Showing posts with label Popular. Show all posts
Showing posts with label Popular. Show all posts

Wednesday, April 27, 2011

Shopping From Mobile Device More Popular Than PC

InMobi infographic summarizing results: 35% choose Mobile as No.1 digital shopping tool in US. (PRNewsFoto/InMobi)

27 Apr 2011 14:00 Africa/Lagos

Shopping From Mobile Device More Popular Than PC

35% choose Mobile as No.1 digital shopping tool in US

PR Newswire

SAN MATEO, Calif., April 27, 2011

SAN MATEO, Calif., April 27, 2011 /PRNewswire/ -- Today, InMobi, the world's largest independent mobile ad network, revealed that shoppers prefer browsing and buying goods and services from their mobile over their PC. The study*, conducted among consumers using the mobile Internet, found that half of shoppers still prefer hitting the stores (49%) but over a third are now comfortable with shopping from their pocket (35%) and only 16% prefer shopping from their PC or laptop, highlighting the clear shift to 'shopping on the move.'


Results from the study support data showing the mobile shopping market doubled in revenue from $1.2bn** in 2009 to a staggering $2.4bn** in 2010 in the US alone. InMobi predicts growth to skyrocket over the coming year to an estimated $9bn**.

Commenting on the study, James Lamberti, VP Global Research & Marketing at InMobi, commented, "Mobile shopping is already commonplace with one in four Americans influenced by or purchasing goods from their mobile devices. It's an exciting time for the consumer, retailer, and manufacturer as mobile shopping solutions will become more intelligent and compelling to use. The clear consumer acceptance has opened huge opportunities in the world of mobile advertising. "

Most popular purchases from mobile devices in the US:

Product % Buying

Mobile Content/Games - 42%

Consumer Electronics - 19%

Apparel - 15%

Entertainment Tickets - 13%

Travel - 12%

Other - 4%

A sizeable 74 million US citizens – almost one in four – of the total 310 million consumers currently shop on their mobile phone. InMobi uncovered similar trends in the UK and predicts that take-up of shopping on mobile will be consistent in both markets.

Full results of the study, conducted in 14 countries among 15,000 consumers, will be released in a global research roadshow to leading agencies, brands, analysts, and journalists. For further information, please visit

*InMobi research based on approximately 2,500 mobile phone users.

**InMobi prediction for 2011 based on company insight and past ABI Research for 2009 and 2010:

About the Study

The study, entitled "A Global Consumer Perspective on Mobile Shopping", was conducted among 15,000 consumers in 14 countries in North America, Europe, Africa, and Asia during February and March 2011. Consumers participated in the study directly through their mobile devices offering the mobile ecosystem a point of view on mobile shopping among mobile Internet users. Detailed results from the 12 question, 4 minute survey, will be provided in a series of research roadshows with influential agency, brand, analyst, and press participating in New York City, San Francisco, London, Singapore, Sydney, Paris, Milan, Berlin, Nairobi, Johannesberg, Dehli, and Mumbai. Interested parties should contact InMobi for more details at

About InMobi

InMobi is the world's largest independent mobile advertising network. With offices on four continents, it provides advertisers, publishers and developers with a uniquely global solution for advertising. Its network is growing fast and now delivers the unprecedented ability to reach 220 million consumers, in over 125 countries, through more than 31.9 billion mobile ad impressions monthly. InMobi was recently selected as the 2010 AlwaysOn Global 250 Company to Watch in Silicon Valley.

InMobi is venture-backed with marquee investors including: Kleiner, Perkins, Caufield & Byers and Sherpalo Ventures. The company has offices in London, San Francisco, Bangalore, Tokyo, and Singapore.

To learn more, please visit, follow us on Twitter @InMobi, or read our blog at

Dan Gamble, +1-415-598-8902,, for InMobi US


Web Site:

Thursday, July 23, 2009

Obama More Popular With Investors Outside U.S.: Bloomberg Poll

23 Jul 2009 14:32 Africa/Lagos

Obama More Popular With Investors Outside U.S.: Bloomberg Poll

NEW YORK, July 23 /PRNewswire/ -- President Barack Obama has overwhelming support among the world's most influential investors outside of his own country, according to the first-ever Bloomberg Global Poll, a quarterly survey of economic, financial and political attitudes among Bloomberg users around the world.

