Showing posts with label subscribers. Show all posts
Showing posts with label subscribers. Show all posts

Thursday, November 14, 2024

Effective Content Marketing in Nigeria Must Target the Gen Z

Effective Content Marketing in Nigeria Must Target the Gen Z


You cannot do effective content marketing if you are ignorant of the demographics of your target audience.

The target audience for online entertainment, e-commerce and fintech industry are the Generation Z, or Gen Z of people born between 1995 and 2010. The 'Z' in the name means "zoomer", as this is the first generation known to 'zoom' the internet.







Majority of them make up the population of 65 million Nigerians using social media platforms.

They spend $975m daily on online betting.

Data from the National Lottery Trust Fund (NLTF) has revealed that over 65 million Nigerians actively engage in betting, spending an average of $15 daily. This is just as it disclosed that everyday, 14 million bet takes and payments are made online in the country.

According to one of the fast rising upwardly mobile Nigerian Gen Z techies, Benjamin Unah, Co-Founder & Chairman - Primeries
https://primeries.com/, the #1
 streetwear marketplace that connecting shoppers to the hardest streetwear brands and creatives in Africa, "they are the most active shoppers online and subscribers of entertainment providers for streaming music and movies."

According to the report on Understanding the Gen Z in Nigeria: Trends and Insights - Sagaci Research

"Trends among the Gen Z in Nigeria: more likely to go to physical shops and use cash
Male Nigerian consumers aged 18-25 exhibit different shopping behaviours compared to older ones. A significant 58% of them would rather go to a shop than buying products online versus 47% of the older group. This result stems from young people’s preference for a physical experience; they want to visit stores, see the product firsthand, and make their choice in person. Additionally, 26% of these younger consumers prefer using cash, a higher percentage than the 16% observed in the 26+ demographic.

In contrast, older consumers are more inclined to use debit cards, with 41% opting for this payment method compared to 29% of the younger age group. Following recent banking issues in Nigeria, younger people now prefer to keep physical cash on hand for added security and to avoid potential problems.

Read the complete report on 
https://sagaciresearch.com/gen-z-nigeria-insights/
"
.

Tuesday, June 4, 2024

The Numbers of Subscribers of Netflix in Nigeria and in South Africa and the Way Forward is Content Localization



The Numbers of Subscribers of Netflix in Nigeria and in South Africa and the Way Forward is Content Localization for Nigerians

Currently the numbers of Nigerian subscribers on Netflix are only  169,600+ out of a population of 106 million bankable adults. 

South Africa has by far the most paid subscribers on Netflix with 1,172,800 subscriptions, accounting for 73.3 percent of the 1.6 million subscribers in sub-Saharan Africa.

South Africa has 69.5 percent of the $135 million subscription revenue from the region in 2022. Netflix made $93.82 million from South Africa alone.

What are the challenges of Netflix in Nigeria?
What are the solutions?
I have written on the challenges and solutions in my previous articles in 2022 and 2023.

Showmax of the MultiChoice Group, the biggest and largest entertainment company in Africa has overtaken Netflix on the continent. I prefer to call the MultiChoice, the King Kong of African Entertainment Industry.




The MultiChoice Group and Comcast’s NBCUniversal Media are investing more than US$177 million into Showmax
The strategic partnerships with Comcast and HBO and the access to the biggest football leagues in the world have increased the international milage and patronage of Showmax in Africa and beyond.

Nigeria with the largest population in Africa actually has the largest viewers of content online on the continent.
There were 103.0 million internet users in Nigeria in January 2024. Nigeria's internet penetration rate stood at 45.5 percent of the total population at the start of 2024. Kepios analysis indicates that internet users in Nigeria increased by 2.2 million (+2.2 percent) between January 2023 and January 2024

Majority of them watch Nollywood videos on YouTube spending millions of dollars monthly on data.

