Showing posts with label Airtel. Show all posts
Showing posts with label Airtel. Show all posts

Monday, October 4, 2021

Netflix Needs More Nigerian Content To Attract More Nigerians

#nigeria #banks #network #movies #tvseries #entertainment #Nollywood

#subscriptions #millennials #acquisition #amazon #africa

Netflix Needs More Nigerian Content To Attract More Nigerians

Some of the best Nigerian movies and TV series are not on #Netflix.
They are on DStv, iROKOtv, StarTimes and on other OTT platforms run by two leading Nigerian banks and one multinational GSM network.

I watch more than 20 Nigerian movies and five different series weekly on DStv and many trailers of new Nigerian movies every day released on Showmax and iROKOtv.


Netflix needs to comprehend the demographics of the population of Nigerian lower and upper Middle Class and Upper Class, who are the largest subscribers of cable TV channels and they are from the largest dominant tribes of Igbo, Yoruba and Hausa Fulani. You have to show them movies and series they can relate with.


Netflix should balance the equation for the acquisition of Nigerian movies and series. Check out the #content on REDTV of UBA,  NdaniTV of GTBank and airtel TV of Nigeria. They have more exciting Nigerian movies and series with hundreds of thousands of subscribers.
Increase your Nigerian content and  your Nigerian subscribers will increase with more new movies and series by new outstanding Nigerian producers preferred by the Nigerian millennials who are from the Middle Class and Upper Class of Nigeria whose population is over 35 million.


- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series,


Sunday, July 25, 2021

Netflix Needs To Partner with MTN andd Airtel To Increase Subscribers in Nigeria

Netflix Needs To Partner with MTN andd Airtel To Increase Subscribers in Nigeria

Nigeria has about 101 million mobile internet users on the GSM networks in Africa's most populous country with the largest economy. But the high cost of data for viewing videos online is making the leading video streaming services to be out of reach for majority of the teeming population who prefer to subscribe to cable TV services. 

There are an estimated 15 million subscribers of cable TV networks in Nigeria with 10 millon of them shared by Multichoice and StarTimes.

MultiChoice streams satellite TV to between 4.5 million and 6 million Nigerian subscribers from the database reports of the cable TV subscribers in the country.

In Nigeria, satellite TV reception was the choice for 11.8 million households in 2019, a 23% increase compared to 2017, and a further 4.7 million in Ghana, up by 19% from 2017.
The study also highlighted that High Definition (HD) TV sets are becoming increasingly popular, already present in approximately 50% of Ghanaian and Nigerian TV homes.

Paying less than N3, 000 to subscribe to Netflix is not expensive, but including the costs for internet data have discouraged majority of people in Nigeria.

The following analysis on data usage is useful.
"Data consumption is different from speed. If you have a fast connection, that doesn't necessarily mean you use a lot of data per month. However, services like video streaming adapt to the available speed, so having a fast connection often does increase your data usage (and video quality), even if your habits don't change.

Streaming video:
Video uploads and downloads:
If you download a movie rather than streaming it or if you upload one to YouTube or Vimeo, the data consumption is similar, and it's always based on the full quality of the movie. If you make a video on your phone, you probably aren't creating HD quality or running for streaming video. The data consumption will depend on the quality of the video you receive. If you have a slow connection, most providers will adjust the quality so you won't have to pause for buffering too often. High-definition video can run as high in bandwidth consumption as 8 megabits (1 megabyte) a second. That's 60 megabytes a minute, if your connection is fast enough to handle it. A two-hour movie, at that rate, will consume 7.2 gigabytes. That's an upper bound, and usually it will be less, but a feature movie is a lot of data no matter what.

Video uploads and downloads:
If you download a movie rather than streaming it, or if you upload one to YouTube or Vimeo, the data consumption is similar, and it's always based on the full quality of the movie. If you make a video on your phone, you probably aren't creating HD quality or running for hours. Still, if you upload a lot, it will add up hours. Still, if you upload a lot, it will add up."

