Showing posts with label YouTube. Show all posts
Showing posts with label YouTube. Show all posts

Thursday, February 5, 2026

Nollywood Has A Critical Diversity Problem

 


Nollywood Has A Critical Diversity Problem

2026 will be a century of filmmaking in Nigeria since the first feature film, "Palaver: A Romance of Northern Nigeria"  was shot in the kingdom of Toro in 1926 by the English filmmaker and military officer, Geoffrey Barkas.
The making of "Palaver" has been published in the second edition of my NOLLYWOOD MIRROR® Series
in 2014 and the publication is distributed by Amazon, Barnes and Noble and other booksellers.

Nollywood, the first indie film industry in Africa is known as the second largest in the world after the Bollywood of India in the quantity of film productions which are mostly videos and not on celluloid. And the phenomenal guerilla filmmakers have attracted global attention to the Nigerian film industry with many articles, essays, news reports and several books written by Nigerians and foreigners in the news media and academic institutions. And documentary films have been produced on the phenomenon of Nollywood.

Majority of the writers and documentary filmmakers have focused on the most dominant features of Nollywood and Kannywood which are largely dictated by the three major tribes of Igbo, Yoruba and Hausa in Nigeria.

Majority of the actors and producers are from the three tribes and so their movies have been based on the narratives and perspectives on the sociocultural, socioeconomic and sociopolitical themes of their ethnicities. 
The few filmmakers from the minor tribes have been able to represent their regions and tell their own peculiar stories. But most of the peculiarities of their tribes have not been shown in Nigerian movies.

One of the most accomplished and prolific filmmakers is Lancelot Oduwa Imasuen from Benin in Edo State and has been the leading storyteller of the lives and times of Edo people and the foremost film studies scholar on Nigerian movies in indigenous languages,  Prof. Osakue Stevenson Omoera has studied and written on Imasuen's movies.
See "Audience Reception of the Benin Language Video Film in Nollywood" by Prof. Osakue Stevenson Omoera
Journal of African Cultural Studies
Vol. 26, No. 1 (March 2014), pp. 69-81 (13 pages)
Published By: Taylor & Francis, Ltd.

I am still waiting for the best film productions of Imasuen that will show the rest of the world the great myths and mysteries of the great Edo people of the Benin Empire such as an epic film on  Prince Ekaladerhan, whom the Ife people now called Oduduwa.

We have epics of Yoruba stories in Nollywood, but the filmmakers have often forgotten that the minority group of Nupe people can't be ignored in the historical films on Oyo Empire, because the demigod, "Sango", the third Alaafin of Oyo was born to an Oyo father (Oranmiyan) and a Nupe mother, who was the daughter of the Elempe (Nupe king). He is considered half-Yoruba and half-Nupe, having spent part of his youth in Nupe kingdom before becoming a powerful Oyo ruler known for wielding fire. 
Nupe people have been underrepresented in both Nollywood and in Kennywood, even though they are mostly Muslims.


See the cinematic image of a Nupe cavalryman wearing lifidi (padded armour). Drawn in 1911 by Carl Arriens.
This is enough evidence that Nupe must have great untold stories that will captivate the cinema.

Among the most popular actors and actresses are personalities from the minorities like Nollywood divas Kate Henshaw, Ini Edo, Nse Ikpe-Etim and Mercy Johnson Okojie. But they have been featuring in Nollywood English movies often focused on common themes of the lives of Igbos and Yorubas and not on their own tribes who are lagging behind in the shadows of the major tribes.


Mercy Johnson-Okojie



Mercy Johnson-Okojie produced the Igala epic "The Legend of Inikpi" in 2020. But she has ignored telling the peculiar stories of her Ebira tribe of Kogi State. 

The popular actor, Efa Iwara has not told us any of the stories of his Yakö people in the Yakurr Local Government Area of Cross River State.

The diversity problem goes beyond tribal bigotry in the competition for leading roles for the principal cast in movies. 
There have been complaints of tribal discrimination against actors from ethnic minority groups in Nigeria.
They have been denied special roles in preference for actors from the major tribes who have the largest audiences of movie-goers at the cinemas and largest viewers of both public and cable TV channels and majority of the  viewers of videos streaming on YouTube channels, Netflix, Facebook, Instagram and other online platforms. So, the producers say their choice of the actors is based on popularity of the star power of an influential actor or actress and not based on tribal preference. 



A woman viewing two Nollywood actresses, Nunnsi Ojong and Celina Ideh from a minority group in southern Nigeria featured in my Lagos in Motion documentary film.


A scene from my "Lagos in Motion documentary film showing an Igbo actress Cynthia Agu and an Edo actress, Franca Aide.

Lest we forget, we are the best storytellers of our own stories and our stories are best told in our own languages.
We can't call the Nigerian film industry Nollywood when millions of people from the ethnic  minorities have been ignored and marginalized among the stakeholders. 

The estimated population of Nigeria is over 236,747,130 of which 30% are Hausa; 15.5% are Yoruba; 15.2% are Igbo; 6% are Fulani;. 2.4% are Tiv; 2.4% are Kanuri; 1.8% are Ibibio and Efik; 1.8% are Ijaw and 24.7% are from the remaining minorities of the over 250 ethnic groups in Nigeria, the most populous country in Africa.

