Showing posts with label development. Show all posts
Showing posts with label development. Show all posts

Tuesday, June 11, 2024

Content Development Strategy and Content Marketing Strategy for Film Production, Acquisition and Distribution for Nollywood

 


Content Development Strategy and Content Marketing Strategy for Film Production, Acquisition and Distribution for Nollywood

There is no film production without preproduction of which the most important components are research and development of the film project, script development and recce.
For example, I spent four years on the location for the script development of "Naked Beauty". I have completed the research and development during the recce on Bonny Island in Rivers State before the accomplished multiple awards winning Nollywood filmmaker and film studies scholar, Dr. Chika Christian Onu came to visit me where I was staying in the Residential Area 1 of the Nigeria LNG Limited. And we coauthored the screenplay which I published the book as a case study for screenwriting for film production in Nigeria. It was printed in Raleigh, North Carolina, United States of America.
The content development included development of the principal characters in the drama based on the people in Agaja village on Bonny Island.



Naked Beauty is available on 

Research and development of the screenplay comes first in preproduction of a film for television or the cinema.

What is Content Development Strategy?

Research on the kind of content you want to produce; the genre and the target audience.
Whether it is a movie, documentary or music video.
What kind of content will attract your target audience.
Your target audience should decide the kind of content you want to produce.

Do surveys for the needs assessment of your target audience.
What kind of entertainment they want.

Your content must connect with the target audience.
You cannot communicate with someone you cannot connect to or with.
There is no communication without connection.
You have to speak to the target audience in their own means of communication; in their most common language.
This is when you have to use content localization for the best interests of your target audience wherever they are located.
The details of the rest are common knowledge of the culture and haute couture of the target audience.
Beware of tribal and religious taboos.
Appreciate and respect the peculiarities of the personalities of the target audience.
Don't provoke them with what you have written in the screenplay as shown on the screen.
Common sense is enough to know that you don't show people eating pork with relish to Muslims.
Avoid heresy. 

You have to produce what appeals to them.
Your story and the characters must have characteristics they are familiar with; people they can relate with in their society.
Your content must resonate with them on their lives and lifestyles in the events and incidents in the story.
A good filmmaker should be a good storyteller.
The success of storytelling depends on planning.
You must have a plan.
What's the subject on?
What is the purpose?
The conclusion and resolution of conflict in your story.
Planning is like weaving in cloth making. 
You must know how to spin your yarn so that you don't spin your wheels in the long run.

Content Marketing Strategy

You must have a content marketing strategy.
The most successful filmmaker in Nollywood, Funke Akindele is the best case study in both content development strategy and content marketing strategy in the Nigerian film industry.

Funke Akindele

Funke's comic character of "Jenifa" was based on research and development of the personality of the semi literate Yoruba village girl who speaks her own peculiar form of Pidgin English in both coherent and incoherent speech. She is an impressionable and vulnerable naive young woman who is desperate to improve her life no matter the odds against her in the boisterous city of Lagos in order to get a proper education to fulfill her ambition in the highly competitive Nigerian society.





From the making of the iconic comic character of "Jenifa" for the cinema to the TV series of "Jenifa's Diary" and to the making of her Nollywood Blockbuster, "A Tribe Called Judah" (partly based on the true life experiences of her mother), Funke Akindele has shown the successful route of content development strategy and content marketing strategy. 
She is currently the highest grossing filmmaker in the Nigerian film industry with a total Gross of over ₦2.9 billion from the box office.




I told my younger sister who is one of the millions of her fans, that I can commission Funke Akindele to produce my proposed romantic comedy, "Omo Naija in London" and be rest assured of the box office success. 

- By Ekenyerengozi Michael Chima,
The Publisher/Editor,
NOLLYWOOD MIRROR® Series,
The first book series on Nollywood and the Nigerian film industry.






Monday, May 29, 2023

Full Text of The Inaugural Address By President Bola Ahmed Tinubu


Inaugural Address By President Bola Ahmed Tinubu

 My Fellow Citizens,

The Nigerian idea

I stand before you honoured to assume the sacred mandate you have given me. My love for this nation is abiding. My confidence in its people, unwavering. And my faith in God Almighty, absolute. I know that His hand shall provide the needed moral strength and clarity of purpose in those instances when we seem to have reached the limits of our human capacity.

This day is bold and majestic yet bright and full of spirit, as is our precious nation.

As a nation, we have long ago decided to march beyond the dimness of night into the open day of renewed national hope.

