"UNFORGIVABLE", Selected Film for Women Against Rape (WAR)
Campaign for the 16 Days of Action Against Gender Based Violence rrom November 25th, the United Nations Day for the Elimination of Violence Against Women to December 10th, Human Rights Day.
Selected Film:
"UNFORGIVABLE", Nollywood romantic drama directed by Osezuah Elimihe is currently streaming on
The Coca-Cola Company Unveils New Global Brand Platform for Coca-Cola Trademark
The platform refreshes the brand’s trademark promise – to unite and uplift people every day – with renewed relevance for the world we live in today.
ATLANTA, United States of America, September 29, 2021/ -- Brand Introduces Real Magic, its first new global platform since 2016 and reveals the “Hug,” a new perspective on the iconic Coca-Cola (www.Coca-ColaCompany.com) logo; brand launches “One Coke Away From Each Other,” the first global campaign under the Real Magic Platform
Coca-Cola today unveiled a new global brand philosophy and platform called Real Magic, which invites everyone to celebrate the real magic of humanity.
The platform refreshes the brand’s trademark promise – to unite and uplift people every day – with renewed relevance for the world we live in today. The platform is built from lessons of the last 18 months: that we can find magic all around us when we come together in unexpected moments that elevate the everyday into the extraordinary. It also acknowledges the many contradictions experienced as new generations find harmony and human connection in a virtual and divided world.
“Coca-Cola is a brand defined by dichotomies: humble but iconic, authentic yet secret, real yet magical,” said Manolo Arroyo, Chief Marketing Officer for The Coca-Cola Company. “The Real Magic philosophy is rooted in the belief that dichotomies can make the world a more interesting place – a world of extraordinary people, unexpected opportunities and wonderful moments. At the same time, it captures the essence of Coca-Cola itself: a real taste that is indescribable, unique, a touch of real magic.”
Coca-Cola is collaborating with artists, photographers and illustrators to bring the concept of Real Magic to life through the embrace of the Hug logo. Through their own distinct and unfiltered lenses, they will bring moments of everyday magic to life in ways that are inclusive and collective, yet also individual and expressive. Design partners include Wieden+Kennedy London, KnownUnknown and Kenyon Weston.
“Real Magic is not simply a tagline or a one-off campaign: It is a long-term brand philosophy and belief that will drive and guide marketing and communications across the Coca-Cola Trademark,” Arroyo said.
Real Magic launches with a new campaign called “One Coke Away From Each Other.” Blending real and virtual worlds, “One Coke Away From Each Other” is a metaphor that speaks to the belief that what unites us is greater than what sets us apart and celebrates our common humanity. The film, which launched digitally on September 27th, asks what if Coca-Cola, as a symbol of togetherness, could bridge universes meant to be apart to create Real Magic. The film also features three well-known gamers – DJ Alan Walker, Team Liquid’s Aerial Powers and Average Jonas.
Coca-Cola partnered with advertising agency BETC London to create the “One Coke Away From Each Other” campaign, as well as leading film director Daniel Wolfe and gaming and CGI specialist production partner Mathematic.
The campaign also features social and digital executions, as well as out of home. In select markets, Coca-Cola is running a code hunt beginning Oct. 11 where people can win prizes, including gameplay sessions with celebrity gamers. There are 25 codes hidden within the film. Through collaboration with the Brand Partnership Studio at Twitch, the interactive livestreaming service, gaming creators on Twitch will unlock another 10 codes with their viewers, during livestreams on their Twitch channels. As a part of the campaign, Coca-Cola will award prizes to consumers who find and enter the hidden codes on a Coca-Cola micro-site, in participating countries. Winners have the chance to receive their share of one of the largest ever prize pools of Bits, a virtual good used to show support for Twitch streamers, as a part of the sweepstakes administered by Coca-Cola.
“Through the Real Magic platform, we ultimately want to engage people very differently through an ecosystem of unique and ownable experiences,” Arroyo said. “’One Coke Away From Each Other’ has been built for, and with, a community that demands something different than what they may have come to expect from Coca-Cola. In developing this campaign, we’ve partnered with the best creators, with gamers, with Twitch and with others to find our place in a reality unlike any we’ve known before. That’s tremendously exciting.”
Distributed by APO Group on behalf of Coca-Cola.
About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.Coca-ColaCompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.
