I started using the Ovi Life Tools since last Saturday, to see how useful they are and found them engaging for having the latest updates of facts on Health, Education, Agriculture and Entertainment for my news and information blogs.
The Ovi Life Tools were launched in Nigeria last November, 2010, after the successful introductions in India, Indonesia and China.
Ovi Life Tools is a first step toward extending the advantages of today’s digital economy to the whole world at cheaper rates so that everyone can afford the service.
The service has been of immense benefit to over 7 million users so far. Farmers in rural areas in Asia use the tool for agriculture to get vital information on the weather and crops.
Presently the Nokia Ovi Life Tools in Nigeria will be offered on the Nokia 2690 and on the Nokia C1-01 through Zain/Airtel and Glo Mobile, at the affordable prices of N250 for the agriculture service and N200 per month for all other subscriptions and will soon be on MTN.
The service will be available countrywide in Nigeria in three languages – English, Hausa and Pidgin English.
Once activated the service on their phones, it will be free of charge for one service for the next one month. Note that there are 4 services: Agriculture, Healthcare, Entertainment, and Education. The 1 month free service is for only one of these services of their choice. If they choose to activate the 4 services, they will be charged for 3 while the 4 th will be free.
The healthcare service include information and advice on mother & childcare, health, fitness and diseases. Users can tailor the service to their needs by entering their sex, age and other relevant details. The agriculture service allows subscribers to specify the crops or commodities they’re interested in, their location and the preferred language for messages. English learning can be provided in Easy, Medium and Difficult levels, according to the user’s proficiency. The entertainment services includes local and international football information (personalised around the subscriber’s favourite team), music, entertainment news and jokes.
Go try the Ovi Life Tools and Enjoy 24/7.
FREQUENTLY ASKED QUESTIONS ABOUT OVI LIFE TOOLS IN NIGERIA
Q: What is Nokia’s Ovi Life tools?
A: Nokia’s Ovi Life Tools is a suite of personally relevant information services providing regular localized information related to Agriculture, Healthcare, Education and Entertainment. The service is designed to work without the need for any GPRS plans or settings, as the updates are delivered via SMS to the OLT inbox in a graphically rich easy to read format in the user’s local language.
Q: Are all of these services/areas be available in Nigeria?
A: Yes, the Ovi Life Tools offering in Nigeria will consist of the Agriculture, Healthcare, Education and Entertainment services.
Q: What do these services actually offer?
A: The services offer the following to users:
Healthcare Services: (total of 7 subscription services)
• Mother & Child
o Subscription service #1: Pregnancy advice – This service keeps the user informed on what to expect from pregnancy and parenthood along with the nutritional and developmental needs of oneself during the entire course of pregnancy. Information delivered to the user is specific to the week of pregnancy and geography determined by the expected date of delivery and the location (6 geographical zones in Nigeria) provided by the user.
o Subscription service #2: Child care advice – The service provides information on the nutritional, hygiene, immunization, and developmental needs of the child linked to the important milestones related to child growth up to 5 years of age. Health tips are relevant to the age of the child determined by the Date of Birth input by the parent.
• Health and Fitness
o Subscription service #3: Women’s Health – The user will receive gender, region and age specific health tips on nutrition, hygiene, fitness and well being to help the user stay fit. Daily content delivered in local language specific to the age of the user.
o Subscription service #4: Men’s Health - The user will receive gender, region and age specific health tips on nutrition, hygiene, fitness and well being to help the user stay fit. Daily content delivered in local language specific to the age of the user.
• Disease Information
• Daily health tips to user based on the important disease conditions prevalent in the geography. Information will help user in prevention, prolonging onset and living better with the condition. Health tips related to medical, co-morbidities, lifestyle, fitness and safety based on the condition chosen by the user. In keeping with the healthcare industry practices, the tips are preventive in nature and not diagnostic or prescriptive advice is offered.
Agriculture Services:
• The Agri service covers the 25 major crops/commodities at launch. More will be progressively added. Market Prices for 111 marketplaces in Nigeria, with 3 market places for each state in Nigeria including the Federal Capital Territory (FCT).
• There is one agriculture subscription service which packages the news & tips, weather and market prices. The user makes the selection of the 3 crops/commodities that she wishes to be informed regularly about. This hyper local service is personalized to those 3 crops for user’s region.
1. News & Tips: The user will receive daily crop tips based on the choice of crop/commodity and agriculture news that is relevant to the location of the user. The crop tips are hyper localized advice based on crop life cycle & agro climatic aspects prevalent in the user’s location. Tips also will contain best practices & techniques around increasing the yield of the crop/commodity.
• Market Prices: The user will receive market prices twice a week for a choice of 3 crops/commodities from 3 nearby & relevant markets for the crop/commodity.
• Weather: The user will receive weather forecast for the day specific to the location. The weather information will include general outlook around Temperature, Rainfall, Humidity & Wind.
Education Services:
• Learn English – This service allows users to learn Conversational English with the help of their local language via daily messages. The service comes with a choice of three levels - Easy, Medium & Difficult allowing the users choice of learning levels. The service also allows choice of languages – English, English with Hausa and English with Pidgin. The learning outcomes of the Easy level are 70% common conversational words and 30% common phrases using simple sentences; the learning outcomes of Medium level are 30% intermediate vocabulary, 40% common phrases and 30% on constructs like verbs, tenses etc.. using simple sentences, while the Difficult level focuses on 50% on advanced vocabulary and 50% on constructs like verbs, tenses etc.. using intermediate sentences. Each of the three levels – Easy, Medium, Difficult are separate subscription services to enable the users to choose the service based on their current knowledge.
