Showing posts with label Pyramid. Show all posts
Showing posts with label Pyramid. Show all posts

Saturday, May 7, 2011

Smartphone Sales Will Account for 53% of Global Handsets in 2015



Smartphone Sales Will Account for 53% of Global Handset Sell-Through in 2015, Pyramid Finds



CAMBRIDGE, Mass., May 6, 2011 /PRNewswire/ -- Total handsets sold to end users globally will reach 1.46 billion in 2011, while smartphone sales will account for 27 percent of total handset sell-through. Driven by demand for inexpensive Android models, this figure will almost double to 53 percent in 2015, according to Pyramid Research's quarterly smartphone forecast released this week.

Offered as a quarterly-updated subscription or as a one-off resource, Pyramid's Smartphone Forecast provides annual sell-through of total mobile handsets and smartphones for a ten-year period, including five historical years and five forecast years. Smartphone sell-through data is also segmented by vendor and by operating system. Granular data is provided for key emerging and developed markets, with ten new countries added to its coverage in its latest release, making Pyramid's smartphone forecast the most detailed on the market today.

Download the Smartphone Forecast Insight , a summary of the findings from the Smartphone Forecast just released this week, written by Stela Bokun, Senior Analyst and Practice Leader for Mobile Devices at Pyramid Research.

"Much of the projected total market growth in 2011 will come from the Africa and Middle East (AME) region, which will see a strong demand for low-end smartphone models, ultra low-cost handsets and dual-SIM and full touch-screen feature phones," says Bokun. "The main drivers of the demand in the developed markets will be the launches of a number of flagship high-end devices and new features and technologies," Bokun explains. "However, inexpensive smartphone models, particularly those from Huawei and ZTE, also will be in high demand in some of the richest Western European, Asian and North American markets."

Android-based smartphones will continue to shake the smartphone world, but Pyramid's recent findings predict that by 2015, Windows Phone will overtake Android and other major competitors and establish itself as the leader in the smartphone OS space.

Download the Smartphone Forecast Insight here: http://www.pyramidresearch.com/downloads.htm?id=2&sc=PRN050611_SMRT.

To learn more about the new expanded smartphone coverage, or to download a forecast template, click here: http://www.pyramidresearch.com/SmartphoneForecasts.htm?sc=PRN050611_SMRT.

For more information about Pyramid Research's products and services, please visit www.pyr.com or email us at info@pyr.com.

CONTACT: Jennifer Baker, +1-617-871-1910, jbaker@pyr.com

SOURCE Pyramid Research

Web Site: http://www.pyr.com



Thursday, April 14, 2011

Gray-Market Handsets Continue to Plague AME Mobile Markets, Pyramid Finds



• Gray-market handsets are cell phones manufactured in China that are not recognized or licensed by government regulators. Makers of these products generally do not pay China’s value-added taxes and, therefore, profit illegally from their participation in the market.

• China’s gray-market cell phone shipments will amount to 255 million units in 2011, up 11.8 percent from 228 million in 2010. This compares to a rise of 43.6 percent in 2009.




13 Apr 2011 18:00 Africa/Lagos


Gray-Market Handsets Continue to Plague AME Mobile Markets, Pyramid Finds

PR Newswire

CAMBRIDGE, Mass., April 13, 2011

CAMBRIDGE, Mass., April 13, 2011 /PRNewswire/ -- The number of gray market handsets sold across AME will remain steady through 2015, however the sharp increase in legitimate handset sales during that period will reduce the percentage of gray market handset units sold in AME to 13 percent, according to a new report from Pyramid Research (www.pyr.com).

Squashing Gray Markets for Mobile Handsets describes the reasons behind the emergence of gray markets in the African handset markets and addresses some initiatives by handset manufacturers, network operators and government agencies to counteract these trends. It observes that concerted efforts are necessary if gray markets are to be challenged and provides examples from Turkey, Nigeria and South Africa to illustrate the arguments in more detail.

