The Numbers of Subscribers of Netflix in Nigeria and in South Africa and the Way Forward is Content Localization

The Numbers of Subscribers of Netflix in Nigeria and in South Africa and the Way Forward is Content Localization for Nigerians

Currently the numbers of Nigerian subscribers on Netflix are only  169,600+ out of a population of 106 million bankable adults. 

South Africa has by far the most paid subscribers on Netflix with 1,172,800 subscriptions, accounting for 73.3 percent of the 1.6 million subscribers in sub-Saharan Africa.

South Africa has 69.5 percent of the $135 million subscription revenue from the region in 2022. Netflix made $93.82 million from South Africa alone.

What are the challenges of Netflix in Nigeria?

What are the solutions?

I have written on the challenges and solutions in my previous articles in 2022 and 2023.

Showmax of the MultiChoice Group, the biggest and largest entertainment company in Africa has overtaken Netflix on the continent. I prefer to call the MultiChoice, the King Kong of African Entertainment Industry.

The MultiChoice Group and Comcast’s NBCUniversal Media are investing more than US$177 million into Showmax

The strategic partnerships with Comcast and HBO and the access to the biggest football leagues in the world have increased the international milage and patronage of Showmax in Africa and beyond.

Nigeria with the largest population in Africa actually has the largest viewers of content online on the continent.

There were 103.0 million internet users in Nigeria in January 2024. Nigeria's internet penetration rate stood at 45.5 percent of the total population at the start of 2024. Kepios analysis indicates that internet users in Nigeria increased by 2.2 million (+2.2 percent) between January 2023 and January 2024

Majority of them watch Nollywood videos on YouTube spending millions of dollars monthly on data.

Read the following reports:

Streaming swells monthly internet spend to N216bn - Businessday NG-

MTN Nigeria’s data revenues have risen from N102.99 billion in the six months ending June 2019 to N349.51 billion in the three months ending March 2024. Airtel Nigeria’s data revenues have grown from N28.81 billion ($80 million at N360.06/$) as of the three months ended June 2019 to N151.15 billion ($116 million at N1,303/$) as of the quarter ended March 2024. Average data usage per customer has grown from 1.63GB to 6.3 GB per month on Airtel. MTN’s average data usage per customer rose to 8.6GB as of the end of Q1, 2024.

Amid penetration surge, Nigerians spend over N500b on data in Q1 | The Guardian Nigeria News - Nigeria and World News — Technology — The Guardian -

In 2023, MTN alone raked in N1.07 trillion from data subscriptions, representing a 39.8 per cent growth from N764.82 billion in 2022. Similarly, active data users on the network of MTN jumped by 12.7 per cent to 70.66 million in 2023, rising by over five million.

Facts and Figures

There are more than 20 million people in Nigeria who can afford the monthly subscriptions for Netflix. But Netflix has to CONNECT with them in their most spoken languages by doing the following:

1. Content localization which MultiChoice has used to attract millions of more subscribers in Nigeria.

There should be Netflix Yoruba;

Netflix Igbo and Netflix Hausa

These are the biggest and largest tribes in Nigeria with more than 150 million people in Nigeria and over 20 million in other countries.

There are different types of content localization.

2.?

How the Numbers of Subscribers of Netflix in Nigeria Can Increase To Over 1 Million Before 2025

It has been done before by a multinational company in Nigeria. And the same method will attract thousands of new subscribers to Netflix.

The fact is millions of people in Nigeria spend 100 percent more on paying for data to watch videos on YouTube monthly than what subscribers to Netflix pay monthly in the country.

My younger sister buys 25GB of data on the MTN network monthly to watch videos on YouTube paying N500 for 2GB.

She is one of the millions of people in Nigeria watching movies daily on YouTube.

She is addicted to Nollywood and Hollywood movies; watching more than four movies daily in-between her duties in the house. And she also reads novels and her King James Version of the Holy Bible. 

Her neighbor on the third floor spends more than my sister watching movies on DStv channels of the MultiChoice Group in Nigeria.

Netflix can consult me for how to overtake Showmax before the new year.

I am an expert on what I have proposed to Netflix.

I was commissioned by the John's Hopkins University's Population Communication Services (JHU/ PCS) to produce fully illustrated booklets on family planning methods in Pidgin English, Igbo,Hausa and Yoruba for Nigeria in 1984 and updated in 1990. 

