High Cost of Data is Still a Big Challenge for Netflix, Amazon Prime Video and other Streaming Services in Africa
The cost of 1GB of data, enough for one hour of video streaming, is between $1.50 and $30 in Africa.
Subscribers spend more on data than subscription fees for Netflix and Amazon Prime Video on the continent. Showmax of the MultiChoice Group is Available to all the millions of subscribers to DStv, but majority of the populations in African countries cannot afford DStv.
The cost of data can be reduced by all the telecoms in Africa with fast internet connection. 10GB should not cost more than $1 which is between N500 and N750 in the current exchange rate of the USD to the Naira in Nigeria, the largest market on the continent.
My suggestion is Netflix and Amazon Prime Video should also be available offline on cable TV channels to attract everyone who can afford to pay the subscription to the cable TV channels for only $2 monthly.
What matters most in entertainment are four things I call QAAA:
1. Quality of the content
2. Availability of the content
3. Accessibility to the content
4. Affordability of the content.
The content must be of good Quality; Available, Accessible and Affordable.
Publisher/Editor,
NOLLYWOOD MIRROR® Series,
International content development and marketing consultant.
@Vuulr Program Partner
@Cinewav Affiliate Partner
