Showing posts with label Search. Show all posts
Showing posts with label Search. Show all posts

Wednesday, July 20, 2011

Mobile App for Local Content Grows 34%

Study Shows Double-Digit Growth of Local Search in Online Portals and Internet Yellow Pages

Brand Recognition and Reputation Drive 58% of Local Business Searchers to Choose Internet Yellow Pages Sites First

Mobile App for Local Content Grows 34%, Taking Share From Mobile Browsers & SMS

PR Newswire

BERKELEY HEIGHTS, N.J., July 19, 2011

BERKELEY HEIGHTS, N.J., July 19, 2011 /PRNewswire/ -- As online search activity continues to grow in usage and intensity, new data show local searches now account for 13 percent of all core search activity on top web search portals as of January 2011. Internet Yellow Pages (IYP) and local search sites also exhibited strong growth with 5.6 billion local searches in 2010, a 15 percent increase over 2009.

(Photo: )

(Photo: )

(Photo: )

(Logo: )

The State of Local Search study conducted by comScore, Inc., a leader in measuring the digital world, and released by the Local Search Association, looks at the online local search industry and explores local business search behaviors, highlighting usage trends and profiling searchers and their engagement with search options.

Brand Recognition Key Driver of Internet Yellow Pages Searches

In the survey, 58 percent of respondents who choose an IYP site first, like DexKnows, Superpages, Yellowbook and, do so due to brand recognition and reputation. Nearly a third (30 percent) indicated they chose an IYP site first because of its reputation for local business information.

Portal searchers were more likely to conduct local searches as part of broad information gathering, while primary IYP searchers reported conducting local searches to look for contact information with specific products or services in mind. Despite differences in usage frequency and site preference, over half of local business searchers choosing portal or IYP sites as primary local search sites, are highly satisfied and find success in their search experience.

"The comScore study proves that convenience, trust, and brand are all important in attracting the local searcher," said Neg Norton, president, Local Search Association. "We know that consumers consult multiple sources of information, but the local search providers that offer all three attributes to the consumer will be in a good position to deliver to the advertiser. Internet Yellow Pages retains a significant level of brand recognition and reputation among consumers – with 58 percent citing the brand as a reason for visiting – which reinforces the value of IYP sites for local businesses."

Apps Use for Mobile Search Skyrockets While Online Local Coupon Adoption Grows

The study shows significant growth in mobile local search use, which provides opportunities for local businesses to engage with potential customers via mobile. In January 2011, 77.1 million mobile subscribers accessed local content on a mobile device, up 34 percent from the previous year. Local content users accounted for 33 percent of mobile subscribers, with 87 percent owning a GPS-capable handset (up 9 percent from the previous year).

An analysis of core mobile usage behaviors showed local content dominating, as mobile subscribers increasingly turn to their mobile phones for information on maps, weather, traffic, retail and other local content.

App use for mobile local content grew 34 percent, with 56 percent of respondents using apps for local content. Browsers lead in usage of local content with 73 percent, dropping from 75 percent last year. Local content via SMS dropped to 25 percent from 30 percent.

Online daily deal offers and discounts have also emerged as an additional customer acquisition channel for local businesses. The comScore study found that primary IYP searchers were less likely to report purchasing online daily deal coupons for local businesses than business searchers on other sites (27 percent vs. 38 percent).

"Daily deals represent a big opportunity for Internet Yellow Pages," said Gillian Heltai, Senior Director at comScore. "We see many new entrants to the daily deal space, but awareness is a big issue; with IYP sites already interacting with local business searchers that are in the purchase funnel, there is the prospect of intercepting shoppers who are looking to buy and could become return customers."

"The market is changing so rapidly that small businesses need a trusted advisor to help them sort through the complexity," said Norton. "This is particularly true with trends in the mobile space and daily deals. Small- and medium-size businesses are still working to understand how to be effective and use these tools to their advantage."