Therefore, I am an expert in content localization in Nigeria since when I was 21 to date.

I have also done field trips on demographics of the population of Nigeria.

- By Ekenyerengozi Michael Chima

Publisher/Editor,
NOLLYWOOD MIRROR® Series
The first book series on Nollywood and the Nigerian film industry since 2013.
Affiliate Partner,
Cinewav of Singapore
https://www.amazon.com/author/ekenyerengozimichaelchima
https://www.linkedin.com/in/michaelchimaeyerengozi

Have you seen Nancy Isime, the Sexiest Woman in Nollywood in "UNFORGIVABLE"?

The most daring Nigerian movie on love and rape.

Content Creators Earn More on Blogger Than TikTok

Content Creators Earn More on Blogger Than TikTok

Monetizing a blog with Google AdSense or another advertising platform may provide earnings of about $2 to $5 per 1,000 page views.

 A blog that receives 10,000 views per day may generate about $20 to $50 in income.- 16 December, 2022.

TikTok pays around $0.02 and $0.04 for every 1,000 views. These are reports based on payments received through the TikTok Creator Fund. 

This is a program that TikTok introduced in 2021 in a bid to compensate content creators.

There are content creators making thousands of dollars monthly on Blogger from sponsored posts and adverts on their blogs.

As a publisher, you will get 68 percent of the click amount (and 51 percent when it comes to Google AdSense for search). The commission you will receive depends mainly on the competition as well as CPC in a niche. In most cases, the commission per click will range between $0.20 and $15.30 

- August, 2022.

Meta should pay content creators on Facebook and Instagram.

My premier blog on Blogger, Nigerians Report Online has over 200, 000 pageviews monthly and should be making from $5, 000 - $10, 000 monthly. But I have not really monetized it. 70 percent of the viewers are located in the United States of America. 

#Bogger
#TikTok
#YouTube
#Google
#AdSense
#Meta
#Facebook
#CPC
#views
#adverts
#monetization

- Ekenyerengozi Michael Chima

Nollywood Must Stop Producing Many Crappy Movies

Nollywood Must Stop Producing Many Crappy Movies

The popularity of the phenomenon of Nollywood was based on overproduction of cheap home videos widely distributed and pirated in Nigeria and neighbouring countries in West Africa from VHS tapes to DVDs on the streets before the launching of cable TV channels between 2001 and 2004 and then uploaded by several authorized and unauthtorized people on YouTube from 2005 ; followed by the launching of Ibaka TV and iROKOtv in 2011.

The proliferation of low budget home videos in Nigeria made Nollywood the second largest producer of movies in the world after the Bollywood of India;  making news headlines all over the world and attracting both International vendors and investors. 

The biggest video streaming services in the world led by Netflix and Amazon are now competing for the best of the film and TV productions in Nollywood which compelled the producers to improve the quality of their movies to satisfy the criteria for international acquisition and distribution. But quantity is still the focus of the majority of producers and the production of substandard movies is doing more harm than good to the sustainable development of Nollywood and the Nigerian film industry.

The productions of cheap movies have left the few cable TV channels and streaming services saturated with movies which subsequently reduced the market value of Nigerian movies in comparison to South African, South Korean, Mexican and Indian movies in international acquisition and distribution. 

The frequency of productions in Nigeria is increasing the crappy movies in both Nollywood and Kannywood that I am ashamed to watch many of the movies with even top A-List actors. 
Did the highly esteemed actors read the screenplays before acting their idiotic roles? Or the temptations of being paid hundreds of thousands of naira made them to skip and waive professional standards?

We have submissions of hundreds of Nigerian movies and yet international buyers can only accept less than 20 movies every quarter. 

Many producers are now selling their movies for less than the costs of the productions. 

Is it not embarrassing to spend more than N3 million naira to produce a movie in Lagos, Asaba or Kano and you end up selling it for less than N500, 000 for two years on a local TV channel?
The local TV stations are now rejecting many movies, because they are saturated with dozens of movies and series submitted to them.
The local TV stations don't need to produce original movies and series, because they are cheaper to acquire from hundreds of unsolicited movies and series sent to them. 

It is not good to produce more than 1, 000 movies every year, but we can only count the best on our fingertips.