Read the following reports:

Streaming swells monthly internet spend to N216bn - Businessday NG-

MTN Nigeria’s data revenues have risen from N102.99 billion in the six months ending June 2019 to N349.51 billion in the three months ending March 2024. Airtel Nigeria’s data revenues have grown from N28.81 billion ($80 million at N360.06/$) as of the three months ended June 2019 to N151.15 billion ($116 million at N1,303/$) as of the quarter ended March 2024. Average data usage per customer has grown from 1.63GB to 6.3 GB per month on Airtel. MTN’s average data usage per customer rose to 8.6GB as of the end of Q1, 2024.

Amid penetration surge, Nigerians spend over N500b on data in Q1 | The Guardian Nigeria News - Nigeria and World News — Technology — The Guardian -

In 2023, MTN alone raked in N1.07 trillion from data subscriptions, representing a 39.8 per cent growth from N764.82 billion in 2022. Similarly, active data users on the network of MTN jumped by 12.7 per cent to 70.66 million in 2023, rising by over five million.

Facts and Figures

There are more than 20 million people in Nigeria who can afford the monthly subscriptions for Netflix. But Netflix has to CONNECT with them in their most spoken languages by doing the following:

1. Content localization which MultiChoice has used to attract millions of more subscribers in Nigeria.
There should be Netflix Yoruba;
Netflix Igbo and Netflix Hausa
These are the biggest and largest tribes in Nigeria with more than 150 million people in Nigeria and over 20 million in other countries.

There are different types of content localization.

2.?
How the Numbers of Subscribers of Netflix in Nigeria Can Increase To Over 1 Million Before 2025

It has been done before by a multinational company in Nigeria. And the same method will attract thousands of new subscribers to Netflix.

The fact is millions of people in Nigeria spend 100 percent more on paying for data to watch videos on YouTube monthly than what subscribers to Netflix pay monthly in the country.
My younger sister buys 25GB of data on the MTN network monthly to watch videos on YouTube paying N500 for 2GB.
She is one of the millions of people in Nigeria watching movies daily on YouTube.
She is addicted to Nollywood and Hollywood movies; watching more than four movies daily in-between her duties in the house. And she also reads novels and her King James Version of the Holy Bible. 
Her neighbor on the third floor spends more than my sister watching movies on DStv channels of the MultiChoice Group in Nigeria.

Netflix can consult me for how to overtake Showmax before the new year.

I am an expert on what I have proposed to Netflix.
I was commissioned by the John's Hopkins University's Population Communication Services (JHU/ PCS) to produce fully illustrated booklets on family planning methods in Pidgin English, Igbo,Hausa and Yoruba for Nigeria in 1984 and updated in 1990. 
Therefore, I am an expert in content localization in Nigeria since when I was 21 to date.
I have also done field trips on demographics of the population of Nigeria.

- By Ekenyerengozi Michael Chima
Publisher/Editor,
NOLLYWOOD MIRROR® Series
The first book series on Nollywood and the Nigerian film industry since 2013.
Affiliate Partner,
Cinewav of Singapore
https://www.amazon.com/author/ekenyerengozimichaelchima
https://www.linkedin.com/in/michaelchimaeyerengozi

Have you seen Nancy Isime, the Sexiest Woman in Nollywood in "UNFORGIVABLE"?

The most daring Nigerian movie on love and rape.



Thursday, August 24, 2023

Sex, Netflix and Showmax

Sex, Netflix and Showmax 💕💋💥

Every Nigerian man who can afford to buy condoms monthly can afford paying for Netflix and Showmax

I have done marketing family planning methods, including selling condoms for two years when I did on the spot market surveys of all the major markets in Lagos State, including the Mile 12 market on the mainland.

Do you know that majority of Nigerian men spend more than N20, 000 monthly on condoms? 
I mean each one spends more than N20, 000 on condoms monthly.

How much is the monthly subscriptions for Netflix and Showmax in Nigeria?
Oh! I forgot, Nigerian men need more sex than watching Netflix or Showmax? 
Seriously?
Wrong.
Nigerian men watch more TV than having sex.
How many hours do they spend on sex every day?
Of course, majority of us spend more hours watching movies and series than having sex weekly.

Netflix, Showmax and Amazon Prime Video can have more than 40 million subscribers in Nigeria by 2025 if they use social marketing strategies for their advertising and marketing campaigns. 
Static billboards and banners on the streets are not the best methods of advertising in Nigeria. And using celebrities have failed in several cases for the promotion of movies at the box office. 
Several movies featuring Nollywood stars with millions of followers on Instagram have bombed. 
Netflix acquired a movie by a popular celebrity with over 50 million followers on Instagram, but I doubt if even 100, 000 of her followers subscribed to Netflix to watch her movie.

If you can sell condoms, then you can sell subscriptions for Netflix and Showmax.

#sex #Netflix #Showmax #movies #series #condoms #Instagram #boxoffice #celebrities #subscriptions #subscribers #advertising #marketing #socialmarketing #followers #billboards #Nollywood #Nigeria #Lagos #surveys #communication #education #banners #information #family #planning #promotion #campaigns #Nigerianmen #men #women

- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series


Tuesday, April 25, 2023

NTA Can Launch Cable TV Network within 12 Months

The Nigerian Television Authority (NTA) can launch a cable TV network within 12 months to compete with MultiChoice of South Africa and StarTimes of China.

Majority of Nigerians cannot afford the increasing subscriptions to the cable TV networks in Africa's most populous country of over 220 million people.

The solution is having a Nigerian owned cable TV network with subscriptions affordable to majority of people in Nigeria.


NOLLYWOOD MIRROR® Series

The first and the best book series on Nollywood and the Nigerian film industry published since 2013.





Wednesday, March 29, 2023

Wi-flix To Offer Spatial Sound Experience on its Platform with Dolby Atmos


PRESS RELEASE

Wi-flix To Offer Spatial Sound Experience on its Platform with Dolby Atmos

Becomes the first African owned Video-On-Demand platform to deliver Dolby Atmos Experience to its subscribers

HOOFDDROP, Netherlands, March 29, 2023/ -- Africa’s fastest-growing video-on-demand streaming platform, Wi-flix has announced the integration of Dolby AtmosTM. Wi-flix (https://Wi-Flix.com) customers with compatible Dolby Atmos enabled devices will be able to enjoy a growing library of film titles in Spatial Sound. With this breakthrough integration, viewers will be able to elevate the impact of their entertainment with the enhanced sound of Dolby Atmos to connect more deeply to the shows and movies they love with sound that moves all around with breathtaking realism.

In addition to Dolby Atmos, the service has also integrated Dolby AudioTM bringing users a wide array of titles available in realistic surround sound.

Louis Manu, Co-Founder of Wi-flix, Chief Commercial and Technology Officer said, “Our work with Dolby marks a significant milestone for us at Wi-flix as we are the first African owned video-on-demand platform to offer Spatial Sound entertainment experiences with Dolby Atmos. It’s incredible how for decades, Dolby has been the leader in transforming the entertainment experience in the cinemas and in the home. This milestone represents our continued commitment to bringing world-class streaming experience to our customers worldwide. We want to share this excitement with our Wi-flix customers all over the world who can now connect more deeply with their favorite movies, and TV series in a theater-quality experience in the comfort of their own homes through their Dolby compatible smart device. We hope our customers love the all-new experience”.

Karan Grover, Senior Director, India, Middle East and Africa, Dolby Laboratories said “We are thrilled to be collaborating with Wi-flix to deliver a truly remarkable entertainment experience with the immersive sound of Dolby Atmos to its customers. At Dolby, we are focused on bringing together art and science to heighten and immerse the sensory experiences for consumers. With this integration, consumers with Dolby-enabled Android TVs, mobiles, tablets and iOS devices & Apple TV can enjoy a truly remarkable entertainment experience from the growing library of top-notch content in Dolby in the comfort of their home and on the go."

“We have updated our catalog with Dolby Atmos and Dolby Audio enabled titles such as The Signal, Bilal, Freedom Force and Created Equal for our customers to feel the premium experience that Dolby offers. We are excited to launch our first Dolby Atmos enabled Wi-flix Originals in the coming months and can’t wait for our customers to see these high-quality content”, said Bright Yeboah, Co-Founder and Chief Operations Officer at Wi-flix.

In the next few months, a lot more Dolby Atmos and Dolby Audio enabled titles will be updated in Wi-flix’s growing library of content.

Distributed by APO Group on behalf of Wi-flix.

Media contact: 
Dennis Obeng-Adjei Opare
da@wi-flix.com

About Wi-flix:

Wi-flix is a leading African-based live streaming and subscriber video on demand provider offering authentic, originally African, and international content to subscribers in Africa and the diaspora. The service offers premium content at an affordable price point as part of a bold agenda to democratize content in Africa.

Based in the Netherlands and founded by two young Africans with a deep understanding of the continent, Wi-flix is poised to become a leading content provider in Africa and the diaspora.

SOURCE

Wi-flix




Sunday, February 5, 2023

Netflix Originals Won the Streaming Wars in 2022



Netflix’s "Stranger Things" taking the top slot among all series.

Netflix Originals Won the Streaming Wars in 2022 

#Netflix #streaming #movies #originals #series #viewers #streamingwars

Americans streamed more than 19 million years’ worth of content last year

Streaming services continue to gain momentum as audiences’ favored destination for content, but the past year of viewing behavior illustrates how dramatically content offerings have evolved since Netflix introduced audiences to original programming back in 2013.

Before the debut of House of Cards, the political drama series on Netflix, which was the first TV series to appear exclusively on a streaming service, virtually all other streaming content had been licensed from other sources. Perhaps viewed as an experiment or a risk by some at the time, original content has grown to become a competitive advantage for streaming services, as many original titles attracted viewers to the platforms, and in some cases, they outperformed acquired content.

In total, Americans streamed more than 19.4 million years of content last year, up 27% from about 15 million years in 2021. The increase was driven by the breadth of new and expanded services, coupled by the depth of content—particularly streaming originals. In the years following the arrival of House of Cards, annual viewership reviews would highlight the incredible support that deep libraries of acquired content would provide. That changed in 2022, as viewing minutes for top-performing original content dramatically outpaced top-performing acquired content, with Netflix’s Stranger Things taking the top slot among all series.

Read the full report on 

https://www.nielsen.com/insights/2023/streaming-unwrapped-2022-was-the-year-of-original-content/

Discover Nollywood from the NOLLYWOOD MIRROR® Series on Amazon Books.

Hardcover versions available by special request 

Thursday, January 19, 2023

High Cost of Data is Still a Big Challenge for Netflix, Amazon Prime Video and other Streaming Services in Africa

High Cost of Data is Still a Big Challenge for Netflix, Amazon Prime Video and other Streaming Services in Africa

The cost of 1GB of data, enough for one hour of video streaming, is between $1.50 and $30 in Africa.

Subscribers spend more on data than subscription fees for Netflix and Amazon Prime Video on the continent. Showmax of the MultiChoice Group is Available to all the millions of subscribers to DStv, but majority of the populations in African countries cannot afford DStv. 

The cost of data can be reduced by all the telecoms in Africa with fast internet connection. 10GB should not cost more than $1 which is between N500 and N750 in the current exchange rate of the USD to the Naira in Nigeria, the largest market on the continent. 

My suggestion is Netflix and Amazon Prime Video should also be available offline on cable TV channels to attract everyone who can afford to pay the subscription to the cable TV channels for only $2 monthly.

What matters most in entertainment are four things I call QAAA:

1. Quality of the content

2. Availability of the content

3. Accessibility to the content

4. Affordability of the content.

The content must be of good Quality; Available, Accessible and Affordable.

- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series,
International content development and marketing consultant.
@Vuulr Program Partner
@Cinewav Affiliate Partner

#1 On Top 20 Movies for the Valentine



 Available on https://wi-flix.com/


Thursday, September 29, 2022

New Nigeria on Pinterest Has Over 240, 000 Viewers Monthly


This is the screenshot of my New Nigeria blog on #Pinterest

I have over 1 million views monthly on my blogs with over 20, 000 Followers so far without fanfare and without publicity campaign.
When my mobile video app for all users of smartphones is released on #Google Play Store, there will be more than 95 million users in Nigeria alone before including users in every country in the world posting and sharing videos in their languages.

The mobile app will include e-commerce and streaming channel.
I already have access to premium content of regular supply of movies, series, documentaries, music videos, etc

#video #blogs #mobile #apps #photos #camera #smartphones #mobileapp #content #broadcasting #streaming #Nigeria #Africa #elections2023 #nigeriadecides2023

Saturday, September 17, 2022

When Will Paramount+ Launch in Nigeria?

When Will Paramount+ Launch in Nigeria?

An executive of Paramount came to Nigeria last year during the 2021 annual Africa International Film Festival (AFRIFF).

Will Paramount+ be able to compete with Netflix , Amazon Prime Video and Showmax for the increasing millions of subscribers to SVOD streaming channels in Africa?

I had a dream two days ago of the take off of Paramount+ in Nigeria like a plane taking off. I was given two tickets for the flight at the airport and I woke up.

#Nigeria #svod #netflix #streaming #subscribers #amazonprimevideo #paramount #channels #africa #annual #international #filmfestival #executive #launch #millions

Thursday, June 9, 2022

Multichoice Delivers Steady Margins Despite Content Cost Normalisation

 

PRESS RELEASE
Multichoice Delivers Steady Margins Despite Content Cost Normalisation
The group’s linear pay-TV subscriber base (measured on a 90-day active basis) increased by 0.9m to reach 21.8m households

Access Multimedia Content

JOHANNESBURG, South Africa, June 9, 2022/ -- MultiChoice Group (MCG, or the group) (www.MultiChoice.com), Africa’s leading entertainment company, delivered steady margins for the year ended 31 March 2022 (FY22).

Download document (1): https://bit.ly/3Q6YBpP

“Reduced losses in the Rest of Africa (RoA), a rebound in advertising revenues and a continued focus on cost containment enabled us to absorb the R1.1bn impact of a normalisation in content costs as live sport returned and we resumed our local content production post the COVID-19 lockdowns,” says Calvo Mawela, Chief Executive Officer.

“We continued to enhance our video entertainment offering and expanded the variety of services offered to our customers as we grow our entertainment ecosystem,” he added.

The group’s linear pay-TV subscriber base (measured on a 90-day active basis) increased by 0.9m to reach 21.8m households, comprising 9m in South Africa and 12.8m in the RoA. The 5% growth year-on-year (YoY) is subdued due to the tough economic environment and elevated subscriber growth during  COVID-19 related lockdowns in the previous year.

Here are a few highlights:
  • Revenue: ZAR55.1bn up 3% (up 7% organic)
  • Trading profit: stable at R10.3bn (up 1% organic, due to absorbing cost normalisation)
  • Core headline earnings: R3.5bn (up 6% as Forex impact was less negative))
  • Free cash flow: R5.5bn (down 3%, due to one-off prepayments)
  • Dividend: R2.5bn 565 ZARc per share (±4% yield)
MCG continued to pursue its differentiation strategy through local content, stepping up its local content production by 32% YoY to 6 028 hours and bringing its local content library close to 70 000 hours. Local content accounted for 47% of total general entertainment content spend and the group remains on track to achieve a target of 50% by 2024.

Seven major new channels launched, including two Portuguese-focused channels in Angola and Mozambique. In South Africa, the group’s co-productions such as Reyka and Recipes for Love and Murder were broadcast to critical acclaim and international interest.

SuperSport delivered world class productions given a bumper calendar of major sporting events. A record number of viewers tuned into Euro 2020, the British and Irish Lions rugby tour and the Tokyo Olympics. SuperPicks, a free-to-play predictor game and the group’s first product collaboration with KingMakers, was launched in Nigeria in August 2021 and already has 0.5m registered users. SuperSport Schools, now 100% owned by the group, continues to grow rapidly and broadcasted 5 249 live games of schools sport during FY22.

Growth in Connected Video users on the DStv app and Showmax service is outpacing the market. Paying Showmax subscribers were up 68% YoY, whilst overall monthly online users of the group’s connected video services increased 28% YoY. A major driver has been the focus to localise by expanding local payment channels and enabling local billing in various markets. In addition, local content was stronger than ever with titles like DevilsDorp, the Real Housewives franchise and The Wife. Showmax Pro delivered an enhanced customer experience, which included the Tokyo Olympics, Euro 2020 and every English Premier League game.  

On the product side, the announcement of DStv as official launch partner of Disney+ in South Africa is a further extension of the group’s aggregation strategy, which aims to bring customers more content, and convenient access in one central place via DStv’s connected devices.

DStv Internet, which was launched in September 2021, is growing strongly. The DStv Rewards program, which supports customer retention and has been successful in reducing dormancy, continues to gain traction with close to a million customers. Digital adoption continues to track well with around 75% of customer touch-points now being managed through the group’s self-service channels. Due to the ongoing global silicon chip shortage the DStv Streama launch has been delayed and is now expected to launch in the first half of the next financial year.

SEGMENTAL REVIEW

South Africa

The South African business faced an increasingly difficult consumer climate, with FY22 growth rates impacted by rising unemployment levels, intermittent loadshedding and a disruption caused by the July riots in Durban and Johannesburg.

Revenue increased 4% to ZAR35.6bn, supported by the rebound in advertising revenue and a 1% increase in subscription revenues, driven by subscriber growth in the mass market and the uplift from annual price increases. The return of live sport and other value adding initiatives contributed to reducing churn in the Premium base relative to the prior year. Trading profit declined 1% to ZAR11.0bn as the ongoing cost-optimisation programme only partially offset consumer pressure in the middle market and the normalisation of content costs and sales and marketing expenses.

Rest of Africa (RoA)

The Rest of Africa business benefited from the popularity of local content such as Big Brother Naija and live sporting events. Whilst revenue of ZAR17.9bn reflects a strong 14% organic increase, it is only 4% higher than the prior year due to the impact of translating Rest of Africa’s USD revenues at a stronger ZAR for reporting purposes. Trading losses amounted to ZAR1.2bn, which is a 24% improvement YoY on an organic basis. Local currencies held up better against the USD than prior years, resulting in an overall headwind on reported results of only ZAR0.1bn (FY21: ZAR1.2bn). Although liquidity challenges continued in Nigeria, the group successfully repatriated cash throughout the year, albeit at a premium to the official exchange rate.

Technology segment

Irdeto, was impacted by global silicon shortages affecting supply chains, as well as COVID-19 related disruptions in large markets such as India. Revenues of ZAR1.5bn, down 17% YoY (9% organic), were further depressed by the impact of a stronger ZAR upon translation from USD. The segment contributed ZAR0.5bn to group trading profit with margins strong at 33%. Irdeto gained additional market share in its core media security business by winning four new Tier-1 customer. It also grew its device security business, expanded its deployment of connected vehicles with Hyundai, and started new projects like providing security software to large logistics companies. 

KingMakers

On 29 October 2021, the group increased its shareholding in KingMakers from 20% to 49.23%. KingMakers delivered USD136m (ZAR2.0bn) in revenues, representing robust growth of 74% YoY. It recorded a loss after tax amounting to USD19m (ZAR0.3bn) as increased revenues were offset by investment in people, product and technology to further scale the business. Although revenues are still primarily generated in Nigeria, the group is now also active in Kenya, Ghana and Ethiopia.

Future Prospects

In the year ahead, the group will continue to drive penetration of its video entertainment services across the African continent by offering customers an array of unique and rich media content delivered in a convenient and cost effective way. Local content and select sporting events such as the English Premier league, UEFA Champions League and the 2022 FIFA World Cup will contribute to the growth in linear and streaming services.

Returning the Rest of Africa business to profitability in FY23, maintaining strong cash flows to support a healthy balance sheet and pursuing innovative products and services remain key pillars for long term value creation.

“As a platform of choice, our group will look to further expand our entertainment ecosystem by identifying growth opportunities that leverage our scale and local capabilities,” says Mawela. “We will continue to strive to be a trusted partner for our customers’ ever-evolving needs, enriching their lives by delivering entertainment and relevant consumer services underpinned by technology.” 
Distributed by APO Group on behalf of MultiChoice Group.
 
MultiChoice Group Contact Details:
Elizabeth Fourie, Senior Manager: Corporate Communications
Tel: +27 11 289 4735
Mobile: +27 83 482 5241
Elizabeth.Fourie@multichoice.co.za

Meloy Horn, Head of Investor Relations
Mobile: +27 82 772 7123
meloy.horn@multichoice.com

About MultiChoice Group:
MultiChoice Group (MCG), which listed in the Main Board of the JSE on 27 February 2019, is one of the fastest-growing video entertainment providers globally, delivering entertainment products and services to 21.8m households across 50 countries on the African continent. Its track record of more than 30 years is reflective of a commitment to provide audiences with only the best local, sport and international content.

MCG’s strong partnerships with distributors, installers and telecommunication companies, along with its well-established payment solutions, competitive pricing and choice of viewership packages continue to secure its place in the global market, while also providing solutions unique to the African market. Its direct-to-home (DTH), digital terrestrial television (DTT) and over-the-top (OTT) solutions enable the business to stay relevant and aligned to changing consumer habits while capturing new markets.

Content is at the very core of the business. MCG aims to deliver quality content anywhere, anytime and on any device through a comprehensive video entertainment offering at different price points. As pioneers in African video entertainment, MCG plays an important role in making information and entertainment easily accessible to Africans.

MCG aims to secure content rights in a manner that is cost-effective and reflective of the diversity of its audiences. Its substantial portfolio includes award-winning local content (a key differentiator in its service offering), a leading sport offering (including production capabilities) and access to international content, which is all shared on the group’s platforms: DStv, GOtv, Showmax, M-Net and SuperSport.

MCG has superior technology capability through the security solutions that Irdeto, its technology company, brings to the group. These solutions enable MultiChoice to protect its investment, create new offerings and combat cybercrime. With 50 years’ expertise in software security, Irdeto’s software security solutions and cyber services protect over 5bn devices and applications for some of the world’s best brands.

SOURCE
MultiChoice Group

Sunday, May 1, 2022

This is The Future of Nigerian News Media and Entertainment Industry

Nigerians Report Online

Over 205, 000 pageviews in April.

Our target is to reach over 1 million pageviews monthly without buying fake Views, fake Likes and fake Followers like others on the internet.

The most advanced NIgerian owned digital news blog published by International Digital Post Network Limited currently in the advanced stage of launching the OTT streaming news, entertainment and eCommerce mobile video platform.

View it on https://angel.co/u/michael-chima-ekenyerengozi

Target is reach over 200 million users of GSM phones within 12 months.

This is the future of NIgerian news media and entertainment industry.


- By Ekenyerengoz Michael Chima,
The CEO, International Digital Post Network Limited, Lagos, Nigeria.
Publisher/Editor
NOLLYWOOD MIRROR®Series 
247 Nigeria (@247nigeria) / Twitter
https://mobile.twitter.com/247nigeria
https://www.amazon.com/author/ekenyerengozimichaelchima
https://www.linkedin.com/in/michaelchimaeyerengozi

Wednesday, March 9, 2022

MX Player Presents "Azumkuta Kingdom" Starring Patience Ozokwor

MX Player Presents "Azumkuta Kingdom"  Starring Patience Ozokwor


Watch Azumkuta Kingdom Movie Online for Free Anytime
Genre: Drama, Nollywood. Year: 2022.


One of the four Nollywood movies acquired by MX Player in December, 2021 for non-exclusive film and TV rights on Vuulr. 

MX Player is an Indian video streaming and video on demand platform developed by MX Media & Entertainment (formerly J2 Interactive. It has over 280 million users globally.[3][4] The platform currently operates on an ad-supported model and has a streaming library of over 150,000 hours across 12 languages including English, Hindi, Tamil and Telugu. It is available on iOS, Android and the web.

In 2018, Times Internet acquired a majority stake in MX Player for $140 million.

In October 2019, MX Player raised $110.8 million in an investment led by Chinese conglomerate Tencent.

Sunday, July 25, 2021

Netflix Needs To Partner with MTN andd Airtel To Increase Subscribers in Nigeria

Netflix Needs To Partner with MTN andd Airtel To Increase Subscribers in Nigeria

Nigeria has about 101 million mobile internet users on the GSM networks in Africa's most populous country with the largest economy. But the high cost of data for viewing videos online is making the leading video streaming services to be out of reach for majority of the teeming population who prefer to subscribe to cable TV services. 

There are an estimated 15 million subscribers of cable TV networks in Nigeria with 10 millon of them shared by Multichoice and StarTimes.

MultiChoice streams satellite TV to between 4.5 million and 6 million Nigerian subscribers from the database reports of the cable TV subscribers in the country.

In Nigeria, satellite TV reception was the choice for 11.8 million households in 2019, a 23% increase compared to 2017, and a further 4.7 million in Ghana, up by 19% from 2017.
The study also highlighted that High Definition (HD) TV sets are becoming increasingly popular, already present in approximately 50% of Ghanaian and Nigerian TV homes.

Paying less than N3, 000 to subscribe to Netflix is not expensive, but including the costs for internet data have discouraged majority of people in Nigeria.

The following analysis on data usage is useful.
"Data consumption is different from speed. If you have a fast connection, that doesn't necessarily mean you use a lot of data per month. However, services like video streaming adapt to the available speed, so having a fast connection often does increase your data usage (and video quality), even if your habits don't change.

Streaming video:
Video uploads and downloads:
If you download a movie rather than streaming it or if you upload one to YouTube or Vimeo, the data consumption is similar, and it's always based on the full quality of the movie. If you make a video on your phone, you probably aren't creating HD quality or running for streaming video. The data consumption will depend on the quality of the video you receive. If you have a slow connection, most providers will adjust the quality so you won't have to pause for buffering too often. High-definition video can run as high in bandwidth consumption as 8 megabits (1 megabyte) a second. That's 60 megabytes a minute, if your connection is fast enough to handle it. A two-hour movie, at that rate, will consume 7.2 gigabytes. That's an upper bound, and usually it will be less, but a feature movie is a lot of data no matter what.

Video uploads and downloads:
If you download a movie rather than streaming it, or if you upload one to YouTube or Vimeo, the data consumption is similar, and it's always based on the full quality of the movie. If you make a video on your phone, you probably aren't creating HD quality or running for hours. Still, if you upload a lot, it will add up hours. Still, if you upload a lot, it will add up."

Netflix has partnerships with Telkom and Vodacom in South Africa and these deals have increased the subscriptions to the video streaming service. A similar partnership with MTN and Airtel in Nigeria will attract the millions of the middle class subscribers of the GSM networks in the country so include subscription to Netflix in their monthly budget.


- By EKENYERENGOZI Michael Chima,
Publisher/Editor, 
NOLLYWOOD MIRROR®Series 
247 Nigeria (@247nigeria) / Twitter
https://mobile.twitter.com/247nigeria
https://www.amazon.com/author/ekenyerengozimichaelchima

Sunday, March 7, 2021

Africa Pay TV Forecasts Report 2020 Featuring Airtel, Amazon, Canal Plus Afrique, DStv, Globacom, GOtv, MTN, Netflix, Showmax,


Africa Pay TV Forecasts Report 2020 Featuring Airtel, Amazon, Canal Plus Afrique, DStv, Globacom, GOtv, MTN, Netflix, Showmax, StarSat, Tigo & Vodafone

Nearly 17 million pay TV subscribers will be added in Africa between 2020 and 2026 to take the total to 51 million. Nigeria will be close to 11 million, with South Africa bringing in another 9 million.
https://www.prnewswire.com/news-releases/africa-pay-tv-forecasts-report-2020-featuring-airtel-amazon-canal-plus-afrique-dstv-globacom-gotv-mtn-netflix-showmax-starsat-tigo--vodafone-301209252.htm