The question we now ask ourselves is whether to remain faithful to the work inherent in building a better society or retreat into the shadows of our unmet potential.

For me, there is but one answer. We are too great a nation and too grounded as a people to rob ourselves of our finest destiny.

This nation’s journey has been shaped by the prayers of millions, and the collective sacrifices of us all.

We have endured hardships that would have made other societies crumble.

Yet, we have shouldered the heavy burden to arrive at this SUBLIME moment where the prospect of a better future merges with our improved capacity to create that future.

To the surprise of many but not to ourselves, we have more firmly established this land as a democracy in both word and deed.

The peaceful transition from one government to another is now our political tradition. This handover symbolizes our trust in God, our enduring faith in representative governance and our belief in our ability to reshape this nation into the society it was always meant to be.

Here, permit me to say a few words to my predecessor, President Muhammadu Buhari. Mr President, you have been an honest, patriotic leader who has done his best for the nation you love. On a more personal note, you are a worthy partner and friend. May History be kind to you.

For many years, Nigeria’s critics have trafficked the rumour that our nation will break apart, even perish.

Yet here we are. We have stumbled at times, but our resilience and diversity have kept us going.

Our burdens may make us bend at times, but they shall never break us.

Instead, we stand forth as Africa’s most populous nation and as the best hope and strongest champion of the Black Race.

As citizens, we declare as one unified people devoted to one unified national cause, that as long as this world exists, NIGERIA SHALL EXIST.

Today, Fate and Destiny join together to place the torch of human progress in our very hands. We dare not let it slip.

We lift high this torch so that it might shine on every household and in every heart that calls itself Nigerian. We hold this beam aloft because it lights our path with compassion, brotherhood, and peace. May this great light never EXTINGUISH.

Our administration shall govern on your behalf but never rule over you. We shall consult and dialogue but never dictate. We shall reach out to all but never put down a single person for holding views contrary to our own.

We are here to further mend and heal this nation, not tear and injure it.

In this vein, may I offer a few comments regarding the election that brought us to this juncture. It was a hard fought contest. And it was also fairly won. Since the advent of the Fourth Republic, Nigeria has not held an election of better quality.

The outcome reflected the will of the people. However, my victory does not render me any more Nigerian than my opponents. Nor does it render them any less patriotic.

They shall forever be my fellow compatriots. And I will treat them as such. They represent important constituencies and concerns that wisdom dare not ignore.

They have taken their concerns to court. Seeking legal redress is their right and I fully defend their exercise of this right. This is the essence of the rule of law.

Over six decades ago, our founding fathers gave bravely of themselves to place Nigeria on the map as an independent nation.

We must never allow the labor of those who came before us to wither in vain but to blossom and bring forth a better reality.

Let us take the next great step in the journey they began and believed in.

Today, let us recommit our very selves to placing Nigeria in our hearts as the indispensable home for each and every one of us regardless of creed, ethnicity, or place of birth.

My supporters, I thank you. To those who voted otherwise, I extend my hand across the political divide. I ask you to grasp it in national affinity and brotherhood. For me, political coloration has faded away. All I see are Nigerians.

May we uphold these fitting and excellent notions as the new Nigerian ideal.

My fellow compatriots,

The Nigerian idea which I speak of is more than just an improvement in economic and other statistics. These things are important; but they can never convey the fullness of our story.

Our mission is to improve our way of life in a manner that nurtures our humanity, encourages compassion toward one another, and duly rewards our collective effort to resolve the social ills that seek to divide us.[/b]

Our constitution and laws give us a nation on paper. We must work harder at bringing these noble documents to life by strengthening the bonds of economic collaboration, social cohesion, and cultural understanding. Let us develop a shared sense of fairness and equity.

The South must not only seek good for itself but must understand that its interests are served when good comes to the North. The North must see the South likewise.

Whether from the winding creeks of the Niger Delta, the vastness of the northern savannah, the boardrooms of Lagos, the bustling capital of Abuja, or the busy markets of Onitsha, you are all my people. As your president, I shall serve with prejudice toward none but compassion and amity towards all.

In the coming days and weeks, my team will publicly detail key aspects of our programme. Today, permit me to outline in broad terms a few initiatives that define our concept of progressive good governance in furtherance of the Nigerian ideal:

The principles that will guide our administration are simple:

Nigeria will be impartially governed according to the constitution and the rule of law.

We shall defend the nation from terror and all forms of criminality that threaten the peace and stability of our country and our subregion.