Download an excerpt of this report here: http://www.pyramidresearch.com/downloads.htm?id=5&sc=PRN041311_INSAME3.3

Purchase the report here: http://www.pyramidresearch.com/store/ins_ame_110407.htm?sc=PRN041311_INSAME3.3

"Pyramid believes that shrinking gray markets in Africa depends on manufacturers and operators providing the right incentives for end users to buy authentic handsets, rather than solely branding gray markets as illegitimate," says Kerem Arsal, Analyst at Pyramid. "This requires handset manufacturers to work with network operators to develop affordable handsets, while government agencies should implement policies to encourage the sale and domestic distribution of legitimate handsets," he indicates.

Many African end users can afford only the cheapest of handsets. "Even in cases where income is not an immediate obstacle, limited mobile network capabilities in most markets suggest that phones that are rich in features are not urgently needed," says Arsal. "In response to the gray market handsets, handset manufacturers are aiming for clever combinations to appeal to end users by providing affordable and simple phones, while staying more in touch with the usage realities of the African markets when coming up with relevant features," he adds.

"In African markets where mobile operators have a degree of subscriber loyalty, they should be employed as the primary channel for handset distribution," Arsal says. "Where mobile operators achieve some degree of loyalty, then handset manufacturers are better off using network operators' channels at the expense of sharing some revenue," he notes. "In fact, any loss of revenue due to selling indirectly can easily be counteracted by the scale and certainty provided by powerful mobile operators, as well as by recovering the loss of market share to gray markets," Arsal adds.

Squashing Gray Markets for Mobile Handsets is part of Pyramid Research's Telecom Insider Report Series and is priced at $595. Download the excerpt here: http://www.pyramidresearch.com/downloads.htm?id=5&sc=PRN041311_INSAME3.3. It can be purchased online here (http://www.pyramidresearch.com/store/ins_ame_110407.htm?sc=PRN041311_INSAME3.3 ) or by emailing us at info@pyr.com.

Contact: Jennifer Baker, +1-617-871-1910, jbaker@pyr.com

SOURCE Pyramid Research

Web Site: http://www.pyramidresearch.com



Wednesday, March 23, 2011

Opened Markets, Infrastructure Stoke Competitive Fires in Nigeria

22 Mar 2011 19:00 Africa/Lagos


Opened Markets, Infrastructure Stoke Competitive Fires in Nigeria, Pyramid Finds

PR Newswire

CAMBRIDGE, Mass., March 22, 2011

CAMBRIDGE, Mass., March 22, 2011 /PRNewswire/ -- Telecom infrastructure development in Nigeria, such as subsea cables and the Nigerian Communications Commission's (NCC) Internet exchange point, has encouraged competition and facilitated the expansion of data networks to make them more accessible and affordable to the public, according to a new report from Pyramid Research (www.pyr.com).

Nigeria: Opened Markets and New Infrastructure Stoke Competitive Fires offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.

Download an excerpt of this report here: http://www.pyr.com/downloads.htm?id=18&sc=PRN032211_CIRNIG

Purchase the report here: http://www.pyramidresearch.com/store/CIRNIGERIA.htm?sc=PRN032211_CIRNIG

"The competitive landscape of Nigeria's telecom sector has forced operators to rollout new infrastructure to improve coverage and quality, which has resulted in a surge of subscription growth and usage," says Majd Hosn, Associate Research Analyst at Pyramid. "Pyramid expects growth of total market services revenue to continue over the next five years at a 5.9 percent CAGR. Pay-TV, fixed VoIP, broadband Internet and mobile data are anticipated to be the fastest-growth segments," he adds.

"Projects, such as the MainOne undersea cable, have created a strong surge in the quality of the infrastructure backbone," indicates Hosn. "This will translate into increased usage of connectivity, expected to reach 33.8 percent market share in 2015, and infotainment, expected to have a 21 percent mobile data revenue share in 2015," he explains. The infrastructure sharing debate is also ongoing in Nigeria, and Pyramid expects to see some regulations and actions taken to expedite it. "Operators will be able to use less of their expenditure on infrastructure development and more on implementing strategies to expand their customer base and ARPS, such as mobile broadband and value-added services."

