Showing posts with label Technology. Show all posts
Showing posts with label Technology. Show all posts

Monday, June 10, 2024

The 15th General Assembly of the African Union of Broadcasting To Take Place in Gaborone

 



PRESS RELEASE
The 15th General Assembly of the African Union of Broadcasting (AUB) will be held from September 3 to 5, 2024 in Gaborone, Botswana
This year's event aims to explore the challenges and opportunities offered by evolving digital technologies in the audiovisual media sector

Access Multimedia Content

DAKAR, Senegal, June 10, 2024/ -- The African Union of Broadcasting (AUB) (www.UAR-AUB.org) will hold its 15th General Assembly from September 3 to 5, 2024 in Gaborone, capital of the Republic of Botswana, under the theme: “The future of African media facing the challenges of new technologies and changes climate”.

This high-level meeting will bring together Chief Executives of the media and broadcasting industry, officials, experts, academics, content creators from across the African continent as well as representatives of sister Unions and partners.

This year's event aims to explore the challenges and opportunities offered by evolving digital technologies in the audiovisual media sector. For the AUB, it is a question of discussing the place of Africa in the generation and management of metadata for the creation of audiovisual content in the era of artificial intelligence, of working on the transformation of the professions of audiovisual through AI, to find innovative strategies to meet the changing needs of African audiences in an increasingly digitalized media environment.

The AUB General Assembly will also provide a unique platform to strengthen regional and international cooperation to create awareness and engage citizens in the fight against climate change.

The discussion will also focus on the best way to boost the participation of countries not only in sharing of content on the AUBVISION Platform, but also to make it the source of news about countries in Africa.

The 15th general assembly of the AUB will serve as a framework for rewarding journalistic excellence through an AWARDS ceremony organized in partnership with SOLSAN Communications.

It will open a window of solidarity with people who are victims of cancer thanks to fundraising and a benefit concert offered for the occasion.

Grégoire NDJAKA

Director General
Distributed by APO Group on behalf of African Union of Broadcasting (AUB).
 
Press contact: 
contact@uar-aub.org
Tel: +221 338 21 16 25

About the African Union of Broadcasting: 
The African Union of Broadcasting is the largest organization of media professionals in Africa which brings together national and private radio and television organizations from African states. The AUB is responsible for developing all segments of the television and broadcasting industry in Africa. It works to develop exchanges of authentic African content through its content distribution platform, AUBVISION.

SOURCE
African Union of Broadcasting (AUB)



Wednesday, April 26, 2023

You Engage, You Win - Applications, Engagement Strategies and Business Services

PRESS RELEASE

You Engage, You Win - Applications, Engagement Strategies and Business Services

The technology used by Grywit has an opinion of innovation on international scale and can be used as an employer branding and recruitment tool

GDANSK, Poland, April 26, 2023/ -- We have a solution, for increasing the motivation and commitment of your employees. As Grywit (www.Grywit.pl), we create mobile applications that, based on gamification and positive psychology, become an ideal tool to support businesses.

A word of introduction - about Grywit

Grywit has been dynamically developing on the Polish market for years, offering strategy building services and creating web applications and platforms that increase engagement and achieve goals with the help of new technologies. Our offer also includes comprehensive training and development, loyalty and sales programs.

We have also started to develop our business in Africa and would like to expand our activities there. Through GITEX Africa 2023, we would especially like to attract new partners who would like to join our projects, support them and help us promote them on a larger scale. We are also looking for new customers, and hope to gain them through participation in GITEX. GRYWIT's offer is very rich, so we think we can contribute a lot to the whole event.

The technology used by Grywit has an opinion of innovation on international scale and can be used as an employer branding and recruitment tool.

We know the challenges you can face, because we were "in your shoes" for a dozen of years. Our CEO has tested the solutions we propose as a manager and director at General Electric Company. She was tring to solve challenges with employees / clients using traditional methods. However, they were not effective enough, so she decided to create a new way to change the behavior of employees and customers. The method she developed proved to be so effective that she resigned from the position of managing director at General Electric in order to found Grywit and be able to improve other companies.

What is gamification?

Gamification [1] - using schemes and mechanisms known from games outside the context of games, especially in various group activities, to increase the involvement of people performing specific tasks. The technique is based on the pleasure that comes from overcoming subsequent achievable challenges, competition, cooperation etc.

Gamification allows people to engage in activities that are in line with the author's expectations, even if they are considered boring or routine. Gamification is most often used to achieve one of three goals:

achieving a higher level of user involvement,

changes in user behavior (e.g. new habits),

stimulating innovation

In our solutions, we combine gamification with instant feedback ('here and now' feedback), mutual appreciation, social engagement loops, interactive communication and a sense of influence. This is the result of research carried out in companies that show that combining all these aspects in one application gives the best results.

We have an opinion in innovation on an international scale.

"The implementation of Grywit technology is innovative on an international scale, which should be launched as soon as possible to revolutionize today's services (...) to bring about innovation, efficiency or commitment.”

What are our areas of cooperation?

Employee motivation programs and loyalty for customers

Wellbeing and pro-ecological programs for employees

Applications for events, conferences and anniversaries

Apps for training and competence building

Learn more about Grywit: www.Grywit.pl 

We are also starting a project called "Justmotive".

Justmotive is a platform whose main tool is a mobile application. We give the opportunity to our clients to create their own dedicated application that will help them develop their business in the online space.

At the moment, we are in the process of expanding our platform. In addition to the part that brings together experts who can run their courses and trainings in the online space through our app and increase engagement with their audience, we also have six other parts of the Justmotive platform. These are: Justmotive Experts, Justmotive Fashion, Justmotive Artists, Justmotive Sport, Justmotive MLM, Justmotive Connect and Justmotive Edu.

1] Source: https://apo-opa.info/43YS4V7 

Distributed by APO Group on behalf of Grywit.

GRYWIT Anna Jankowiak
Ul. Sopocka 7
80-299 Gdańsk, Poland
Tel.: 602-775-961
anna.jankowiak@grywit.pl

SOURCE
Grywit



Wednesday, January 25, 2023

Partech Africa Report: Resilient African Tech Ecosystem Still Growing with $6.5 Billion Raised in 2022


Partech Partners

PRESS RELEASE

Presenting the 2022 Partech Africa Report: Resilient African Tech Ecosystem Still Growing with $6.5 Billion Raised in 2022

Partech Africa, the VC fund dedicated to technology startups in Africa, has issued its annual report on Africa Tech Venture Capital

DAKAR, Senegal, January 24, 2023/ -- Amid the drastic pullback in global VC funding, the African tech ecosystem stands out with +8% growth from 2021. Debt funding doubled in volume to $1.5B, accounting for nearly a quarter of the total funding. Fintech, still leading, attracted 39% of the total equity volume; Nigeria retained the top spot with 23%

Partech Africa, the VC fund dedicated to technology startups in Africa, has issued its annual report on Africa Tech Venture Capital. The report, which aims to provide a practical picture of the state of the ecosystem, revealed that despite the global VC downturn, the African tech ecosystem grew faster than all other markets globally. 