- By Ekenyerengozi Michael Chima,
Publisher/Editor, 

NOLLYWOOD MIRROR® Series,
Tuesday, July 12, 2022.

247 Nigeria (@247nigeria) / Twitter

https://mobile.twitter.com/247nigeria

https://www.amazon.com/author/ekenyerengozimichaelchima

Buy books by Ekenyerengozi Michael Chima on 

https://www.amazon.com/author/ekenyerengozimichaelchima

When Mark Zuckerberg Met Me and Later Met President Muhammadu Buhari

#mondayvibes💋✌🏼️ 

#Facebook  just posted these two photos this morning to remind me from four years ago when the celebrated Cofounder and CEO, Mark Zuckerberg met with me at the Afrinolly Space in Oregun, Lagos, courtesy of Mr. Chike Maduegbuna and Mrs. Jane Maduegbuna during his first visit to sub Saharan Africa. And afterwards, he went to Abuja to meet with His Excellency, President Muhammadu Buhari, GCFR. 

My meeting with Mark was not a coincidence and he walked straight to me and we had a handshake before he turned to the other two men in the office of Mr. Chike Maduegbuna, the CEO of Afrinolly Space; the one in suit was a branch manager of Wema Bank and the other one beside him came from Air France office in Lagos. Mark Elliot Zuckerberg is an American media magnate, internet entrepreneur, and philanthropist and according to @Forbes has a Net worth of 98.3 billion USD (2020) And I can be described as a Nigerian media magnate, internet entrepreneur and Christian philanthropist. My net worth?

Only Almighty God knows what I am worth. And in Silicon Valley, I am known as a startup evangelist,  developing iPost mobile video app and iNolly OTT multimedia video chatting, sharing and eCommerce app.

https://angel.co/u/mmichael-chima-ekenyerengozi

###

ART IS A FIGURE OF SPEECH

Original NFT by EKENYERENGOZI Michael Chima

Price US$100, 000

LG THRILL 4G Arriving in AT&T Stores this Summer

First Dual-Core, Dual-Channel, Dual Memory Superphone Primed to View, Create and Share 3D Content Including YouTube 3D

DALLAS AND NEW YORK, June 22, 2011 /PRNewswire/ — The ideal handset for on-the-move entertainment enthusiasts, LG THRILL™ 4G is the ultimate on-the-go superphone. Gamers will love it for the 3D games. Amateur cameramen will love the ability to create and share in 3D video. And, any customer looking for one of the most powerful and capable smartphones on the market will be delighted by the LG THRILL 4G.



Key Facts

* LG THRILL 4G to arrive in AT&T company-owned stores and online this summer with a leading suite of 3D content preloaded on the dual-core, dual-channel, dual memory Android 2.2 superphone.
* Glasses-free, 4.3-inch, 3D display provides access to a portfolio of 3D content including preloaded 3D games, the Gameloft™ 3D Store, preloaded YouTube 3D, access to 3D movies from mSpot® and more.
* Rear-facing dual five-megapixel stereoscopic cameras give users the ability to create and share everyday life experiences in 3D, as well as post to YouTube 3D.

3D Content

LG THRILL 4G can revolutionize customer’s multimedia experience with the ability to view, create and share in 3D on a glasses-free 3D display. LG THRILL 4G is the only smartphone in the U.S. to feature a 1 GHz dual-core, dual-channel, dual memory for the ultimate in performance when playing 3D games, shooting 3D video, or uploading 3D content.

Featuring rear-facing dual five-megapixel stereoscopic 3D cameras, LG THRILL 4G gives users the ability to shoot 720p video in 3D and capture crystal clear stills. LG THRILL 4G also enables owners to capture high-quality 3D content with 3D video stabilization technology that automatically corrects for shake during recording. LG THRILL 4G also can easily convert 2D content, including images and videos, into 3D with the push of a button.

Being a YouTube 3D lead phone, LG THRILL 4G comes preloaded with YouTube 3D, allowing users to easily share their 3D creations. Additionally, LG THRILL 4G comes preloaded with 3D games, including Let's Golf 2, Asphalt 6 and NOVA. Users also can access the Gameloft™ 3D Store and 3D movies from mSpot®.
LG THRILL 4G Specifications and Features

LG THRILL 4G runs the Android 2.2 platform and provides glasses-free viewing on a 4.3-inch WVGA display, which offers bright and flicker-free images in HD – 1080p in 2D and up to 720p in 3D. Ideal for sharing 3D or 2D content with a monitor, LG THRILL 4G features an HDMI connection with included micro cable and is DLNA capable for highest resolution playback of user-generated content. LG THRILL 4G also features AT&T Mobile Hotspot for connecting Wi-Fi enabled devices to the AT&T mobile broadband network.

