The Celine Dion Signature print advertising campaign was shot by renowned photographer Peter Lindbergh.
Introducing Celine Dion Signature
New York, NY (July 28, 2011) /PRNewswire/ — Coty Inc. announces an iconic new fragrance, Celine Dion Signature, launching worldwide in September 2011. Developed as an ode to Celine’s power to connect and inspire through her music, this timeless scent is the latest addition to the Celine Dion portfolio of fragrances. Since its introduction in 2003, the Celine Dion Fragrance House has continually remained a top performer in major markets across North America and Europe.
“Celine Dion is a signature icon. Her extraordinary ability to move and connect emotionally with her fans has played a major role in the global success of her fragrance franchise,” says Steve Mormoris, Senior Vice President Global Marketing at Coty Beauty. “This fragrance is the ultimate olfactive expression of Celine’s inspiring presence and innate charisma that continue to captivate audiences all over the world.”
Celine Dion’s iconic, powerful music crosses generations and transcends language, forming lasting bonds with people around the world. Through her power to connect and inspire, she holds a singular place in her fans’ hearts which is reflected in her classic new scent, Signature.
“My music provides me with a wonderful creative outlet to express my feelings and share these emotions with my fans,” explains Celine. “Creating the Signature fragrance allows me to reach my fans in a completely different, yet very personal way.”
A SIGNATURE SCENT
Celine Dion Signature is an elegant, classic scent with modern appeal by Firmenich perfumer Ilias Ermenidis.
Top Notes: Mimosa Blossom, Pink Lady Apple, Juicy Guava
Middle Notes: Indian Jasmine, Rose Essence, Magnolia Blossom
Bottom Notes: Sensual Musk, Amberwood, Sandalwood
ICONIC PACKAGING
Celine’s iconic silhouette is etched into the bottle in relief, creating a stunning visual signature that evokes her everlasting appeal. The packaging is a reflection of Celine’s own classic elegance. Celine Dion Signature will be available in September 2011 at mass merchandisers and drug outlets in the United States and Europe.
www.celinedionbeauty.com
About Coty Inc.
Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry. Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.
For additional information about Coty Inc., please visit www.coty.com.
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