Total funding invested into tech startups on the continent reached $6.5B, an increase of 8% vs 2021, spread across 764 deals - compared to 724 rounds in 2021. The report, consisting of disclosed and confidential deals, saw debt funding more than double in volume, reaching $1.55 billion through 71 deals [65% YoY growth]. In comparison, equity rounds showed a slight decline, as 653 African tech startups raised $4.9B [-6%] in 693 equity rounds [2% YoY growth].


Focusing on the equity funding, the report revealed the ecosystem was still accelerating during Q1 and Q2 of 2022 compared to 2021, with the YoY comparison showing Q1 and Q2 at +127% YoY and +83% YoY, respectively. However, the global VC slowdown stifled growth in activity in Q3 [-65% YoY] and Q4 [-35% YoY]. In 2022, fundraising activities remained flat across all stages. At $1.4M, Seed+ ticket sizes averaged higher in 2022 [+12% YoY], while Series A remained the same at $8.5M. Later stages reverted to 2019 levels, as Series B and Growth round sizes dropped by -23% and -50% YoY, respectively. In addition, 2022 witnessed a significant reduction in the number of megadeals [over 100M], with only seven deals compared to 14 in 2021.

Speaking on the launch of the annual report, Tidjane Deme, General Partner at Partech, said: "2022 was a particularly challenging year for the venture ecosystem worldwide, as venture and growth investors scaled back their investment by a third. However, by comparison, our report revealed the African tech ecosystem showed great resilience, as more investors have doubled their commitment to the continent by investing in local teams and funds dedicated to the market, which is proving to be the best way forward.”

Overall, Nigeria, South Africa, Egypt and Kenya remain the top investment destinations in Africa, with a share of total volume staying relatively steady at 72%. Nigeria retained the top rank, bringing in  $1.2B in capital, despite a decline of 36% from 2021; South Africa, Egypt, and Kenya each attracted over $0.7B in funding, with Ghana completing the top 5 with just over $0.2B. Overall, 28 countries attracted equity funding in 2022, 13 of them in Francophone Africa..

In light of the market downturn, the report’s findings also revealed that Fintech, which has historically attracted sizable investments, was the most impacted by the slowdown in the number of large rounds. However, fintech remains the most funded sector in Africa, and this across all sources of capital, with 39% of the total equity volume [$1.9B] and 45% of the total debt volume [$691M]. Other sectors have experienced substantial growth and gained a meaningful share of the equity funding activity this year, most notably Cleantech, which made a big comeback with 18% of total equity funding at $863M [+347% YoY] but also 39% of the total debt funding at $605M. 

The report's findings also show:

Female-founded startups raised 22% of all equity rounds in 2022, up 2 percentage points from 20% in 2021. They also contributed $644 Million or 13% of the total equity funding, down 3 percentage points from 16% in 2021.

Outside of the top 4 countries, Ghana ($202 million), Algeria ($150 million), Tunisia ($117 million) and Senegal ($105 million) were the only other countries that broke the $100M funding mark.

Despite a slowdown in the growth rate of equity investors, Africa’s tech ecosystem attracted 1,149 unique investors for the first time [+29% YoY in 2021]. African tech has seen more investors committed, with 89 participating in 5 or more deals (compared to 65 investors in 2021).

The number of debt investors active on the continent is growing 2.5x YoY, with a good mix of local debt institutions, international lenders with emerging market vehicles and Development Finance Institutions.

Cyril Collon, General Partner at Partech, added: “Much of our methodology has remained the same over the years, and we, therefore, can provide a snapshot of how the African continent has evolved over the years. Nigerian and the fintech vertical have remained at the top spot; however, in an environment where equity funding is more challenging, debt has proved to be a solid alternative source of African tech startups in 2022, which signals a maturity within each sector.”

Headquartered in Dakar, Partech Africa is the largest VC fund dedicated to technology startups in Africa. With a focus on Late Seed, Series A and B equity rounds in startups which are changing the way technology is used across multiple sectors, including education, mobility, finance and healthcare, the VC has, to date, invested in 17 African startups, such as Wave (http://bit.ly/3J9lGqy) and TradeDepot (http://bit.ly/3R2IgD9). Using the same methodology as previous years, the seventh Partech Africa annual report on African tech start-ups only includes equity rounds where the total amount is higher than US$200K.

To download the full ‘2022 Africa Tech Venture Capital’ report, click here (https://bit.ly/3R5mChF).

Distributed by APO Group on behalf of Partech Partners.

For media inquiries:

Isabelle Tresson: +33 7 86 08 85 85

itresson@partechpartners.com

About Partech Africa:

Headquartered in Dakar, Senegal, Partech Africa is the largest VC fund dedicated to technology startups in Africa. Partech Africa focuses on series A and B equity rounds in startups which are changing the way technology is used in education, mobility, finance, healthcare, delivery, energy, etc.


About Partech:

Born in San Francisco 40 years ago and now headquartered in Paris, Partech is one of the most active tech investors in the world, bringing together capital, operational experience, and strategic support for entrepreneurs at seed, venture and growth stages. The company manages more than €2.5B and its current portfolio includes 210 companies in 40 countries in Africa, Asia, Europe and the US.


www.PartechPartners.com

SOURCE

Partech Partners



Tuesday, October 25, 2022

Booming African Mobile Markets To Get Boost from Nordic Expertise

PRESS RELEASE
Booming African Mobile Markets To Get Boost from Nordic Expertise
Africa is poised to leap forward, unencumbered by legacy technologies and processes, and empowered by youthful demographics
STOCKHOLM, Sweden, October 25, 2022/ -- SUBTONOMY (https://www.Subtonomy.com/), the leading Network Experience Platform provider in the Nordics, has announced that it will be attending AfricaCom in South Africa (8-10 November 2022) to bring its world-class digital customer support offering to Africa.

The African digital revolution

It’s time to reappraise Africa’s place in the global digital market. Long held back by affordability and availability issues, the advent of cheaper smartphones and ubiquitous, higher capacity mobile networks have provided a huge springboard for growth. Young, internet-savvy Africans are optimistic and opportunistic about tech, utilizing it as a platform for their creativity, entrepreneurial spirit, and thirst for education. Already the world leader in mobile money[1], Africa is poised to leap forward, unencumbered by legacy technologies and processes, and empowered by youthful demographics[2]. The continent’s rapid transition to a mobile-first, digital economy means that it already has more smartphone users than North America and by 2025 Sub-Saharan Africa will have 474 million internet users (39% of the population[3]).