While 29.5% (Hausa-Fulani), 20.3% (Yoruba), and 16.6% (Igbo) were historically listed as major, this leaves roughly a third or more of the population as part of various minority groups. 

The Diversity Problem of Different Sexual Orientations 

The other cases of lack of diversity and inclusion In Nollywood and the Nigerian film industry come from sections of the society with people profiled as Lesbian, Gay, Bisexual, and Transgender (LGBT) and the larger community of the LGBTQ (Lesbian, Gay, Bisexual, Transgender, and Queer).

There have been cases of widespread LGBTQ+-phobia; prejudice, fear, hatred, or discrimination against people based on their sexual orientation, gender identity, or expression, encompassing homophobia, biphobia, and transphobia. 
The causes of LGBTQ+phobia are often religious beliefs and traditional taboos.

The largest dominant religions of Christianity in Nollywood and Islam in Kannywood forbid homosexuality and in extreme cases of intolerance, homosexuals have been attacked and banished from film productions and treated as outcasts in the society.
Homosexuality is a crime in Nigeria. Therefore, the film industry does not accept a community of people with diverse sexual orientations and gender identities. And so will not promote
inclusivity, covering individuals who are not heterosexual or do not identify with the sex they were assigned at birth. But they cannot be ignored.
They have the fundamental human rights to tell their stories and amplify their voices in Nollywood and Kannywood and WE MUST PROTECT THEM from the violations of their liberties as bonafide citizens of Nigeria and fellow humans with the same equal rights to live and work in love 💕, peace and unity. 

Diversity and inclusion will accommodate the best talents and accelerate the sustainable development and advancement of the entertainment industry and the creative economy of Nigeria.

Key Components of a Diversity Problem

Unconscious Bias & Stereotyping: 
Prejudiced, automatic assumptions that affect hiring, promotion, and daily interactions.
Underrepresentation (The "Glass Ceiling"): A lack of diverse talent in top-level leadership roles, often due to systemic barriers.

Lack of Inclusion
Having a diverse staff but failing to create a welcoming environment where those individuals feel valued and supported.

Cultural Clashes & Communication Barriers: 
Misunderstandings due to differences in cultural norms, communication styles, and values.

Inequitable Treatment
Unequal pay, limited opportunities for advancement, or exclusion from key projects based on social identity. 

Consequences of Unaddressed Diversity Problems
Reduced Innovation: 
A homogenous group fails to bring diverse perspectives to problem-solving.

Lower Productivity & Morale: Cultural clashes and unfairness increase employee turnover and decrease productivity.

Reputational Damage: 
Organizations may face negative public perception if they appear non-inclusive. 

A diversity problem is generally solved by defining specific, unique challenges rather than taking a one-size-fits-all approach to inclusion. 

- By Ekenyerengozi Michael Chima,
The Founder/ CEO,
International Digital Post Network Limited,
Screen Outdoor Open Air Cinema (SOOAC)
New Nigeria
Tel: +234 706 637 9246

PS:
Ekenyerengozi Michael Chima (also known by the pseudonym Orikinla Osinachi) is a prominent Nigerian writer, publisher, and multimedia producer born on January 30, 1963, in Lagos Island. 

Professional Roles & Media Presence
He is the Founder and CEO of the International Digital Post Network Limited, the first Nigerian company to attract the IMAX Corporation to Nigeria, King of Kings Books International and Screen Outdoor Open Air Cinema (SOOAC). He secured International partnership with the Cinewav of Singapore for the "One Village, One Cinema" initiative and partnership with the 
International Chamber of Media & Entertainment Industry (ICMEI) of India for the Bollywood To Nollywood Filmmaking workshops for international co-productions between India and Nigeria.

Writer & Publisher
He is the Publisher/Editor of several online platforms, including Nigerians Report Online, Nigerian Times, and the Founder and Publisher/Editor of the popular NOLLYWOOD MIRROR® Series on Nollywood and the Nigerian film industry.

Consultant
He has served as a social media consultant and previously worked as a National Program Consultant for UNICEF Nigeria and independent Production Manager of "Money Wise" business magazine programme on DBN TV.

Advocacy
He is recognized for his advocacy for girl-child education supporting the compulsory education of the millions of underprivileged girls out of school in Nigeria.

Art, Literary & Creative Works
Chima is a notable artist with local and International exhibitions of his drawings and paintings. He  was the national curator for the 1993 World AIDS Day "Art Against AIDS" exhibitions at the National Museum and National Theatre in Nigeria.
He is a prolific writer who is the author of numerous books spanning fiction, poetry, and historical commentary: 
Books
He published his first book, Children of Heaven, in 1987.
His notable titles include Bye, Bye Mugabe, a collection of short stories; collections of his poems in Children of Heaven, The Prophet Lied and Scarlet Tears of London;  The Victory of Muhammadu Buhari and the Nigerian Dream on the 2015 presidential election in Nigeria, In the House of Dogs and Diary of the Memory Keeper.

Prizes
Chima won the first prize in the national essay competition on What I Like Best in Nigeria organized by the Pop magazine in 1976.
His poem "Song of Patriotism" won the first prize in a national poetry competition on the Nigerian Television Authority (NTA) in 1987.
His poem, "Empty Shells in Our Oil  Wells" was one of the finalists for the 2000 Music Society of Nigeria national poetry award.
His short story, "One Day at Obalende Bus Stop" won the third prize in the 2002 Lire en fête short story competition organized by the French Cultural Centre in Nigeria.

