denzel Washington, Morgan Freeman and Anthony Hopkins of Hollywood for his mastery of being absorbed in the personality of every character he has played the leading role in different movies. This is a rare  accomplishment among actors in Nigeria, because only few of them have such command in characterization and intellectual depth.

Overall, in concise and precise analysis, the "Breath of Life" is a breathtaking cinematic drama of intellectual and spiritual insights on the triumph of faith, love and the human spirit in the conquest of the existential realities of life in the world. The survival, triumph and victory of the human spirit in the vicissitudes of the trials of life.

The director, producer, cinematographer, screenwriter, composer of the soundtracks and production designer have made a film that will become one of the timeless classics of filmmaking in Nigeria. "Breath of Life" is more than the typical Nollywood movie. It is a beautiful story in motion picture that will resonate with people in different societies in the world, because it is a universal journey of discovery of the true essence of human existence on Earth.
It would be more appreciated dubbed in other languages for the rest of the world to share in the beauty of this drama of the worth of every breath of life.

"Breath of Life" is one of the best films of the year and the kind of Nigerian film that should have been in the Official Selection of the annual Cannes Film Festival in competition for the Palme d'Or.

Principal cast:
Wale Ojo, Bimbo Manuel, Sam Dede, Tina Mba, Sambasa Nzeribe, Genoveva Umeh, Chimezie Imo, Demola Adedoyin, Melly Atari and others.

Produced by
Eku Edewor and Aderinola Adeyokunnu.
Written and directed by BB Sasore, Ola Cardoso is the Director of Photography and Kelechi Odu is the Creative Director.


More details on
https://www.primevideo.com/detail/Breath-of-Life/0MAIUKK9AP09W0F2HQ99XWI0DD

A must on the watchlist of everyone who loves great movies.

- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series,
The first book series on Nollywood and the Nigerian film industry since 2013, printed in Raleigh, North Carolina, United States of America and distributed by Amazon, Barnes and Noble and other booksellers in paperback, hardcopy and Amazon Kindle.
"

The Creative Economy is Driven by the Digital Economy

Image credit: 
https://city.cri.cn/20210507/633e86e4-7cc0-92c5-a18c-439c6dec1d4b.html

The development of the Creative Economy is hinged on the development of the Digital Economy in the 21st century.

The creative industry in the 21st century is driven by digital technology from the street to the internet. 

Monetization of every format of intellectual property (IP) is mostly generated by digital applications of production, acquisition, distribution, collection and exhibition of which the transactions for the revenues are through fintech applications and services.

We cannot have a robust creative

economy without the support of the digital economy. Both economies have become interlocked as can be seen in Apple, Amazon, Alphabet, Meta, X and the new developments by the MultiChoice Group in Africa. 

The largest revenues of the entertainment industry are online.

Where else can we have billions of downloads and views of content?

Recommended:

THE ROLE OF DIGITAL ECONOMY IN ADVANCING CREATIVE INDUSTRIES-CREATIVITY 2030 SEMINAR

https://city.cri.cn/20210507/633e86e4-7cc0-92c5-a18c-439c6dec1d4b.html

- By Ekenyerengozi Michael Chima,

The Founder/CEO,

International Digital Post Network Limited,

Lagos, Nigeria.

The Nigerian Creative Economy: Beyond Nollywood and the Entertainment Industry

The Nigerian Creative Economy: Beyond Nollywood and the Entertainment Industry

Overview

Nigeria - Media and Entertainment

According to PwC Global Entertainment and Media Outlook for 2022-2026, Nigeria’s media and entertainment industry is one of the fastest growing creative industries in the world. It has the potential to become one of the country’s exports, with projected annual consumer growth rate of 8.8% (CAGR). PwC indicates that in 2021, Nigeria’s film industry contributed 2.3% ($660 million (239 billion naira)) to GDP. They project that the industry will increase its export revenue earnings to over $1 billion. The motion picture and music combined contributed about $1.8 billion (730 billion naira) to the country’s GDP in 2020.

The country’s television and video market grew 7.49% to $806 million in 2020, up from $732 million in 2018. The industry is projected to earn about $900 million in 2023. The market is driven by subscription revenue, which accounted for 72.26% of total TV/video sector revenue in 2018. TV advertising accounts for 21.31% of total revenue, while physical home videos account for 5.33%. Subscription-based movie streaming are very popular in Nigeria, attracting players like Netflix, Iroko TV, and Startimes. Although Netflix subscription has long been available in Nigeria, they made their official debut in Nigeria in February 2020, joining several major distributors of filmed content in Nigeria. In August 2022, Amazon Prime Video announced the launch of the localized version of its streaming service in Nigeria. According to an IMF report, the industry is projected to generate an estimated revenue of $10.8 billion by 2023 and account for 1.4% of GDP. The report indicates that in 2020, Nigeria overtook South Africa in pay TV subscription as the country currently has over 6.9 million pay TV households as of 2021.  It is projected to grow to upwards of 7.4 million by 2023. A new study by Research and Markets, shows that Nigeria will contribute about 10 million, or 21.2%, of Africa’s pay television subscribers by 2025.