New demands on the network, new customer expectations

Whether it’s using their phones for banking, finding work, shopping, creating, listening to music or watching their favorite shows, young Africans have moved far beyond their parents’ expectations of mobile services. While the future of the African mobile market may look rosy, it’s not without challenges, however. In the next few years, African operators will have to cope with onboarding large numbers of new customers[4] and find cost-effective ways to support them while they transition from 3G to 4G, from feature phones to smartphones, and from simple to complex service offerings.

As if all of this were not enough, the expectations of African Gen Z customers are also rising rapidly. Like their social media friends around the world, they expect high-quality uninterrupted services backed by world-class, 24/7 customer support when things go wrong. If they don’t get it, they’re more willing than ever to simply walk away[5].

And this is precisely where African operators can benefit from the experience of other mobile-first markets such as the Nordics. Operators in the Nordics have pioneered efficient and cost-effective digital customer care for years. Subtonomy’s customers, for example, are already able to automate 75% of customer support in digital channels, and increase contact center efficiency to deliver 60% fewer escalations and 47% faster call handling.

Future proofing support

With things moving so rapidly in Africa, it’s hard for operators to manage change cost-effectively or predict what their support operations will look like in a few years. Will future African customers have virtual reality-based support, or get help via their digital assistants? Whatever happens, operators must squeeze the maximum value out of their existing equipment to keep costs down and reduce disruption, while at the same time innovating their customer support offerings and preparing for what’s coming. Fortunately, there’s a win-win here as well. Subtonomy’s Network Equipment Platform takes data from any existing source – including legacy probes (eg Amdocs, Anritsu, Commprove, Empirix, Exfo, Polystar, Radcom, Tektronix, Teoco or Viavi), BSS and OSS, cell data and device data – to deliver a 360o real-time view of actual customer experience, empowering 24/7 holistic support.

“As the African mobile market matures, customers will expect better support from operators. As researcher Herring Shava[6] recently pointed out, two of the biggest causes of dissatisfaction with support are operators’ reliability (not doing things when they said they would) and responsiveness (not informing customers when they intend to fix problems). We’re proud to have helped our clients fix both these issues in the Nordics and look forward to helping African operators revolutionize the way they support their customers in future – giving them both happier customers and a competitive edge.” Andreas Jörbeck, CEO, Subtonomy 

To find out more about Subtonomy’s offering, operators are invited to meet with Subtonomy at AfricaCom 2022, Telcos of Tomorrow booth A52. Book a meeting here: APO Group rep (malika.bouayad@apo-opa.com).


[1] According to the GSMA, Africa accounts for 70% of the world’s $1 trillion mobile money transactions.

[2] Africa has the largest number of Gen Zers (also called ‘Zoomers’) in the world, and more than a billion people under the age of 35.

[3] Forecasts from GSMA.

[4] By 2025 the GSMA forecasts Africa will have 120 million new subscribers and 170 million new mobile internet users, taking the proportion of the population using mobile internet to 40%.

[5] According to a BrandsEye study (2019), 47.2% of the complaints raised by customers in South Africa were about the quality of customer service. Approximately 37% complained about the mobile network provider’s turnaround time, and 44.4% of the respondents complained about the network provider’s failure to attend to queries posted on social media. But in cases where the network provider did respond, 61% of consumers ended up being dissatisfied with the quality of service provided.

[6] See: H. Shava. Service Quality and Customer Satisfaction Experience Among South African Mobile Telecommunications Consumers. Walter Sisulu University. Published in Eurasian Journal of Business and Management, 9(3), 2021, 217-232.
Distributed by APO Group on behalf of Subtonomy.
 
For more information or to set up an interview, please contact:
Tina Rosén
tina.rosen@subtonomy.com

About Subtonomy:
Subtonomy’s ML-driven Network Experience Platform provides unprecedented real-time insight into the experience of customers on any network (2G, 3G, 4G, 5G NSA, 5G SA, broadband and gigabit fiber). Its easy-to-use applications utilize this rich data to enable customer support teams to isolate and resolve problems faster; operational teams to prioritize fault fixing and network build according to actual customer need; business teams to up-sell to both business customers and consumers; and wholesale teams to understand the service they’re delivering to MVNO clients. Founded in Sweden in 2012, Subtonomy’s technology helps network operators deliver more personalized support and more proactive care to help its clients deliver a premium network experience.  We’re proud to have a 100% satisfied client base and to be finalists in the 2022 World Communications Awards for Customer Experience. Also see: Subtonomy’s website (https://www.Subtonomy.com/).

SOURCE
Subtonomy



Thursday, October 20, 2022

AFRILABS: 2022 AfriLabs Annual Gathering

MEDIA ADVISORY

 
AFRILABS: 2022 AfriLabs Annual Gathering
 
The purpose of the press conference is to position the 2022 AfriLabs Annual Gathering as a global event
 
 
JOHANNESBURG, South Africa, October 20, 2022/- WHAT: Founded in 2011, AfriLabs (https://AfriLabs.com/) is a network organisation supporting Innovation Centers across African countries, grounded on the mission of building a community around the rapidly emerging technology hubs in Africa. The AfriLabs Annual Gathering is AfriLabs’ flagship event which provides a unique opportunity for technology hubs within the AfriLabs network and other stakeholders of the African technology and innovation ecosystem (such as corporates, development agencies, academia, and investors) to convene, network, learn and share knowledge.
 
WHEN: Friday, 28th October 2022 

TIME: 11.00 am – 12.00 noon South African time. See here (https://bit.ly/3CNIZkX) what time it will be in your country
 
WHERE: Online Via ZOOM
 
All journalists should REGISTER here (https://bit.ly/3Sjw0NV) to receive Zoom log in details for your attendance: https://bit.ly/3Sjw0NV

Language: English (With simultaneous translation to French and Portuguese)

Details:
The purpose of the press conference is to position the 2022 AfriLabs Annual Gathering as a global event focused on driving dialogue to foster intra-Africa connectivity, collaboration and innovation. Key information about the Gathering will be provided during the press conference, we encourage participants register to attend the conference.
 
Distributed by APO Group on behalf of AfriLabs.
 
For any interviews/media requests please contact:
OPC Technical contact: info@apo-opa.com
 
SOURCE
AfriLabs

Tuesday, August 23, 2022

The Big 5 Construct Nigeria Paves the Way for Industry Growth


The Big 5 Construct Nigeria Paves the Way for Industry Growth

Leading trade show underpins the advancement of the Nigerian construction industry

  • Nigeria is the number one construction and infrastructure market in West Africa 
  • The Nigerian government has allocated $123.1 billion for critical infrastructure projects between 2021 and 2025 
  • The Big 5 Construct Nigeria is the country’s largest gathering for the construction and infrastructure community, expecting exhibits from over 130 international and local construction products, services and technology companies.

