AFRIFF Announces Seasoned Entertainment Executive as Creative Director for its 10th Anniversary Edition
Lagos, Nigeria – 29/10/2021
Africa International Film Festival (AFRIFF) today announced seasoned global entertainment executive, Jenny Alonzo, as Creative Director for its 10th anniversary edition
The move comes as AFRIFF continues to solidify itself as Africa’s most innovative film festival, celebrating African content, film making and a unique platform for the many stories Africa has to share with the world. AFRIFF is focused on building the necessary bridge with the rest of the world.
Jenny Alonzo is a recognized leader in content, marketing, and the multicultural markets across all platforms—film, television, digital— and is an advisor to C-Level executives on the ‘super consumers,’ a segment often referred to as multicultural. She has worked on some of the strongest brands in international media, including NBC, The Wall Street Journal, and NUVOtv/FUSE, where she spearheaded the go-to-market strategy for the network’s partnership with global icon Jennifer Lopez. Most notably, Alonzo was a member of the executive team that launched Lifetime Television and its ground-breaking market positioning of Television for Women.
Alonzo has been an advocate for diverse storytelling and representation throughout her career. She was a two-term member of the Federal Communication Commission’s (FCC) inaugural Advisory Committee on Diversity for Communications in the Digital Age, served on Nielsen’s Advisory Council, Volvo/Jaguar/LandRover’s Advisory Council, is currently on the Board of Governors for St. John’s University, and is Chair of the Board for circlearound.com.
Jenny Alonzo has been featured as a Broadcasting & Cable Fifth Estater, in The New York Times, Diversity Inc., Black Enterprise, and El Diario/LaPrensa. She has moderated and participated on highly visible panels at major conferences, including NCTA, CTAM, PROMAX, Black Enterprise’s Women of Power Summit, Congressional Caucuses, corporate events, and film festivals.
“I’m both humbled and excited to be working with Chioma Ude on AFRIFF. This festival is a hidden gem. AFRIFF has been a champion for African filmmakers and Chioma’s mission to amplify and elevate the stories about Africa, Africans, and its Diaspora is right in line with what my brand represents—telling and amplifying stories about women and diverse markets that continue to lead global growth. I am proud to be working with someone who demonstrates a commitment to paying-it-forward and to opening doors for those with limited access, which is still a huge problem in filmmaking and entertainment.
Alonzo, continued, “Africa is truly the richest continent in the world and yet the stories we see paint a different picture. AFRIFF is doing everything it can to change that by providing a platform for filmmakers to showcase their work and for buyers to experience authentically rich stories they can bring to the world. Chioma is on a mission to ensure AFRIFF becomes the “must attend” film festival of Africa. I’m honoured to join her on this mission,” stated Alonzo.
AFRIFF takes pride in celebrating some of the best films in Africa in the Feature, Documentary and Short category through careful selection by its Creative Director and International Jury. This year, about 4,000 films have been submitted in all the categories and the selection process for films that will screen at the festival is currently on going. REGISTER FOR AFRIFF.
ABOUT AFRIFF
The Africa International Film Festival (AFRIFF) conceived by Ms Chioma Ude is a world class showcase that presents a complete immersion into the world of film making with participation from local and international, actors, directors, scriptwriters, cinematographers, sound engineers, musicians, editors, light engineers, students, equipment manufacturers and businesspeople.
The objectives are to develop the film industry to a level where the products compete favourably with their contemporaries all over world; provide a growth opportunity for these film industry professionals to eventually export their products to the world; facilitate access to investors, equipment, technical and skill acquisition through several capacity development workshops; complement government’s efforts at revamping small and medium scale enterprises (SMEs).
