Showing posts with label youths. Show all posts
Showing posts with label youths. Show all posts

Friday, April 29, 2011

Most Americans Not Willing to Pay to Read News Content Online

29 Apr 2011 16:34 Africa/Lagos

Most Americans Not Willing to Pay to Read News Content Online
Even fewer than said they would pay 15 months ago

PR Newswire

NEW YORK, April 29, 2011

NEW YORK, April 29, 2011 /PRNewswire/ -- As businesses explore best practices for success in the changing landscape created by the Internet, some companies have discussed charging for access to online content that was previously free. Some media outlets have discussed doing this, and The New York Times recently began charging online readers who view over 20 articles per month. But there may be trouble ahead as a recent Adweek/Harris Poll found that a large majority said they would be willing to pay "nothing" per month to read a daily newspaper's content online (80%). Of the one in five who would pay, 14% said they would pay between $1 and $10 per month while very few said that they would be willing to pay between $11 and $20 (4%) or more than $20 per month (2%).


These are some of the findings of a new Adweek/ Harris Poll, survey of 2,105 U.S. adults surveyed online between March 29 and 31, 2011 by Harris Interactive.

Interestingly, while online paywalls are becoming more common, fewer people say they would be willing to pay to read content online now, than said so in late 2009—20% say they would be willing to pay for a daily newspaper's content online today, compared to 23% who said so in December 2009.

Other findings of the recent poll include:

* Younger adults are more likely than those older to pay for a daily newspaper's content online—over a quarter of adults aged 18-34 say they would (26%) compared to between 15% and 18% of all other age groups;

* Men are more willing to pay than women are—a quarter of men say they would (25%) with 18% saying they would pay between $1 and $10 per month, while only 15% of women say they would pay anything to read a daily newspaper's content online; and,

* The more education a person has the more likely they are to be willing to pay to read a daily newspaper's content online—over a quarter of college graduates say they would pay (28%) compared to one in five people who have attended some college (19%) and just 15% who have not attended any college at all.

So What?

Currently several major publications charge readers for their content online including the Wall Street Journal, Financial Times, and most recently The New York Times . Unfortunately it seems that as these companies are adapting to a business environment increasingly dominated by the Internet, their readers are slower to embrace, or are resistant to, certain changes, especially when it comes to paying for something that has been free for so long. This raises several questions and areas for more research, including: how many Americans rely on the Internet for their news content, how particular are Americans about what publication or source they go to for their news, and, how do people think that media companies with large online presences should pay for the work that they do.

Click here for the complete details.

Wednesday, January 19, 2011

Nokia Supports Social Innovation Camp Nigeria

Nokia Supports Social Innovation Camp Nigeria

In line with its established reputation for Innovation, Nokia is partnering with a social enterprise venture, Co-Creation Hub to provide a platform for young Nigerians to come up with business ideas that also address some of Nigeria’s social issues. Co-Creation Hub had sought entries from Nigerians on how they can use mobile technology to set up businesses that address issues like the quality of Education, Health, combating corruption, and deepening democracy. The entries were pruned to 6 out of which three winners have emerge after a 48-hour camping at the Pan-Africa University, Lagos. Nokia along with other organizations like TBWA/Concepts will allow the winners use their platforms to transform the ideas into thriving businesses.

Segun Fodeke, a software developer won the first prize with her idea on how mobile devices can be used to track the performance of elected government officials against the promises they make when seeking elections. The second position was won by Olusegun V. Sangowawa for her idea on using mobile technology to improve people’s access to health information. Tosin Agboola’s entry emerged third position. The idea seeks to use mobile phones are platforms to alert Nigerians about wanted criminals rather the current use of newspapers, whose reach is quite limited due to poor literacy level and poverty.

Nokia is particularly availing any of the winners who develops a mobile application, an opportunity to upload such on Ovi Store. Ovi store is Nokia’s proprietary platform from which millions of Nokia faithfuls can download applications, games, maps and music. Globally, there are at least 3 million downloads on Ovi store everyday. Nokia’s Head of Marketing for West Africa, Reuben Onwubiko said the Ovi Store platform provides the winners a life-time opportunity to make money from the revenue from downloads all over the world. He said the onus is therefore on those who have entered for the competition to ensure that they come up with solutions that would be acceptable even beyond the shores of Nigeria.

Founded in 2008 in the UK, Social Innovation camp runs as process/event to create innovative applications of the web and mobile technology to solve social problems. Social innovation camps have been run London, Edinburgh, Slovakia, Australia, South Korea, Georgia, Azerbaijan and Czech Republic. The Nigerian initiative is the first of its kind on the African continent.

For Enquiries, Contact:

Osagie Ogunbor
Head of Communications
Nokia West Africa

About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.2 billion people connect to one another with a Nokia device – from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (, including music, maps, apps, email and more. Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.