The NCC's plan to increase the competition in the telecom sector has been successful. "The addition of marginal lower-spending subscribers to the market, and increased competition among existing GSM- and CDMA-based operators, will continue to drive ARPS downward," notes Hosn. "Number portability in 2011 is expected to further increase the competition and allow for a reshuffling of market shares. This could represent a struggle to keep churn rates low but also an opportunity to attract customers from competitors," he adds.

Nigeria: Opened Markets and New Infrastructure Stoke Competitive Fires is part of Pyramid Research's Africa & Middle East Country Intelligence Report Series and is priced at $990. Download the excerpt here: http://www.pyr.com/downloads.htm?id=18&sc=PRN032211_CIRNIG. It can be purchased online here (http://www.pyramidresearch.com/store/CIRNIGERIA.htm?sc=PRN032211_CIRNIG) or by emailing us at info@pyr.com.

Contact: Jennifer Baker, +1-617-871-1910, jbaker@pyr.com

SOURCE Pyramid Research

Web Site: http://www.pyr.com



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Wednesday, June 23, 2010

Nigeria to Lead Africa in Telecom Growth Through 2014, Pyramid Finds



23 Jun 2010 17:00 Africa/Lagos


Nigeria to Lead Africa in Telecom Growth Through 2014, Pyramid Finds

CAMBRIDGE, Mass., June 23 /PRNewswire/ -- Nigeria will reign as Africa's fastest-growing telecom market over the next five years, fueled by several new entrants, the launch of mobile value-added and broadband services, and most recently by the introduction of mobile number portability and mobile termination rate cuts that will drive even more market competition, according to a new report from Pyramid Research (www.pyr.com).


Globacom is the leading mobile telecom company in Nigeria


Nigeria: Regulatory Reform Spurs Competition and Keeps Operators Busy delivers a full accounting of Nigeria's telecom sector, including a full breakout of network operator revenues and market share by network service type (fixed services, mobile services, and pay TV). The 28-page report provides a five-year demand forecast for telecom services in Nigeria, broken out by seven different service types, as well as a five-year forecast of mobile service uptake by technology type. It includes a detailed analysis of Nigeria's regulatory and economic environment and offers action points for network operators, vendors, and investors. Download a report excerpt here: http://www.pyramidresearch.com/downloads.htm?id=18&sc=PRN062310_CIRNIG. Purchase the report online here: http://www.pyramidresearch.com/store/CIRNIGERIA.htm?sc=PRN062310_CIRNIG.


"Telecom industry liberalization has pushed market penetration of telecom services in Nigeria from just 1.2% in 2002 to an estimated 48.9% at the end of 2009, thanks to the entry of new operators, the expansion of CDMA operators into mobile services, the provision of low-cost services, and the expansion of coverage to underserved areas," says Badii Kechiche, Senior Analyst at Pyramid Research and author of this report. "2010 will see the introduction of mobile number portability and mobile termination rate cuts, which we expect to improve competitiveness despite the short-term impact on interconnect revenue and subscription growth," says Kechiche.


Nigeria is one of the most competitive markets in Africa, with more than double the average number of operators than any other African country, Kechiche notes. "Operators have been investing in and upgrading their networks to meet demand, since they realize that their success will be based on a differentiated service quality, attractive services, and a good value proposition," he adds.


Nigeria: Regulatory Reform Spurs Competition and Keeps Operators Busy is part of Pyramid Research's Africa/Middle East Country Intelligence Report Series. Download an excerpt here: http://www.pyramidresearch.com/downloads.htm?id=18&sc=PRN062310_CIRNIG. This report can be purchased online here: http://www.pyramidresearch.com/store/CIRNIGERIA.htm?sc=PRN062310_CIRNIG or by emailing us at info@pyr.com.


