Showing posts with label Mobile Marketing Campaigns. Show all posts
Showing posts with label Mobile Marketing Campaigns. Show all posts

Thursday, March 31, 2011

24/7 Wall St./Harris Poll on Social Media for Marketing


Photo Credit: Euston Digital

30 Mar 2011 20:00 Africa/Lagos

Are The Online Marketing Efforts of TV Shows and Programs Worthwhile?

Many go online to further engage with content seen on TV; men and women and adults of different ages do so in different ways

PR Newswire

NEW YORK, March 30, 2011

NEW YORK, March 30, 2011 /PRNewswire/ -- Marketers are increasingly spending time, money and creativity to reach their audiences in non-traditional ways. A recent 24/7 Wall St./Harris Poll on Social Media and Television set out to see if these efforts are paying off. It found that many Americans are participating in this type of interactions. Among online U.S. adults, two in five say they have gone online or utilized social media to comment, post, watch or read

something about a television show or program (43%). Among these 80-some million people, a third say they have done so after watching a TV show or program (33%) and fewer say they have done so either before watching (18%) or while watching (17%) a TV show or program.

(Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO )

These are some of the findings of a new 24/7 Wall St./ Harris Poll survey of 2,526 U.S. adults surveyed online between March 11 and 15, 2011 by Harris Interactive.

Younger online adults are much more likely to take part in these activities than are older people -- six in ten of those 18-34 say they have engaged with TV programs in this way (59%), compared to fewer adults aged 35-44 (40%), 45-54 (36%) and 55 and older (28%) who say the same. When adults are doing these things also varies by age. Three in ten of those 18-34 years (31%) say they have gone online to do these activities while watching a TV program, compared to very few adults 55 and older who have done the same (5%). Adults 55 and older, on the other hand, are most likely to go online after seeing a TV program (22%) if they are going to go online at all.

This poll also finds that:

* Half of adults who engage with TV shows or programs online (53%) do so in an individual forum such as by posting on their own or a friend's Facebook page, Twitter account or blog, 44% do so on a website or page created by the TV content provider such as a TV network's Facebook page or website, and a third (33%) do so on a separate media outlet's site, such as an entertainment or news site;
* Women are more likely than men to engage in an individual forum (57% vs. 50%), while men are more likely than women to do so on a separate media outlet's site (38% vs. 27%);
* Younger adults are more likely than those older to engage individually while older adults are somewhat more likely to do so on a site or page created by the content provider;
* Two in five online adults are a fan or a follower of a TV network, program or show on Facebook or Twitter (39%) while the same number are not (41%); one in five do not use Facebook or Twitter (20%);
* Three quarters of adults who engage with TV programs or shows online say that it provides more information, which is an important reason why they do it (76%), two thirds say the analysis or summary is important to them (68%) or it's a source of additional entertainment, which is important (67%); half say that it's important that they engage with other viewers (51%);
* All age groups are equally likely to place importance on finding additional information online (between 75% and 77%), but younger adults are more likely to place importance on engaging with other viewers (54% of those 18-34 and 56% of those 35-44 compared to 40% of those 55 and older); and,
* Among the online adults who do not comment, post, watch, view or read anything about TV programs or shows online, six in ten say it's because they don't want or need to (60%), a third say they don't think about it (34%), one in five say they don't have the time (20%) and fewer list privacy (12%) or other reasons (7%).

So What?

Many TV networks, programs and shows are investing in websites, online programming and social media outreach to further capture and engage their audiences, and, most online adults are aware of these efforts – almost six in ten say that when watching a program on television they are aware of additional material available online (57%). However, depending on who a marketer wants to target, they might be well advised to focus their efforts accordingly since this poll makes clear that different groups sign online in different ways, and at different times.


Click here for the complete results.


Thursday, July 15, 2010

Upstream Powers MTN's FIFA World Cup(TM) Themed Mobile Marketing Campaigns in West Africa

15 Jul 2010 12:11 Africa/Lagos


Upstream Powers MTN's FIFA World Cup(TM) Themed Mobile Marketing Campaigns in West Africa

LONDON, July 15, 2010/PRNewswire/ --


- Campaigns for Mobile Operator Giant and FIFA World Cup Global Sponsor MTN, in Nigeria, Benin and Ghana Generated Unprecedented Conversion Rates and Huge Consumer Excitement Demonstrating Upstream's Expertise in Delivering Regional Campaigns With Localised Customer Insight.