Netflix has partnerships with Telkom and Vodacom in South Africa and these deals have increased the subscriptions to the video streaming service. A similar partnership with MTN and Airtel in Nigeria will attract the millions of the middle class subscribers of the GSM networks in the country so include subscription to Netflix in their monthly budget.


- By EKENYERENGOZI Michael Chima,
Publisher/Editor, 
NOLLYWOOD MIRROR®Series 
247 Nigeria (@247nigeria) / Twitter
https://mobile.twitter.com/247nigeria
https://www.amazon.com/author/ekenyerengozimichaelchima

Sunday, March 7, 2021

Africa Pay TV Forecasts Report 2020 Featuring Airtel, Amazon, Canal Plus Afrique, DStv, Globacom, GOtv, MTN, Netflix, Showmax,


Africa Pay TV Forecasts Report 2020 Featuring Airtel, Amazon, Canal Plus Afrique, DStv, Globacom, GOtv, MTN, Netflix, Showmax, StarSat, Tigo & Vodafone

Nearly 17 million pay TV subscribers will be added in Africa between 2020 and 2026 to take the total to 51 million. Nigeria will be close to 11 million, with South Africa bringing in another 9 million.
https://www.prnewswire.com/news-releases/africa-pay-tv-forecasts-report-2020-featuring-airtel-amazon-canal-plus-afrique-dstv-globacom-gotv-mtn-netflix-showmax-starsat-tigo--vodafone-301209252.htm


Wednesday, May 4, 2011

Mobile Communication: Umuodagu Ntu and excruciating poor network



Mobile Communication: Umuodagu Ntu and excruciating poor network

~ By Nwaorgu Faustinus


The advent of Mobile telecommunication industry in Nigeria is traceable to 1999 and present democratic government. Prior to 1999, telephone be it landline or walkie-talkie was seen as one of the rare luxuries of the rich. But the coming of mobile telecommunication operators changed the situation for the better as every Tom, Dick and Harry have accesses to one or two handsets. That is why its arrival and operation was seen as a great achievement of the former President of Nigeria, Chief. Olusegun Obasanjo’s administration.


Initially, MTN, the first mobile telecommunication company was given license to operate followed by ECONET which metamorphosed into Vmobile first, then Zain and now Airtel. The last mobile telephony network but not the least is Etisalat. Apart from these four major telephony networks, there are also others that are regionally based.


Though the impacts of these four major mobile networks are well felt in urban areas the reverse is the case in some rural communities. Since half a decade of the advent of some of the mobile networks, it is sad to state that their signal, service or network have been abysmally poor in rural villages. It is the expectation of mobile telephone users in the villages that given the inception of mobile telephony industry, their areas would have been covered with the mast of various mobile telephone network operators.


One of such villages is Umuaka, in Umuodagu Ntu, which is in Ngor/Okpala Local Government Area. It is disheartening to note that in this quiet and serene village one hardly makes or receives calls from the comfort of his or her bedroom, parlor, kitchen or compound without walking for two to three kilometers in search of network signal. This is not good for rural mobile telephone users.


This writer who has written a related piece titled “Overt letter to Etisalat”, “concluded it by stating thus: “Others who cannot buy external antennas have resorted to climbing all sorts of trees ranging from mango, orange, avocado, cashew, oil bean, palm trees among others in search of network. It is therefore imperative for Etisalat and other telephony operators to cover such communities by building their base stations or masts there in order to reduce the rate at which subscribers climb trees. In the case of the above community (Umuodagu Ntu), land where the base station or mast will be sited is available, as the Eze and his cabinet, as well as the elders and youths are ever ready to work with any telecommunication company that indicates interest”.


This piece is an appeal to the four major mobile telephony networks – MTN, AIRTEL, GLO and Etisalat to come to the aid of the above community and village so that they can stay in their various homes to make and receive calls. No doubt, if the mast is hoist or built, the community will remain grateful to any of the network operators that honoured their appeal.



Nwaorgu Faustinus Chilee, writes from Igboeche, Port Harcourt, Rivers State. Mobile: +2348035601312. Email: fausteness@yahoo.com


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