Hollywood, Bollywood and Nollywood Prefer Fair and Light Skinned Actresses

Hollywood Actresses.

If you have been bingewatching Nollywood movies, you would have seen that majority of the Actresses are competing to look like the actresses in Bollywood and Hollywood in makeup, hairstyles and haute couture on the red carpets. They want to be fair and light skinned and with wavy long hairs. They are the most influential models who have made a "staggering 77% of women in Nigeria to use skin-lightening products. The skincare and cosmetics industry is taking advantage of their craze for lighter skin according to a report by the United Nations published on https//www.un.org/africarenewal/magazine/april-2019-july-2019/paying-high-price-skin-bleaching

Many of the young women in Nollywood and the Nigerian society want to look as fair and pretty as the celebrated Nollywood actresses like Monalisa Chinda, Tonto Dikeh and Mercy Aigbe. And so they bleach the skin to boost their self-esteem and egos among their peers. 

Bollywood ActressesSara Ali Khan 

Scarlett Johansson

Emma Watson

The actors (both male and female) say there is a rule of thumb preference for fair and light skinned people in the entertainment industry for decades in Hollywood, Bollywood and Nollywood.

The controversial #OscarsSoWhite campaign years ago on the predominantly white nominees with the exclusion of filmmakers of colour made the Academy of Motion Picture Arts and Sciences (AMPAS) to come up with programs and rules to favour diversity in the film industry and campaign against racism. But colorism is in fact worse than racism, because "Colorism is the practice of favoring lighter skin over darker skin by people of the same race and tribe. The preference for lighter skin can be seen within any racial or ethnic background. Such as preference for  Asians and Africans of fair and light complexion in the film industry. You can see the preference in over 90 percent of the movies, TV series and music videos. 

Colourism is encouraging skin bleaching and the popularity of skin lightening creams, lotions and pills which the World Health Organization (WHO) is warning about the harmful side effects of dangerous consequences, including dermatitis (skin irritation), blue-black discolouration, skin cancer and even blindness.

- By Ekenyerengozi Michael Chima,

Publisher/Editor,

NOLLYWOOD MIRROR®Series.

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