AFRIFF and MTN Join Forces To Empower African Filmmakers and Promote Indigenous Content

AFRIFF and MTN Join Forces to Empower African Filmmakers and Promote Indigenous Content

The Africa International Film Festival (AFRIFF) is thrilled to announce its groundbreaking partnership with MTN, the largest telecommunications company in Africa. This strategic collaboration aims to revolutionize the African film industry, opening up new avenues for filmmakers and creating opportunities for the promotion and distribution of indigenous content.

AFRIFF, widely recognized as the largest annual film festival in Africa, has been at the forefront of showcasing exceptional African cinema and nurturing emerging talent for over a decade. With an impressive array of films submitted each year, the festival has become a beacon of creativity, diversity, and cultural exchange in the African film landscape.

MTN, with its extensive network and largest aggregation of subscribers, is committed to fostering the growth of the African entertainment industry following the indigenous 2.0 theme. This visionary approach seeks to empower African players in the film industry by providing them with unprecedented opportunities for Global  exposure and distribution.

Through this partnership, AFRIFF and MTN aim to bridge the gap between talented African filmmakers and a wider audience. As the streaming landscape is dominated by global streamers. Many deserving films from Africa struggle to find a platform for their voices to be heard. This collaboration will address this critical challenge by offering a dedicated channel where African filmmakers can showcase their work to millions of viewers across the continent.

The benefits of this partnership extend beyond the filmmakers themselves. By amplifying African voices and promoting indigenous content, AFRIFF and MTN will contribute to the preservation and celebration of African culture and stories. This strategic endeavor will create economic opportunities for local talent, boost tourism, and enhance Africa's global reputation as a hub of artistic excellence.

Speaking about the partnership, the Founder of AFRIFF, Chioma Ude expressed her excitement, stating, "We are thrilled to join forces with MTN, a leader in the telecommunications industry. This collaboration will empower African filmmakers, providing them with the means to reach a broader audience and ensuring that their incredible stories are heard. Together, we will redefine the African film landscape and foster the growth of the industry."

Our indigenous 2.0 global aligns perfectly with MTN’s mission, and together, we will unlock the immense potential of African filmmakers. By leveraging our extensive network and resources, we will pave way for a more inclusive and vibrant African content. On her own part, the Chief Digital Officer of MTN, Aisha Umar-Mumuni said: 

“Digital entertainment has become an integral part of our day to day lives, and the growth in the use of smartphones and digital services has compelled the need to provide digital solutions and partner with organizations like AFRIFF, to distribute indigenous African content, making them accessible regardless of geographical locations. And we are well-positioned to lead the charge as the biggest ICT operator in Africa, committed to using technology to promote the continent on the global stage.”

As AFRIFF and MTN embark on this groundbreaking partnership, they invite filmmakers, industry professionals, and film enthusiasts to join them in this exciting new chapter for African cinema. Together, they will champion the power of storytelling and elevate the voices of African filmmakers to new heights.

About AFRIFF:

The Africa International Film Festival (AFRIFF) is the largest annual film festival in Africa, dedicated to showcasing exceptional African cinema and nurturing emerging talent. With a diverse range of films from across the continent, AFRIFF provides a platform for cultural exchange and celebrates the rich heritage of African storytelling.

About MTN:

MTN is the largest telecommunications company in Africa, with a wide-reaching network and the largest aggregation of subscribers. Committed to empowering African players in the entertainment industry.