LG THRILL 4G also has a front-facing camera and is the first from AT&T to come preloaded with the Qik video calling service for use over Wi-Fi.
3D Entertainment Summit

Today at the 2011 3D Entertainment Summit, part of CE Week in New York, Vice President of Marketing for LG Mobile Phones, Tim O’Brien, delivered remarks on technology’s important role in the evolution of entertainment. Illustrating how 3D enabled mobile devices will be the next step in the natural evolution of entertainment, O’Brien declared that user-generated content will fuel the overall 3D experience. O’Brien added that with the launch of LG THRILL 4G all consumers will have access to this next-generation technology, breaking former accessibility, technology and content barriers. Media on site were able to demo LG THRILL 4G’s 3D content and shoot and share capabilities. LG THRILL 4G will also be on display for media at the Digital Experience event at the Metropolitan Pavilion the evening of June 22.
AT&T Developer Program Webcast on 3D Content

As part of its mission to help developers create and market compelling applications, AT&T’s Developer Program is conducting a free webcast on Thursday, June 23 where the program will provide an overview of building 3D content for the LG THRILL 4G. AT&T’s Developer Program has ranked highest of all carrier developer programs for the past five years by Evans Data. Membership is free to all at http://developer.att.com.
Quotes

“While consumer demand for 3D is relatively nascent, LG THRILL 4G both does 3D right and is also a superlative smartphone,” said Jeff Bradley, senior vice president, Devices, AT&T Mobility and Consumer Markets. “With a 3D camera on a smartphone, user-generated content has the power to shape the evolution of 3D behavior. This is an amazing dual-core superphone.”

“LG is pleased to offer a new standard by which mobile users can interact with their content that is more engaging and life-like than ever before,” said Tim O’Brien, vice president of marketing for LG Mobile Phones. “This device adds a new dimension to smartphone performance and gives LG THRILL 4G an edge over other devices in the emerging superphone category.”

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

For health and safety information for 3D content viewing please visit www.att.com/3Dinfo.

4G speeds delivered by HSPA+ with enhanced backhaul. Available in limited areas. Availability increasing with ongoing backhaul deployment. Requires 4G device. Learn more at att.com/network. Limited-time offer. Coverage not available in all areas. Subscriber must live and have a mailing address within AT&T’s owned wireless network coverage area. Two year service commitment, voice and smartphone data plan required. Up to $36 activation fee applies. Other conditions and restrictions apply. Early Termination Fee: None if cancelled in the first 30 days, but up to $35 restocking fee may apply to returns; thereafter up to $325. Some agents impose additional fees. Smartphone Data Plan Requirement: Smartphones require a DataPlus (200MB) or DataPro (2GB) plan. If you exceed your initial data allowance, you will automatically be charged an additional $10 for each additional 1GB provided on DataPro or an additional $15 for each additional 200MB provided on DataPlus. For more information see att.com/dataplans. Sales tax calculated based on price of unactivated equipment. Mobile Hotspot requires a DataPro 4GB plan. Devices connected to your Mobile Hotspot use data from your DataPro 4GB plan. Overage charges of $10 per GB provided apply if the included monthly data allowance is exceeded. The number of devices you can connect depends on your device. Performance may vary depending on the number of devices connected and other factors. If you do not use a password, others will be able to use your Mobile Hotspot connection.
About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com.
About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lgmobilephones.com.
About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Media Contacts:
Warner May
AT&T
404-986-1807
wmay@attnews.com
Elizabeth Latham
LG Mobile Phones
858-805-6701
Elizabeth.Latham@lge.com
Erica Samadani
LG-One
310-280-2456
Erica.Samadani@lg-one.com

19-Year-Old YouTube Vlogger Receives Over One Million Views and Wins $100,000 in Lashes to Riches Giveaway

5 Jan 2010 13:00 Africa/Lagos

19-Year-Old YouTube Vlogger Receives Over One Million Views and Wins $100,000 in Lashes to Riches Giveaway

DALLAS, Jan. 5 /PRNewswire/ -- Tessa Violet, a 19-year-old model, artist, and popular YouTube "vlogger", wins $100,000 in the Lashes to Riches Giveaway. Beauty Biosciences, a Dallas-based beauty company, recently launched Lash Allure MD, a lash and brow enhancing serum, and in celebration of the new launch held the Giveaway. Lash Allure MD kicked off the Giveaway in November using Twitter, Facebook, and YouTube and asked entrants to post a video on YouTube answering the question: WHAT WOULD YOU DO WITH $100,000? The winner was chosen by public vote, which ended December 21, 2009.