Early Success
He directed his first play at age 17 and at 18 he became the youngest independent professional scriptwriter for TV in Africa, writing episodes for the puppet drama series of the Nigerian Television Authority (NTA), the largest TV network on the continent from 1981-84. See 
Nigeria: 'I Started Writing Professionally At 18' - allAfrica.com
https://allafrica.com/stories/201212030437.html

Visual Media
In 2016, he produced the photo album LAGOS in MOTION, documenting Africa's largest megacity from the principal photography of his first long documentary film project, "Lagos in Motion: Sights and Sounds of Africa's Largest Megacity".

Education & Affiliations
Education: He attended St. Gregory's College, Lagos, and later had further education from seminars and workshops by the Nigerian Television Authority (NTA) in 1980, Book Development Council of Nigeria in 1982, Johns Hopkins University's Population Communication Services (JHU/PCS) in 1984 and 1990,  PATH in 1985, UNICEF in Nigeria in 1988, World Health Organization (WHO) in 1993 and other organizations.

Memberships
He has been a member of the Association of Nigerian Authors (ANA) since 1987, the Chautauqua Literary and Scientific Circle (CLSC), Digital Cinema Society (DCS), International Law Office (ILO) and Online News Association (ONA). He participated in the Digital Media Law Project (DMLP), a major initiative based at Harvard University's Berkman Klein Center for Internet & Society. Originally founded in 2007 as the "Citizen Media Law Project," it provided legal resources and education for independent journalists and online media

Chima’s work often bridges the gap between sociocultural analysis and political documentation.

Focus on Nollywood
As a major stakeholder in the Nigerian film industry, Chima has documented its evolution through the NOLLYWOOD MIRROR® Series: This is a comprehensive book series—available in print and digital formats—designed to capture the "big picture" of the industry for a global audience.
The First Edition celebrates Nollywood's icons, its emergence as an African phenomenon, and its strategy for breaking into global markets.
The Second Edition highlights "New Nollywood" developments (circa 2014), including the epic Invasion 1897, the evolution of digital filmmaking, and the first Hollywood star from Nigeria, Orlando Martins.

Film Festivals
He is the Founder and Festival Director of the annual Eko International Film Festival and Zenith International Film Festival.

Political Commentaries
His political writings focus on pivotal moments in Nigeria's democratic history:
The Victory of Muhammadu Buhari and the Nigerian Dream: This book serves as a personal testimony and historical chronicle of the 2015 presidential election. It analyzes the principal actors behind the first time an incumbent president was defeated in Nigeria’s history.

Digital & Periodical Analysis: Through his platforms Nigerians Report Online and Nigerian Times, he provides ongoing commentary on Nigerian federalism, social justice, and leadership.

Satirical Critique: 
Works like Bye, Bye Mugabe use short stories to offer a broader critique of African leadership and political dynamics beyond just Nigeria. 







Monday, February 2, 2026

Uche Montana is the Fastest Rising Young Actress in Nollywood


Uche Montana is the Fastest Rising Young Actress in Nollywood 


The 50 Most Outstanding Women in Nollywood and the Nigerian Film Industry


Uche Montana is the fastest rising young actress in Nollywood and currently tops in the 10 most viewed Nollywood movies on YouTube.

Uche Montana (born Uche Frances Nwaefuna on May 8, 1994) is a prominent Nigerian actress, model, and film producer.

Originally from Ibusa in Delta State, she grew up in Festac, Lagos, where she initially pursued a diploma in law before transitioning to the film industry in 2015. 

Career & Recent Works

Montana gained widespread recognition for her role as "Adaze" in the popular television series Hush (2016–2017). Since then, she has featured in over 60 films and recently launched her own production channel, Uche Montana TV on YouTube, which has surpassed 1 million subscribers. 

Key Movies & TV Shows: 

Poison Ivy (debut), The Fake Life of Abuja Housewives, Hire a Woman, A Weekend to Forget, and Seven.

Recent Viral Projects: 

Her 2026 film A Place With You hit 2 million views in a single day on her YouTube channel. 
Other recent titles include The Other Woman (Parts 1 & 2) and Love Choose Us.

Awards & Recognition: 

She is a 2025 AMVCA Best Actress Nominee and has previously won the Moreklue All Youth (MAYA) Award for Best Supporting Actress. 

Lifestyle

Known as a fashion and lifestyle enthusiast, she often shares updates on her Instagram and recently celebrated the acquisition of a 2024 Range Rover. 




Thursday, July 17, 2025

iROKOtv, Netflix, Showmax, YouTube and the Big Picture of the Future of Streaming Original African Content


iROKOtv, Netflix, Showmax, YouTube and the Big Picture of the Future of Streaming Original African Content

iROKOtv Co-Founder Bastian Gotter left the leading Nollywood streamer in 2017.

https://www.forbes.com/sites/mfonobongnsehe/2017/01/30/irokotv-co-founder-bastian-gotter-leaves-company-to-pursue-startup-investments

iROKOtv should have come up with a new brand credibility strategy in view of the competition with Netflix, Showmax and Canal Afrique.

iROKOtv and YouTube have the largest original content of Nigerian drama online and iROKOtv can actually attract more subscribers than the competitors with new branding and marketing strategy.

There are millions of people in Africa and the  Diaspora who are going to be the next largest subscribers for the leading streamers for original African content.

