Tiger out of the Woods with Majority of Viewers Reporting Apology was Sincere

19 Feb 2010 21:45 Africa/Lagos

Tiger out of the Woods with Majority of Viewers Reporting Apology was Sincere

-- Viewers split as to whether apology changed their perception of Woods --

FLEMINGTON, N.J., Feb. 19 /PRNewswire/ -- Results from a national media study among 1,090 Americans revealed that the majority of viewers (60%) indicated that Tiger Woods' apology was sincere after viewing a video clip from his press conference earlier today.


The study was conducted today by HCD Research using its MediaCurves.com® website, to obtain viewers' perceptions of statements by Tiger Woods during a press conference this morning in response to his extra-marital affairs. To view detailed results go to: www.mediacurves.com.


Viewers were split on whether Woods' statements changed their perception of him, with 52% reporting that their perception of him had not changed; 31% indicating that their perception had changed in a positive way; and 17% indicating that their perception of him had changed in a negative way. In addition, the majority of viewers (64%) reported that Tiger Woods' apology was sufficient.


"Our automated response curves revealed that male and female viewers' sincerity levels were fairly consistent," commented Glenn Kessler, president and CEO, HCD Research. "The one exception occurred when Mr. Woods made comments denying the presence of any domestic violence, during which men perceived him to be less sincere than women in regard to those statements."


Among the findings:

Do you think that Tiger Woods' apology was sincere?



Total
-----
Yes 60%
No 40%

Has this press conference changed your perception of Tiger Woods?



Total
-----
Yes, I have a more negative
perception of Tiger Woods 17%

Yes, I have a more positive
perception of Tiger Woods 31%

No, my perception of Tiger
Woods has not changed 52%

Do you think the apology that Tiger Woods gave was sufficient?



Total
-----
Yes 64%
No 36%


While viewing the video, participants indicated their perceived levels of sincerity by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.


HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.


Photo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: HCD Research

CONTACT: Vince McGourty, HCD Research, +1-908-483-9121,
vince.mcgourty@hcdi.net


Web Site: http://www.hcdi.net/


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French Newspaper Issues Apology to Ukrainian Businessman and Political Leader Rinat Akhmetov

29 Jan 2010 01:05 Africa/Lagos

French Newspaper Issues Apology to Ukrainian Businessman and Political Leader Rinat Akhmetov

WASHINGTON, Jan. 28 /PRNewswire-USNewswire/ -- The following was released today by Akin Gump Strauss Hauer & Feld LLP, counsel to Rinat Akhmetov:


The French daily newspaper Le Figaro today issued a retraction of previously published false allegations regarding Rinat Akhmetov, the Ukrainian businessman and political leader, and apologized to Mr. Akhmetov for the untrue information.


The retraction related to an article that was first published in the newspaper's print and electronic editions on January 18, 2010. In a formal statement that appeared in today's edition, Le Figaro acknowledged that "it has no evidence to support" the claims made about Mr. Akhmetov in the article.


Le Figaro further stated that the newspaper "regrets that these claims were made" and formally apologized to Mr. Akhmetov for any harm that he had suffered.


Speaking from Washington, D.C., Mr. Akhmetov's U.S. lawyer, Mark J. MacDougall, stated, "The editors and publisher of Le Figaro have acted responsibly in issuing a swift apology and correcting the false statements published about Mr. Akhmetov."


MacDougall added, "Mr. Akhmetov values his reputation throughout Europe, and today's action by Le Figaro recognizes that Mr. Akhmetov's good name was put at risk when false accusations were published."


Mr. Akhmetov is the principal shareholder of System Capital Management, one of the largest industrial companies in Ukraine.


Founded in 1945, Akin Gump Strauss Hauer & Feld LLP, a leading international law firm, numbers more than 800 lawyers and advisors in the United States, Europe, Asia and the Middle East.


Source: Akin Gump Strauss Hauer & Feld LLP

CONTACT: Lauren Kerwin of Akin Gump Strauss Hauer & Feld LLP,
+1-202-887-4435, lkerwin@akingump.com




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