Upstream, one of the world's largest mobile marketing solutions providers, (http://www.upstreamsystems.com) is completing a series of successful localised mobile marketing campaigns across West Africa for MTN, as part of the Group's official FIFA World Cup sponsorship activities.


Upstream worked with MTN to create large-scale Mega Promotions for three of the group's West African markets - Nigeria, Ghana and Benin. The campaigns, which were timed to leverage the build up to the World Cup, were all launched at highly publicised events in April. With World Cup activities ending and the campaigns drawing to a close, results reveal an overwhelming response from users, boosting ARPU and generating a high level of excitement from MTN customers in each country after creating instant big winners.


Though launched simultaneously, the three campaigns were carefully constructed to fit unique consumer behaviour and demographics in each of the three countries. This demonstrates the ability of Upstream's sophisticated mobile marketing communications suite to deliver optimised, relevant, communications that engage and create positive and profitable interactions with every one of MTN's participating customers.


"Mobile operators like MTN do not want a cookie-cutter approach to how they market to their customer base, particularly for significant regional campaigns such as MTN's World Cup promotions, but they also want low risk solutions. For MTN, Upstream produced sophisticated CRM campaigns which have enabled them to deliver strongly branded and aligned competitions that were nimble enough to support their massive Africa-wide World Cup series of activities", said Nikos Moraitakis, VP Business Development at Upstream.


"We were amazed at how effortlessly Upstream grasped the needs and preferences of our subscriber base and formulated a customised promotion strategy. The MTN Benin - Upstream partnership was a great commercial success and we look forward to more profitable projects in the future", said Harriet Muchu, Chief Marketing Officer of MTN Benin.


Launched in 1994, MTN Group is a multinational telecommunications provider, with its core operations in 21 countries in Africa and the Middle East.


MTN CAMPAIGNS WITH UPSTREAM


MTN Nigeria


MTN 2010 World Cup Naira Splash Competition is a 90 day campaign launched in April, running until after the World Cup. Prizes include N20,000 Every Hour, N2,000,000 Every Day, N20,000,000 Every Month and 120 Tickets to the World Cup.


http://www.mtnonline.com/index.php/participate.html


MTN Benin


MTN 2010 World Cup Competition was a 60 day campaign when it was launched in April, following the success of the campaign it was extended to 90 days. The SMS mega promotion is being executed in local versions of French. Prizes include daily giveaways of Sony flat screen television and Hyundai cars.


MTN Ghana


MTN 2010 Win 90 cars in 90 days is a 90 day campaign launched in April running until the end of the World Cup. Prizes include daily giveaways of Hyundai Cars, Sony LCD TVs and MTN airtime vouchers.


http://www.mtn.com.gh/sub.aspx?ID=272&MID=228&ParentID=12&FirstParentID=3 &Level=3&FirstIsClosed5=N&SecondIsClosed50=Y


(Due to the length of this URL, it may be necessary to copy and paste this hyperlink into your Internet browser's URL address field. Remove the space if one exists.)


About Upstream


Upstream is a world leader in mobile marketing solutions, reaching over 500 million consumers in more than 40 countries. Using its advanced technology platform to deliver potent interactive communication via mobile channels, Upstream empowers global brands to activate their customers like never before.


Upstream was born out of a desire to revolutionise the way companies market to mobile consumers. By combining technology innovation with years of execution expertise and the analysis of terabytes of consumer data, communications powered by Upstream massively increase conversion rates and generate profitable interactions for companies and their mobile consumers.


This unique ability to extract value from any customer base has made Upstream the preferred mobile marketing partner for blue chip companies including Vodafone, T-Mobile, TIM, Orange, Telefonica, America Movil, Zain, MTN, The Coca-Cola Company, Nestle, Unilever, Shell and BSkyB.



Media contact:

Jacki Vause
Peppercom for Upstream
Jvause@uk.peppercom.com
+44(0)20-7033-2660

Alexandra Chong
Upstream
chong@upstreamsystems.com
+44(0)207-290-1320

Source: Upstream

Media contact: Jacki Vause, Peppercom for Upstream, Jvause@uk.peppercom.com, +44(0)20-7033-2660; Alexandra Chong, Upstream, chong@upstreamsystems.com, +44(0)207-290-1320



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