Filmmakers should be entitled to 70% of the revenues from the screenings of their movies in cinemas.
I have completed my research on film acquisition, distribution and exhibition in the film industry and after the comprehensive analysis of the economics and metrics for the film industry, I have found that film distributors and exhibitors can give filmmakers seventy percent of the revenues from the box office and still make profit from their cinemas.
Cinemas have multiple streams of revenues, including premium tickets for private screenings and from the concessions for recurrent expenditures.
Revenues can include merchandising sales and adverts (screen and brochure).
I don't need to say more, because the facts are irrefutable.
- By Ekenyerengozi Michael Chima,
Publisher/Editor,
NOLLYWOOD MIRROR® Series
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