ECOWAS flags off campaign on elimination of malaria by 2015
ABUJA, March 15, 2011/African Press Organization (APO)/ -- ECOWAS Commission has flagged off its campaign for the elimination of malaria in the region by 2015, with the launching of the programme in Port Harcourt, the capital of Rivers State in South-South Nigeria.
The campaign will focus on strengthening the vector control component of the fight against malaria in the region through the use of Cuban technology on bio-larvicides.
Bio-larvicides are environmental-friendly substances that are applied to mosquito reservoirs and kill the larvae while the adults are eliminated through residual spraying of homes.
The President of the ECOWAS Commission, Ambassador James Victor Gbeho, said
the strategy of vector control using this technology was “adopted to tackle the menace of malaria and guarantee total annihilation of the disease in the subcontinent in the spirit of the agreement by ECOWAS Member States to eliminate malaria by 2015”.
In the message to the ceremony, the President said that the battle against malaria has been multi-faceted and that the “current strategy is being adopted because of the evidence of its success in other parts of the world where malaria has since ceased to exist”.
The President said that the launching of the programme in Rivers State in Nigeria's Niger Delta “where the terrain is swampy and a natural habitat for the breeding of the mosquito vector” is instructive as it shares the same characteristics with the entire West African coast since the terrain is the same.
The programme also involves the establishment of factories in collaboration with Venezuela for the local production of bio-larvicides in Cote d'Ivoire, Ghana and Rivers State, Nigeria
to be used in the regional campaign for the elimination of malaria.
The Rivers State Deputy Governor who flagged off the campaign, Mr. Tele Ikuru, described the occasion as historic in the annals of health care delivery in the state and West Africa, saying that by hosting the pilot project, the state has defied skeptics, who believe “that it is our destiny to continue to control malaria rather than eliminate it”.
The ceremony was attended by the Cuban Ambassador to Nigeria, Elio Savon Oliva.
Sudanese security service carries out brutal campaign against opponents
KARTHUM, July 19, 2010/African Press Organization (APO)/ -- “I was planning to kill myself that night… Every hour I was at risk. I knew it was a matter of time until they [the security service] reached me”*
The Sudanese National Intelligence and Security Service (NISS) is carrying out a brutal campaign of arbitrary detentions, torture, and mental and physical intimidation against opponents and critics of the government, Amnesty International has said in a new report launched today.
Agents of Fear documents the institutionalized human rights violations, including arbitrary arrests, incommunicado detentions, ill-treatment, unlawful killings and enforced disappearances that have been perpetrated for years by the NISS in Sudan.
“The NISS rules Sudan by fear. The extensive, multi-pronged assault on the Sudanese people by the security services has left the critics of the government in constant fear of arrest, harassment or worse” said Erwin van der Borght, Africa programme director.
“The Sudanese authorities are brutally silencing political opposition and human rights defenders in Sudan through violence and intimidation. NISS agents benefit from total impunity for the human rights violations they continue to commit.”
During the first half of 2010 Amnesty International documented the arrest of at least 34 individuals by the NISS, including journalists, human rights activists and students.
Arrests have peaked at times of political tensions, such as following a major attack by a Darfur armed group on Khartoum in May 2008, before and after the International Criminal Court issued an arrest warrant against President Al Bashir in July 2008, and following the elections in April 2010.
NISS agents have systematically used intimidation and various forms of ill-treatment, including torture, against supporters of the political opposition, students, human rights defenders, civil society activists, staff of national and international NGOs, and anyone seen as posing a threat to the government.
The report documents a variety of torture methods used by the NISS: beating detainees while held upside down against a wall, electric shocks, whipping, sleep deprivation, kicking and stamping on detainees and beating them with water pipes.
Ahmed Ali Mohamed Osman, a doctor also known as Ahmed Sardop, was arrested by the NISS on 20 March 2009 in Khartoum after he wrote a web article critical of the government's decision to expel humanitarian organizations from Sudan and rapes in the Darfur region.
“They leaned me over a chair and held me by my arms and feet while others hit me on the back, legs and arms with something similar to an electrical cable”, he told Amnesty International.
“They kicked me in the testicles repeatedly while they talked about the report on rape in Darfur.”
Ahmed Sardop filed a complaint with the police and was examined by a doctor who confirmed his allegations of torture.
A few days later, he started receiving telephone death threats: “We will soon find you and we will kill you.” He now lives in exile.
Families are often threatened and harassed by NISS agents to put further emotional pressure on the victim.