• General Knowledge - This service allows users to keep themselves updated with general knowledge, important information and vital facts about their state, country and the world via daily messages. This service focuses 60% on region or state level, 30% on national level and 10% international information.
• Exam Results – This service allows users to get their exam results for WAEC by providing their registration number.
Entertainment Services:
• Football: This service allows users to keep themselves updated on the latest happenings around their favorite football club. The daily updates will be around news, match dates, transfers, gossip etc. around the club and the players. On match days, the users will receive 8 updates during the match time spaced from start to end of the match covering key items like goals, score updates, penalties and final result. The users have a choice of 12 football clubs, national and international.
• Music: This service allows the user access to a variety of music services like MonoTones, TrueTones, PolyTones categorized into Naija Top 10, World Top 10, HipHop, Oldies, Gospel etc.
• News: This service allows the user to keep up-to-date with the latest International, National and Sports news.
• Horoscope: This service allows user to access daily predictions based on Sun Signs of choice.
• Jokes: This service allows user access to a daily dose of humor in the form of jokes.
• Entertainment Gist: This service allows user to keep up-to-date on the gossip around the entertainment industry and popular personalities.
Q. Why do you say Ovi Life Tools is personalized and hyper local?
A: The learning and information services in Ovi Life Tools are specific to user profile and choices making them personalized and hyper local. Various services allow relevant personalization by users, for example:
• The agriculture services allow the user to specify the crop/commodity of choice, location and language of messages.
• In healthcare services the user is allowed to input details like Gender, Date of Birth and relevant details (expected date of delivery or last menstrual period) to personalize the service content to exactly match the profile of the user. The user also has the choice of language of content for all services and location for pregnancy, men’s & women’s health.
• In education services, for Learn English the user can choose the level of difficulty of learning English by subscribing to Easy, Medium and Difficult levels based on their current proficiency in the language. Furthermore, the user can choose to learn English with via English or English + Hausa or English + Pidgin.
• In entertainment services, for Football the user has a choice of 12 popular football clubs to choose from and similar choice are available in other entertainment services too like Sun Signs in Horoscope, wide range of options in Music, etc...
Q: Which Operators will support Nokia’s Ovi Life Tools in Nigeria?
A: We will support all operators to ensure the benefits of the service are available to all mobile users in Nigeria. To start with, Zain/Airtel and Glo Mobile are live. We are in discussions with other operators and will endeavor to work with them to get the benefits of Life Tools to a larger base of mobile users in Nigeria.
Q. In which languages is this service be available?
A: The service content will be available English, Hausa and Pidgin English. .
Q. Is Ovi Life Tools be available to the whole of Nigeria?
A: Yes, Nokia’s Ovi Life Tools is available nationwide in Nigeria.
Q: Is this available on all Nokia devices in Nigeria ?
A: The Nokia Ovi Life Tools service in Nigeria is available on select Nokia devices. It will initially be pre-installed on the Nokia 2690 and the Nokia C1-01. The service will be available on additional Series 40 & Series 30 devices in 2011.
Q: When did you start working on this project in Nigeria?
A: We have been working on this project since the second half of 2009.
Q: Why do you think this service will be popular in Nigeria?
A: OLT addresses the basic needs of people. Aside from this, the service aims to improve people’s livelihood. It will also provide information which will help people make informed decisions that will improve their lives.
Q: What type of support have you had from the Government in Nigeria?
A: Courtesy visits were made to the management team of Nigeria’s telecom industry regulator, the Nigerian Communications Commission (NCC), as well to the Minister of Information (which is the supervisory ministry of NCC), Prof. Dora Akunyili, in September 2010, during which they were briefed on the OLT service. They are very excited about the service and we will work together to take the partnership further.
Q: What are Nokia’s expectations for take up of the service in Nigeria and by when?
A: Based on our experience in other markets, we are confident that Nigeria consumers will find this service attractive and affordable. We will start off slowly with only a few devices linked to the service and add more next year. We will take continuous feedback from the market and constantly improve the service.
Q: Aren't these low-end phones on which OLT is being offered no longer meeting demand - even in rural areas - for multimedia touch devices at affordable prices?
A: It is important that we deliver the total solutions at an affordable price, so we are starting with some of the well known and affordable devices. We will add a larger range of devices in the future giving consumers even more choices.
FACTS ON SMS
Despite the flexibility of email and the ever-so-fashionable Twitter, SMS (text) messages remain the most popular messaging choice of mobile phone users around the world. Here are five textual facts:
The first text message was sent on December 3, 1992 using the UK’s Vodafone network. It read ‘Merry Christmas’.
Six per cent of texts are never read by their recipients.
Researchers at the Queensland University of Technology found that texting was addictive as smoking, with around a fifth of people suffering increased heart rate and anxiety levels when deprived of their phones.
Around 2.5 trillion text messages were sent worldwide in 2008 – a 20 percent increase from 2007.
The phrase used in Guinness World Record speed texting attempts is “The razor-toothed piranhas of the genera Serrasalmus and Pygocentrus are the most ferocious freshwater fish in the world. In reality they seldom attack a human.” Time to beat? 41.4 seconds.
