Showing posts with label Integral. Show all posts
Showing posts with label Integral. Show all posts

Saturday, February 24, 2024

The first Official Electronic Arts Sports Football Club (EA Sports FC™) Pro League Tournament in Nigeria

 


PRESS RELEASE
eNPFL Powered by Integral: The first Official Electronic Arts Sports Football Club (EA Sports FC™) Pro League Tournament in Nigeria
The qualifiers will take place from the 9th of March to 13th of April 2024 in Ibadan, Abuja, Port-Harcourt and Enugu with the Grand Finale event in Lagos on the 27th of April 2024
LAGOS, Nigeria, February 23, 2024/ -- The official football esports program of the Nigerian Professional Football League (NPFL) will be part of EA SPORTS FC™ Pro elite tournament program for the first time this season. In collaboration with Integral (www.Integralsande.com), Africa’s leading innovative sports management and marketing company headquartered in Lagos, Nigeria, the all new eNPFL will give EA SPORTS FC 24 players the chance to represent NPFL clubs in the competition.

This year, the action-packed eNPFL tournament will be hosted across four regions, with players representing the 20 NPFL clubs across the regions. The qualifiers will take place from the 9th of March to 13th of April 2024 in Ibadan, Abuja, Port-Harcourt and Enugu with the Grand Finale event in Lagos on the 27th of April 2024. The finalists will compete at the Grand Finale for a winner-takes-all grand prize of $15,000 (USD), with the winner being awarded a seat in the Play-Ins to the EA SPORTS FC Pro World Championship 2024.                 

Commenting on the planned esports program, Hon. Gbenga ElegbeleyeChairman of the NPFL board, stated that “We are excited to be a part of this landmark series of events giving NPFL fans the opportunity to compete at the esports tournament representing NPFL clubs, thanks to our partnership with Integral! With Integral’s innovative expertise, the eNPFL tournament is sure to be engaging and thrilling both for the gamers and the fans. It is a thing of pride that with this partnership with Integral, the NPFL becomes the first West African league to be a part of the EA SPORTS FC™ Pro esports program for 2024!

In anticipation of this year’s events, the Managing Director of Integral Deolu Lamikanra said: “After a successful first-ever EA SPORTS licensed event last season, we are thrilled that we are able to once again bring an exciting gaming experience with EA SPORTS FC 24 right at the center! Working with the NPFL ensures we provide a unique opportunity to not just gamers across all parts of Nigeria to participate but also fans of the NPFL to follow the tournament live through our broadcast partners. It is truly delightful to have Integral yet again at the center of a one-of-a-kind gaming experience and to present the platform for the eNPFL champion to ultimately represent Nigeria on the global stage.”

For more information on the qualification rules and registration, visit www.eNPFL.com.
Distributed by APO Group on behalf of Integral.
 
For more information, please contact:
Deolu Lamikanra
deolu@integralsande.com

About Integral:
Integral, headquartered in Lagos, Nigeria, is a leading African sports management and marketing company. Known for its high standards of delivery, the company has varied expertise and works in all aspects of the industry – events, corporate hospitality, sponsorships, media rights and athlete representation. Integral also works extensively as commercial advisor for a number of International Federations and European football clubs in Africa, and has recently extended its expertise to e-sports, working as a partner to EA SPORTS. More information on Integral is available at www.Integralsande.com.

About Electronic Arts:        
Electronic Arts (NASDAQ:EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.

In fiscal year 2023, EA posted GAAP net revenue of approximately $7.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More information about EA is available at https://apo-opa.co/42Pvj5A.

EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.

SOURCE
Integral


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Friday, July 23, 2021

Integral Secures Olympic Games Tokyo 2020 Exclusive Free to Air Media Rights Package from Infront

PRESS RELEASE

Integral Secures Olympic Games Tokyo 2020 Exclusive Free to Air Media Rights Package from Infront

Integral will once again work with Nigeria's most popular broadcaster the NTA Network, to deliver all content on its free-to-air-platform

LAGOS, Nigeria, July 23, 2021/ -- Integral (www.Integralsande.com), Nigeria’s leading sports marketing and management company, has secured the exclusive rights to broadcast the Olympic Games Tokyo 2020 on free-to-air television.


This sub-license deal from Infront, a Wanda Sports Group company and the IOC's exclusive rights holder for free-to-air distribution rights in Sub-Saharan Africa, is in addition to Integral’s existing Premier League sub-license free-to-air media rights agreement on NTA.


The exclusive package includes TV broadcast of live events as well as repeats and highlights from the Olympics. Integral will once again work with Nigeria's most popular broadcaster the NTA Network, to deliver all content on its free-to-air-platform.

Over 200 hours of content will be available on the NTA Network with 6 to 9 hours of daily content throughout the period of the Games from July 23rd to August 8th, 2021

Christophe Van Rothem, Infront Associate Director Media rights said: “Our objective is to maximize the reach of the Olympic Games 2020 and this partnership with our trusted partner Integral, will ensure we are able to bring this unique and thrilling event to millions of households in Nigeria.”

Speaking on the deal, the Managing Director of Integral Abimbola Ilo: “Following our partnership for the Premier League free-to-air rights, we are pleased to be working with Infront again to deliver high-quality sports moments to Nigerians. This is an important avenue to showcase the talents and tell the stories of exceptional athletes as they compete on the world’s biggest stage in Tokyo”.

Also speaking on the deal, Mallam Yakubu Ibn Mohammed, the Director General of NTA stated: “As Nigeria’s most popular broadcaster, we are committed to delivering quality content to our viewers and proud to be partnering with Integral again on what promises to be yet another exciting sports event. With this partnership, we will once again be bringing the best of premium sports to the widest distribution in Nigeria”.

Chichi Nwoko Integral’s Associate Director, Sports Rights and Media Partnership added: “We are happy to partner with Infront to bring another exciting major sports event to passionate Nigerian fans. As we add to our growing media rights catalogue, Integral is delighted to be at the centre of delivering live sports content to Nigerians yet again”.

Distributed by APO Group on behalf of Integral.

For more information, please contact:

Deolu Lamikanra

deolu@integralsande.com


About Integral:

Integral, based in Lagos, Nigeria, is a leading sports marketing and management practice. Known for its high standards of delivery, the company has varied expertise and works in all aspects of the industry – events, corporate hospitality, sponsorships, media rights and athlete representation. Integral’s track record includes hospitality experience specific to the 2010 FIFA World Cup™, 2014 FIFA World Cup™ and more recently, as exclusive sales agent in Nigeria of the 2018 FIFA World Cup Russia™ and the FIFA Women’s World Cup France 2019 ™ Official Hospitality Programme delivering first class solutions to a variety of individuals and blue-chip companies in Nigeria. Integral is the current rights holder of the Premier League sub-license free-to-air media rights in Nigeria.


About Infront:

Connecting fans and consumers to the greatest sports events, Infront, a Wanda Sports Group company, offers everything an event or commercial partner needs to be successful. With a team of over 1,000 experts working from 45 offices across more than 16 countries around the world, Infront is equipped to tackle any challenge – be it innovative digital solutions, world-class event operations, international media rights distribution, sponsorship sales and activations or cutting-edge media production. Headquartered in Switzerland, Infront is passionate and AllAboutSports. @infrontsports www.infront.sport.

SOURCE

Integral