Showmax has been attracting more people, because of the unique exciting Nigerian dramas and reality TV shows you can't find on Netflix, iROKOtv and Canal Afrique.

I successfully streamed the first NFT of a Nollywood video on the blockchain of Algorand and I have seen the Big Picture of the Future of streaming Nollywood on the blockchain for which I wanted to launch iNolly in partnership with Breaker in 2019 and still in development.

I can help with the development of such exclusive content.

I have developed a new content for one of the top Nollywood channels on Startimes and I have another new one for an exciting Nollywood reality TV series that will attract millions of viewers. Nothing like it from Nollywood. 

I don't want it on YouTube to avoid the piracy.

- by Ekenyerengozi Michael Chima,
The Publisher/Editor,
NOLLYWOOD MIRROR® Series,
The first book series on Nollywood and the Nigerian film industry.
Thanks

9jaStudio’s Unilife: Where Secrets, Love and Danger Collide.

Click on the poster and url link to watch the exciting romantic comedy.




https://www.youtube.com/playlist?list=PLEThTwdLoaR0miXOU1_NI7Z-3MhpUA7_O


Saturday, June 7, 2025

9jaStudio YouTube Channel Presents Unilife Premiere


9jaStudio YouTube Channel hosted the Unilife Premiere Livestream on Sunday 1 June 2025.

You can watch the first three episodes  of UniLife. 

Click on the link and subscribe and tap the NOTIFY ME button on  all three episodes. 

https://youtube.com/@9jastudioentertainment?sub_confirmation=1

#nollywood

#drama

#life

#unilife

#premiere

#sunday

#series

#youtubeshorts

Tuesday, May 6, 2025

Netflix Versus YouTube in Nollywood


Since the celebrated Nollywood actress, Omoni Oboli's romantic comedy, " Love in Every Word" became a hit on YouTube, many bloggers, news reporters and rumour mongers have become experts on how much she has made so far smiling to the bank with hundreds of thousands of dollars. 

One of them even lied that she has earned more than US$800, 000!

Another one said she has earned US$100, 000!

Nigerians can lie for Africa! 

Omoni Oboli don cashout big! Her movie 'Love in Every Word' hit up 14 million views on YouTube in just 2 weeks, earning a whopping N150m! Looks like YouTube is the new sweet spot for Nollywood producers! Congratulations to her💯 #OmoniOboli #Nollywood #YouTube #Benuevibes
FACTS DON'T LIE

Recent Nielsen data showed YouTube made up nearly 10% of all television viewing in the U.S. last month. Netflix was lower, at 8.4%, albeit the highest for a subscription service. Streaming viewership hit a record overall share topping 40%.

“Netflix and YouTube are the clear leaders,” said Netflix co-CEO Ted Sarandos. Netflix is focused on the rest of total TV time — about 80%, primarily linear and streaming — “that isn’t going either to us or ton."

How Much Does NETFLIX Pay?

Netflix doesn't pay directly for individual views. Instead, they typically pay for licensing fees for content, which can vary significantly. For example, a Nigerian filmmaker might receive a licensing fee between $10,000 and $90,000 for a film. This is not tied to the number of views, but rather to the overall agreement to stream the content on the platform.
Here's a more detailed breakdown:
No Per-View Payments:
Unlike YouTube or other platforms, Netflix doesn't offer a revenue-sharing model based on individual views.
Licensing Fees:
Netflix pays upfront fees for the rights to stream content, and these fees are negotiated in advance.

The amount of money Netflix pays can vary widely depending on factors such as the content's perceived value, the bargaining power of the content creator, and the specific agreement.

Nigerian Filmmakers:
Some reports indicate that Netflix has offered lower fees to Nigerian filmmakers compared to those from other countries. For instance, one report states that Netflix offered $90,000 for Nollywood films, while planning to spend $500 million on films and series from Asia and Europe.

In summary, Netflix doesn't pay a specific amount per million views. Instead, they pay upfront licensing fees for the right to stream content, which are not tied to the number of viewers. 

How Much Does YOUTUBE Pay for Views

YouTube doesn't pay a fixed amount per million views. The actual earnings can vary greatly, but generally, a creator can expect to earn around $2,950 for 1 million views, or about $0.00295 per view. This is based on an average AdSense revenue, but several factors can influence the actual payout.
Here's a more detailed breakdown:
Factors affecting YouTube earnings:

Ad Revenue:
The main source of income for many YouTube creators is ad revenue, generated when viewers watch or click on ads within their videos.

Ad Rates:
The price advertisers pay for ads varies depending on several factors, including the audience's demographics, the type of ad, and the video's niche.

Niche and Category:
Content creators in certain niches, like real estate, may have higher RPMs (Revenue Per Mille, or per 1,000 views) than others, leading to potentially higher earnings.

Audience Demographics:
The demographics of a creator's audience can also affect their earnings. For example, videos with a high concentration of viewers in countries with strong economies might generate more revenue.

Other Income Streams:
In addition to AdSense revenue, creators can also earn money through sponsorships, merchandise sales, and other monetization methods.
Example:
A vlogging channel with a typical RPM of $1-$6 might earn between $1,000-$6,000 for 1 million views. A real estate channel with a higher RPM could potentially earn closer to $30,000 for the same number of views. 