State of Local Business Search Webinar

comScore and the Local Search Association will be presenting additional findings on usage and consumer experiences with online and mobile local business search activity from this study in a complimentary webinar on July 20th at 2pm EDT. To register for the webinar, please go here:

About the Local Search Association

Formerly the Yellow Pages Association, the Local Search Association ( is the largest trade organization of print, digital, mobile and social media that help local businesses get found and selected by ready-to-buy consumers. Association members include U.S. and international Yellow Pages companies, search engine marketers, online listings and review sites, digital advertising agencies and mobile search providers. The Association has members in 29 countries.

Read the Local Search Association blog at and follow @LocalSearchAssn on Twitter. To learn more about Yellow Pages advertising, visit To choose which phone books you receive, or stop delivery of all directories, visit

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. comScore derives its information and analysis from a representative panel of more than two million Internet users worldwide who have provided explicit permission for comScore to install its patented measurement technology on their computers to monitor their online browsing, buying and other transactional activity across the entire World Wide Web. For more information, please visit

Doug McGraw

SOURCE Local Search Association

Web Site:

Hot Topics

Friday, May 14, 2010

Oprah Winfrey is Searching for the Next TV Star'

14 May 2010 13:00 Africa/Lagos

OWN: THE OPRAH WINFREY NETWORK Announces Advertising Partnership With Leading Retailer Kohl's Department Stores for the Original Series 'Your OWN Show: Oprah's Search for the Next TV Star'

Auditions can be uploaded at beginning May 14 and in person at select Kohl's Department Stores in Four Major U.S. Cities in June

Oprah Winfrey

LOS ANGELES, May 14 /PRNewswire/ -- OWN: THE OPRAH WINFREY NETWORK has struck an advertising partnership with leading retailer Kohl's Department Stores for the original series "Your OWN Show: Oprah's Search For The Next TV Star." OWN's new competition series, presented by Kohl's and executive produced by Mark Burnett ("Survivor," "The Apprentice"), is a nationwide search to discover television's next big star. The winner of the competition will be awarded his or her own studio talk show for the OWN network. Online auditions to participate in the series begin May 14 at, as announced today on "The Oprah Winfrey Show."

"Kohl's is the perfect partner for OWN and 'Your OWN Show: Oprah's Search For The Next TV Star,'" said Kathleen Kayse, executive vice president, sales, OWN. "We're really looking for strategic partnerships that bring something special to our audience and Kohl's can do that."

"We are incredibly excited to partner with OWN for this debut television series, 'Your OWN Show: Oprah's Search For The Next TV Star,'" said Julie Gardner, executive vice president and chief marketing officer for Kohl's Department Stores. "This multi-faceted integration will span across several mediums and is designed to reach our shared consumer in a way that is fresh, fun and relevant."

The partnership with Kohl's will include a "Presenting Sponsorship" position for Kohl's for "Your OWN Show: Oprah's Search For The Next TV Star," paid media, integrations, online and on-air exposure, tagged tune-ins and publicity. Unique to the partnership, a series of short, co-branded vignettes, specially created for the series, will air both within and outside of "Your OWN Show: Oprah's Search For The Next TV Star."

To audition online, May 14 to June 26, contestants (who must be 21 to participate) can make a three-minute audition video and upload it to A user-friendly editing toolkit, as well as tips and techniques from celebrities, Lisa Ling and Peter Walsh, will help contestants enhance their audition video. Online submissions will be voted on by the public and the five individuals who get the most online votes will be flown to Los Angeles to audition for Mark Burnett Productions. Audience voting takes place at where the public can watch contestants' videos and vote for their favorite.

To audition in person, open casting calls (not part of the online voting process) will be held at four select Kohl's Department Stores in the following cities:

June 5: New York, NY
June 12: Dallas, TX
June 19: Los Angeles, CA
June 26: Atlanta, GA

For all details about auditioning for "Your OWN Show: Oprah's Search For The Next TV Star," please visit:


A joint venture between Harpo, Inc. and Discovery Communications, LLC, OWN: THE OPRAH WINFREY NETWORK is a multi-platform media company designed to entertain, inform, and inspire people to live their best lives. OWN will debut on January 1, 2011 in approximately 80 million homes, on what is currently the Discovery Health Channel. The venture also will include the award-winning digital platform, For more information, please visit