The first Bloomberg Global Poll interviewed a random sample of 1,076 subscribers to the BLOOMBERG PROFESSIONAL(R) service, a universe of more than 300,000 decision makers in finance, the markets and economics. The survey provides a window on how this valuable community of investors views the prospects for economic recovery, investment opportunities and risks in the wake of the worst financial crisis since the Great Depression.

87 percent of investors surveyed in Europe and Asia say they approve of Obama, compared to just 49 percent in the U.S. Obama's standing among American investors is even lower on economic matters: Only a quarter of respondents rate his policies favorably, compared with more than half in Europe and Asia. Climate change also ranked differently for investors in the U.S. than investors elsewhere. 61 percent in Asia said higher global temperatures and sea levels are a major problem and 56 percent in Europe agreed, while almost two-thirds in the U.S. say climate change is a minor danger or no real threat, according to survey results, which are available at

The Bloomberg Global Poll was conducted by Selzer & Company, whose survey of Iowa Caucus voters in 2008 was the only one to accurately predict Barack Obama's victory. The firm has conducted surveys for more than two dozen major newspapers in the U.S., and was named the best of 32 polling firms ranked by polling Web site

About Bloomberg

Bloomberg is the source of critical information and tools with which to analyze, customize and use it. The BLOOMBERG PROFESSIONAL service and Bloomberg's media services deliver data, news and analytics that create transparency and allow users to transform knowledge into success.


The BLOOMBERG PROFESSIONAL service combines the best market intelligence and powerful analytics, allowing users to view, compare and contrast information in a way that they can tailor to their needs. The all-inclusive BLOOMBERG PROFESSIONAL service delivers instantaneous data, prices, charting, searchable documents, workflow utilities and critical news integrated with analytics, trading, communication and order management tools. Subscribers can access their BLOOMBERG PROFESSIONAL service from their desktops, laptops and mobile devices.

Bloomberg Media Services

Bloomberg's media services cover the world with more than 2,200 news and multimedia professionals at 145 bureaus in 68 countries. Five hundred media organizations subscribe to BLOOMBERG NEWS content, which is integrated onto the BLOOMBERG PROFESSIONAL service. The BLOOMBERG TELEVISION 24-hour network reaches more than 200 million homes around the world. BLOOMBERG RADIO services broadcast via XM, Sirius and WorldSpace satellite radio globally and on WBBR 1130AM in New York. The award-winning monthly BLOOMBERG MARKETS magazine, the BLOOMBERG.COM financial news and information Web site and BLOOMBERG PRESS books provide news and insight to investors. For more information, please visit

The BLOOMBERG PROFESSIONAL service and data products are owned and distributed by Bloomberg Finance L.P. (BFLP) except that Bloomberg L.P. and its subsidiaries (BLP) distribute these products in Argentina, Bermuda, China, India, Japan and Korea. BFLP owns and distributes Bloomberg Markets Magazine. BLP provides BFLP with global marketing and operational support and services. Bloomberg Tradebook is distributed by Bloomberg Tradebook LLC and its subsidiaries. BLP owns and distributes Bloomberg Television, Bloomberg Radio, the Bloomberg Website and Bloomberg Press.

BLOOMBERG, BLOOMBERG PROFESSIONAL, BLOOMBERG MARKETS, BLOOMBERG NEWS, BLOOMBERG ANYWHERE, BLOOMBERG TRADEBOOK, BLOOMBERG BONDTRADER, BLOOMBERG TELEVISION, BLOOMBERG RADIO, BLOOMBERG PRESS and BLOOMBERG.COM are trademarks and service marks of Bloomberg Finance L.P., a Delaware limited partnership, or its subsidiaries. BTV is a trademark and service mark of Bloomberg L.P., a Delaware limited partnership. All rights reserved.

Source: Bloomberg

CONTACT: Angela Martin of Bloomberg LP, +1-212-617-1211,

Web Site:

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