Tuesday, June 4, 2024

The Numbers of Subscribers of Netflix in Nigeria and in South Africa and the Way Forward is Content Localization



The Numbers of Subscribers of Netflix in Nigeria and in South Africa and the Way Forward is Content Localization for Nigerians

Currently the numbers of Nigerian subscribers on Netflix are only  169,600+ out of a population of 106 million bankable adults. 

South Africa has by far the most paid subscribers on Netflix with 1,172,800 subscriptions, accounting for 73.3 percent of the 1.6 million subscribers in sub-Saharan Africa.

South Africa has 69.5 percent of the $135 million subscription revenue from the region in 2022. Netflix made $93.82 million from South Africa alone.

What are the challenges of Netflix in Nigeria?
What are the solutions?
I have written on the challenges and solutions in my previous articles in 2022 and 2023.

Showmax of the MultiChoice Group, the biggest and largest entertainment company in Africa has overtaken Netflix on the continent. I prefer to call the MultiChoice, the King Kong of African Entertainment Industry.




The MultiChoice Group and Comcast’s NBCUniversal Media are investing more than US$177 million into Showmax
The strategic partnerships with Comcast and HBO and the access to the biggest football leagues in the world have increased the international milage and patronage of Showmax in Africa and beyond.

Nigeria with the largest population in Africa actually has the largest viewers of content online on the continent.
There were 103.0 million internet users in Nigeria in January 2024. Nigeria's internet penetration rate stood at 45.5 percent of the total population at the start of 2024. Kepios analysis indicates that internet users in Nigeria increased by 2.2 million (+2.2 percent) between January 2023 and January 2024

Majority of them watch Nollywood videos on YouTube spending millions of dollars monthly on data.

Read the following reports:

Streaming swells monthly internet spend to N216bn - Businessday NG-

MTN Nigeria’s data revenues have risen from N102.99 billion in the six months ending June 2019 to N349.51 billion in the three months ending March 2024. Airtel Nigeria’s data revenues have grown from N28.81 billion ($80 million at N360.06/$) as of the three months ended June 2019 to N151.15 billion ($116 million at N1,303/$) as of the quarter ended March 2024. Average data usage per customer has grown from 1.63GB to 6.3 GB per month on Airtel. MTN’s average data usage per customer rose to 8.6GB as of the end of Q1, 2024.

Amid penetration surge, Nigerians spend over N500b on data in Q1 | The Guardian Nigeria News - Nigeria and World News — Technology — The Guardian -

In 2023, MTN alone raked in N1.07 trillion from data subscriptions, representing a 39.8 per cent growth from N764.82 billion in 2022. Similarly, active data users on the network of MTN jumped by 12.7 per cent to 70.66 million in 2023, rising by over five million.

Facts and Figures

There are more than 20 million people in Nigeria who can afford the monthly subscriptions for Netflix. But Netflix has to CONNECT with them in their most spoken languages by doing the following:

1. Content localization which MultiChoice has used to attract millions of more subscribers in Nigeria.
There should be Netflix Yoruba;
Netflix Igbo and Netflix Hausa
These are the biggest and largest tribes in Nigeria with more than 150 million people in Nigeria and over 20 million in other countries.

There are different types of content localization.

2.?
How the Numbers of Subscribers of Netflix in Nigeria Can Increase To Over 1 Million Before 2025

It has been done before by a multinational company in Nigeria. And the same method will attract thousands of new subscribers to Netflix.

The fact is millions of people in Nigeria spend 100 percent more on paying for data to watch videos on YouTube monthly than what subscribers to Netflix pay monthly in the country.
My younger sister buys 25GB of data on the MTN network monthly to watch videos on YouTube paying N500 for 2GB.
She is one of the millions of people in Nigeria watching movies daily on YouTube.
She is addicted to Nollywood and Hollywood movies; watching more than four movies daily in-between her duties in the house. And she also reads novels and her King James Version of the Holy Bible. 
Her neighbor on the third floor spends more than my sister watching movies on DStv channels of the MultiChoice Group in Nigeria.

Netflix can consult me for how to overtake Showmax before the new year.

I am an expert on what I have proposed to Netflix.
I was commissioned by the John's Hopkins University's Population Communication Services (JHU/ PCS) to produce fully illustrated booklets on family planning methods in Pidgin English, Igbo,Hausa and Yoruba for Nigeria in 1984 and updated in 1990. 
Therefore, I am an expert in content localization in Nigeria since when I was 21 to date.
I have also done field trips on demographics of the population of Nigeria.

- By Ekenyerengozi Michael Chima
Publisher/Editor,
NOLLYWOOD MIRROR® Series
The first book series on Nollywood and the Nigerian film industry since 2013.
Affiliate Partner,
Cinewav of Singapore
https://www.amazon.com/author/ekenyerengozimichaelchima
https://www.linkedin.com/in/michaelchimaeyerengozi

Have you seen Nancy Isime, the Sexiest Woman in Nollywood in "UNFORGIVABLE"?

The most daring Nigerian movie on love and rape.



Monday, February 20, 2023

Content Creators Earn More on Blogger Than TikTok

Content Creators Earn More on Blogger Than TikTok

Monetizing a blog with Google AdSense or another advertising platform may provide earnings of about $2 to $5 per 1,000 page views.

 A blog that receives 10,000 views per day may generate about $20 to $50 in income.- 16 December, 2022.

TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. 

This is a program that TikTok introduced in 2021 in a bid to compensate content creators.