Press Contact:
Jennifer Baker
+1-617-871-1910
jbaker@pyr.com


Source: Pyramid Research

CONTACT: Jennifer Baker of Pyramid Research, +1-617-871-1910,
jbaker@pyr.com


Web Site: http://www.pyr.com/


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Thursday, October 1, 2009

Consolidation in AME's Mobile Market Will Continue for Next Several Years, Finds Pyramid

29 Sep 2009 20:46 Africa/Lagos

Consolidation in AME's Mobile Market Will Continue for Next Several Years, Finds Pyramid

CAMBRIDGE, Mass., Sept. 29 /PRNewswire/ -- In-country consolidation in the mobile market has already begun in Africa and the Middle East and will become a more important trend over the next few years, pushing incumbents to find new ways to protect their customer base, according to a new report from Pyramid Research (www.pyr.com), the telecom research arm of the Light Reading Communications Network (www.lightreading.com).


Three Is Company, Four Is a Crowd: Mobile Players Proliferate in AME examines the factors that we expect will drive consolidation over the coming years. We start by recapping the dynamics behind the increasing numbers of licenses and operators. The 17-page report then examines the degree of success of third, fourth, and fifth entrants in terms of subscription market share. A look at some of the successful strategies which incumbent operators are adopting to protect their customer base follows. Finally we examine the first case of in-country consolidation - and its likely implications for African mobile operators. Download an excerpt of this report here: http://www.pyramidresearch.com/downloads.htm?id=5&sc=PR092909_INAME1.7


Competition in mobile markets across Africa and the Middle East will intensify as new licenses continue to be made available in Africa, even though many late entrants struggle to establish a sustainable business where three or more networks are already in operation, notes Dearbhla McHenry, analyst at Pyramid Research and author of the report. "Although third entrants in Africa and the Middle East have gained as much as 37 percent of their markets within three years, the picture for fourth and fifth operators is gloomier: our analysis suggests that market shares of 8.7 percent and 4.7 percent, respectively, are more realistic targets," she adds.


"Several factors determine whether a late entrant to a mobile market in Africa and the Middle East will overcome the odds and gain significant market share, as explained in this report," says McHenry. "It is often the case that operators entering a market where another operator has recently launched will tend to find it difficult to establish an additional brand," she explains. The region's leading operators, however, are getting better at reducing churn and increasing loyalty. "International and regional operators, in particular, have an advantage in being able to implement best practices learned overseas - MTN, for instance, has experienced growing competition in many of its markets, has maintained a strong position, for instance in Cote d'Ivoire, Ghana, and Nigeria," says McHenry.


At the end of July 2009, one of the first in-country mergers in the region took place in Sierra Leone. Market leader Africell agreed to buy Millicom-owned operator Tigo for an undisclosed sum. "We believe that this event may signal the start of a new trend, since several other operators look similarly vulnerable to acquisition," says McHenry. "As a result, we believe in-country consolidation, as well as operators exiting markets, will be an increasingly common event over the coming five years," she adds.


Three Is Company, Four Is a Crowd: Mobile Players Proliferate in AME is part of Pyramid Research's Africa and the Middle East Telecom Insider report series. This report is priced at $595 and can be purchased online here: http://www.pyramidresearch.com/store/ins_ame_090925.htm?sc=PR092909_INAME1.7 or by contacting Amalia Vega via email at avega@pyr.com.


For more information about Pyramid Research's products and services, please visit www.pyr.com or contact us at info@pyr.com.


About Pyramid Research


Pyramid Research (www.pyr.com) offers practical solutions to the complex demands our clients face in the telecommunications, media and technology industries. Our analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for over 100 countries - a distinction that has remained unmatched for more than 25 years. As the telecom research arm of the Light Reading Communications Network, Pyramid Research works with Heavy Reading, providing the communications industry's most comprehensive market data, trusted research and insightful technology analysis.


About Light Reading


Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technology and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, Ethernet Expo New York and Ethernet Expo London, The Tower Summit @ CTIA, and Optical Expo, as well as focused one-day events tailored for cable, mobile, and wireline executives. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.


About TechWeb


TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.


*13.3 million business decision-makers: based on number of monthly connections


About United Business Media Limited


UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print, and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com/.


Press contact:
Jennifer Baker
+1 617 871-1910
jbaker@pyr.com


Source: Pyramid Research

CONTACT: Jennifer Baker, Pyramid Research, +1-617-871-1910,
jbaker@pyr.com


Web Site: http://www.pyr.com/