Emotions as Nokia Splashes Prizes in Cash Dash Promotion
Mr. Rasheed Agoro is a Lagos based retiree who is being owed the sum of 450 thousand Naira as part of his retirement gratuity. Mr. Agoro’s optimism about prospect of being paid the money gradually waned as his repeated trips to Abuja yielded no fruits. Just when he gave, up got a call from Nokia informing him that he had just won the same amount of money in the Nokia Cash Splash promotion. In this age of scam calls, Mr. Agoro almost dismissed this call as another fast one by criminal elements in town. But this was real. Mr. Agoro was almost in tears when he picked up the check of 450 thousand naira in the Zain-Nokia Cash Splash promotion at a ceremony held at the Protea Hotel Ikeja. Other winners include Mrs. Bukola Aiyesimoju who was visibly excited as she received her cash prize of another 450 thousand naira.
The Zain-Nokia promotion, which was launched during Nigeria’s 50th Independence celebration, was Nigerians carting away a total of eighteen million naira in total. 5 people won N1millionwith with several others winning cash prizes ranging from 50 thousand Naira to 450 thousand naira. Before the grand draw in Lagos, draws were held in Abuja, Portharcourt and Kano.
Tunji Ademiluyi, Retail Customer Marketing Manager for Nokia West Africa said the move is part of effort by Nokia to reward loyal customers. He said the grand draw could not have come at a more auspicious time especial this yuletide when it is customary to give and receive gifts. The event is a climax of all the raffle draws that had been previously held in which several winners emerged. The promotion was aimed at encouraging Nigerians’ sense of pride in Nigeria as well as rewarding their loyalty to Nokia products and it was carried out across several states in the Nations four geo-political zones. The cash prizes ranged from fifty thousand Naira, one hundred thousand Naira, one hundred and fifty thousand Naira to four hundred and fifty thousand Naira only.
Other winners were, Okolo Victor, a student, Mrs Ronke Ajala, Wasiu Salami, Adeyinka Oshodi, Gabriel Adu and Theodore Gyuk who mentioned that the first thing he would do with the money was to purchase another Nokia phone.
Nokia is the world’s number one manufacturer of mobile devices by market share. Beyond its leadership status as a manufacturer of devices, Nokia is fast becoming a leading solutions provider in the converging Internet and communications industries providing internet services that enable users to experience media, messaging, maps and games.