We shall remodel our economy to bring about growth and development through job creation, food security and an end of extreme poverty.

In our administration, Women and youth will feature prominently.

Our government will continue to take proactive steps such as championing a credit culture to discourage corruption while strengthening the effectiveness and efficiency of the various anti-corruption agencies.

SECURITY

Security shall be the top priority of our administration because neither prosperity nor justice can prevail amidst insecurity and violence.

To effectively tackle this menace, we shall reform both our security DOCTRINE and its ARCHITECTURE.

We shall invest more in our security personnel, and this means more than an increase in number. We shall provide, better training, equipment, pay and firepower.

THE ECONOMY

On the economy, we target a higher GDP growth and to significantly reduce unemployment.

We intend to accomplish this by taking the following steps:

First, budgetary reform stimulating the economy without engendering inflation will be instituted.

Second, industrial policy will utilize the full range of fiscal measures to promote domestic manufacturing and lessen import dependency.

Third, electricity will become more accessible and affordable to businesses and homes alike. Power generation should nearly double and transmission and distribution networks improved. We will encourage states to develop local sources as well.

I have a message for our investors, local and foreign: our government shall review all their complaints about multiple taxation and various anti-investment inhibitions.

We shall ensure that investors and foreign businesses repatriate their hard earned dividends and profits home.

JOBS

My administration must create meaningful opportunities for our youth. We shall honour our campaign commitment of one million new jobs in the digital economy.

Our government also shall work with the National Assembly to fashion an omnibus Jobs and Prosperity bill. This bill will give our administration the policy space to embark on labour-intensive infrastructural improvements, encourage light industry and provide improved social services for the poor, elderly and vulnerable.

AGRICULTURE

Rural incomes shall be secured by commodity exchange boards guaranteeing minimal prices for certain crops and animal products. A nationwide programmefor storage and other facilities to reduce spoilage and waste will be undertaken.

Agricultural hubs will be created throughout the nation to increase production and engage in value-added processing. The livestock sector will be introduced to best modern practices and steps taken to minimize the perennial conflict over land and water resources in this sector.

Through these actions, food shall be made more abundant yet less costly. Farmers shall earn more while the average Nigerian pays less.

INFRASTRUCTURE

We shall continue the efforts of the Buhari administration on infrastructure. Progress toward national networks of roads, rail and ports shall get priority attention.

FUEL SUBSIDY

We commend the decision of the outgoing administration in phasing out the petrol subsidy regime which has increasingly favoured the rich more than the poor. Subsidy can no longer justify its ever-increasing costs in the wake of drying resources. We shall instead re-channel the funds into better investment in public infrastructure, education, health care and jobs that will materially improve the lives of millions.

MONETARY POLICY

Monetary policy needs thorough housecleaning. The Central Bank must work towards a unified exchange rate. This will direct funds away from arbitrage into meaningful investment in the plant, equipment and jobs that power the real economy.

Interest rates need to be reduced to increase investment and consumer purchasing in ways that sustain the economy at a higher level.

Whatever merits it had in concept, the currency swap was too harshly applied by the CBN given the number of unbanked Nigerians. The policy shall be reviewed. In the meantime, my administration will treat both currencies as legal tender.

FOREIGN POLICY

Given the world in which we reside, please permit a few comments regarding foreign policy.

The crisis in Sudan and the turn from democracy by several nations in our immediate neighbourhood are of pressing concern.

As such, my primary foreign policy objective must be the peace and stability of the West African subregion and the African continent. We shall work with ECOWAS, the AU and willing partners in the international community to end extant conflicts and to resolve new ones.

As we contain threats to peace, we shall also retool our foreign policy to more actively lead the regional and continental quest for collective prosperity.

Conclusion

This is the proudest day of my life. But this day does not belong to me. It belongs to you, the people of Nigeria.

On this day, Nigeria affirms its rightful place among the world’s great democracies. There, Nigeria shall reside forever.

The course of our past and the promise of the future have brought us to this exceptional moment.

In this spirit, I ask you to join me in making Nigeria a more perfect nation and democracy such that the Nigerian ideal becomes and forever remains the Nigerian reality.

With full confidence in our ability, I declare that these things are within our proximate reach because my name is Bola Ahmed Tinubu, and I am the President of the Federal Republic of Nigeria.

May God bless you and May He bless our beloved land.




