LaVida Studios Secures the Biggest International Investment for Nollywood
LaVida Studios, one of leading film and TV productions centres in Nollywood has secured a US$50 million three-year collaboration with The Story Lab of the United States of America for 10 films and television projects focused on bringing African stories to the global stage. Focusing on both scripted and unscripted film and TV projects, the alliance will see production serviced exclusively by LaVida Studios for all Africa-based productions out of The Story Lab. This groundbreaking partnership is the biggest international investment so far in Nollywood and the Nigerian film industry.
LaVida Studios cofounded by Chioma Ude and Olugbenga Obadina is based in Lagos,the entertainment capital of Nigeria’s fast developing Nollywood, the largest indie film industry in Africa. LaVida is known for the award winning film, Seven on Netflix, as well as Third Party, Stuck and Eye-Witness for AfricaMagic/Showmax,
PAC Capital Limited has committed an initial $50 million for LaVida’s film and TV projects, including the collaboration with The Story Lab. The funding is being accessed from PAC Capital’s PanAfrican CCI Fund 1, a $100 million fund dedicated to financing film production and distribution in Africa.
LaVida and Dentsu are also planning to team with the African International Film Festival (AFRIFF) to create a joint initiative, AFRIFF/Dentsu & TV program which would recruit and support top African writing talent in creating original stories that appeal to a global audience.
Chioma Ude, founder of AFRIFF and managing partner in LaVida Studios, said: “We are thrilled to be working together with Dentsu and its The Story Lab team in the U.S. to bring authentic and compelling African stories to the world.”
The partnership, which is being spearheaded by Geneva Wasserman, executive VP and head of scripted content, The Story Lab U.S., who joined the organization in 2021, is thanks in part to her having already served as a board member for the AFRIFF network.
Wasserman said: “The combination of LaVida’s partnerships with top Nigerian creators and Dentsu’s global network and presence will serve as a bridge between these top content creators and the global market through this collaboration. We are honored to bring these stories to the world.”
Mike Ferry, head of The Story Lab U.S. added, “It is partnerships like this one which really help move the dial when it comes to discovering and elevating emerging talent. I’m so pleased we can be part of amplifying the diverse voices of Africa alongside our friends at LaVida and AFRIFF.”
LaVida Studios and Chioma Ude are represented by CAA and The Story Lab U.S. is represented by UTA.
"Expanding distribution infrastructure and access to African content globally; substituting the apprenticeship model in Nollywood for formal education and mentorship and; co-production with global production studios, are three major initiatives that will definitely take Nollywood to the next level. These are highlights of what the partnership between LaVida Studios and TSL is poised to achieve. It’s exciting times ahead," said Olugbenga Obadina.