The music sector of Nigeria’s entertainment industry also recorded significant growth over the years. Stakeholders include artists, musicians, producers, promoters, managers, distributors, and marketers. As of 2021, the music industry employed about a million people and generated over $8 billion for the economy. In the past six years, the growing numbers of new production studios and artists enabled a more vibrant and self-sustaining industry, producing globally recognized music. In this environment, Nigerian musicians have developed a vast spectrum of music genres. The industry has won prestigious awards with artists like Wizkid and Burnaboy claiming Grammy awards, attracting more and more investments..

https://www.trade.gov/country-commercial-guides/nigeria-media-and-entertainment

Which creative industries drive the creative economy of every country?

The industries are the following:

 Advertising, architecture, arts and crafts, design, fashion, film, video, photography, music, performing arts, publishing, research and development, software, computer games, electronic publishing and TV/radio.

As Dr. Reuben Abati said on The Morming Show of Arise TV on Thursday, November 23, 2023;

We cannot talk about growing the creative industry without a Cultural Policy.

Do we have a Cultural Policy?

Do we even have a Film Policy for Ñollywood and the Nigerian film industry?

Ñollywood is actually a dysfunctional film industry without a film market.

Without an insurance policy.

Without a single film commission.

Let me just go straight to my critical basics of the economics of the creative industry in Nigeria with an important query. And that's all. There is no need for a thesis on the economic crisis of Ñollywood and the Nigerian film industry.

Currently, the Nigerian film industry is a big canoe with holes and different sorts of characters with different agendas; including the real creative professionals, jobbers and of course the opportunists. 

They will make a big 

Kafkaesque and Soyinkasque drama.

Only the creatives with bankable assets and products can grow the creative economy. And not those who are expendable liabilities in the creative industry; that collected loans from the Bank of Industry of Nigeria and other banks and cannot account for the loans due to misappropriations and diversions of the millions of naira they collected. 

What happened to the N3 Billion Grant of the Project ACT Nollywood launched by the administration of former, President Goodluck Ebele Jonathan, GCFR?

Who were the benefitiaries?

Where are the assets and products of the beneficiaries?

Where are the 75 movies produced?

Where are the students trained in filmmaking?

Until there is a forensic report on the Project ACT Nollywood Grant, any establishment for an investment in the creative industry to grow the creative economy by the federal government lacks accountability.

Read the article on 

How The Project ACT Nollywood Grant Was Embezzled - by 

*Eyengho, is President, Association of Nollywood Producers, ANCOP, and Vice President, International Federation of Film Producers Associations, FIAPF.

http://www.metroparrot.net/2015/08/how-n3-billion-project-act-nollywood.html

The federal government should have a forensic report on the previous government investments in the creative industry before the establishment of a new initiative for the acceleration of creative economy.

- Ekenyerengozi MichaeI Chima,

Publisher/Editor,

NOLLYWOOD MIRROR® Series.

Founder/President,

ZENITH International Film Festival,

https://nigeriansreportng.blogspot.com/2023/11/zenith-international-film-festivals.html

ZENITH 2024 Inaugural International Film Festival

 

ZENITH 2024

Zenith International Film Festival: Coming Soon!

Zenith International Film Festival is an annual independent film festival for the promotion of the best in motion picture, from script to screen; where the most ambitious filmmakers will meet the most ambitious film distributors from all over the world.

Participation is strictly by application and competition is only by official selection. 

Only 20 films will be selected by the international jury.

The inaugural annual Zenith International Film Festival will be launched in Lagos before the end of 2024. 

 We may not be the first and we may not be the biggest, but our mission is to be among the best international film festivals in the world.

More details will be announced later.

#zenith
#filmfestivals
#officialselection
#nominees
#nominations
#awards
#prizes
#filmmaking
#movies
#actors
#nigeria
#filmmakers
#jury
#filmdistribution
#acquisition

#ZENITH2024

AFRIFF'S Closing Night: Breath of Life with Prime Video

AFRIFF's Closing Night: 'Breath of Life' with Prime Video"🎥

AFRIFF in Partnership with Prime Video to close the 12th Edition with BB Sasore’s Inspirational movie Breath of Life.

November 3, 2023,

The Africa International Film Festival (AFRIFF) has announced Breath of Life, an inspirational story about life and destiny as its closing night movie. The selection made known by AFRIFF’s Founder & Festival Director, Chioma Ude, aligns with the organiser’s bid to promote more indigenous movies to a global audience that will grace the festival’s closing night hosted in partnership with Prime Video in Lagos, Nigeria. 

