Glitz as Fair and White Renews Agunbiade's Brand Ambassadorial Contract

Glitz as Fair and White Renews Agunbiade's Brand Ambassadorial Contract 

 - By Ingram Osigwe 

The ambience at Fair and White Nigeria premises, Ikoyi, Lagos was gay and electrifying on Wednesday 27th April 2022 during the contract renewal of a beauty queen, Esther Agunbiade as the brand ambassador for the Fair and White range of beauty products.

Agunbiade, a 2019 housemate of the famed Big Brother Naija TV reality show is making a rebound as an ambassador of the brand for two straight years. She was first signed on in February 2020. According to Fair and White Nigeria's Media Adviser, Chief Ingram Osigwe, "the renewal of her contract is the definitive definition of the popular saying, "one good turn deserves another".

The brand ambassador, he said,  performed exceedingly well in her first contract hence Fair and White deemed it fit to renew it.

Speaking shortly after signing the contract renewal, Agunbiade urged beauty enthusiasts and all those who want the best for their skin to switch brands and be Fair and White compliant.

Beaming with satisfaction as she displayed the brands, Agunbiade counselled that "for Fair and White to work for you, you need to first know your skin type and then go for the brand's variant that suits it. There is Fair and White for every skin. I have been able to sensitize consumers on this"

Continuing, the brand ambassador said: "Fair and White is the brand for all those who care for great skin and beauty. Fair and White is a brand that works. Just use it according to the instructions"

On his part, Osigwe who is the CEO/MD of FullPage International Communications Ltd and who anchored the event  explained that shortly after Agunbiade signed the first contract in February 2020 the covid 19 pandemic broke out and inhibited most of what she was to do for the brand but she was not deterred as she took on to social media to educate ladies on the imperativeness of using Fair and White rather than resorting to brands that damage their skin.

In his address, the General Sales manager of Fair and White Nigeria, Mr Sunny Adekoya  said the company will not relent in taking care of the beauty of African women by making sure that it gives the best of Fair and White at all times.

He recalled that the company has for over 25 years provided consumers with genuine Fair and White brands, pledging that it won't relent in this regard.

On the issue of fake Fair and White brands, Mr Adekoya  said the company now puts distinguishing features on the Fair and White range of products to mark them out from fake brands in the market.

Essentially, beyond the Fair and White Gold which she was initially signed for, Esther now has the additional mandate to promote Fair and White So- Carrot and Fair and White Glu- Tathion.

Dignitaries, including industry stakeholders present at the contract renewal signing ceremony, were Emenike Agu, A media personality, Frances Emetarom, a YouTube blogger 

Ebere Nwachukwu of Full page Communications Ltd, Vivienne Emenike-Agu, a fashion practitioner and a businesswoman, Blessing Okogbue, a beauty consultant, Vivian Onyebukwa, Style Editor, The Sun magazine, Mercy Ikoro Business manager, The Sun Newspaper, Josephine Ugbode, Beauty Consultant to Fair & White group, Chimaka Chibueze, Online sales manager,  Sunday Adekoya, General Sales manager, Fair and White Nigeria, Emma Okoh,Sales manager Jenifer maduka, staff of London City Airport,Chiamka Maduka Igboanugo, a YouTube blogger and Oscar  Ochiogu, Photo Editor, Vanguard Media group.  

Manufactured in France, Fair and White come in various variants including So- White, Exclusive, Exclusive Vitamin C, So- Carrot, Gold, Original, Glu Tathion and So-Fruity.

The brand is exclusively marketed in Nigeria by Fair and White Nigeria.

Sir Iheaku, the Stockfish Mogul Laid to Rest

Sir Iheaku, the Stockfish Mogul Laid to Rest

By Chief Ingram Osigwe

According to the Holy Bible, there is time for everything- time to be born, time to grow, time to procreate, time to die. The irrepressible Sir (Dr) Godson Nwosu Iheaku (Omenkeahurunnaya 1 of Osina) has completed the cycle and has gone home to be with his maker.

He had seen it all and has, therefore, bowed out, in a blaze of glory and at a glorious age of 85. Sir Iheaku hailed from Osina town, in Ideato North local government area of Imo state.

This quintessential business mogul who brought to the zenith, east of the Niger, the trade in stockfish, popular and revered in Igboland as "Okporoko" was one of Osina's first Eleven- earliest wealthy men, business moguls and captains of Industry who brought the town to the limelight.