Lagos, 23 August 2022:  At The Big 5 Construct Nigeria, taking place between 27 and 29 September 2022 at the Landmark Centre in Lagos, leading industry buyers and sellers from Africa and beyond will come together to promote innovation, share cutting edge knowledge, and accelerate business, in a safe and convenient environment.  

Following the disruptions forced on the construction industry in recent years due to the pandemic, latest forecasts predict industry growth of 5.7% in 2022, and suggest that construction activity in Nigeria will surpass pre-COVID levels by 2023. This growth is supported by the Nigerian government’s investment in infrastructure and housing development projects, with $123.1 billion allocated for critical infrastructure projects between 2021 and 2025.

“Launched in 2019, The Big 5 Construct Nigeria is now earmarked as the yearly gathering of construction professionals to engage both with the local and international community, as a place to source, learn and develop new skills. By bringing together experts and suppliers from around the world to engage with the local construction community, the event plays a direct role to support the needs of the country's infrastructure and housing development projects,” says Ben Greenish, Senior Vice President, dmg events. 

From building materials and tools, interiors and finishes, to solar and urban design landscaping, the products and services on show will cover the full construction cycle from inception to completion, from leading companies such as Forero Nigeria Limited, Sana Grup and Kohler. In addition, for the first time, the expo will also showcase four new international pavilions from Saudi Arabia, Qatar, Egypt and Kuwait.

Gold sponsor of the event is CDK Integrated Industries, local manufacturer of premium quality sanitary ware, as well as ceramic and porcelain tiles. The company’s outlook for the future of Nigeria’s construction industry is extremely positive. “As a result of to the Federation Government’s import policies, as well as dollar rationing and the impact of Covid on export, logistics and production costs, CDK has experienced considerable growth of over 65% in the last two years,” says CDK Brand and Marketing Manager, Abimbola Onagbade.  

Over and above the wealth of products and services on show from local and international exhibitors, visitors to the 3-day in-person event will have the opportunity to learn valuable industry insights when they attend a series of CPD-certified talks, featuring keynotes and panel discussions led by notable industry experts that address the challenges of construction and explore the key components for practical growth and prosperity.

The 3-day Industry Talks programme will focus on three core themes of technology, project management and architecture, and will include discussions on the trends and opportunities driving the ongoing digital transformation across Nigeria, as well as green architecture and project cost control budgeting. In addition, several masterclasses will be offered by the Chartered Institute of Building, such as sustainable project management implementation, the redesign of streets in African cities and tips to building sustainability credibility. 

“The Big 5 Construct Nigeria continues to propel change and is a must-attend event for buyers and brands across Sub Saharan Africa who are looking to be inspired by other trend-setters and innovators within the industry,” concludes Greenish.

The Big 5 Construct Nigeria will take place at the Landmark Centre in Lagos from 27-29 September 2022, from 10:00 – 17:00 daily and is free to attend for all industry professionals.

For more information or to register, please visit:  https://www.thebig5constructnigeria.com

ENDS

About The Big 5 Construct Nigeria


The Big 5 Construct Nigeria is a unique platform bringing together influential decision-makers, innovators, and suppliers from the region and beyond. The event offers visitors a opportunity to connect with 8000 of their industry peers, find the right products & solutions from over 120 international and local exhibitors and earn free CPD points through a curated talks programme.

For more information, please visit our website: www.thebig5constructnigeria.com 

About dmg eventsv

dmg events is a leading organizer of face-to-face events and a publisher of trade magazines.

The company aims to keep businesses informed and connect them with relevant communities to create vibrant marketplaces and to accelerate their business through face-to-face events.

dmg events organizes more than 80 events across 25 countries, attracting over 425,000 attendees and delegates every year. The company’s portfolio of products includes many industry-leading events in the energy, construction, hospitality & design, coatings, and transportation sectors. ADIPEC, The Big 5, Gastech, EGYPS, The Hotel Show and INDEX are the company’s flagship events. 



Wednesday, May 25, 2022

Navigating the Virtual Market in an African Context

Navigating the Virtual Market in an African Context

- By Babatunde Adekanmbi

The global impact of technology ever since its inception have brought about  positive impact though coupled with some negative effects but we can't downplay how it have facilitated developments across all sectors of the economy.

  The issue of virtual market navigation particularly in an African context is as a  result of Technological impact in our current disposition today. There is   need to  understand what virtual market entails, it is marketplace with the aid of internet connectivity where numerous companies execute economic transactions to facilitate sales enablement . The virtual market is an advanced development of the traditional way of marketing, although people are still going by the modality of running a small scale enterprise in which there is need to navigate from one geopolitical zone to another in order to increase their customer base but fortunately,  business owners and Corporate Organizations have adopted the use of  Virtual market as new marketing strategy.

It's imperative we understand the mode of operation of a virtual market for optimum performance otherwise it'll be underutilize. A  virtual marketplace is a platform where third-party sellers can transact businesses (also known as e-commerce marketplaces), such sites may feature individual traders, large-scale manufacturers of goods, or anything in between. The third party sellers are known to be the retailers, small business owners, enabling them reach out virtually to the final consumers  at a specific period of time.

The virtual market comes with is own peculiarities unlike the traditional way of marketing although with some features that would probably facilitate sales enablement and customer engagement but have some hitches that the virtual market have addressed. We definitely need to align with the developments brought up by the virtual market but there's need to understand how we can effectively navigate this New virtual market particularly in an African Context. While we can't discard the fact that there are some similar features that would possibly be pinpointed from the traditional way of marketing which was understudy and developed better to align to the standing protocols setup particularly in this era.

The Africa economy ecosystem have the capability to adopt and adapt to whatever New inventions  but business owners or enterprise should position themselves for it otherwise the opportunities that lurk in the world market might elude them 

The following tips highlighted below are adoptable in which it  will give an insight and serve as a guide on how to navigate effectively  a virtual market particularly in an African Context 

  • Research your target market

Knowing and understanding the needs of your target audience is a prerequisite to enable you navigate effectively, you need to understand your target audience, you can do a demographic framework which will comprise of ,age groups,gender, location etc. Learning from existing businesses relatable to what you do will equally help out as well  This will Facilitate sales engagement, customer satisfaction and enhance visibility and viability for your products and services. This research will definitely guide your working operations,  it serve as a drive towards enabling the growth of your enterprise . It will further give a deeper insight into who your target audience are, enabling you work around their interest because their satisfaction should be prioritized while thinking of maximizing profit. 

  •  Design your marketplace operations.

