Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

Thursday, April 14, 2011

Applying Social Media From All Angles - Part One: Advertising and PR




Applying Social Media From All Angles - Part One: Advertising and PR

Being 'social' is considered by many as a key attribute of modern operations for a broad spectrum of businesses. Even more believe it's the single most important driver of change in the marketing communications industry, but tangible examples of these are considerably rarer than social media theorists.

The IPA in association with PR Newswire are proud to present the first in a series of events that will explore how social media and related techniques are actually being applied today. The clear boundaries between advertising, marketing communications and PR are dissolving in a world of mainstream social media usage.

In Part One of 'Applying Social Media From All Angles' on May 5th, it will be the turn of companies operating in this space to showcase and discuss their work.

The IPA will shortly be launching a Public Relationships Group. More on this at the event.
Speakers include

Nicola Mendelsohn – IPA, Karmarama
Chris Reed – Brew Digital
Paul Graham – Anomaly
Nick Jones – I Spy Marketing
Nigel Gwilliam – IPA
Where and when
IPA
44 Belgrave Square
London
SW1X 8QS

5th May, 15:30pm – 17:30pm. Please arrive for 15:00pm to register.

The event is exclusive to IPA members and PR Newswire clients.
Limited Spaces Available - Register Now

Top Topics

Tax Season

U.S. Jail Population Continues to Decline

30-Year Fixed-Rate Mortgage Moves Up to 4.91 Percent

Victims of Libyan Terrorism Praise Anti-Gaddafi Leaders for Pledging to Cooperate and Expose Dictator's Culpability in Terrorism and Crimes Against Humanity

More Than One-in-Five Hiring Managers Say They Are Less Likely to Hire a Candidate Who Didn't Send a Thank-You Note, Finds New CareerBuilder Survey

NJPAC Announces New President and CEO

Bankrate: Mortgage Rates Inch Lower

Earthquake in Japan






Thursday, March 31, 2011

24/7 Wall St./Harris Poll on Social Media for Marketing


Photo Credit: Euston Digital

30 Mar 2011 20:00 Africa/Lagos

Are The Online Marketing Efforts of TV Shows and Programs Worthwhile?

Many go online to further engage with content seen on TV; men and women and adults of different ages do so in different ways

PR Newswire

NEW YORK, March 30, 2011

NEW YORK, March 30, 2011 /PRNewswire/ -- Marketers are increasingly spending time, money and creativity to reach their audiences in non-traditional ways. A recent 24/7 Wall St./Harris Poll on Social Media and Television set out to see if these efforts are paying off. It found that many Americans are participating in this type of interactions. Among online U.S. adults, two in five say they have gone online or utilized social media to comment, post, watch or read

something about a television show or program (43%). Among these 80-some million people, a third say they have done so after watching a TV show or program (33%) and fewer say they have done so either before watching (18%) or while watching (17%) a TV show or program.

(Logo: http://photos.prnewswire.com/prnh/20100517/NY06256LOGO )

These are some of the findings of a new 24/7 Wall St./ Harris Poll survey of 2,526 U.S. adults surveyed online between March 11 and 15, 2011 by Harris Interactive.

Younger online adults are much more likely to take part in these activities than are older people -- six in ten of those 18-34 say they have engaged with TV programs in this way (59%), compared to fewer adults aged 35-44 (40%), 45-54 (36%) and 55 and older (28%) who say the same. When adults are doing these things also varies by age. Three in ten of those 18-34 years (31%) say they have gone online to do these activities while watching a TV program, compared to very few adults 55 and older who have done the same (5%). Adults 55 and older, on the other hand, are most likely to go online after seeing a TV program (22%) if they are going to go online at all.