Tuesday, June 21, 2022

Ideato Federal Constituency and Dr. Pascal Obi: When Continuity Becomes the Only Road To Travel

Ideato Federal Constituency and Dr. Pascal Obi: When Continuity Becomes the Only Road To Travel

- By Clifford Dike 

The legendary British writer C.S Lewis, perhaps had Ideato North and South federal constituency and the exhilarating performance of its representative in the House of Reps, Dr Chigozie Pascal Obi in mind when he uttered the timeless quote:"mere change is not growth. Growth is the synthesis of change and continuity, and where there is no continuity there is no growth.

Conversely, a broad spectrum of Ndi Ideato ultimately shares C.S Lewi's sentiment on continuity judging by the current groundswell of support for his re-election to the House of Representatives

Who would not w.ant a continuation of a quality and people oriented representation? Nobody, of course and this explains why the Ideato nation insists it cannot afford not to return Dr. Obi to the House.

Apart from the need for him to continue with his superlative representation of Ideato people and delivery of dividends of democracy, political leaders and opinion moulders in constituency hing their desire for Dr. Obi's re-election on national interest as regards parliamentary stability and growth of participatory democracy such as ours.

The high turnover of federal Parliamentarians every four years, especially in the Southeast, according to them does not make room for a robust legislative experience as obtained in the United States and other participatory  democracies around the world where some Parliamentarians spend upward of two, three decades in the hallowed legislative chambers.

A beautiful road is the darling of motorists and thus they keep plying it. This maxim finds definitive expression in Dr. Obi whose three and half years legislative journey is replete with quantum achievements.

When he was elected to the House of Reps in 2019 to represent Ideato North /Ideato South federal, his constituents entertained no doubt about his preparedness and capability to perform and he has not disappointed so far.

It is for this reason that the mantra in the constituency today is: Pascal, ga na agara anyi ije na Abuja ( Pascal will continue to represent us in Abuja).

In just three and half years in the House of Representatives, Dr Obi has brought the Ideato nation and indeed Imo state to national consciousness  on the floor of the House through:  

*Urgent call on the federal government of Nigeria to carry out full rehabilitation and reconstruction of Akwakuma - Orlu - Mgbee - Obiohia - Urualla - Akokwa - Uga federal road. It was adopted by the House and equally captured in the 2021 budget.

*A motion urging the federal government of Nigeria to create one more Federal Government College (FGC) in Imo State. Every state has three except Imo. This received instant approval and Obi, a result-oriented Federal Lawmaker insisted that it will be sited in Ideato Nation.

*A motion for the extension of Federal Medical Center Owerri to Ideato. It was also approved and included in the  2021 budget.

*A motion for the total turnaround of the National Orthopedic Hospital Enugu vis-a-vis workforce, facilities and structures. It gained approval.

*A motion for the canalization of river banks. This will protect our communities from excessive flooding during the rainy season.

*A motion urging the federal government of Nigeria to build more Ear/Eye hospitals in other parts of the country since the only Ear/Eye Hospital is located in Kaduna. It was approved, hence Ear Center for Lagos and Eye Center for Owerri, Imo State.

*A motion on the looming reoccurrence of Ebola crises in Nigeria: The need for the federal government to put in place detective measures in our airports, seaports and land borders.

*Calling attention to the need to construct a perimeter fence at the Federal University of Technology (FUTO), Owerri.

All communities in the federal constituency bear witness to Dr Pascal Obi's socio-economic and infrastructural blitz.

This can be gleaned from the total number of boreholes  he has drilled at designated points within the following communities:

URUALLA

OBODOUKWU

DIKENAFAI

UGBELLE

ORIE UMUOBOM

UMUMAISIAKU

AMANATO

NDIANICHE UNO

OSINA

OBIOHIA

He has also either established or upgraded comprehensive Health Facilities situated.

AKPULU, OSINA, OZU - URUALLA, UMUOKWARA, AKOKWA, DIKENAFAI, OBIOHIA, NTUEKE, UMUMAISIAKU, UMUOBOM and OGBOKO.

Phase similar project is also  ongoing at UMUALAOMA, UMUAGHOBE, UMUCHIMA, UGBELLE, UMUESHI, FMC ANNEX UMUEZEALLA - OGBOKO

Ideato is prone to erosion hence Dr Pascal Obi is paying special attention to roads and erosion control in the constituency.

So far, to his credit are a 1.5 Km Road at Akpulu, a 1.5 Km Road at Nneato-Ogwugwu Dikenafai, erosion control at Obiohia,

Solar-powered street lights at Umukegwu- Akokwa, Ozuakoli - Urualla and Obiohia - Umuago road.

