Showing posts with label online adverts. Show all posts
Showing posts with label online adverts. Show all posts

Thursday, March 31, 2011

24/7 Wall St./Harris Poll on Social Media for Marketing


Photo Credit: Euston Digital

30 Mar 2011 20:00 Africa/Lagos

Are The Online Marketing Efforts of TV Shows and Programs Worthwhile?

Many go online to further engage with content seen on TV; men and women and adults of different ages do so in different ways

PR Newswire

NEW YORK, March 30, 2011

NEW YORK, March 30, 2011 /PRNewswire/ -- Marketers are increasingly spending time, money and creativity to reach their audiences in non-traditional ways. A recent 24/7 Wall St./Harris Poll on Social Media and Television set out to see if these efforts are paying off. It found that many Americans are participating in this type of interactions. Among online U.S. adults, two in five say they have gone online or utilized social media to comment, post, watch or read

something about a television show or program (43%). Among these 80-some million people, a third say they have done so after watching a TV show or program (33%) and fewer say they have done so either before watching (18%) or while watching (17%) a TV show or program.

(Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO )

These are some of the findings of a new 24/7 Wall St./ Harris Poll survey of 2,526 U.S. adults surveyed online between March 11 and 15, 2011 by Harris Interactive.

Younger online adults are much more likely to take part in these activities than are older people -- six in ten of those 18-34 say they have engaged with TV programs in this way (59%), compared to fewer adults aged 35-44 (40%), 45-54 (36%) and 55 and older (28%) who say the same. When adults are doing these things also varies by age. Three in ten of those 18-34 years (31%) say they have gone online to do these activities while watching a TV program, compared to very few adults 55 and older who have done the same (5%). Adults 55 and older, on the other hand, are most likely to go online after seeing a TV program (22%) if they are going to go online at all.

This poll also finds that:

* Half of adults who engage with TV shows or programs online (53%) do so in an individual forum such as by posting on their own or a friend's Facebook page, Twitter account or blog, 44% do so on a website or page created by the TV content provider such as a TV network's Facebook page or website, and a third (33%) do so on a separate media outlet's site, such as an entertainment or news site;
* Women are more likely than men to engage in an individual forum (57% vs. 50%), while men are more likely than women to do so on a separate media outlet's site (38% vs. 27%);
* Younger adults are more likely than those older to engage individually while older adults are somewhat more likely to do so on a site or page created by the content provider;
* Two in five online adults are a fan or a follower of a TV network, program or show on Facebook or Twitter (39%) while the same number are not (41%); one in five do not use Facebook or Twitter (20%);
* Three quarters of adults who engage with TV programs or shows online say that it provides more information, which is an important reason why they do it (76%), two thirds say the analysis or summary is important to them (68%) or it's a source of additional entertainment, which is important (67%); half say that it's important that they engage with other viewers (51%);
* All age groups are equally likely to place importance on finding additional information online (between 75% and 77%), but younger adults are more likely to place importance on engaging with other viewers (54% of those 18-34 and 56% of those 35-44 compared to 40% of those 55 and older); and,
* Among the online adults who do not comment, post, watch, view or read anything about TV programs or shows online, six in ten say it's because they don't want or need to (60%), a third say they don't think about it (34%), one in five say they don't have the time (20%) and fewer list privacy (12%) or other reasons (7%).

So What?

Many TV networks, programs and shows are investing in websites, online programming and social media outreach to further capture and engage their audiences, and, most online adults are aware of these efforts – almost six in ten say that when watching a program on television they are aware of additional material available online (57%). However, depending on who a marketer wants to target, they might be well advised to focus their efforts accordingly since this poll makes clear that different groups sign online in different ways, and at different times.


Click here for the complete results.


Thursday, June 17, 2010

The New York Times Ranks as Top Online Newspaper

16 Jun 2010 18:30 Africa/Lagos



The New York Times Ranks as Top Online Newspaper According to May 2010 U.S. comScore Media Metrix Data

"The good news for publishers is that even as print circulation declines, Americans are actually consuming as much news as ever - it's just being consumed across more media," said Jeff Hackett, comScore senior vice president.