About Kohl's Department Stores

Based in Menomonee Falls, Wis., Kohl's (NYSE:KSS) is a family-focused, value-oriented specialty department store offering moderately priced, exclusive and national brand apparel, shoes, accessories, beauty and home products in an exciting shopping environment. Kohl's operates its 1,067 stores in 49 states with a commitment to environmental leadership. In support of the communities it serves, Kohl's has raised more than $150 million for children's initiatives nationwide through its Kohl's Cares for Kids® philanthropic program, which operates under Kohl's Cares, LLC, a wholly-owned subsidiary of Kohl's Department Stores, Inc. For a list of store locations and information, or for the added convenience of shopping online, visit


CONTACT: Nicole Nichols, SVP, Communications & Strategy,
+1-323-602-5511,; Beth Gebhard, Director, Publicity &
Communications, +1-323-602-5516,; Janet Daily: OWN
Publicity, +1-323-602-5624,, all of OWN: THE OPRAH
WINFREY NETWORK; or Vicki Shamion: Vice President of Public and Community
Relations of Kohl's Department Stores, +1-262-703-1464,

Web Site:

Hot Topics
Daimler Plans to Discontinue Stock-Exchange Listing in New York
Rentrak Announces Top Ten Movies-On-Demand Titles Week Ending May 9, 2010
OWN: THE OPRAH WINFREY NETWORK Announces Advertising Partnership With Leading Retailer Kohl's Department Stores for the Original Series 'Your OWN Show: Oprah's Search for the Next TV Star'
CEO Ventures Unveils the Market Acceleration Center (MAC), a New Venture Model in Seed Stage Investing
Quarterly Earnings Reports
Gulf Oil Spill
Flooding in the South

Saturday, December 26, 2009

How Press Releases Can Be Great For Search and Boost Your Business

How Press Releases Can Be Great For Search
Press Releases More Important to Marketing Than You May Realize

By Chris Crum

Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it's a commonly overlooked fact.

Have press releases brought you significant search traffic? Discuss here.

"Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic -- and potential prospects -- to a small business' Web site," a PRWeb spokesperson once told WebProNews. "However, because improving search rankings is desirable, achieving results can be both challenging and highly competitive.

"Back in the summer, PRWeb shared a case study with us, involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn't believe they were from the same users. They also incorporate social media tools like Twitter to extend the "shelf life" of press releases, and say that drives additional traffic.

"When we included a link to our press releases on Twitter and other social media networks, we saw these both expanded the scope of distribution and the extended the longevity of the announcement," the CEO of the company behind the case study had said. "With other news releases we saw an initial spike in Web site traffic on the first two days and then it dropped off. With these features we've seen increases in traffic up to five days after the news release was issued.

"In a study from Arketi Group, also back in the summer, journalists were found to use the web in the following ways:

- 95% search

- 92% reading news

- 92% emailing

- 89% finding story ideas

- 87% finding news sources

- 75% reading blogs

- 64% watching webinars

- 61% watching YouTube

- 59% social networks

You've got to wonder if that social networks number has gone up by now. My guess is that it has, and social media has since become all the more important to search, particularly with the inclusion of real-time search results in Google and Google's social search experiment (which may eventually move beyond experiment status).

Marty Weintraub, the President of aimClear shared some great tips and insight into the use of press releases for search in a recent interview with WebProNews. Among other things, he noted that when you do a press release, you're "hitching a ride" in the search engine results and news results. You can use outbound links in press releases, and perhaps more importantly, you're out there where the journalists are looking.

Here are some press release distribution sites (some are paid and some are free):

- Business Wire

- PR Newswire

- PRWeb

- 24-7 Press Release

- PR Zoom

- PR Leap

- I-Newswire

- Webwire

- ClickPress


- PR Log

- eReleases

- MarketWire

Beyond the distribution sites, don't forget to include your releases on your own site. Journalists like being able to find the most up to date information from the source itself. Earlier this year I discussed how some companies' own press centers are holding back some marketing opportunities for them. Your site should have a section for press releases, and that should be up to date with the latest release when it goes out. You'd be surprised at how often these go without being updated even when a press release has been spotted elsewhere. It is also a good idea to link to any company blogs, Twitter accounts, or any other place where company announcements are made.

From WebPro News