Marketplace operations entails working hours, payment operations, delivery time that needs to be setup and getting your customers informed. It gives your potential customers a level of confidence when transacting business with you. They are able to effectively plan their schedule whenever they choose  to patronize your brand or business. A well design marketplace operations entails the working hours,  processes, procedure for patronage that enables your customer align to the set goals and objectives. It will equally facilitate the organization of your potential team, they are able to understand the proceeding at which your enterprise would be operating. 

  • Choose the right business model  

Having the right business model is a veritable tool for navigating the virtual market. It gives you a sense of responsibility and direction. It is the overall framework that keeps your business operations in Check on the Long run. Your customers will be willing to transact businesses With you because you have a model that is operational and it gives no room for compromise. Both parties key into the framework since it's available. Moreso you need to understand that the business model will equally serve as a working template for your future employees, it is an avenue for creating synergy between them, your enterprise and potential customers. A business model serves as a guide for your enterprise because it entails the dos and donts of how you intend running your enterprise. It gives an indication that processes will be duly followed and this is how an organized enterprise starting up and ready to navigate the virtual market 

  • Select the right marketplace software

Having  the right software to run your enterprise is highly necessary it is equally important to to know whether you're considering the use of social media platforms, email marketing tool or website for customer engagement. It aid in swift Communication between you and your customers. The market research you have done will enable you know which platform will be suitable for the products or services being offered. The right software also reduces the number of negative feedbacks  receive from services offered because realistically the software will continually serve as an intermediary between your enterprise and your potential customers. You can equally look at the possibility of building up a software of your own as this will give you the opportunity to adopt and integrate your own strategy which other software might not featured.

  • Outline the essential marketplace features.

Having an outlined feature for your marketplace is an enabler in making your potential customers in deciding to transact business with you. It should entails features that are user-friendly , that  gives an overview of what your services and products  entails. Integrating the right features will Facilitate More sales to your business or enterprise. These features also serves as an indicator in enabling your customers make quickr decision when engaging with your enterprise. They have the opportunity to navigate through the available features highlighted. These outlined essential features should  give a detailed description of your enterprise which necessarily don't have to be too ambiguous hence the need for readability.

  • Choose a marketplace payment solution

Payment solutions are applications setup to facilitate payment of goods and services. It's important you make use of a payment solution that will be easy on the part of your customers, with  less Technical issues and good Internet services. Your customers may be deterred from patronizing you continuously if your payment solutions are not user friendly or easily accessible. They are numerous payment solutions available for use but it's essential to choose the one that is relatable to one's enterprise . The right marketplace payment enhances timely payment of services offered to your customers, it avoids the issue of complexity when making payment as the society have equally clamored for cashless policies.  It equally address the issue of theft..  You equally need to ensure this marketplace payment solution is efficientenough , the technical aspects must be well understood particularly to your team. 

  • Assemble a great team

The need for a great team, who are ready to adhere and align to the set aim and objectives of your enterprise can't be over emphasized, the great edifice or platform you're creating can be ruin down when your team is made of wrong individuals. Team selection is a process that should be followed with due process, the responses derive while engaging with the pontential employees should at least correlate with your enterprise hope to achieve in the nearest future. 

You need to setup a team of high quality professionals, they hould be knowledgeable about the type of business you operate. The success of your business would be as a result of the attitudinal response of your team members to your customers. Their ability to understand the concept of your business enhance the growth of your business facilitate more sales enablement as your customers or clients are eager to recommend you to people in their network and society at large

  • Build your marketplace platform

Build a marketplace platform that your customers can trust. This can only be achieved if your customer service is swift, reliable and readily accessible, ensuring your customer queries are attended to in an ample time. A platform that is responsive where you can resolve customer queries faster without physical visitation of the customer to your business location would also be of great help. The uniqueness of one's enterprise will be further appreciated and valued when there's a market platform your potential customers can relate with. A platform that affords them the opportunities to relay issues relatable to services rendered by your enterprise,  give them the opportunities to make their recommendations due to their user experience.

***

You can reach out to the writer

Babatunde Adekanmbi

Digital Creator

Email-babatundeadekanmbi@gmail.com

WhatsApp +2348096570499 , Call+2348096570499

Thursday, May 12, 2022

Africa: Canon will Launch Two of its Revolutionary Products - EOS R3, EOS R5C to Further Highlight the Company’s Commitment to Introduce a Much Wider Array of Technology Solutions in Africa

Canon Central and North Africa (CCNA)

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PRESS RELEASE

Canon will Launch Two of its Revolutionary Products - EOS R3, EOS R5C to Further Highlight the Company’s Commitment to Introduce a Much Wider Array of Technology Solutions in Africa

Canon Central and North Africa announced today of its highly awaited debut R-tour to commence from May 12th in Morocco 

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DUBAI, United Arab Emirates, May 12, 2022/ -- In alignment with the company’s philosophy of ‘Kyosei’, that stands for ‘Living and working together for the common good’, Canon (www.Canon-CNA.com) continues to reaffirm its commitment to Africa by operating closer to its customers thereby commencing its much anticipated debut R-tour for Morocco from May 12th, 2022. Canon will launch two of its revolutionary products - EOS R3, EOS R5 C to further highlight the company’s commitment to introduce a much wider array of technology solutions in Africa.

Amine Djouahra Canon’s Sales and Marketing Director (CCNA) at today’s R – Tour in Morocco
(Source: Canon Central and North Africa (CCNA) 

Canon Central and North Africa announced today of its highly awaited debut R-tour to commence from May 12th in Morocco, in line with the company’s continued commitment to Morocco, a key country representing one of the important economies in the region. The launch event will witness the official kick-off of Canon’s much-awaited R-tour in Africa and will have Lorenzo Salami - Multitalented Lifestyle and Fashion Photographer, Saab Abid, Morocco’s leading Instagram influencer along with Canon’s Sales and Marketing Director (CCNA) – Amine Djouahra.

As a testament to Canon’s dedication to on-going research and development in ensuring a continuous stream of new products and solutions to meeting evolving needs, Canon’s R-tour will kick-off by introducing two of its ground-breaking products – EOS R3, EOS R5 C and the newly introduced Powershot Zoom to customers and fans in Morocco. The R Tour in Morocco will bring together Pro Specialist Partners, selected professional Photographers, SI-Var Partners, Social media influencers and media, among others to create a truly inspirational platform for its consumers to engage and interact. Post the tour, Canon envisions to continue engaging with end-users through a series of events including Photo walks, Masterclasses, Competitions, and Generation R Community events among others.  The tour will also provide Canon fans to test-drive Canon products by physically touching and trying them on the spot.