Written and directed by BB Sasore and produced by Eku Edewor, Breath of Life portrays the story of a former clergyman who loses everything he holds dear including his faith and goes on a journey of self-transformation when his life is taken over by his Christian houseboy. The film spotlights veterans and key characters led by Wale Ojo, Sam Dede, Tina Mba and Eku Edewor. Others include Chimezie Imo, Genoveva Umeh, Ademola Adedoyin, and Chidozie Nzeribe. 

Speaking on the movie selection as a choice for the closing night, Director and Screenwriter, BB Sasore said:

“Breath of Life is a testimony to how a person’s cause in life can change in the twinkling of an eye. It speaks to living a life of purpose and the need for it to be fulfilled. We believe AFRIFF and Prime Video audiences will enjoy the film and learn from the character’s experiences”.  

Breath of Life launches globally on Prime Video on December 15th, as part of the streaming platform's effort to showcase Nollywood at its best, by telling authentic homegrown stories in a range of genres to Prime Video customers around the world. The film highlights the story of a man who has lost his sense of purpose until an encounter with a young man who changes his life and destiny.

Breath of Life is produced by Nemsia Films co-founded by Derin Adeyokunnu and BB Sasore. The movie which is set in the 1950s was shot in Nigeria’s historic city of Ibadan.

Signed

Latasha Ngwube

Director PR & Media

for AFRIFF 2023

ABOUT AFRIFF

The Africa International Film Festival (AFRIFF) is an international film showcase in Nigeria’s biggest city, Lagos. It presents a complete immersion into the world of filmmaking with participation from all over Africa and the Diaspora. Founded in 2010 by Ms Chioma Ude, an ardent film lover and entrepreneur, the festival is positioned to be the biggest annual appointment for African filmmakers in the region, celebrating the best African films and stories.

Our programming is themed around African films, filmmakers and African cinematic impulses making the rounds in the international film circuit in categories such as feature, shorts, student shorts, documentary and animation.

Africa International Film festival - AFRIFF

Ornife Legacy Place, 8 Professor Gabriel Olusanya Street, 105102, Lekki

+234 7033330439 I www.afrff.com I info@afriff.com I www.twitter.com/afriff I www.instagram.com/Afriff

www.facebook.com/Afriff I www.facebook.com/groups/Afriff I www.youtbe.com/c/AfricaFilmFest AFRIFF

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CONTACT

Jason Chan

+65 9694 7817

Singapore.

In Nigeria

Ekenyerengozi Michael Chima, 

The CEO, International Digital Post Network Limited, 

Publisher/Editor, 

NOLLYWOOD MIRROR® Series 

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 Tel: +2347066379246

Women Disgracing Women

Women Disgracing Women

Believe it or not, women are their own worst enemies online and offline.

Every day I receive requests mostly from Caucasian women on Instagram and once I open them to view to accept or reject their requests, I am facing naked women showing me vaginas. And asking for sex.

Of course inviting you to sex cams. I have deleted and reported dozens of them. 

On Facebook, majority of them are  shameless Nigerian girls and women who are online prostitutes. 

Now, it is no longer decent to watch the music videos of Nigerian #Afrobeats singers, because they are fully engaged in the Sexploitation of young women dancing half naked in different simulations of sex.

Video vixens are prostitutes.

Of course, anyone displaying and portraying herself as a sex object is a PROSTITUTE or COMMERCIAL SEX WORKER.

Any younger or older woman in.relationshop for the financial benefits is a PROSTITUTE.

These debased and shameless women online and offline are Disgracing Women and Womanhood.

That is why Men don't respect Women.

Nigerian women are selling for $800 as sex slaves in Libya.

I paid $800 for the release of a 16 - year old secondary school girl trafficked to Libya from Benin in Edo State of Nigeria after 90 days in captivity in 2016 whilst I was still busy with the principal photography of my documentary film, "Lagos in Motion". 

A beautiful decent young woman told me that she will not join  Nollywood, because majority of the actresses are prostitutes using Nollywood as their camouflage. 

The UN Women should declare a global campaign against the Sexploitation of Women in movies, TV series and music videos.

Women must understand that they have more to offer the society than their sexuality. 

The power of Woman is in her brains and not in her loins.

I broke up with two beautiful young women, because they could not abstain from sex for one month. 

WOMEN MUST STOP DISGRACING AND DEGRADING WOMEN.

#women #sexploitation #sex #prostitutes #prostitution #music #musicvideo #movies #series #documentary #Nollywood #Benin #Edo #Nigeria #Libya #Lagos #photography #men #womanhood 

- By Ekenyerengozi MichaeI Chima,

Author of the "Diary of the Memory Keeper", "Scarlet Tears of London" and other books distributed by Amazon, Barnes and Noble and other booksellers.
Publisher/Editor,
NOLLYWOOD MIRROR® Series
Nigeria Daily Twitter
https://twitter.com/nigeriadaily
New Nigeria on Pinterest
www.pinterest.com/nigeriansreport
https://www.amazon.com/author/ekenyerengozimichaelchima