This poll also finds that:

* Half of adults who engage with TV shows or programs online (53%) do so in an individual forum such as by posting on their own or a friend's Facebook page, Twitter account or blog, 44% do so on a website or page created by the TV content provider such as a TV network's Facebook page or website, and a third (33%) do so on a separate media outlet's site, such as an entertainment or news site;
* Women are more likely than men to engage in an individual forum (57% vs. 50%), while men are more likely than women to do so on a separate media outlet's site (38% vs. 27%);
* Younger adults are more likely than those older to engage individually while older adults are somewhat more likely to do so on a site or page created by the content provider;
* Two in five online adults are a fan or a follower of a TV network, program or show on Facebook or Twitter (39%) while the same number are not (41%); one in five do not use Facebook or Twitter (20%);
* Three quarters of adults who engage with TV programs or shows online say that it provides more information, which is an important reason why they do it (76%), two thirds say the analysis or summary is important to them (68%) or it's a source of additional entertainment, which is important (67%); half say that it's important that they engage with other viewers (51%);
* All age groups are equally likely to place importance on finding additional information online (between 75% and 77%), but younger adults are more likely to place importance on engaging with other viewers (54% of those 18-34 and 56% of those 35-44 compared to 40% of those 55 and older); and,
* Among the online adults who do not comment, post, watch, view or read anything about TV programs or shows online, six in ten say it's because they don't want or need to (60%), a third say they don't think about it (34%), one in five say they don't have the time (20%) and fewer list privacy (12%) or other reasons (7%).

So What?

Many TV networks, programs and shows are investing in websites, online programming and social media outreach to further capture and engage their audiences, and, most online adults are aware of these efforts – almost six in ten say that when watching a program on television they are aware of additional material available online (57%). However, depending on who a marketer wants to target, they might be well advised to focus their efforts accordingly since this poll makes clear that different groups sign online in different ways, and at different times.


Click here for the complete results.


Saturday, December 26, 2009

How Press Releases Can Be Great For Search and Boost Your Business

How Press Releases Can Be Great For Search
Press Releases More Important to Marketing Than You May Realize

By Chris Crum


Press releases are not only great ways to spread the word about any announcements your business might have. They can also drive traffic, particularly from search engines. This is not news, but it's a commonly overlooked fact.

Have press releases brought you significant search traffic? Discuss here.

"Search engine rankings are arguably the most important small business marketing tool available today because it drives Web traffic -- and potential prospects -- to a small business' Web site," a PRWeb spokesperson once told WebProNews. "However, because improving search rankings is desirable, achieving results can be both challenging and highly competitive.

"Back in the summer, PRWeb shared a case study with us, involving a firm that typically sees a boost in search engine rankings and a 50% spike in web traffic after they issue a release. In fact, for one release in particular, the firm saw a spike of 400% on two different Web sites, and the firm doesn't believe they were from the same users. They also incorporate social media tools like Twitter to extend the "shelf life" of press releases, and say that drives additional traffic.

"When we included a link to our press releases on Twitter and other social media networks, we saw these both expanded the scope of distribution and the extended the longevity of the announcement," the CEO of the company behind the case study had said. "With other news releases we saw an initial spike in Web site traffic on the first two days and then it dropped off. With these features we've seen increases in traffic up to five days after the news release was issued.

"In a study from Arketi Group, also back in the summer, journalists were found to use the web in the following ways:


- 95% search

- 92% reading news

- 92% emailing

- 89% finding story ideas

- 87% finding news sources

- 75% reading blogs

- 64% watching webinars

- 61% watching YouTube

- 59% social networks

You've got to wonder if that social networks number has gone up by now. My guess is that it has, and social media has since become all the more important to search, particularly with the inclusion of real-time search results in Google and Google's social search experiment (which may eventually move beyond experiment status).

Marty Weintraub, the President of aimClear shared some great tips and insight into the use of press releases for search in a recent interview with WebProNews. Among other things, he noted that when you do a press release, you're "hitching a ride" in the search engine results and news results. You can use outbound links in press releases, and perhaps more importantly, you're out there where the journalists are looking.

Here are some press release distribution sites (some are paid and some are free):


- Business Wire

- PR Newswire

- PRWeb

- 24-7 Press Release

- PR Zoom

- PR Leap

- I-Newswire

- Webwire

- ClickPress

- PR.com

- PR Log

- eReleases

- MarketWire

Beyond the distribution sites, don't forget to include your releases on your own site. Journalists like being able to find the most up to date information from the source itself. Earlier this year I discussed how some companies' own press centers are holding back some marketing opportunities for them. Your site should have a section for press releases, and that should be up to date with the latest release when it goes out. You'd be surprised at how often these go without being updated even when a press release has been spotted elsewhere. It is also a good idea to link to any company blogs, Twitter accounts, or any other place where company announcements are made.