"The Internet has become an essential channel in the way the majority of Americans consume news content today with nearly 3 out of 5 Internet users reading newspapers online each month. As news evolves towards a more digital model, the issue is not attracting the eyeballs, but rather demonstrating the true value of those eyeballs to advertisers. As advertising rates for digital move closer into line with those of traditional media, the economics of the news business should begin to look a lot more promising."


U.S. Online Newspaper CPMs Nearly 3 Times Higher than Average

RESTON, Va., June 16 /PRNewswire-FirstCall/ -- comScore, Inc. (NASDAQ: SCOR) , a leader in measuring the digital world, today released a report of the top U.S. online newspaper groups based on the comScore Media Metrix service. The newspaper category represents the first site category for which each of the top ten ranked entities has transitioned to the comScore Media Metrix 360 (Unified Digital Measurement) methodology.


(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

(Logo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO)

Click here to see tables

The report showed that more than 123 million Americans visited newspaper sites in May, representing 57 percent of the total U.S. Internet audience, as the New York Times Brand led the category with more than 32 million visitors and 719 million pages viewed during the month. The average visitor viewed 22 pages of content on the New York Times, also leading the top ten. Tribune Newspapers ranked second in terms of audience with 24.8 million visitors, followed by Advance Internet (18.1 million visitors) and USA Today Sites (16.8 million visitors).


"The good news for publishers is that even as print circulation declines, Americans are actually consuming as much news as ever - it's just being consumed across more media," said Jeff Hackett, comScore senior vice president. "The Internet has become an essential channel in the way the majority of Americans consume news content today with nearly 3 out of 5 Internet users reading newspapers online each month. As news evolves towards a more digital model, the issue is not attracting the eyeballs, but rather demonstrating the true value of those eyeballs to advertisers. As advertising rates for digital move closer into line with those of traditional media, the economics of the news business should begin to look a lot more promising."


Online Newspapers Attract High CPM Rates from Advertisers


comScore's Ad Metrix service shows that among the top site categories where display ads appeared in April 2010, online newspapers accounted for 2.4 percent of impressions but a higher 6.7 percent of display advertising dollars. The average cost per thousand impressions (CPM) on online newspaper sites was $7, higher than each of the other top site categories and nearly three times the average CPM for the total U.S. Internet at $2.52.


"Online newspapers represent premium inventory for advertisers," added Hackett. "comScore research conducted last year for the Online Publishers Association showed that visitors who are exposed to display ads on news sites are more likely than average to visit the advertiser website, are heavier online buyers and tend to have higher household income. Online news publishers are also leading the way in the use of newer display ad formats, which are aiming to create a richer, more engaging experience for consumers."


In particular, online newspapers have demonstrated significantly faster adoption of the new OPA ad units. While these units currently account for just 0.06 percent of all display ads delivered online in the U.S., they account for 0.43 percent of ads on newspaper sites, or seven times higher than average. Notably, the Fixed Panel 336 x 860 unit is the most popular unit being used on newspaper sites among the new OPA units at a rate 35 times higher than average.


About comScore


comScore, Inc. (NASDAQ:SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.


Follow Us on Twitter
twitter.com/comScore
twitter.com/m_abraham
twitter.com/gfulgoni

Photo: http://www.newscom.com/cgi-bin/prnh/20080115/COMSCORELOGO
AP Archive: http://photoarchive.ap.org/
http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO
PRN Photo Desk, photodesk@prnewswire.com
Source: comScore, Inc.

CONTACT: Andrew Lipsman of comScore, Inc., +1-312-775-6510,
press@comscore.com


Web Site: http://www.comscore.com/


Hot Topics
Statement by Apple on iPhone 4 Pre-Orders
Fannie Mae, Freddie Mac to Delist from NYSE
Glee Scores Third Consecutive #1 Album
The New York Times Ranks as Top Online Newspaper According to May 2010 U.S. comScore Media Metrix Data
TrueCar.com Releases June TrueTrends(TM) Report
Gulf Oil Spill
2010 World Cup
Father's Day