Closer to Customer

“Morocco is a key market for us, and we are committed to bring innovative digital technologies to the country in a bid to underpin its digital transformation journey. The R-tour is a series of special events that enables us to put our consumers and fans in the driving seat, they get to test and try our products, participate in events, engage with industry professionals and more. We foresee the R-tour as a strong channel for us to get another step closer to our customers in Morocco by driving meaningful conversations across various touchpoints. As an ode to our commitment to the people in Morocco, we are also launching our best of the breed products to enable photographers and filmmakers in bringing their stories to life in the most versatile manner possible. We are thrilled for the R-tour to kick-off in Morocco and directly engage with our valuable customers and fan-base there,” said Amine Djouahra, Director of Sales and Marketing, Canon Central and North Africa.

Canon has been represented in Morocco since 2009 through distributors and partners that have successfully built a solid customer base in the country. Through the launch of its new products incorporating cutting-edge and world-class technology, Canon aims to be part of Morocco’s digital transformation journey by elevating the imaging technology sector in the country. Canon’s relentless pursuits in enhancing the local distribution network in Morocco, supported by partners as well local Canon employees in-country, has been the driving force in successfully implementing the company’s closer to customer strategy.

Interact and Engage

To further encourage interaction and engagement amongst consumers and attendees of Canon’s R-tour, the company has gone one step ahead and created experiential booths to maximize the learning opportunities. A total of five different booth set-ups will be installed at the event namely Generation R, Postproduction Set-up, Home zone, Photo studio and Outdoor Aerial act performance with each of these focusing on a particular area of interest. The Generation R booth will highlight the entire lineup of the Full frame mirrorless series along with an experiential set up to allow customers to touch and try the product. Canon’s Generation R community brings EOS R System users together with other creative photographers and experts to pursue and share their passion while exchanging knowledge. The Generation R booth will embody the spirit of this community taking it a notch higher and making the entire experience more personal with the on-ground presence.

The booth for Postproduction Set up will provide cinematographers as well as enthusiasts with a complete line-up of extraordinary products that can dramatically upscale the quality of the video content. Focusing on the essentials of a modern home, the home booth set up will put on display Canon’s stellar line of printers including the famous G-series and megatank printers. The photo studio set-up will take this display of printers a level higher by highlighting the company’s Pro 1000 and Pro 300 and Pixma 640 and other input to output solutions. On the other hand, the Outdoor Aerial Act Performance booth will provide invitees with the exclusive experience of getting their hands on Canon’s EOS R3 to test and try on the spot.

Additionally, the event will also feature a panel discussion amongst the key speakers i.e., Amine Djouahra, Lorenzo Salami and Saab Abid reflecting thoughts and opinions on the significance of content creation in today’s day and age, its contribution to the imaging industry, impact of upcoming content consumption trends on photography and products. The discussion will also touch upon the impact on business as a result of emerging content trends, changes in consumer habits of target audience along with the positive effects of driving higher engagement with consumers through cutting-edge and quality content production. Canon’s Sales and Marketing Director will also take this opportunity to detail out company’s efforts in Africa to generate awareness, education as well as growth opportunities for both business and consumers through its myriad initiatives such as Miraisha programme, Canon Academy workshops, mentorships and more.

Technology that Transforms

Canon offers a comprehensive range of input-to-output solutions, from world-renowned cameras to innovative printers and multi-function printers in Morocco. However, the R-tour will act as a springboard for the company to introduce EOS R3 and EOS R5 C in a manner where people can directly pilot the products on-site. The EOS R3 offers all the familiarity and speed of Canon’s renowned EOS-1 series, with the innovation and versatility of the pioneering EOS R System. With a brand new, innovative 24.1megapixel sensor, the EOS R3 gives an optimal balance of performance, resolution and speed to offer news and sports photographers a camera to outperform and outpace the competition. Likewise, The EOS R5 C is a powerful, hybrid cinema camera which combines the professional filmmaking features of the Cinema EOS range with the EOS R System’s photo capabilities. A high-resolution, full frame CMOS sensor, DIGIC X processor and the RF Mount, are the crucial three elements that enable high fidelity 8K capture, and 45 megapixels still photo capture at burst speeds up to 20 frames per second, all in a single body of the EOS R5 C.

Canon's R-tour in Morocco will kick off today, May 12th, 2022, in Casablanca. The company's next R-tour is scheduled to begin in Egypt on May 23rd, followed by Kenya on June 2nd, 2022, and many more to come in the upcoming months covering the wide African continent. Stay tuned!

Click here (https://bit.ly/3LaGUSe) for more details to join the Generation R Hub community!

Click here to know more about the products- EOS R3 (https://bit.ly/39dngb5), EOS R5 C (https://bit.ly/3ywsbOY) & Powershot Zoom (https://bit.ly/3PsFypA)!

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
E-mail: Mai.youssef@canon-me.com

APO Group - PR Agency
Rania ElRafie
E-mail: Rania.ElRafie@apo-opa.com

About Canon Central and North Africa:

Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2015 was a strategic step that aimed to enhance Canon’s business within the Africa region - by strengthening Canon’s in-country presence and focus. CCNA also demonstrates Canon’s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa’s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.

Canon’s corporate philosophy is Kyosei (https://bit.ly/3M8Nrhz) – ‘living and working together for the common good’. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon’s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better. For more information: Canon-CNA.com

SOURCE

Canon Central and North Africa (CCNA)


Sunday, August 7, 2011

Google Voice Goes Global




Google Voice is trending on news that it is now available outside the United States, in 38 languages. Launched in the United States in 2010, Google Voice allows users to redirect calls to their cellphones, landlines, and Gmail from a Web-based application with a familiar interface. Google Voice has no connection fee and customers simply pay for the time they actually use. Domestic and outbound calls to the United States and Canada are currently free. To promote the new international calling, Google is lowering calling rates to more than 150 destinations, in hopes of cutting into the market share of Skype, still the industry leader in computer-based calls.


~ By Slatester on Aug 3, 2011




Friday, July 15, 2011

NEW REPORT, Students, Technology, College, Work Life



14 Jul 2011 19:07 Africa/Lagos


NEW REPORT: 43% of Students Feel Unprepared to Use Technology in College and Work Life

PR Newswire

QUINCY, Mass., July 14, 2011

Research states technology can support student-centered learning if part of larger, integrated plan

QUINCY, Mass., July 14, 2011 /PRNewswire-USNewswire/ -- In an effort to prepare all of New England's learners with the skills and knowledge they need for full participation in postsecondary education, work and life, the Nellie Mae Education Foundation (NMEF) promotes the integration of student-centered learning at the high school level across New England.

As part of this work, NMEF has released a new report, Integrating Technology with Student-Centered Learning. The report was prepared by Education Development Center, Inc. (EDC) for NMEF's Research and Development Initiative and examines current literature in order to better understand how technology might be used to personalize learning for students. The report examines the integration of computer- and web-based tools, applications, and games, as well as video and technology associated with mechanical and electrical engineering.

