High Cost of Data is Still a Big Challenge for Netflix, Amazon Prime Video and other Streaming Services in Africa

High Cost of Data is Still a Big Challenge for Netflix, Amazon Prime Video and other Streaming Services in Africa

The cost of 1GB of data, enough for one hour of video streaming, is between $1.50 and $30 in Africa.

Subscribers spend more on data than subscription fees for Netflix and Amazon Prime Video on the continent. Showmax of the MultiChoice Group is Available to all the millions of subscribers to DStv, but majority of the populations in African countries cannot afford DStv. 

The cost of data can be reduced by all the telecoms in Africa with fast internet connection. 10GB should not cost more than $1 which is between N500 and N750 in the current exchange rate of the USD to the Naira in Nigeria, the largest market on the continent. 

My suggestion is Netflix and Amazon Prime Video should also be available offline on cable TV channels to attract everyone who can afford to pay the subscription to the cable TV channels for only $2 monthly.

What matters most in entertainment are four things I call QAAA:

1. Quality of the content

2. Availability of the content

3. Accessibility to the content

4. Affordability of the content.

The content must be of good Quality; Available, Accessible and Affordable.

- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series,
International content development and marketing consultant.
@Vuulr Program Partner
@Cinewav Affiliate Partner

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Why Bollywood and Nollywood Have Not Won the Oscar for the Best International Feature Film

Why #Bollywood and #Nollywood Have Not Won the #Oscar for the Best International Feature Film

#Oscars 
 #academyawards
#movies

In nearly 75 years, the Oscar for best international film has only gone to an African production three times and a Bollywood production has never won. Europe dominates the category. Why?

Bollywood also snubbed by Hollywood

Half of the Asian-winning films are Japanese productions. Despite the size of Bollywood's film industry, India has never won the best international film award.

Another reason is the lack of financial means to promote Indian films to the Academy, says Namrata Joshi, an Indian film critic and author who has served on international film festivals juries in Toronto, Moscow and Cluj.

Even though Nigeria's internationally renowned Nollywood industry produces around 2,500 films a year, it hasn't won a single foreign film Academy Award.

Nollywood productions often do not meet the technical requirements of a cinema film since the focus is on home television. According to Ayorinde, streaming services like Netflix could change the situation significantly. Netflix is raising the bar, he says, by requiring cinematic standards even for films made for home viewing.

Read the report on 

https://amp.dw.com/en/oscars-where-are-the-african-films/a-61187154

Highly recommended: Nigerians Report Online: Why Nollywood Filmmakers Have Failed To Qualify for the Oscars and Cannes

There is No Scarcity of Content

"There is no scarcity of content.

But there is scarcity of content of premium quality."

- EKENYERENGOZI Michael Chima.

Thousands of movies, series, documentaries, music videos and shows are produced every day. And majority are offered free to view online and offline. But millions of people are still willing to pay for the subscriptions to watch the best content for their entertainment 24/7.

What is the secret of the success of ABC, Disney, HBO, Netflix, Amazon Prime Video and other top content producers and distributors in the world?

UNiQUE CONTENT!

We are always anxious and curious to see what is unique and exciting.

Excitement is the joy of Entertainment.

Any content that does not excite us cannot attract us.

- By Ekenyerengozi Michael Chima,

Publisher/Editor,

NOLLLYWOOD MIRROR® So,

247 Nigeria,

Nigerians Report Online,

TALK OF THE TOWN By Orikinla