From WebPro News

Friday, May 15, 2009

Revealing New Report on Monetizing Social Media Predicts Everyone Will Be Profitable Except Facebook

15 May 2009 15:30 Africa/Lagos

Revealing New Report on Monetizing Social Media Predicts Everyone Will Be Profitable Except Facebook

Noted analyst Lauren Rich Fine compares leading social network to a mall, suggesting "it might be time to start charging rent"

Breakthrough report launched at EconSM: Social Meets Mobile conference in San Francisco, hosted by paidContent and mocoNews

SAN FRANCISCO, May 15 /PRNewswire/ -- A revealing new report on monetizing social media predicts everyone but facebook stands to make money under the current business structure of leading social networks. The study, the latest from ContentNext Media, Inc. and authored by renowned analyst Lauren Rich Fine, compares the top social network to a local mall, suggesting "it might be time to start charging rent" to be on the platform, as mobile carriers already do.

As things stand, "there's a real danger that application developers who use the facebook platform will become quite profitable while the host corporation will not," says Fine. "Advertising on social nets will never be commensurate with the amount of time people spend on them. And facebook has made several failed attempts at innovative marketing efforts that members loudly rejected."

Other findings from the report:
-- There has been more than $25.5 billion in social media M&A and
investment activity in 902 transactions over the past 27 months.
-- Gaming is the largest sub-category in VC funding -- with more than
$800 million raised.

-- Outside of gaming, excitement around virtual currency could come to a
screeching halt given the predominant "novelty" factor present in the
enthusiasm.


"The merging of social and mobile is upon us," adds Fine. "And there are proven successful strategies that social network companies can adopt from the mobile carrier model."

In her analysis last month of the mobile industry, Fine warned not to expect mobile growth to be a panacea. "Concern and confusion over costs and hardware could mute near-term growth," she cautions.

"The Changing Mobile Industry and What It Means for Media Executives" is part of ContentNext Media's highly regarded report series that also includes in-depth looks at digital music, online news and political sites, online fantasy sports, Web content-management systems, and a piercing dissection of the latest online ad forecasts.

"With this pair of reports, ContentNext Media continues its leadership role in identifying and analyzing the most important issues and opportunities in digital media," said Nathan Richardson, CEO of ContentNext Media. "Lauren's seasoned and deep insights into the financial nuances of the media industry, combined with our comprehensive expertise in the most important business trends and issues in the sector, create an unparalleled level of insight and advice for the unique challenges facing decision makers in the media industry today."

"Following the Money: An Analysis of Business Strategies and Dealmaking in Social Media" is available now for $295.

About ContentNext Media Reports

ContentNext Media Reports are the most comprehensive way to gain access to key insights and extensive data on the digital media industry. Led by renowned former Merrill Lynch equity research analyst Lauren Rich Fine, each report includes an in-depth analysis into consumer and industry trends, major issues impeding growth, and where dollars are flowing, including a thorough review of the M&A and VC funding transactions within and related to the industry. The reports are prepared for decision-makers within the digital media, traditional media, entertainment, publishing, and advertising agencies, corporate strategy and business development teams, investment banks, venture capital institutions, private equity firms, and law & accounting firms. A complete list of reports is available at http://www.paidcontent.org/reports/.

About ContentNext Media, Inc.

ContentNext Media, Inc., a Guardian News & Media company based in Santa Monica, California and New York City, covers the business of digital media. The company operates paidContent.org, mocoNews.net, contentSutra.com and paidContent:UK. Founded by journalist Rafat Ali in 2002, the company's news sites chronicle the economic evolution of digital content that is shaping the future of the media, information and entertainment industries. Our belief is that in the near future, all media will be digital media, and we are helping define sustainable business models and innovation within this sector. ContentNext Media is online at http://www.contentnext.com/.

Source: ContentNext Media

CONTACT: Jennifer Harris, jharris@braincomm.com, or Sharon Oh,
oh@braincomm.com, Brainerd Communicators, Inc., +1-212-986-6667, both for
ContentNext Media

Web Site: http://www.contentnext.com/