According to the report, which was prepared by EDC's Babette Moeller and Tim Reitzes , 43 percent of high school students feel unprepared to use technology as they look ahead to college and work; only 8 percent of teachers fully integrate technology in the classroom; and many teachers lack confidence in their own technology-related skills.

"Teachers and students often utilize technology and social networking in their everyday lives," said Beth M. Miller, Ph.D., Director of Research and Evaluation for NMEF. "However, in the past, technology has not always improved achievement. As this report makes clear, we are truly at a crossroads in the potential for technology to enhance student-centered teaching and learning."

The report points to evidence that technology has the potential to help expand education beyond traditional boundaries and support key practices of student-centered learning.

According to the report, technology holds the potential to:

* Help diagnose and address individual needs. Technology can help establish a clear baseline from which teachers can then serve as coaches and advisors, steering students to the right mix of resources and projects that meet specific academic requirements.
* Equip students with skills essential for work and life in a 21st century global society. Technology can enhance the knowledge and skills valued by employers and not typically measured in achievement tests, including: problem solving; creativity; collaboration; data management and communication.
* Provide an active experience for students. Technology can equip students to independently organize their learning process. At the same time, technology transfers some responsibility for learning to students. Through online learning and digital games, students have the ability to direct their own progress.


The report provides portraits of student-centered models where technology has been successfully integrated, such as High Tech High, a network of K-12 charter schools in the San Diego area that utilize technology to document and assess student learning through digital portfolios; and Quest to Learn, a New York public school that uses a video game-based curriculum.

The report also mentions that technology can:

* Provide an invaluable way to deliver more student- centered/personalized learning in a cost-effective way.
* Enhance academic achievement, civic engagement, acquisition of leadership skills, and personal/social development.


"Our review of the research found evidence that technology alone will not enhance learning nor will it change traditional learning environments into more relevant, innovative ones," said EDC's Babette Moeller, co-author of the report. "But we did find that technology can be used effectively to personalize the learning experience when it is part of a larger student-centered learning plan and when teachers are involved in helping them make the most of it."

The report also points out that there has been relatively little research studying the effects of similar technology across different subgroups. The authors point out that such research would be necessary before specific technology could be recommended to close academic achievement gaps between populations.

Download Integr a ting Technology with Student-Centered Learning .

About the Nellie Mae Education Foundation
The Nellie Mae Education Foundation is the largest charitable organization in New England that focuses exclusively on education. The Foundation supports the promotion and integration of student-centered approaches to learning at the middle and high school levels across New England. To elevate student-centered approaches, the Foundation utilizes a three-part strategy that focuses on: developing and enhancing models of practice; reshaping education policies; and increasing public understanding and demand for high quality educational experiences. The Foundation's new initiative areas are: District Level Systems Change; State Level Systems Change; Research and Development; and Public Understanding. Since 1998, the Foundation has distributed over $123 million in grants. For more information, visit www.nmefdn.org.

About Education Development Center, Inc.
Education Development Center, Inc. (EDC), is a global nonprofit organization that addresses some of the world's most urgent challenges in education, health, and economic development. EDC manages 350 projects in 35 countries. Visit www.edc.org.

Contact: Nick Lorenzen
Nellie Mae Education Foundation
781-348-4239, nlorenzen@nmefdn.org

SOURCE Nellie Mae Education Foundation

Web Site: http://www.nmefdn.org

Top Reports of Today



Tuesday, March 30, 2010

'T' is for 'Ten' at TFM&A!




08:00 30 Mar 2010

'T' is for 'Ten' at TFM&A!


At Technology For Marketing & Advertising (TFM&A) last week, 10 was the number everyone was talking about. The UK’s largest marketing event just got even larger, as over 10,000 marketing, media and advertising professionals walked through the doors...


Technology For Marketing & Advertising 2010 smashes the 10,000 Attendee Mark With a 10% Visitor Increase, in its 10th Anniversary Year.

* OVER 10,000 ATTENDEES OVER 2 DAYS
* 10% INCREASE IN VISITOR NUMBERS
* 10 TREMENDOUS KEYNOTES
* 10 YEARS OF TFM&A GROWTH

London, March 30 /PRNewswire/ — At Technology For Marketing & Advertising (TFM&A), 10 was the number everyone was talking about. The UK’s largest marketing event just got even larger, as over 10,000 marketing, media and advertising professionals walked through the doors of Earls Court 2 on Tuesday 23 and Wednesday 24 February to attend what has been described by Chris Underhill, CEO of smartFocus as “the busiest we have ever seen the show”.

TFM&A has enjoyed phenomenal growth since its launch 10 years ago. Back in 2001 TFM was a niche technology show focusing largely on CRM and Data solutions. With the explosion of digital within the industry, and the strategic addition of the ‘advertising’ arm to the show in 2007, TFM&A’s growth has been unprecedented with visitor numbers growing cumulatively by 107% in the last 3 years alone (4,544 visitors in 2007 – ABC Audited; 9,392 visitors in 2010 – pending ABC Audit).

Group Director Mark Snell, who launched the event in 2001 as Event Director and has been involved in all 10 events, says:

"To see any launch event through to its tenth year creates a sense of huge pride, but to see the amount of growth that TFM&A has achieved is truly elating. Every year we have been able to say it's our most successful event to date but I'm especially delighted that we have gone past the 10,000 attendee mark in this our 10th year. I'd also like to express our appreciation for the tremendous, ongoing support of all our customers, and the wider marketing & advertising communities. Thanks to them this year more than any has seen the show team really embed and extend still further TFM&A's long established market leading position."

The smashing of the 10,000 mark (total attendance 10,656 pending ABC Audit) was accompanied by a 10% increase in visitors attending the show, sourcing solutions from the 180 exhibitors and attending the comprehensive free seminar programme and ‘tremendous 10’ keynotes.

Event Manager, Natasha Berrow, comments: "The visitor numbers over the 2 days are a real reflection of the buoyancy currently being reported within the marketing industry. Professionals are actively seeking out new investment opportunities and taking valuable time out of the office to keep up-to-date with what's going on in their industry. TFM&A's success reinforces the optimism that we are all feeling for the year ahead."

Response from the suppliers exhibiting at the show was also overwhelming, with many claiming to have had their best show ever, with both footfall and quality of visitors the highest they’ve ever seen, and exhibitor re-bookings for TFM&A 2011 a record 83% of the 2010 show.

“TFM&A provides the right audience for us – attending with a budget to spend, who understand the complexities of digital marketing. We’re extremely happy, having launched a new technical product which was received extremely well by attendees at the show. We’ve already re-booked for 2011 – and upgraded our stand!”
Rob Pierre, Managing Director, Jellyfish.