There are content creators making thousands of dollars monthly on Blogger from sponsored posts and adverts on their blogs.

As a publisher, you will get 68 percent of the click amount (and 51 percent when it comes to Google AdSense for search). The commission you will receive depends mainly on the competition as well as CPC in a niche. In most cases, the commission per click will range between $0.20 and $15.30 

- August, 2022.

Meta should pay content creators on Facebook and Instagram.

My premier blog on Blogger, Nigerians Report Online has over 200, 000 pageviews monthly and should be making from $5, 000 - $10, 000 monthly. But I have not really monetized it. 70 percent of the viewers are located in the United States of America. 

#Bogger
#TikTok
#YouTube
#Google
#AdSense
#Meta
#Facebook
#CPC
#views
#adverts
#monetization

- Ekenyerengozi Michael Chima

Tuesday, July 12, 2022

Nollywood Must Stop Producing Many Crappy Movies

Nollywood Must Stop Producing Many Crappy Movies

The popularity of the phenomenon of Nollywood was based on overproduction of cheap home videos widely distributed and pirated in Nigeria and neighbouring countries in West Africa from VHS tapes to DVDs on the streets before the launching of cable TV channels between 2001 and 2004 and then uploaded by several authorized and unauthtorized people on YouTube from 2005 ; followed by the launching of Ibaka TV and iROKOtv in 2011.

The proliferation of low budget home videos in Nigeria made Nollywood the second largest producer of movies in the world after the Bollywood of India;  making news headlines all over the world and attracting both International vendors and investors. 

The biggest video streaming services in the world led by Netflix and Amazon are now competing for the best of the film and TV productions in Nollywood which compelled the producers to improve the quality of their movies to satisfy the criteria for international acquisition and distribution. But quantity is still the focus of the majority of producers and the production of substandard movies is doing more harm than good to the sustainable development of Nollywood and the Nigerian film industry.

The productions of cheap movies have left the few cable TV channels and streaming services saturated with movies which subsequently reduced the market value of Nigerian movies in comparison to South African, South Korean, Mexican and Indian movies in international acquisition and distribution. 

The frequency of productions in Nigeria is increasing the crappy movies in both Nollywood and Kannywood that I am ashamed to watch many of the movies with even top A-List actors. 
Did the highly esteemed actors read the screenplays before acting their idiotic roles? Or the temptations of being paid hundreds of thousands of naira made them to skip and waive professional standards?

We have submissions of hundreds of Nigerian movies and yet international buyers can only accept less than 20 movies every quarter. 

Many producers are now selling their movies for less than the costs of the productions. 

Is it not embarrassing to spend more than N3 million naira to produce a movie in Lagos, Asaba or Kano and you end up selling it for less than N500, 000 for two years on a local TV channel?
The local TV stations are now rejecting many movies, because they are saturated with dozens of movies and series submitted to them.
The local TV stations don't need to produce original movies and series, because they are cheaper to acquire from hundreds of unsolicited movies and series sent to them. 

It is not good to produce more than 1, 000 movies every year, but we can only count the best on our fingertips.


- By Ekenyerengozi Michael Chima,
Publisher/Editor, 
NOLLYWOOD MIRROR® Series,
Tuesday, July 12, 2022.
247 Nigeria (@247nigeria) / Twitter


Buy books by Ekenyerengozi Michael Chima on 

https://www.amazon.com/author/ekenyerengozimichaelchima


Sunday, December 27, 2020

When Mark Zuckerberg Met Me and Later Met President Muhammadu Buhari

#mondayvibes💋✌🏼️ 

#Facebook  just posted these two photos this morning to remind me from four years ago when the celebrated Cofounder and CEO, Mark Zuckerberg met with me at the Afrinolly Space in Oregun, Lagos, courtesy of Mr. Chike Maduegbuna and Mrs. Jane Maduegbuna during his first visit to sub Saharan Africa. And afterwards, he went to Abuja to meet with His Excellency, President Muhammadu Buhari, GCFR. 

My meeting with Mark was not a coincidence and he walked straight to me and we had a handshake before he turned to the other two men in the office of Mr. Chike Maduegbuna, the CEO of Afrinolly Space; the one in suit was a branch manager of Wema Bank and the other one beside him came from Air France office in Lagos. Mark Elliot Zuckerberg is an American media magnate, internet entrepreneur, and philanthropist and according to @Forbes has a Net worth of 98.3 billion USD (2020) And I can be described as a Nigerian media magnate, internet entrepreneur and Christian philanthropist. My net worth?

Only Almighty God knows what I am worth. And in Silicon Valley, I am known as a startup evangelist,  developing iPost mobile video app and iNolly OTT multimedia video chatting, sharing and eCommerce app.

https://angel.co/u/mmichael-chima-ekenyerengozi

###

ART IS A FIGURE OF SPEECH

Original NFT by EKENYERENGOZI Michael Chima

Price US$100, 000





Wednesday, June 22, 2011

LG THRILL 4G Arriving in AT&T Stores this Summer




First Dual-Core, Dual-Channel, Dual Memory Superphone Primed to View, Create and Share 3D Content Including YouTube 3D

DALLAS AND NEW YORK, June 22, 2011 /PRNewswire/ — The ideal handset for on-the-move entertainment enthusiasts, LG THRILL™ 4G is the ultimate on-the-go superphone. Gamers will love it for the 3D games. Amateur cameramen will love the ability to create and share in 3D video. And, any customer looking for one of the most powerful and capable smartphones on the market will be delighted by the LG THRILL 4G.