A firm believer in human capital development, Dr Obi has established a plethora of various skill acquisition and empowerment programmes and centres across the constituency and has also, through his influence, secured federal jobs for several qualified persons in the constituency.  

A seasoned optometrist who has transversed public life at a relatively young age, Dr Obi was born in 1970. He read Optometry at the Imo state university and later capped it with a Masters's degree in Public Health from the University of Nigeria Enugu campus.

A knight of the Catholic Church, Dr Obi joined the  Imo State Ministry of Health Owerri in 1998.

He would rather rise to become The Acting Director of Public Health and Primary Health Care in the ministry and also the coordinator, of the National Programme for Prevention of Blindness (Vision 2020).

Former  Governor of Imo State Owelle Anayo Rochas Okorocha appointed Dr Obi Permanent Secretary and Principal Secretary to the Governor, a position he held till August 2018 to seek elective office.

As another election year (2023) approaches, the mood in Ideato is that of unwavering determination to travel the Dr Pascal Obi's route once more,this time around through the Labour Party route.

As a deft politician who  correctly guages the mood of his people and weighs their political aspirations and interest, Dr.Obi has keyed into the raging Peter Obi and the Labour Party revolution for the overall interest of the Ideato Nation.

Labour Party and its Presidential candidate, Peter Obi has become a national movement, a moving train every right-thinking politician who wants the best for his people must join hence Dr. Pascal Obi wasted no time in hopping in on board.

From all ramifications,  the people's parliamentarian, the Avatar of Ideato politics, Dr Chigozie Pascal Obi ( Ugwusinachi) is a king awaiting formal crowning. The crowning will of course happen in February next year when the Ideato nation would have resoundingly voted him and the Labour Party for a return to Abuja!

***

Clifford Dike writes from Urualla, Ideato North, Imo State.


Thursday, December 23, 2021

Onyedum: Celebrating a Goldfish at 60

Onyedum: Celebrating a Goldfish at 60

- By Ingram Osigwe 

Goldfish has no hidding place. That is why at 60, Chief Evergreen Jude Ezeobi Onyedum (Onwa Mbosi) is being celebrated.

A man of the people, Onwa Mbosi at 60, according to his friends and associates, deserves fitting accolades and kind words due to a man who is faithfully serving God and humanity selflessly.

A touching  birthday eulogy rendered by his beloved children perhaps best summaries Chief Ezeobi's personage and unknots the nexus between ageing and goodness of the heart:

"Welcome to your Diamond Jubilee birthday ! You’re not old, you’re classic ! The sixtieth year in one’s life is a significant milestone, a memorable turning point, a touching reminder of the rich, mellowed life that would unfold in the years to come.  Life's milestones are not supposed to be counted, they're supposed to be celebrated. You've got more than half a century of accumulated knowledge and wisdom. May your 60th Birthday remind you of everything that you have done to better the lives of others, including us your children! May you know what a great example you have been to us! May you continue to set goals that change lives! Your 60th Birthday is only the beginning! May this time in your life be the start of new experiences! May you dream as big as you have, in the past, and look forward to the future with optimism ! As you celebrate your 60th birthday, know that life at this age can still be as exciting and fun as any other age. Have fun in your 60s. May your life be Evergreen and May you live long to see your great grandchildren. May you excel even more than you have already done . Age with grace Happy 60th Birthday !

"Lots of love from your Children"

Sixty years ago when he was born in his sleepy village, Umuezike, Mbosi, Ihiala local government area of Anambra state, his birth neither heralded stars nor caused rainbow to appear on the sky, yet, unknown to many a man who would change the narratives of the world around him, a star himself had been born.

Onyedum's journey to life started shortly after his higher education when he joined his brother in business and due to his can do spirit, later moved on to establish his own company, Bravo Products Limited (Bravo Foam) in 1991.

A shrewd business man and goal getter, Onwa Mbosi also went on to establish Evergreen International Services Limited, and Evergreen General Merchandise Limited.

A major player in the foam industry, Onyedum's foam depots  distribution, wholesale and retail outlets are situated in most parts of the country.

He also distributes for Mouka foam limited and has remained the number one distributor of Mouka Foam for 18 consecutive years.

A successful businessman, Onyedum has won several honors and recognitions in the foam Industry which is a testimony of his astuteness in business. Onwa Mbosi was rewarded with the title of “Onwa Platinum” of Lagos for winning the distinguished award of platinum for outstanding sales performances in 2014 from Mouka foams.