Women have also been harassed and intimidated by law enforcement agents and the NISS, and sexually assaulted while in their custody.
Since the presidential and parliamentary elections in April 2010, the NISS has renewed its clampdown on freedom of expression.
NISS agents have resumed the pre-print censorship of the Sudanese press with daily visits to newspapers offices and printing houses.
Opposition newspapers have been closed, forced to stop printing, or have stopped printing themselves in protest against censorship. Some journalists have been arbitrarily arrested and detained.
Abuzar Al Amin, the editor-in-chief of Rai Al Shaab, a newspaper affiliated to the Popular Congress Party, was arrested at his home on 15 May 2010.
He was taken into NISS detention where he was interrogated about his writings and journalistic work, and tortured. He was beaten and kicked, and electric shocks were administered to his body.
NISS agents continue to benefit from extensive powers of arrest and detention and have immunity for all the violations they commit, under the 2010 National Security Act.
“The National Security Act must be reformed so that agents are no longer provided with extensive powers of arrest and detention. All immunities should be removed,” said Erwin van der Borght.
“Allegations of human rights violations must be promptly and effectively investigated and those responsible prosecuted for the crimes they commit. Victims must be given reparations”.
“Without these changes, Sudan's NISS agents will continue to be agents of fear”.
When it Comes to Sparking a Woman's Sexual Desire, Most Men – and Even Women – May Not Know Where to Start
Actress Lisa Rinna kicks off campaign highlighting connection between brain, body and sexual desire
Washington, D.C., May 12, 2010 /PRNewswire/ — When it comes to sex, more than half of men and women don't recognize the brain as an important female sexual organ, according to a new survey.*
“The root of a woman's desire is complex, but it is thought to start with her brain. The brain is the center for thoughts and emotions, but it is also home to a complex system of nerves, hormones and other chemicals that can affect sexual desire,” said Laura Berman, LCSW, Ph.D., and sex and relationship expert.
Interestingly, the survey revealed that women and men's feelings about sex and sexual desire are more alike than people may think, as they both agree that sexual health is important for a woman's overall health and well being. Yet, while most women surveyed would be concerned if they experienced, and most men would be concerned if their partner experienced, a decrease in sexual desire, less than half of both women and men have ever discussed these issues with their partner.
Today, the Society for Women's Health Research (SWHR), along with actress and TV personality Lisa Rinna, launched “Sex Brain Body: Make the Connection,” a new educational campaign about female sexual health, particularly about the role the brain is thought to play in female sexual desire.
“As a woman, wife and mother, I know that women’s sexual desire can fluctuate. For some women that’s normal, but for others it may be something more,” Rinna said. “Everyone is entitled to a healthy sex life. That’s why I’m encouraging women to learn more about their sexual health and the brain's potential role in desire, so they can talk more openly about it with a partner and health care provider. By visiting www.SexBrainBody.com, I want to empower women to learn more about their sexual health and better understand sexual desire.”
Experts believe that chemicals in the brain may play a role in sexual response, impacting a woman's sexual desire. Women and men surveyed believe that desire is important for a healthy sex life, and that a decline in a woman’s desire would be distressing to the woman. Yet, few people realize that a lack of sexual desire accompanied by distress might be something more than stress from a demanding career or family commitments. It may be a medical condition known as Hypoactive Sexual Desire Disorder, or HSDD.
By visiting www.SexBrainBody.com, women can learn more about HSDD, as well as find helpful tips for starting what may be an uncomfortable conversation with their partners or health care providers about their sexual health and any issues they may be experiencing.
“For 20 years, SWHR has provided resources and knowledge to empower women to take control of their health. We are proud to be supporting this campaign to help women understand their sexual health and give them the confidence to discuss their needs,” said Phyllis E. Greenberger, M.S.W., President and CEO of SWHR in Washington, D.C.
Survey Findings The “Sex Brain Body: Make the Connection” survey included 1,300 women ages 30 to 55 years and 1,129 men ages 30 to 65 years. The survey was designed to explore the attitudes and behaviors of women regarding their sexual health, as well as men's perception of a woman's sexual health.
