Showing posts with label New White Paper. Show all posts
Showing posts with label New White Paper. Show all posts

Tuesday, January 25, 2011

How to Identify and Influence "Social Echo"

New White Paper & Video Series from PR Newswire Educates Organizations on How to Identify and Influence "Social Echo"

New York, Jan. 24 /PRNewswire/ — “Social Echo”, the powerful reverberation of conversations around your brand that occur across social media, is explored in a new white paper and video series from PR Newswire that will identify how organizations can strategically influence their Social Echo and create benefits across the entire organization.

The first in the series, “Amplifying Your Social Echo”, explores how to find your “Social Echo” and amplify it to create a lasting effect on everything from product development to customer service and audience engagement.

Utilizing case studies from recognized brands such as Unisys and Windstar Cruises, this series will provide practical information that can immediately be tailored to any organization.

Other topics covered in the series will include how to create ‘group echoes’, how to manage your social echo during a crisis and when it’s appropriate to take a back seat to your Social Echo and let it play itself out. Case studies will be presented throughout the white paper and video series.

PR Newswire offers a comprehensive suite of monitoring & measurement services to keep abreast of what’s being said about an organization - its brand, products and people – in both traditional and social media and to understand the potential impact of these conversations. These monitoring services, together with PR Newswire’s engagement services, provide a means to identify, influence, amplify and leverage an organization’s Social Echo to impact the bottom line.

Download “Amplifying Your Social Echo” NOW.

Contact PR Newswire to learn more about monitoring and engagement services.
About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms and solutions that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 56 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, social, search and mobile channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. Among its suite of audience engagement and workflow solutions, PR Newswire includes the ARC™ engagement platform, which enables marketers to distribute and optimize multimedia across all digital channels, and Media Monitoring, which enables the measurement of brands’ “Social Echo,” including sentiment. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a United Business Media company.

Media Contact:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire