Netflix Originals Won the Streaming Wars in 2022
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Americans streamed more than 19 million years’ worth of content last year
Streaming services continue to gain momentum as audiences’ favored destination for content, but the past year of viewing behavior illustrates how dramatically content offerings have evolved since Netflix introduced audiences to original programming back in 2013.
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Before the debut of House of Cards, the political drama series on Netflix, which was the first TV series to appear exclusively on a streaming service, virtually all other streaming content had been licensed from other sources. Perhaps viewed as an experiment or a risk by some at the time, original content has grown to become a competitive advantage for streaming services, as many original titles attracted viewers to the platforms, and in some cases, they outperformed acquired content.
In total, Americans streamed more than 19.4 million years of content last year, up 27% from about 15 million years in 2021. The increase was driven by the breadth of new and expanded services, coupled by the depth of content—particularly streaming originals. In the years following the arrival of House of Cards, annual viewership reviews would highlight the incredible support that deep libraries of acquired content would provide. That changed in 2022, as viewing minutes for top-performing original content dramatically outpaced top-performing acquired content, with Netflix’s Stranger Things taking the top slot among all series.
Read the full report on
https://www.nielsen.com/insights/2023/streaming-unwrapped-2022-was-the-year-of-original-content/
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