Key Facts

* LG THRILL 4G to arrive in AT&T company-owned stores and online this summer with a leading suite of 3D content preloaded on the dual-core, dual-channel, dual memory Android 2.2 superphone.
* Glasses-free, 4.3-inch, 3D display provides access to a portfolio of 3D content including preloaded 3D games, the Gameloft™ 3D Store, preloaded YouTube 3D, access to 3D movies from mSpot® and more.
* Rear-facing dual five-megapixel stereoscopic cameras give users the ability to create and share everyday life experiences in 3D, as well as post to YouTube 3D.

3D Content

LG THRILL 4G can revolutionize customer’s multimedia experience with the ability to view, create and share in 3D on a glasses-free 3D display. LG THRILL 4G is the only smartphone in the U.S. to feature a 1 GHz dual-core, dual-channel, dual memory for the ultimate in performance when playing 3D games, shooting 3D video, or uploading 3D content.

Featuring rear-facing dual five-megapixel stereoscopic 3D cameras, LG THRILL 4G gives users the ability to shoot 720p video in 3D and capture crystal clear stills. LG THRILL 4G also enables owners to capture high-quality 3D content with 3D video stabilization technology that automatically corrects for shake during recording. LG THRILL 4G also can easily convert 2D content, including images and videos, into 3D with the push of a button.

Being a YouTube 3D lead phone, LG THRILL 4G comes preloaded with YouTube 3D, allowing users to easily share their 3D creations. Additionally, LG THRILL 4G comes preloaded with 3D games, including Let's Golf 2, Asphalt 6 and NOVA. Users also can access the Gameloft™ 3D Store and 3D movies from mSpot®.
LG THRILL 4G Specifications and Features

LG THRILL 4G runs the Android 2.2 platform and provides glasses-free viewing on a 4.3-inch WVGA display, which offers bright and flicker-free images in HD – 1080p in 2D and up to 720p in 3D. Ideal for sharing 3D or 2D content with a monitor, LG THRILL 4G features an HDMI connection with included micro cable and is DLNA capable for highest resolution playback of user-generated content. LG THRILL 4G also features AT&T Mobile Hotspot for connecting Wi-Fi enabled devices to the AT&T mobile broadband network.

LG THRILL 4G also has a front-facing camera and is the first from AT&T to come preloaded with the Qik video calling service for use over Wi-Fi.
3D Entertainment Summit

Today at the 2011 3D Entertainment Summit, part of CE Week in New York, Vice President of Marketing for LG Mobile Phones, Tim O’Brien, delivered remarks on technology’s important role in the evolution of entertainment. Illustrating how 3D enabled mobile devices will be the next step in the natural evolution of entertainment, O’Brien declared that user-generated content will fuel the overall 3D experience. O’Brien added that with the launch of LG THRILL 4G all consumers will have access to this next-generation technology, breaking former accessibility, technology and content barriers. Media on site were able to demo LG THRILL 4G’s 3D content and shoot and share capabilities. LG THRILL 4G will also be on display for media at the Digital Experience event at the Metropolitan Pavilion the evening of June 22.
AT&T Developer Program Webcast on 3D Content

As part of its mission to help developers create and market compelling applications, AT&T’s Developer Program is conducting a free webcast on Thursday, June 23 where the program will provide an overview of building 3D content for the LG THRILL 4G. AT&T’s Developer Program has ranked highest of all carrier developer programs for the past five years by Evans Data. Membership is free to all at http://developer.att.com.
Quotes

“While consumer demand for 3D is relatively nascent, LG THRILL 4G both does 3D right and is also a superlative smartphone,” said Jeff Bradley, senior vice president, Devices, AT&T Mobility and Consumer Markets. “With a 3D camera on a smartphone, user-generated content has the power to shape the evolution of 3D behavior. This is an amazing dual-core superphone.”

“LG is pleased to offer a new standard by which mobile users can interact with their content that is more engaging and life-like than ever before,” said Tim O’Brien, vice president of marketing for LG Mobile Phones. “This device adds a new dimension to smartphone performance and gives LG THRILL 4G an edge over other devices in the emerging superphone category.”

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

For health and safety information for 3D content viewing please visit www.att.com/3Dinfo.

4G speeds delivered by HSPA+ with enhanced backhaul. Available in limited areas. Availability increasing with ongoing backhaul deployment. Requires 4G device. Learn more at att.com/network. Limited-time offer. Coverage not available in all areas. Subscriber must live and have a mailing address within AT&T’s owned wireless network coverage area. Two year service commitment, voice and smartphone data plan required. Up to $36 activation fee applies. Other conditions and restrictions apply. Early Termination Fee: None if cancelled in the first 30 days, but up to $35 restocking fee may apply to returns; thereafter up to $325. Some agents impose additional fees. Smartphone Data Plan Requirement: Smartphones require a DataPlus (200MB) or DataPro (2GB) plan. If you exceed your initial data allowance, you will automatically be charged an additional $10 for each additional 1GB provided on DataPro or an additional $15 for each additional 200MB provided on DataPlus. For more information see att.com/dataplans. Sales tax calculated based on price of unactivated equipment. Mobile Hotspot requires a DataPro 4GB plan. Devices connected to your Mobile Hotspot use data from your DataPro 4GB plan. Overage charges of $10 per GB provided apply if the included monthly data allowance is exceeded. The number of devices you can connect depends on your device. Performance may vary depending on the number of devices connected and other factors. If you do not use a password, others will be able to use your Mobile Hotspot connection.
About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lgmobilephones.com.
About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Media Contacts:
Warner May
AT&T
404-986-1807
wmay@attnews.com
Elizabeth Latham
LG Mobile Phones
858-805-6701
Elizabeth.Latham@lge.com
Erica Samadani
LG-One
310-280-2456
Erica.Samadani@lg-one.com