Highlights of the survey include the following:
Nearly 75 percent of women report experiencing a lack of sexual desire at least occasionally, with 20 percent reporting a lack of desire frequently Both women and men believe a woman’s lack of desire for sex would cause distress in a relationship (78 percent women, 63 percent men); more than half of women and men say that a lack of desire would have a negative impact on their relationship Most women (roughly 60 percent) say they would discuss low sexual desire with their health care provider, yet only 14 percent have actually done so More women would rather discuss other health topics such as allergies, skin care, hair loss and weight issues with their health care provider than talk about their sexual health Women are seven times more familiar with erectile dysfunction (66 percent) than Hypoactive Sexual Desire Disorder (HSDD) (9 percent) About “Sex Brain Body: Make the Connection” “Sex Brain Body: Make the Connection” is an educational campaign meant to help women recognize the potential links between the brain, the body and sexual desire, so they can better understand and address their own sexual health. The campaign is sponsored by the Society for Women’s Health Research and content was developed with the support of a sponsorship from Boehringer Ingelheim Pharmaceuticals, Inc. To learn more about the sex-brain-body connection, visit www.SexBrainBody.com.
Low sexual desire is the most commonly reported female sexual complaint. Approximately one in 10 women reported low sexual desire with associated distress, which may be HSDD. HSDD is a form of female sexual dysfunction (FSD) and has been recognized as a medical condition for more than 30 years. As defined by the Diagnostic and Statistical Manual of Mental Disorders, Fourth Edition, Text Revision (DSM-IV-TR), HSDD is the persistent or recurrent lack (or absence) of sexual fantasies or desire for any form of sexual activity causing marked distress or interpersonal difficulty and not better accounted for by another disorder (except another sexual dysfunction), direct physiological effects of a substance (including medications), or a general medical or psychiatric condition. Generalized, acquired HSDD is not limited to certain types of stimulation, situations or partners, and develops only after a period of normal functioning. There has been an unmet need for women as there is no FDA-approved treatment for HSDD. It can affect women of all ages and at any stage of life.
*About the Survey A demographically representative national internet sample of 1,300 women between the ages of 30 and 55 and 1,129 men 30-65 were invited via email to participate in a 10-minute self-administered online survey. Women meeting any of the following criteria were eliminated from participating: had a full hysterectomy, currently take hormone replacement therapy, are post-menopausal and have already gone through menopause. The surveys were administered between February 8 and March 18, 2010. Data for these studies are tested for statistical difference at a confidence level of 95 percent. Data are weighted to reflect accurate representation of population.
About Society for Women’s Health Research The Society for Women’s Health Research (SWHR), a national non-profit organization based in Washington, D.C. is widely recognized as the thought leader in research on sex differences and is dedicated to improving women’s health through advocacy, education, and research. SWHR was founded in 1990 by a group of physicians, medical researchers and health advocates who wanted to bring attention to the myriad of diseases and conditions that affect women uniquely. Women’s health, until then, had been defined primarily as reproductive health. Women were not routinely included in most major medical research studies and scientists rarely considered biological sex as a variable in their research.
About Boehringer Ingelheim Pharmaceuticals, Inc. Boehringer Ingelheim Pharmaceuticals, Inc., based in Ridgefield, CT, is the largest U.S. subsidiary of Boehringer Ingelheim Corporation (Ridgefield, CT) and a member of the Boehringer Ingelheim group of companies.
The Boehringer Ingelheim group is one of the world’s 20 leading pharmaceutical companies. Headquartered in Ingelheim, Germany, it operates globally with 142 affiliates in 50 countries and more than 41,500 employees. Since it was founded in 1885, the family-owned company has been committed to researching, developing, manufacturing and marketing novel products of high therapeutic value for human and veterinary medicine.
In 2009, Boehringer Ingelheim posted net sales of US $17.7 billion (12.7 billion euro) while spending 21% of net sales in its largest business segment, Prescription Medicines, on research and development.
For more information, please visit http://us.boehringer-ingelheim.com
About GfK Healthcare GfK Healthcare (www.gfkhc.com) is the largest provider of fully integrated custom health care marketing research in the United States. With the broadest range of custom, syndicated and proprietary research offerings, paired with expertise in managed markets and sales force effectiveness, GfK Healthcare is equipped to meet a product’s needs across its life cycle, through flexible marketing research resources, responsive to clients’ evolving challenges. GfK Healthcare is part of the GfK Group.
Media Contacts: Mary Coyle 212-880-5258 mary.coyle@ogilvypr.com Jo Parrish 202-496-5008 jo@womenshealthresearch.org Lara Crissey 203-798-4740 lara.crissey@boehringer-ingelheim.com