“smartFOCUS have been with TFM&A since the launch event 10 years ago and every year our expectations are met and often surpassed! 2010 has been the busiest we have ever seen the show plus the quality of attendees has been excellent. We saw first hand how the very popular educational programme empowers marketers to make the right purchasing decision on the show floor. TFM&A is an essential part of our marketing plan and we’ve already re-booked our stand for 2011.”
Chris Underhill, Chief Executive Officer, smartFOCUS.

"TFM&A continues to be the place to be for meeting marketers looking for technology platforms - and allows us to set the stage for the rest of the year. The 2010 event was unbelievably busy, noticeably more so than in 2009 and the visitors were of a good quality. We are very happy with how the event went for us and the number of sales leads we generated."
Riaz Kanani, Director of Product Marketing, Silverpop.

“This is the best show we have attended in 2009 – 2010!”
Tony Argyrson, Director – Sales, Iomart.

“This was the first show we have exhibited at with our new brand InfogroupUK and we’ve had real genuine interest from a high level of attendees. The show itself has a great buzz about it, and it’s been really busy as the education programme is so popular. We’ll definitely be back for TFM&A 2011!”
Carly Ferguson, Marketing Executive,InfogroupUK

And it wasn’t just the exhibitors singing TFM&A’s praises. Feedback from visitors gathered onsite and through social media monitoring demonstrated that increasing capacity to reduce queuing for the seminars had worked to good effect.

“I was recommended to attend TFM&A by colleagues, and it definitely met my objectives: to hear people speak about new ideas and speaking to companies offering technical solutions. I attended some of the free seminar sessions, and followed up with exhibitors, allowing me to network and catch-up with new and existing suppliers.”
Data Intelligence Manager, B&Q.

“TFM&A is the most important show for social media and networking in my event calendar.”
Social Media Manager, Adjust Your Set.

“I was at TFM&A 2010 looking specifically for exhibitors offering SEO/database management services & solutions, and to gather information. I made some really good contacts with suppliers, and as it was my first show, I will definitely be coming back next year!”
Managing Director, Standing Ovation Enterprises.

“It’s great to mix with similar people in industry, and I attended a few keynote sessions which were excellent. I’ll be recommending this show to my peers.”
IT Analyst, Johnson & Johnson.

“I’ve been attending TFM&A for a few years and use the show as a great place to meet and network with new and existing clients & suppliers. There’s been a really good quality of exhibitors this year and I attended seminars on both days, which were great. I would definitely recommend the show.”
Marketing Manager, Volt.

With more sessions that ever before, the free education sessions were packed to the rafters with 6126 seats filled during the 2 day seminar programme which comprised 5 themed seminar theatres covering digital marketing, content management & ecommerce, online advertising & social media, CRM & campaign management software, and data & marketing analytics. A further 788 attended the ever-popular CIM Marketing Experience, 629 visitors experienced first-hand digital expertise in the Econsultancy Integrated Marketing Training programme, and the brand new Sift Social Media for Marketing Theatre also drew huge crowds with 580 visitors in attendance and many spilling out into the aisles not to miss it.

The ‘tremendous ten’ keynotes were delivered to a crowd of 3320 and featured Google, Econsultancy, AMV.BBDO, YouTube, Gyro:HSR, industry guru Dr Dave Chaffey, Facebook, digital media visionary Jay Stevens of The Rubicon Project, and an exhilarating CRM panel debate hosted by MyCustomer.com and featuring Microsoft, RightNow, Salesforce.com and Oracle. To accommodate demand, all sessions were filmed and will be available online to all attendees.

The showfloor presented a diverse range of digital, data and CRM solutions from industry leading suppliers, and was this year supplemented by the brand new Direct Marketing Zone, ensuring visitors needing truly integrated marketing & advertising campaigns were well catered for. A record 83% of stand space was rebooked for the 2011 event, with all key stand positions rebooked onsite, firmly confirming TFM&A’s position as the UK’s leading event for the marketing & advertising industry.

Unveiled at TFM&A was the launch of new co-locating event for 2011, Online Advertising & Affiliate Expo. Organised by UBM Live and out of the same successful portfolio, run by Group Director Mark Snell and Event Director Simon Mills, as TFM&A and Internet World, OA&A Expo will be a focused event bringing together advertising, media & publishing professionals. Its unveiling was met with much excitement by exhibitors, and research carried out to TFM&A and Internet World visitors found that 81% strongly agreed / agreed that they would attend an event covering all online advertising requirements alongside TFM&A.

More information on the launch can be found at: www.oaa-expo.co.uk

TFM&A is broadening its horizons in its tenth year with the first stage of its global roll-out. The team from TFM&A China, taking place 25-26 August in Shanghai, secured at least 6 exhibitor bookings while meeting with exhibitors at TFM&A.

TFM&A’s sister event, Internet World, is taking place 27-29 April and visitor registrations and exhibitor bookings confirmed so far indicate this will also be a roaring success for anyone providing online business and digital marketing solutions.

Notes to Editors:

Photography
A selection of photographs from TFM&A 2010 is available. If you require any images to support this release please email lydia.simpson@ubm.com.

About Technology For Marketing & Advertising
Technology For Marketing & Advertising is the UK’s only integrated marketing-solutions event delivering data, CRM, direct and digital solutions for marketing, media and advertising professionals. With increased visitor numbers year on year, the event moved from Olympia to Earls Court 2 in 2008. Total attendance to TFM&A 2009 was 9,643 of which 8,263 were pure visitors (ABC Audited) – an increase on 2008 visitors of 21% (ABC Audited).

TFM&A offers visitors access to a full range of marketing & advertising solutions to implement and deliver successful strategies and campaigns. For more information go to www.t-f-m.co.uk.

About UBM Live
UBM Live is a leading international provider of integrated media solutions. Working throughout various market sectors including Air Traffic Control, Care, Customer Management, Digital Marketing, Energy, Facilities Management, Fire, Health & Safety, Interiors, Leisure, Security and Venues, UBM Live produces a wide range of exhibitions, awards & events, publications, conferences, digital products and directories.

Amongst its brands, UBM Live boasts: ATC Global, Decorex, IFSEC, Interiors, International Confex, Internet World, TFM&A and The National Business Awards. UBM Live’s brands also have international replication in China, India, South Africa and UAE. UBM Live is part of United Business Media Limited (LSE: UBM.L), one of the world’s leading business media companies which employs more than 6,500 people in more than 35 countries. For more information go www.ubm.com.


Related Links

* www.t-f-m.co.uk
* www.ubm.com




Media Contact

* Ruth Galpine
* +44(0)207-921-8064
* Ruth.Galpine@ubm.com
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