Sir Iheaku was Born on the 10th of September, 1936 as the first son of the family of Nze Iheakubiara Agwunobi Nwaebube and Mrs Akuoma Iheaku (nee Umezurike), both of blessed memory. The family belongs to Umuokearukwa kindred in Akpaka-na-Ezeala Village, Idima Autonomous Community (formerly, Of-eke Osina), Ideato North Local Government Council of Imo State, Nigeria.

Growing up, the young Godson was imbued with uncanny intellect. He was a brilliant pupil who dazzled all with electrifying academic performances that stood him on a pedestal for higher educational pursuit.

Had the interplay of factors not collaborated to eventually steer his life trajectory towards trading, Sir Iheaku would have ended up an erudite scholar with loud academic accomplishments. In fact, during his lifetime, Sir Iheaku was often referred to as "the Academic Giant" Osina never had.

However, the laurels and glories that he would have garnered in the academic world, Sir Iheaku got in the arena of trading and merchandising.

Before his demise, Sir Godson Iheaku was the Chairman and Chief Executive of a Mega Group of Limited Liability Companies, including:

*G. N. Iheaku and Co. Ltd 

*Gincolin Associates Ltd 

*United Fish Merchants Ltd

*ICCI International Ltd

*Integrated Fisheries Ltd.

A large-hearted man, Sir Iheaku trained and mentored several young men from different parts of Nigeria in trading. Many of them are today successful businessmen in their rights.

There is hardly a Stockfish trader in Nigeria that does not have a business relationship with him; directly or indirectly.

His impact on the Stockfish business has been so profound that his mentees and business beneficiaries go as far as almost unionising to keep alive his business legacy. His business footsteps will surely remain indelible in the sands of time.

Sir Iheaku was not a slave to wealth. He believed in good living to demonstrate the goodness of God in one's life. This explained why, during his lifetime, he was fashion-conscious. It was not unusual to see him dressed in well-made, trendy traditional wears- Ishiagu, Agbada, Senator etc.

A community leader who was passionate about the development of his community, Osina, Sir Iheaku meritoriously served his beloved home town in different capacities from 1972 till he breathed his last.

Worthy of mention too are his services to the Church. He was a Christian of the Anglican Communion and was equally one of the pillars of St. John's Osina and St. Andrew's Onitsha. His services at both the local church and diocesan levels were subsequently recognized by the then Bishop of Okigwe-Orlu Anglican Diocese, the Rt. Rev. S. C. N- Ebo who, on 5th November 1989, conferred on him the Knight Order of St Christopher.

A consummate family man and a doting husband, father and grandfather, Sir Iheaku got married in 1962 to his heartthrob, then Miss Esther Ugbondu Aghajiuba from Ikpa, Urualla.

The marriage is blessed with several children and grandchildren- all accomplished in various human endavours.

Sir Chineme Iheaku( Okosisi), Omenkeahurunnaya was laid to rest on Friday 18th February 2022 at his Country home, Osina, Ideato North LGA Imo state after 10 am burial mass at St John's Anglican Church Osina.

He was indeed a trailblazer and a good man.

In the words of Sir Tony Ezenna( Ijele Akokwa), Chairman, Orange  Group, "during his eventful life on earth, Sir Iheaku was driven by diligence, patience, and tenacity of purpose, honesty and hard work- rare virtues that greatly endeared him to all who encountered him, including his family,  business partners, associates, friends and indeed the people of Osina, his community, and the ancient kingdom of Ideato as a whole.

"Omenkeahurunnaya was an illustrious son of Osina who gave his all to the community- serving it in various capacities thus contributing immensely to making the modern town it is today"

Apart from Sir Ezenna, other notable personalities that attended the burial include His Excellency, Chief Emeka Ihedioha former Imo state Governor, Hon Jones Onyeriri, Barr Chijioke Nzekwe, Hon ThankGod Ezeani, Chief Sir Fabian Onwuachu,Emeritus President,Peoples Club of Nigeria international, Lolo Lizzy Ezenna,Chief Okey Dike, Chief Laz Vegas Okafor, Chief Ogoo Umeh and Barr Acho Nnodim, Prof Theo Ndubuizu, Sir Chidi Chiege, IKENGA Imo and Party chieftains.