Tuesday, January 5, 2010

19-Year-Old YouTube Vlogger Receives Over One Million Views and Wins $100,000 in Lashes to Riches Giveaway




5 Jan 2010 13:00 Africa/Lagos

19-Year-Old YouTube Vlogger Receives Over One Million Views and Wins $100,000 in Lashes to Riches Giveaway

DALLAS, Jan. 5 /PRNewswire/ -- Tessa Violet, a 19-year-old model, artist, and popular YouTube "vlogger", wins $100,000 in the Lashes to Riches Giveaway. Beauty Biosciences, a Dallas-based beauty company, recently launched Lash Allure MD, a lash and brow enhancing serum, and in celebration of the new launch held the Giveaway. Lash Allure MD kicked off the Giveaway in November using Twitter, Facebook, and YouTube and asked entrants to post a video on YouTube answering the question: WHAT WOULD YOU DO WITH $100,000? The winner was chosen by public vote, which ended December 21, 2009.


Tessa began posting videos on YouTube using her vlogger name, Meekakitty, to meet new friends when she moved to New York City a year and a half ago. Sitting in her room in front of a video camera, Meekakitty turned her internet passion into a popular weekly vlogger site with over 7 million video views. "She's a quirky, sassy, intelligent young woman who put her obsession to work," says Leesa Smith, EVP of Beauty Biosciences.


Wearing huge dark rimmed glasses and sporting a simple ponytail for special effects, Meekakitty in her signature style of combining wit, imagination, and self -reflective thought shared with her audience her plans for spending $100,000: take her mother to Prague as a thank you for supporting her YouTube obsession, buy a jetpack and the country Switzerland, build a life-size replica of the fictional Harry Potter castle, and have unlimited burritos for life. She also promised her voters that, if she won, she would do a 24-hour blog TV show.


The Lashes to Riches $100,000 Giveaway officially ended 12/21/09 and the check will be awarded in January.


Tessa's winning video


Source: Beauty Biosciences

CONTACT: Gigi Howard, Public Relations Director of Beauty Biosciences,
+1-214-691-7600, cell, +1-917-297-2132, ghoward@beautybiosciences.com


Saturday, December 26, 2009

How Press Releases Can Be Great For Search and Boost Your Business

How Press Releases Can Be Great For Search
Press Releases More Important to Marketing Than You May Realize

By Chris Crum


Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it's a commonly overlooked fact.

Have press releases brought you significant search traffic? Discuss here.

"Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic -- and potential prospects -- to a small business' Web site," a PRWeb spokesperson once told WebProNews. "However, because improving search rankings is desirable, achieving results can be both challenging and highly competitive.

"Back in the summer, PRWeb shared a case study with us, involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn't believe they were from the same users. They also incorporate social media tools like Twitter to extend the "shelf life" of press releases, and say that drives additional traffic.

"When we included a link to our press releases on Twitter and other social media networks, we saw these both expanded the scope of distribution and the extended the longevity of the announcement," the CEO of the company behind the case study had said. "With other news releases we saw an initial spike in Web site traffic on the first two days and then it dropped off. With these features we've seen increases in traffic up to five days after the news release was issued.

"In a study from Arketi Group, also back in the summer, journalists were found to use the web in the following ways:


- 95% search

- 92% reading news

- 92% emailing

- 89% finding story ideas

- 87% finding news sources

- 75% reading blogs

- 64% watching webinars

- 61% watching YouTube

- 59% social networks

You've got to wonder if that social networks number has gone up by now. My guess is that it has, and social media has since become all the more important to search, particularly with the inclusion of real-time search results in Google and Google's social search experiment (which may eventually move beyond experiment status).

Marty Weintraub, the President of aimClear shared some great tips and insight into the use of press releases for search in a recent interview with WebProNews. Among other things, he noted that when you do a press release, you're "hitching a ride" in the search engine results and news results. You can use outbound links in press releases, and perhaps more importantly, you're out there where the journalists are looking.

Here are some press release distribution sites (some are paid and some are free):


- Business Wire

- PR Newswire

- PRWeb

- 24-7 Press Release

- PR Zoom

- PR Leap

- I-Newswire

- Webwire

- ClickPress

- PR.com

- PR Log

- eReleases

- MarketWire

Beyond the distribution sites, don't forget to include your releases on your own site. Journalists like being able to find the most up to date information from the source itself. Earlier this year I discussed how some companies' own press centers are holding back some marketing opportunities for them. Your site should have a section for press releases, and that should be up to date with the latest release when it goes out. You'd be surprised at how often these go without being updated even when a press release has been spotted elsewhere. It is also a good idea to link to any company blogs, Twitter accounts, or any other place where company announcements are made.




From WebPro News