Tessa began posting videos on YouTube using her vlogger name, Meekakitty, to meet new friends when she moved to New York City a year and a half ago. Sitting in her room in front of a video camera, Meekakitty turned her internet passion into a popular weekly vlogger site with over 7 million video views. "She's a quirky, sassy, intelligent young woman who put her obsession to work," says Leesa Smith, EVP of Beauty Biosciences.


Wearing huge dark rimmed glasses and sporting a simple ponytail for special effects, Meekakitty in her signature style of combining wit, imagination, and self -reflective thought shared with her audience her plans for spending $100,000: take her mother to Prague as a thank you for supporting her YouTube obsession, buy a jetpack and the country Switzerland, build a life-size replica of the fictional Harry Potter castle, and have unlimited burritos for life. She also promised her voters that, if she won, she would do a 24-hour blog TV show.


The Lashes to Riches $100,000 Giveaway officially ended 12/21/09 and the check will be awarded in January.


Tessa's winning video


Source: Beauty Biosciences

CONTACT: Gigi Howard, Public Relations Director of Beauty Biosciences,
+1-214-691-7600, cell, +1-917-297-2132, ghoward@beautybiosciences.com

How Press Releases Can Be Great For Search and Boost Your Business

How Press Releases Can Be Great For Search
Press Releases More Important to Marketing Than You May Realize

By Chris Crum

Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it's a commonly overlooked fact.

Have press releases brought you significant search traffic? Discuss here.

"Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic -- and potential prospects -- to a small business' Web site," a PRWeb spokesperson once told WebProNews. "However, because improving search rankings is desirable, achieving results can be both challenging and highly competitive.

"Back in the summer, PRWeb shared a case study with us, involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn't believe they were from the same users. They also incorporate social media tools like Twitter to extend the "shelf life" of press releases, and say that drives additional traffic.

"When we included a link to our press releases on Twitter and other social media networks, we saw these both expanded the scope of distribution and the extended the longevity of the announcement," the CEO of the company behind the case study had said. "With other news releases we saw an initial spike in Web site traffic on the first two days and then it dropped off. With these features we've seen increases in traffic up to five days after the news release was issued.

"In a study from Arketi Group, also back in the summer, journalists were found to use the web in the following ways:

- 95% search

- 92% reading news

- 92% emailing

- 89% finding story ideas

- 87% finding news sources

- 75% reading blogs

- 64% watching webinars

- 61% watching YouTube

- 59% social networks

You've got to wonder if that social networks number has gone up by now. My guess is that it has, and social media has since become all the more important to search, particularly with the inclusion of real-time search results in Google and Google's social search experiment (which may eventually move beyond experiment status).

Marty Weintraub, the President of aimClear shared some great tips and insight into the use of press releases for search in a recent interview with WebProNews. Among other things, he noted that when you do a press release, you're "hitching a ride" in the search engine results and news results. You can use outbound links in press releases, and perhaps more importantly, you're out there where the journalists are looking.

Here are some press release distribution sites (some are paid and some are free):

- Business Wire

- PR Newswire

- PRWeb

- 24-7 Press Release

- PR Zoom

- PR Leap

- I-Newswire

- Webwire

- ClickPress

- PR.com

- PR Log

- eReleases

- MarketWire

Beyond the distribution sites, don't forget to include your releases on your own site. Journalists like being able to find the most up to date information from the source itself. Earlier this year I discussed how some companies' own press centers are holding back some marketing opportunities for them. Your site should have a section for press releases, and that should be up to date with the latest release when it goes out. You'd be surprised at how often these go without being updated even when a press release has been spotted elsewhere. It is also a good idea to link to any company blogs, Twitter accounts, or any other place where company announcements are made.

From WebPro News