Chief Onyedum is a philanthropist who has contributed generously to the development of his home town and his environs has numerous awards and recognitions in Ihiala LGA, Lagos and beyond for his benevolence.

In 1997-2000 he was awarded the “Pillar of Development” by the Mbosi Town Development Union.

He is the President Emeritus of G21 Committee of friends club for 12 year and was indeed the founding President 

He has also been elevated to the position of High Chief Owelle Mbosi since September 2019 among numerous awards in the last few years

Evergreen as he is fondly called has also contributed immensely towards youth development, education and the society at large. In 2014 he received an ambassadorial award from the symbol of hope foundation (NGO) in recognition of his support to the organization. 

A devout Catholic, Onwa is happily married to Chief Mrs. Ogechi Onyedum (Lolo Onedo) and their union is blessed with children.

The sixth year in one's life is indeed a significant milestone, so it is in Onwa's 60th year on earth.

***

Ingram writes from Akokwa, Imo State

Sunday, April 24, 2011

The Lamentation of an NYSC Member



The Lamentation of an NYSC Member

What do we do? Is there possibility of free and fair? Every one raises an eyebrow, over what? A situation that is overlooked! I cannot help but cry for my nation. What a nation! I sleep and wake with the thought of how to make it better, free from all manners of catastrophe. But can I do it alone? How can me when even those that are supposed to lead for an onward match to sensitization and success are nowhere to be found. You deny your subjects their right, making unfulfilled promises year in year out. When can we truly realize these? I ask. Imagine a society free from social crisis. Whereby meaningful employment is made available at all levels both for graduates and non graduates. Providing food for all, especially for the poor, less privileged, handicapped and the destitute as well.

A stable and reasonable transport system,

Good roads maintenance, proper and effective education at all levels with sound practicability.

I cannot imagine myself in an island as an islander to make me understand no man is an island, yet you make me an island. What a contradiction.
I put it to you even if we are called to serve it does not in any way make you have the right to use and dump us, leaving us to our own fate. It indeed turns out fruitless.

Imagine a world whereby everybody is a master, what would be our fate? A question you need to answer.

Whether I am compelled or not to serve you, I shall serve you. Does that make me less human? No! Yet you make me and my entourages feel so bad.

You deny us the comfort that belongs to us. No accommodation, yet you call us a national/federal figure, when we are not the partakers of the national cake? We do not ask for much, a little accommodation, meaningful employment and all that need to be allocated to us just like you get your allocation allocated to us.
The truth of this matter is that there is the possibility of a free and fair positive change in our nation, Nigeria.

When you know your onions, dot your i’s and cross your t’s, you came across as a leader and reconsider the considerate, take proper actions, then we can boast of a National Youth Service Corps (NYSC) and not “National Yeye Service Corp (NYSC)” carrying out their duties with every credibility.

Nigerians, we are the genesis of our problems:

Stop the marginalization; refuse to be corrupted, so there can be true fairness, for a positive change. Brace up and be liberated or remain a second class citizen.
This is what you need to do. Play your roles with all diligence and credibility, so that we can have a better Nigeria, free from all manner of unnecessary liabilities.

May God help us.

~ By Geraldine Ijeoma Alozie

About the National Youth Service Corps




HISTORICAL BACKGROUND OF THE NYSC

The NYSC scheme was created in a bid to reconstruct, reconcile and rebuild the country after the Nigerian Civil war. The unfortunate antecedents in our national history gave impetus to the establishment of the National Youth Service Corps by decree No.24 of 22nd May 1973 which stated that the NYSC is being established "with a view to the proper encouragement and development of common ties among the youths of Nigeria and the promotion of national unity".

As a developing country. Nigeria is further plagued by the problems attendant upon a condition of under development, namely; poverty. mass illiteracy, acute shortage of high skilled manpower (coupled with most uneven distribution of the skilled people that are available), woefully inadequate socioeconomic infrastructural facilities, housing. Water and sewage facilities, road, health care services, and effective communication system. . Faced with these almost intractable problems, which were further compounded by the burden of reconstruction after the civil war, the government and people of Nigeria set for the country, fresh goals, and objectives aimed at establishing Nigeria as:

(a) a united, strong and self reliant nation:
(b) a great and dynamic economy;
(c) a land of bright and full opportunities for all citizens; and
(d) a free and democratic society.