Monday, October 4, 2021

Netflix Needs More Nigerian Content To Attract More Nigerians

#nigeria #banks #network #movies #tvseries #entertainment #Nollywood

#subscriptions #millennials #acquisition #amazon #africa

Netflix Needs More Nigerian Content To Attract More Nigerians

Some of the best Nigerian movies and TV series are not on #Netflix.
They are on DStv, iROKOtv, StarTimes and on other OTT platforms run by two leading Nigerian banks and one multinational GSM network.

I watch more than 20 Nigerian movies and five different series weekly on DStv and many trailers of new Nigerian movies every day released on Showmax and iROKOtv.

Netflix needs to comprehend the demographics of the population of Nigerian lower and upper Middle Class and Upper Class, who are the largest subscribers of cable TV channels and they are from the largest dominant tribes of Igbo, Yoruba and Hausa Fulani. You have to show them movies and series they can relate with.

Netflix should balance the equation for the acquisition of Nigerian movies and series. Check out the #content on REDTV of UBA,  NdaniTV of GTBank and airtel TV of Nigeria. They have more exciting Nigerian movies and series with hundreds of thousands of subscribers.
Increase your Nigerian content and  your Nigerian subscribers will increase with more new movies and series by new outstanding Nigerian producers preferred by the Nigerian millennials who are from the Middle Class and Upper Class of Nigeria whose population is over 35 million.

- By Ekenyerengozi Michael Chima,

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